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PODCAST

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

sports baseball

All Episodes

48:49

Episode 215: Todd Radom on Philadelphia Sports Design

Baseball By Design: Stories of Minor League Logos and... ·

2026/01/13

Sports design royalty Todd Radom joins from his home in Philadelphia to talk about sports design heritage in the 215. We talk Phillies maroon, a font called Scriptwurst, Eagles kelly green, the Phanatic, Gritty, and more.Guests include: Todd Radom, Todd Radom Design toddradom.com Mitchell Kramer, Historian, bfranklin.org Dan Simon, Studio Simon, studiosimon.net Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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59:59

Modesto Roadsters

Baseball By Design: Stories of Minor League Logos and... ·

2026/01/06

The newest Pioneer League team encountered some bumps in the road en route to coming up with a new brand. After a false start as the Glow Riders, the team announced that it would be the Modesto Roadsters, a brand based on the movie American Graffiti. This week on the podcast: Dave Heller, Owner, Modesto Roadsters Greg Gallup, Slightly Obsessed Studios Jim Christopher, Ballpark Nation, YouTube @ballparknation Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By

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57:49

Dan Simon's Spreadsheet

Baseball By Design: Stories of Minor League Logos and... ·

2025/12/30

One of Minor League Baseball's most prolific designers took the time to categorize all 120 affiliated teams and 82 independent professional team, and at long last, we break down Dan's spreadsheet on this New Years episode of Baseball By Design!This week on the podcast: Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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45:54

Victoria HarbourCats

Baseball By Design: Stories of Minor League Logos and... ·

2025/12/23

The collegiate summer level Victoria HarbourCats play in British Columbia, home to a natural landscape that features, among much else, harbor seals and other wildlife. This week on the podcast:Jim Swanson, Owner, Victoria HarbourCats Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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51:41

Philadelphia All Star Games: So Many Liberty Bells

Baseball By Design: Stories of Minor League Logos and... ·

2025/12/16

There have been four Major League Baseball All Star games hosted by the Philadelphia Phillies, including 2026, and all four of them have featured the Liberty Bell in the logo. Designer and sports design historian Todd Radom and living history interpreter Mitchell Kramer stop by to discuss why this iconic symbol is so inextricably tied to Philadelphia.Guests include: Todd Radom, Todd Radom Design toddradom.com Mitchell Kramer, Historian, bfranklin.org Dan Simon, Studio Simon, studiosimon.net Find

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56:20

Yakima Valley Pippins

Baseball By Design: Stories of Minor League Logos and... ·

2025/12/09

The Yakima Valley Pippins reflect the significance of agriculture to the state of Washington and the people who live and work there. The summer level team plays in the collegiate summer level West Coast League. Guests include:Jordan Rowland, GM, co-owner, Yakima Valley Pippins Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Jon DeVaney, President, Washington State Tree Fruit Association Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads

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58:58

Windy City ThunderBolts

Baseball By Design: Stories of Minor League Logos and... ·

2025/12/02

The Windy City ThunderBolts have played on Chicago's Southside for two decades, and just recently unveiled an electric new brand. Guests include:Mike VerSchave, Windy City ThunderBolts, wcthunderbolts.com Jay Becker, BLDG Design, www.bldgbrands.com Dr. Chris Mayer, folksy Chicago native Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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71:41

Baseball, Logos, and Ice Cream with SABR's Chicago...

