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PODCAST

Shed Geek Podcast

Shed Geek Podcast

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are

business marketing

All Episodes

68:42

The Secret RTO Strategy Is Answering The Phone

Shed Geek Podcast ·

2026/04/22

Send us Fan Mail Rent-to-own sheds can look like a numbers game from the outside, but the real differentiator is often painfully unglamorous: answering the phone, keeping your word, and treating people like humans. I’m joined by Titus Hofer and Josh Hosey to talk through the real story behind building an RTO operation in the shed industry, starting with Titus’s pivot after the 2008 housing crash and the moment he realized he was turning away “how much per month?” customers who simply needed a...

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63:27

Brand Awareness That Sells

Shed Geek Podcast ·

2026/04/17

Send us Fan Mail If your marketing feels stuck in an endless loop of “more spend, same results,” this conversation is for you. I sit down with Dillan Hart from BHC Group to get brutally practical about what’s working right now for shed dealers and portable building manufacturers when every market has more competitors, more ads, and more noise. We dig into the foundation most businesses skip while chasing leads: a complete Google Business Profile, consistent activity, and a real plan for Goog...

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49:44

Shed Financing That Actually Fits

Shed Geek Podcast ·

2026/04/15

Send us Fan Mail Cash buyers are great, but they’re not the whole market, and “cash only” is a fast way to watch good leads walk off your lot. We sit down with Joel Oney from J Money to get practical about shed financing and why the payment option you offer can matter more than the price tag. We break down where rent to own shines, where it hits real limits, and how unsecured consumer loans can help you close bigger projects like large storage sheds, post-frame buildings, and steel structures...

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52:25

What If Every Shed Lot Fed A Town?

Shed Geek Podcast ·

2026/04/10

Send us Fan Mail A self-serve “farmacy” that’s really a row of sheds selling fresh milled bread, local meat, eggs, raw milk, honey, and natural soap sounds like a gimmick until you hear the numbers, the traffic, and the community response. We sit down with Matthew Troyer of Delta Sheds to unpack how Middway Farmacy came to life on a revived property in Central Pennsylvania and why the simplest version of the idea is shockingly easy to launch: drag a shed into place, add lighting, install real...

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67:48

Color Choices Shape What Buyers Notice First

Shed Geek Podcast ·

2026/04/08

Send us Fan Mail Color is doing more work in the shed industry than most of us want to admit, and it’s usually the first thing a buyer notices on a dealer lot. We sit down with Jamie White and Ruthanne Hanlon from Pittsburgh Paints to unpack how color trends really move, why people are choosing more personal exteriors than ever, and how a “safe” neutral can still go sideways when undertones show up in full sun. If you’ve ever had a customer say, “That’s not the color I picked,” this is the co...

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65:09

What If Your Follow-Up System Matters More Than Your...

Shed Geek Podcast ·

2026/04/03

Send us Fan Mail Facebook Marketplace can feel like an endless stream of “Is this still available?” messages and half-interested shoppers. I sit down with shed dealer and Digital Shed founder Caleb Becker to show a different path: a simple, teachable sales system that qualifies fast, builds trust, and moves serious buyers into an email and text funnel you can actually control. If you’re tired of chasing leads across Messenger threads, yellow notepads, and spreadsheets, this will click. ...

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71:24

What If Your Best Lead Filter Is Truth

Shed Geek Podcast ·

2026/04/01

Send us Fan Mail Price shoppers aren’t your enemy. They’re your mirror. When buyers only know “shed” as a plastic box from Amazon or a big-box kit, your best-built structure will look overpriced no matter how pretty the photos are. So, we sit down with Izaak Neil of Bear Country Marketing to talk about the real lever that changes outcomes: educating customers before the sales call with trust systems, radical transparency, and clear expectation alignment. We get concrete about what “education...

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47:10

Eight Tiny Bedrooms On One Trailer

Shed Geek Podcast ·

2026/03/27

Send us Fan Mail One rainy commute in Oregon set off a hard question: why is someone sleeping on concrete while the rest of us drive by and call it “complicated”? We sit down with Jason Christensen, founder of Sleep Trailer LLC, who decided to build a practical homelessness solution with a clear first principle: safety and sleep come before everything else. Jason walks us through his mobile “capsule hotel” trailer, a secure sleep pod system that holds eight individual pods on a single traile...

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68:33

Are You Paying For Leads Or Paying For Clarity

Shed Geek Podcast ·

2026/03/25

Send us Fan Mail Your shed business does not have a marketing problem. It has a clarity problem. We’re joined by James and Joel from E-Impact to unpack what “marketing” actually means for shed builders, manufacturers, and dealers trying to grow in a market where buyers are pickier and attention is harder to earn. We start with what’s changing at E-Impact, including their ownership transition and how they think about building a strong team that can keep improving year after year. From there,...

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52:50

Inside The Shed Industry’s Shift - PART 2

Shed Geek Podcast ·

2026/03/20

Send us Fan Mail Cheap leads are easy to brag about. Profitable shed sales are harder. We dig into a real tension we’re hearing everywhere right now: Facebook can flood your pipeline with low-cost inquiries, while Google search often delivers fewer leads that close at a much higher rate because the buyer is actively looking. The point isn’t to “pick a side.” It’s to stop optimizing for lead price and start optimizing for intent, close rate, margin, and the actual customer journey from first c...

