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PODCAST

Shed Geek Podcast

Shed Geek Podcast

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are

business marketing

All Episodes

46:11

STEEL KINGS: From Lost Leads to Loyal Buyers with...

Shed Geek Podcast ·

2025/10/27

Send us a text Your inbox is full, your lot is busy, and buyers are slipping away while messages sit unanswered. We sat down with Velocity360’s Joe Ignace and Brandon Tobin to solve the most expensive leak in sheds, steel buildings, and pole barns: slow follow‑up and scattered systems. They lay out a practical sales equation—leads × conversion × average price—and show how to raise the middle term by reaching new inquiries in 60 seconds, following up for days (not minutes), and keeping your be...

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48:44

Diversify To Thrive In Rural Markets - PART 1

Shed Geek Podcast ·

2025/10/22

Send us a text The shed world isn’t living in 2021 anymore, and that’s exactly why this conversation matters. We sit down with Tyler Mayhan of Better Barns to unpack what happens when an industry grows up: the easy leads dry up, product mixes shift, and the real work of building sustainable demand begins. From the early days of cordless phones on tool belts to a modern operation where large metal buildings now account for a major share of revenue, Tyler maps a clear arc from hustle to strateg...

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51:49

STEEL KINGS: Why knowing who you are changes how you...

Shed Geek Podcast ·

2025/10/20

Send us a text What if your worth came before your work—and that changed everything about how you lead, sell, and show up? We sit down with JMAG’s Chief Branding Officer, Craig Felker, to unpack “wild leadership,” a simple framework that starts with identity and turns it into action: know your worth, initiate brave conversations, lead with energy that gives more than it takes, and dare to dream bigger than what’s comfortable. From the Shed Expo floor to everyday lot life, we explore culture ...

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67:26

From Expo Energy to Industry Evolution: Humility,...

Shed Geek Podcast ·

2025/10/15

Send us a text The loudest thing we brought home from Shed Week wasn’t a new tool—it was a clearer mission. After a week packed with the Shed Sale Summit, NSRA meetings, and an expo floor buzzing with real conversations, we unpack what actually moves the needle: the human element of selling, cleaner workflows from quote to delivery, and a community willing to ask hard questions about bias, standards, and growth. We walk through standout moments—Rob Ball’s high‑energy kick‑off, sharp insights...

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39:24

STEEL KINGS: From Expo Floors to Real-World Wins

Shed Geek Podcast ·

2025/10/13

Send us a text Trade shows can blur together—until they don’t. Knoxville’s Shed Expo and the post frame show in Dayton delivered a clear message: owners are hungry for practical marketing, respectful tech, and partners who actually solve the problems builders face every day. We came home with full notebooks, a heavier contacts list, and a sharper roadmap for how the shed and steel world can grow without losing its human core. We unpack what the Q&A revealed about the state of marketing: ...

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68:59

Building Trust, One Backyard at a Time

Shed Geek Podcast ·

2025/10/10

Send us a text A former chef turned licensed builder might be the last person you’d expect to challenge big shed brands—until you see how he does it. We sit down with Russell Odom of Shedscape to unpack how a late-career pivot, a deck-builder’s eye for detail, and a relentless focus on SEO created a thriving on‑site shed business in the tight, fast-growing neighborhoods of Greenville, South Carolina. Russell walks us through the practical “why” behind on‑site sheds: fences, narrow lots, AC u...

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50:07

Legacy over hustle: building a local brand, a digital...

Shed Geek Podcast ·

2025/10/08

Send us a text The floor is buzzing at Shed Week in Knoxville, but the most powerful story happens at a table: a Wisconsin “Shed Queen” who sells with sincerity, a first-time dealer who went from camera to copy to competition, and our team swapping honest tactics that turn chaos into clean, repeatable growth. We dive into the real work of modern shed sales—how integrated tools for quoting, contracts, payments, and delivery remove friction, and how a simple 3D configurator plus fast follow-up ...

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44:43

Rise Above The Race To The Bottom

Shed Geek Podcast ·

2025/10/06

Send us a text A lot of builder's chase price. We decided to chase standards. We’re joined by Darren Warren of Stor-Mor Outdoor Products to break down a simple but uncommon playbook: build consistent quality at scale, answer the phone, quote fast, train your dealers, and treat permits as value—not a nuisance. When you put people, process, and pride in the product first, customers stop shopping you like a commodity and start trusting you like a partner. Darren takes us inside Stor-Mor’s opera...

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90:02

Sheds & St. Jude: Building More Than Storage Solutions

Shed Geek Podcast ·

2025/10/01

Send us a text What happens when life's greatest challenge becomes your greatest stepping stone? In this powerful conversation, Darren Warren, President and CEO of Stor-Mor Portable Buildings, shares his remarkable journey from a 16-year-old cancer patient with a 40% survival rate to becoming an innovative leader in the shed industry. Darren's story begins in 1998 when his non-Hodgkin's lymphoma diagnosis led his father to start building portable sheds—allowing young Darren to participate in...

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44:28

The Future of Steel Business Marketing

Shed Geek Podcast ·

2025/09/29

Send us a text The metal building industry stands at a pivotal crossroads, and those who fail to recognize the shifting landscape may soon find themselves struggling to survive. In this candid, no-holds-barred conversation, we peel back the curtain on what's really happening with marketing in the metal building space. Facebook Marketplace, once the golden ticket for metal building dealers, is rapidly losing effectiveness. We share our firsthand experience watching costs climb while lead qual...