Baseball By Design: Stories of Minor League Logos and... ·

2025/11/25

Baseball By Design host Paul Caputo was invited to be a guest on a meeting of Chicago chapter of the Society for American Baseball Research (SABR). The meeting was hosted by John Racanelli, vice chair for the Emil Rothe (Chicago) SABR Chapter, founder and co-chair of the SABR Baseball Landmarks Research Committee, and the world’s foremost photographer of triple peanuts at ball parks. Guests this week include:John Racanelli, SABR Chicago Dan Simon, Studio Simon: www.studiosimon.net, Insta

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50:41

Richmond Flying Mummies

Baseball By Design: Stories of Minor League Logos and... ·

2025/11/18

The Richmond Flying Mummies are the newest team in the collegiate summer level Northwoods League. Their brand plays off the aviation heritage and two of the town's most famous 3,000-year-old residents. Guests include:Guests this week include: Trevor Amerson, General Manager, Richmond Flying Mummies John Worthen, Worthen Design Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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44:39

Altoona Curve

Baseball By Design: Stories of Minor League Logos and... ·

2025/11/11

The Altoona Curve's brand is based on a railroad engineering marvel—the tightest hairpin turn in North America. Guests this week include:Nate Bowen, General Manager, Pensacola Blue Wahoos Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved

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52:20

Food-Based Baseball Logos with Stadium Food Girl

Baseball By Design: Stories of Minor League Logos and... ·

2025/11/04

Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include:Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

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47:39

Illinois Valley Pistol Shrimp

Baseball By Design: Stories of Minor League Logos and... ·

2025/10/28

The Illinois Valley Pistol Shrimp, a collegiate summer-level team in the Prospect League, made headlines with their first-ever alternate identity. Just in time for Halloween, the team announced they'll play as the Illinois Valley Radioactive Shrimp—a wink and a nod to a recent viral news event. Guests include: Lucas Burris, Assistant GM/Broadcaster, Illinois Valley Pistol Shrimp Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the

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42:45

Normal CornBelters

Baseball By Design: Stories of Minor League Logos and... ·

2025/10/21

The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include:Jarrett Rodgers, GM, Illinois CornBelters Lynn Smith, MiLB super fan, Insta @iaskiheho Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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54:08

Ontario Tower Buzzers

Baseball By Design: Stories of Minor League Logos and... ·

2025/10/14

Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:Allan Benavides, GM, Ontario Tower Buzzers Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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52:08

Greenville Drive

Baseball By Design: Stories of Minor League Logos and... ·

2025/10/07

The revitalization of Greenville, South Carolina, coincides with two decades of the Greenville Drive, High-A affiliate of the Boston Red Sox.Guests include: Eric Jarinko, General Manager, Greenville Drive Heath Dillard, President and CEO, VisitGreenvilleSC Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign

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62:54

Episode 200: Logos that Listeners Love

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/30

We're celebrating 200 episodes of Baseball By Design by celebrating the logos that you love! We invited listeners to tell us what minor league baseball logos you love, and you responded.Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign

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39:17

Gary SouthShore RailCats

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/23

The Gary SouthShore RailCats play in a unique corner of northwest Indiana where baseball, railroads, and Lake Michigan merge, and where they exist in a time zone different from the rest of their state. Their scrappy cat-based identity reflects the region and the realities of independent baseball.Guests include: Andrew Mild, broadcaster, Gary SouthShore RailCats Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram

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38:49

Québec Capitales

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/16

The Québec Capitales are carrying on a storied tradition of baseball in Canada's French-speaking province. The independent team has been around for more than a quarter century with a brand that has come to represent the entire region.Guests include: Michel LaPlante, former player, manager, GM, and owner, Québec Capitales Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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43:05

Lincoln Saltdogs

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/09

The Lincoln Saltdogs, an independent professional team in the American Association, are named for a unique feature in the landscape of Nebraska—which used to be a vast inland sea. Guests include:Elijah Herbel, Lead Producer, Lincoln Saltdogs, Insta @herbel_essences Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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42:54

NoCo Prospectors

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/02

The collegiate summer-level NoCo Prospectors are named for the traditional sense of prospectors—mining for gold—as well as the fact that the team is made up of younger players, or prospects. Guests include: Preston Munsch & Rochelle Reynolds, NoCo Prospectors, website Matt West, Designer, Black Box Merch Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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216 results

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