x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

This Is Propaganda

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK MEDIA reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.

society & culture marketing

All Episodes

25:17

S2E3: Betty Crocker the Psy-Op, Rosie the Riveter,...

This Is Propaganda ·

2026/04/03

From flappers to factory workers, and suffrajitsu to cold war kitchens, we track how the 20th century woman was imagined time and again to meet the needs of a nation. — A production of BRINK, original productions and branded entertainment Website: thisispropaganda.show Instagram: instagram.com/thisispropagandashow Email: propaganda@brink.com — CREDITS Written, Produced, and Hosted by Malcolm Critcher and Joshua Belhumeur Co-Producer: Reed Chandler __ Some dialogue and quotations have been

en

26:07

S2E2: Hollywood Declares War: From WWII Pinup Girls...

This Is Propaganda ·

2026/01/02

How propagandists getting into bed with Hollywood caused the military to lose control of what women mean to their warriors. Or: How I learned to stop worrying, and love the military entertainment complex. — A production of BRINK, original productions and branded entertainment. Website: thisispropaganda.show Instagram: instagram.com/thisispropagandashow Email: propaganda@brink.com — CREDITS Written, Produced, and Hosted by Malcolm Critcher and Joshua Belhumeur Co-Producer: Reed

en

23:43

S2E1: Horny for War: The History of How Sex Became A...

This Is Propaganda ·

2025/10/31

White feathers, red light districts, and the rise of the military edging complex. How governments weaponized horniness to win WWI, and began to reimagine what women represent to a nation at war. — A production of BRINK, original media and branded entertainment Website: thisispropaganda.show Instagram: @thisispropagandashow Email: propaganda@brink.com — CREDITS Written, Produced, and Hosted by Malcolm Critcher and Joshua Belhumeur Co-Producer: Reed Chandler Additional Voice Acting: Rhiannon

en

1:06

Coming Soon: This Is Propaganda Season 2

This Is Propaganda ·

2025/10/07

This Is Propaganda is back, and more patriotic than ever. From WWI posters to TikTok E-Girls, strap in for an immersive narrative investigation into how the military uses sex to define the image of the soldier, and the weird and unexpected ways it has changed our culture. New episode drops October 2025.

en

39:43

Bot Armies, Dead Internet, and Misinformation Farms...

This Is Propaganda ·

2025/05/30

With endless bot armies infiltrating social media feeds and harnessing the algorithm to control narratives and public opinion, our media system is becoming increasingly polluted.How long will it be before the internet is officially “dead,” where more comments and views are bots than human? Our conversation this week is with Amil Khan, a former Reuters foreign correspondent and BBC investigative journalist with over two decades of experience in media and communications. Amil is now the CEO of

en

32:14

Media Literacy with Renee Hobbs

This Is Propaganda ·

2025/05/12

The average American's worldview is under constant assault from propaganda. Between the 5,000 advertisements we see daily, for profit journalism, and virtually every post on social media, the gulf between reality and the myths we are surrounded by has never been wider. And with the widespread adoption of algorithms guiding this entire process, we are in desperate need of a new set of skills to navigate the landscape. This set of skills is widely referred to as media literacy—a concept that extends

en

33:31

Hollywood and The Pentagon with Tom Secker

This Is Propaganda ·

2025/04/16

It probably won’t come as much of a surprise that the Pentagon was involved in the making of Top Gun. What may be more surprising is the sheer scope of film and television projects the Pentagon has had a hand in—and just how deeply involved it is in the production process.From Pitch Perfect 3 to the reality show Wife Swap, today we’ll explore how the Pentagon became one of the most powerful forces behind Hollywood storytelling—and the long-term impact this influence has had on audiences both in

en

59:24

Guest Episode: Luxury Doomsday with 'American Hysteria'

This Is Propaganda ·

2025/04/07

We're crossposting today's episode from American Hysteria with Chelsey Weber-Smith where our co-hosts Josh and Malcolm were special guests discussing the propaganda behind luxury doomsday shelters.If you're a fan of our pod, you'll enjoy American Hysteria too. Be sure to subscribe where you get your pods. — The hottest new (and embarrassing) trend in the billionaire bubble is luxury doomsday shelters, wildly expensive bunkers that the ultra-rich believe will allow them to live extravagantly in a

en

30:57

The Death of a Millennial Brand with Eugene Healey

This Is Propaganda ·

2025/03/18

What aesthetics and ideas defined the branded propaganda targeting millennials in the 2010s, and why do they increasingly fail to resonate with Gen Z audiences?Joining us is special guest Eugene Healey, brand strategy consultant and educator. Follow Eugene at: https://www.linkedin.com/in/elkhealey This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod. — BRINK media group is re-imagining how brands,

en

27:54

Howard Gossage: 20th Century Master of Propaganda...