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52:47

Sawdust, Sweet Potato Fries, And CRM Chaos

Shed Geek Podcast ·

2026/03/18

Send a text What really makes a shed sell itself? We dig into the details with Ervin Stutzman of Summit Portable Buildings and returning road-warrior-turned-sales-pro Joe McNally to uncover how craftsmanship and digital savvy combine to win modern buyers. From studs and flooring you can feel underfoot to configurators and CRMs that speed decisions, we share what’s working now and how small manufacturers can outmaneuver bigger brands with clarity and care. We start with the build: quality 2x4...

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46:55

STEEL KINGS: Get Out In Your Community and Do...

Shed Geek Podcast ·

2026/03/16

Send a text Big news and bigger perspective. After 50 Steel Kings episodes, we’re pressing pause to realign—so we can build something stronger with you. Fresh off the NFBA show in Oklahoma City, we unpack why collaboration beats secrecy, how sheds, post-frame, and steel now overlap on the same lots, and what it’ll take to compete with big box convenience without sacrificing margins or trust. We get candid about the production grind, why a weekly cadence can hide deeper misalignment, and how ...

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47:02

Inside The Shed Industry’s Shift - PART 1

Shed Geek Podcast ·

2026/03/13

Send a text The shed industry is changing fast—and the smartest operators are meeting buyers where they are with clearer pricing, tighter operations, and the right payment tool for each customer. We open the doors to our real office conversations: how dealer-side financing is rising, why RTO isn’t going anywhere, and where the economics break if you don’t know your true cost per unit. It’s a frank look at kickbacks, consolidation, and the value of building lean habits that survive any market ...

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74:08

Cutting Insurance Costs For Shed Businesses

Shed Geek Podcast ·

2026/03/11

Send a text What if insurance stopped being a painful renewal ritual and started working like a real competitive edge? We sit down with Rusty Barrett, a risk expert who’s helped shed manufacturers, haulers, and dealers turn non-renewals and looming hikes into measurable savings—without sacrificing critical protection. We start by unpacking the biggest leak: wrong classifications and generic forms. When a shed operation is lumped into broad manufacturing pools, it pays the price for risks it ...

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49:54

Selling Sheds With Simple Systems

Shed Geek Podcast ·

2026/03/06

Send a text A shrinking market doesn’t have to shrink your sales. We sit down with Canadian dealer Adam Bruno to unpack how he turned uncertainty into momentum using simple systems, steady follow-ups, and trust‑driven videos that make high‑ticket shed and cabin shells feel safe to buy—often without ever meeting the customer in person. Adam walks us through his journey from spreadsheets and crossed wires with his dad to a clean homegrown CRM and a daily rhythm that keeps quotes moving and phon...

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67:08

From Shed Lots To Smart Systems: Marketing, AI, And...

Shed Geek Podcast ·

2026/03/04

Send a text Buyers aren’t just searching Google for “sheds near me” anymore—they’re asking AI where to go and then double‑checking results on maps. We sat down with Jim Mosier to unpack what that shift means for builders, dealers, and movers who want more qualified leads without drowning in tools or tactics that don’t translate to sales. Jim’s journey from agency work to AI and custom software is full of hard‑won lessons on visibility, systems, and the kind of authenticity that still moves pe...

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62:55

Performance-Based SEO Is Changing Shed Businesses

Shed Geek Podcast ·

2026/02/27

Send a text What if SEO costs started at zero and only kicked in when you actually ranked? We sit down with Jacob Broussard to unpack a performance-based approach that flips the usual agency pitch on its head. No vague retainers, no blind faith—just clear milestones tied to specific ranks and keywords that match real-world demand. We start with the decisions that make or break local search: how to choose broad, high-volume keywords that lift your entire site, then layer in profitable niche t...

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62:11

How Mentorship, Details, And Follow-Up Turn Shed...

Shed Geek Podcast ·

2026/02/25

Send a text A shed sale isn’t won with pressure—it’s won with details, trust, and a clear path from need to solution. We sit down with veteran seller and mentor Hal Hatcher to unpack 15 years of practical wisdom you can put to work today. From the moment a buyer steps onto the lot, Hal shows why first impressions and layout matter: sweep the floors, square the buildings, and don’t let a great unit die in a bad spot. Move it, reframe it, and watch attention return. Then, turn the office into a...

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33:25

STEEL KINGS: 2026 NFBA Building Expo is Here!

Shed Geek Podcast ·

2026/02/23

Send a text Ready for a trade show plan that actually helps you win the year? We break down the NFBA Building Expo in Oklahoma City with a clear schedule, the best sessions to target, and a floor strategy that turns handshakes into real results. From the free contractor pass to where to find us by the entrance, you’ll know exactly how to navigate three days of training, demos, and community without wasting a step. We start with the essentials: breakfast windows, breakout formats, and why the...

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43:25

Building Teams That Actually Work

Shed Geek Podcast ·

2026/02/20

Send a text Growth isn’t just more orders, more crews, and more hours. Real growth shows up when teams trust the process, managers stop micromanaging, and owners finally get their time back. We sit down with Shalisha Wood of GrowthOps Ally, to unpack how blue-collar businesses—sheds, carports, concrete, and beyond—turn day-to-day chaos into reliable, repeatable systems that boost retention and profit. Shalisha’s story runs from a family-run food-ingredients company to supporting 11,000 tax o...

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245 results

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