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70:41

Tiffany Strong Hutchison's Journey at Heartland Capital

Shed Geek Podcast ·

2025/09/24

Send us a text Tiffany Strong Hutchison takes us on an inspiring journey from homeschooling mom with an Excel spreadsheet to Director of Business Development at Heartland Capital, one of the shed industry's leading RTO companies. Her story reveals how unexpected opportunities, determination, and faith can transform both careers and businesses. Twenty-five years ago, Tiffany created a simple repo tracking spreadsheet that she sold for $25 a pop to local rent-to-own companies. This humble begi...

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35:07

Insider's guide to Shed Expo 2025

Shed Geek Podcast ·

2025/09/22

Send us a text Shed Week 2025 is almost here, and we're bringing you the ultimate guide to making the most of this industry-defining event in Knoxville. From the Shed Sales Summit to the exhibition floor, we're breaking down everything you need to know to navigate this jam-packed week like a pro. The excitement kicks off Monday with the Shed Sales Summit featuring industry leaders including Andrew Boyle, Jim Kuhlmann, Gary Boyle, Richard Mashburn, Shannon from Shed Geek, and our very own Eri...

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61:15

Print Shop Dreams: Eagle Ridge's Expansion Story

Shed Geek Podcast ·

2025/09/17

Send us a text Ever wonder why some shed businesses consistently outperform their competition? In this enlightening conversation with Caleb and Carson—the young, driven entrepreneurs behind Eagle Ridge Barn Builders—we discover their newest venture that might hold the key to superior brand recognition in the shed industry. After successfully building Eagle Ridge into a sales powerhouse, these serial entrepreneurs recently purchased the print shop that had been supplying their company's merch...

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39:04

Metal and Momentum

Shed Geek Podcast ·

2025/09/15

Send us a text Wondering if your shed business needs a physical lot to succeed? The Steel Kings have eye-opening news: "We've sold just as many sheds online as we have on physical lots this year." This revelation sets the tone for a candid conversation about the digital transformation sweeping through the shed and metal building industry. Jared and Eric take listeners behind the scenes of a difficult business decision—shuttering a shed lot due to unfavorable arrangements. The hosts unpack th...

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66:52

Mastering Shed Delivery: Insights from a 20-Year Veteran

Shed Geek Podcast ·

2025/09/12

Send us a text Calvin Shirk takes us on a twenty-year journey through the evolving world of shed hauling, sharing hard-won wisdom that only comes from moving thousands of buildings through impossible terrain. Starting as a fresh-faced 22-year-old in 2002, Calvin built his career while simultaneously raising ten children – a balancing act that tested his determination daily. Now, his oldest three sons and daughter have joined him as certified pilot car drivers, turning deliveries into true fa...

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74:27

The Road Warriors: Tales from the Shed Industry

Shed Geek Podcast ·

2025/09/10

Send us a text Ever wonder what happens when the microphones are off? This special late-night edition of the Shed Geek Podcast pulls back the curtain on the real conversations that fuel this industry-leading platform. Recording from a hotel room in Harrisburg, Pennsylvania, Shannon welcomes his wife Deanna to the podcast for the first time, alongside brand strategist Cord Koch, for a raw, unfiltered conversation about their journey. The trio shares stories from their Pennsylvania road trip, ...

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48:12

Steel vs. AI: The Future of Building Sales

Shed Geek Podcast ·

2025/09/08

Send us a text The steel building industry stands at a pivotal crossroads, and nobody captures this reality quite like Jared and Eric—The Steel Kings—in their 25th podcast episode. Drawing from their frontline experience, they deliver a candid assessment of where we are and where we're headed. Steel tariffs continue creating market uncertainty, yet paradoxically, standard building prices remain relatively stable. "A 30x50x12 with three 10x10s and a walk-in door is not that expensive. It's th...

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46:03

Expanding Your Building Business Beyond Wood Sheds

Shed Geek Podcast ·

2025/09/01

Send us a text The building industry is transforming rapidly, and standing still means getting left behind. In this energetic episode, Jared and Eric break down their journey from wood shed dealers to metal building experts and now pole barn providers, revealing how strategic diversification has been their secret to sustained growth. "Don't only sell wood sheds," Eric emphasizes, challenging shed lot owners nationwide to expand their horizons. The duo candidly discusses how their business ev...

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74:00

Five Years of Shed Geek: Reflections and Future...

Shed Geek Podcast ·

2025/08/27

Send us a text Take a seat in the Batcave as Shannon pulls back the curtain on five years of podcasting journey and the evolving shed industry landscape of 2025. This rare monologue episode offers an intimate look at where Shed Geek started, where it's heading, and the philosophy driving its growth. Shannon extends a heartfelt invitation to everyone in the shed world—dealers, manufacturers, haulers, and service providers—to share their unique stories on the podcast. "Everyone is welcome, eve...

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41:10

Navigating the Construction Industry with Shield Wall...

Shed Geek Podcast ·

2025/08/25

Send us a text Gary Reichert, owner of Shield Wall Media, joins Jared Ledford on the Steel Kings podcast to reveal the powerful strategies behind his company's success in construction industry publishing and trade show management. What began as a job selling advertising has transformed into ownership of a media conglomerate that's reshaping how construction professionals connect and do business. Shield Wall Media has found remarkable success by focusing on underserved market niches within co...

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183 results

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