This Is Propaganda ·

2025/02/19

San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.With special guest Justin Oberman, longtime advertising creative and social media

en

23:28

Abortion Messaging in Post-Dobbs America with Amelia...

This Is Propaganda ·

2025/01/20

Liberal “pro choice” messaging has historically conceded the moral high ground (“safe, legal and rare”). Amelia Bonow helped change that as the leader of the Shout Your Abortion movement. In this episode, she shares her journey and discusses why the persuasion war is far less important than educating people on the options they still and will always have, regardless of legality.Find safe abortions anywhere at: https://www.youalwayshaveoptions.com/ Learn more about Shout Your

en

33:13

David Shields talks Luigi Mangione, Trump and the Art...

This Is Propaganda ·

2024/12/20

David Shields (best-selling author / filmmaker) joins us to dissect the brutal reality of politics as performance. We dive into Trump’s media mastery, Luigi Mangione’s provocative symbolism, and why the Democrats are stuck playing an obsolete game.Be sure to check out David’s latest work, How We Got Here, a film and book companion. This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod. — BRINK

en

25:25

DoubleThink #3: Nuance has a PR Problem

This Is Propaganda ·

2024/11/20

This episode unpacks how the Culture War feeds on emotional shortcuts, why complexity and nuance is so hard to embrace, and what it means to navigate a society driven by flattened ideas and radicalized identities. This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to season one of the pod before engaging these conversations.

en

22:14

DoubleThink #2: The Art / Propaganda Spectrum

This Is Propaganda ·

2024/11/05

Is art propaganda? Is propaganda art? A free flowing conversation about a spectrum that exists between the two and how modern consumer propaganda might benefit from leaning heavier into art. This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to season one of the pod before engaging these conversations.

en

32:36

DT1: Narratives of the US Election

This Is Propaganda ·

2024/10/19

In this first episode of DoubleThink — conversations inspired by the themes of This Is Propaganda — Malcolm and Josh revisit the “vibe shift” of the US election when President Biden dropped and the world got coconut-pilled by Kamala Harris, along with predictions of what comes next.

en

43:16

Guest Episode: Inside The War For Your Attention

This Is Propaganda ·

2024/08/16

Co-Hosts of This Is Propaganda Josh and Malcolm were recently special guests on From Startup to Wunderbrand with Nicholas Kuhne. Enjoy their conversation and stay tuned, as new content for This Is Propaganda is coming soon.

en

19:18

S1E5: Everything Is Propaganda, Even You

This Is Propaganda ·

2024/01/03

When the value of a product is eclipsed by the value of its branding, the propaganda becomes the vehicle of self-expression. Social media, the ultimate tool of self-expression, is dominated by personal brands. But a brand doesn’t have a “self” — it answers only to sales. In a world where market dynamics dictate the entire human experience, where does this trajectory ultimately lead us? Featuring brands like Liquid Death, MSCHF, and Mattel.BRINK is a creative agency dedicated to reshaping the

en

20:35

S1E4: You Have My Permission to Believe What I Say

This Is Propaganda ·

2023/12/18

Is it conceivable for a brand to be “authentic” when that authenticity is meticulously constructed? We're inherently skeptical of the messaging disseminated by corporations and politicians, yet we rely on the stories they tell to express ourselves. Authentic propaganda, a paradoxical concept, depends on the audience's voluntary acceptance of a fabricated narrative to reconcile the inner conflict between the desire for authenticity and the belief that it's all a facade. Drawing inspiration from '90s

en

22:07

S1E3: The Sound of One Hand Clapping

This Is Propaganda ·

2023/11/08

In our fast-paced society, people rely on symbols to guide their decisions. This makes propaganda a powerful force, as it streamlines information processing. Brands capitalize on our need for these cognitive shortcuts by virtue signaling to project shared values, causing consumerism to shift from an act of self-expression to one of tribalism. We discuss cognitive dissonance and societal polarization resulting from the culture war, featuring brands like Disney, Tesla, Budweiser, Dove, Nike, and

en

15:59

S1E2: The Revolution Will Not Be Televised, It Will...

This Is Propaganda ·

2023/10/23

The transformative impact of the 1960s counterculture on American society was driven by the post-WWII population explosion known as the baby boomer generation. As violence marred the social movements of the ‘60s, the emergence of the Human Potential Movement replaced the need for collective action with self-expression and radical individualism. Propaganda followed suit with lifestyle branding, creating associations between products and individual values. By blurring the line between self and brand

en

22 results

Similar Podcasts

Voices of Life

APG Mannheim

Promo Estereo Podcast

Promo Estereo

Talking Timelines Podcast

Talkingtimelines

גיקונומי

ראם שרמן ודורון ניר

Drømmefanger

Drømmefanger