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PODCAST

Fine Wine Confidential Podcast

The Fine Wine Confidential Podcast tells the story of how the modern-day Virginia wine industry has progressed during the past forty-five years and is now achieving Thomas Jefferson"s aspiration to produce world-class wine. Fred Reno interviews many of the Old Dominion"s prominent winery owners, winemakers and viticulturists. In their own words, you the listener, will learn why Virginia is the most exciting wine-growing State in the country today.The Fine Wine Confidential Podcast having chronicled

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All Episodes

7:56

EPISODE #10 WINERY FOUNDERS MOST OFTEN ARE NOT THE...

Fine Wine Confidential Podcast ·

2025/12/29

Episode #10 is about my thoughts on why most Founders of wineries or wine brands are not the brilliant or savvy business people they would like you to believe they are. No, more often than not, their success, if they have any, is usually attributable to timing or causes outside of their control.I use my experience with Brice Cutrer Jones, the Founder of Sonoma-Cutrer Vineyards, as one example of why I formed this theory. I have said many times in the past that there were two people who were

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7:23

EPISODE #9 THE FRANK PRIAL ESCAPADE vs WILLIAM HILL...

Fine Wine Confidential Podcast ·

2025/11/25

This episode delves into a defining moment from February 1986 that catapulted William Hill Winery into the spotlight. At that time, I was Vice President of Sales when Frank Prial, in his popular New York Times column "Wine Talk," made a misstep with his less-than-favorable comments about the results of our blind tasting event. During this event, we pitted our wines against the esteemed First Growth Bordeaux from the celebrated vintages of 1978, 1979, 1980, and 1981—and to our delight,

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4:27

EPISODE # 8 WINE BUSINESS IS A TRAILING ECONOMIC...

Fine Wine Confidential Podcast ·

2025/11/10

Episode #8 is an insider's view of the Henry Wine Group Board Meeting in the fall of 2007, when I was President & CEO.While reviewing some sales data for several of our top-end California producers, I noticed a disturbing trend that alarmed me. When I opened the meeting, I said, "Gentlemen, I have noticed some significant slowing down of the sales for a number of our most expensive California wines, and I believe something is happening that we should be paying close attention to.My

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7:22

EPISODE #7 FRANCHISE LAW PART 2

Fine Wine Confidential Podcast ·

2025/10/22

In this Episode #7, I detail how I unwittingly jumped in and tried to make a significant change in the wine industry by trying to undo the Franchise Law protection that the alcoholic beverage wholesale distributors have in this country. These Laws are a vestige of the repeal of Prohibition and harm the wine producers in the most unfair way possible in well over half of the states in the country.I started a new organization on the heels of the Coalition for Free Trade's successful Supreme Court

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6:04

EPISODE # 6 FRANCHISE LAWS AND BEING CONNED IN GEORGIA

Fine Wine Confidential Podcast ·

2025/10/10

Episode #6 describes my initial encounter with the bureaucracy in the wine business. It was when I went to work at William Hill Winery back in 1984 and was introduced to the world of Franchise Laws. Franchise Laws come in many shapes and sizes in the country, but essentially, what they are written to do is protect the alcoholic wholesaler distributors in this country. In the case I outline, it is in the state of Georgia, which has far and away the most protective and egregious law in the land

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13:09

EPISODE #5 ROOKIE BUYING WINE IN CALIFORNIA

Fine Wine Confidential Podcast ·

2025/09/26

This Episode shares a firsthand account of some of my early wine-buying visits to top California wine producers in 1981 & 1982. It is just a small sample of what I encountered at a time when the early wine producers were just beginning to become well known on the East Coast, thanks to my and my best friend Jim Arseneault's efforts as we introduced them to our respective wine-loving consumer clients in Washington, D.C.I profile 3 wineries, Mayacamas Vineyards, Kistler, & La Crema Vinera

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6:49

EPISODE #4 SPARKS STEAKHOUSE ADVENTURE

Fine Wine Confidential Podcast ·

2025/09/15

In this snippet from my upcoming book, I share a story about my first time on the streets of New York, calling on accounts and selling William Hill wines in only the second week after I had taken the position as VP of Sales for the Eastern Division at William Hill Winery. Some Division, I was a one-man show and responsible for half of the country east of the Mississippi. In this episode, I detail my account call at the famous Sparks Steakhouse in Manhattan. It would become even more infamous a year

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4:08

EPISODE #2 What My Book is About

Fine Wine Confidential Podcast ·

2025/09/04

Episode 2 provides a brief overview of what my book is about and my goal in writing it. To sum it up quickly, let me say that I have been fortunate to have had many unique and challenging experiences in my 46-year wine career, and I want to share these with anyone who is interested and curious about what really happens behind the scenes in the wine industry from growing grapes, producing wine and then the obstacles that wine producers face in marketing, selling and the distribution of their wine

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5:02

EPISODE #3 ROOKIE IN THE WINE BUSINESS EXCERPT

Fine Wine Confidential Podcast ·

2025/09/04

In this episode I share a story about one of the actions I took early in my career that change the course for me. It was 1979 and I had just been hired 5 months before at a Retail Wine Merchant in Washington, DC. I was promoted by the owner of A & A Wine & Spirits, Harry Cook, to be the American Wine Department manager. I wanted to test him right away to see if I had both the responsibility in this new position, along with most importantly the authority to order for purchase the wine I

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3:15

INTRODUCTION TO FINE WINE CONFIDENTIAL BOOK...

Fine Wine Confidential Podcast ·

2025/08/26

The Fine Wine Confidential Book Podcast is a series of audio excerpts or snippets from my upcoming book, titled Fine Wine Confidential. This new Podcast series will share insider information about what really happens behind the scenes in the Fine Wine business. Everything, from the up-close look at how marketing, sales, and pricing decisions are made to the sometimes crazy notions winery founders and owners have about who they are and why they have had success. I will tell you from my experience

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42:08

EPISODE #21 PART 2 LUCIE MORTON ON NORTON VS CYNTHIANA

Fine Wine Confidential Podcast ·

2025/04/10

Here is Part 2 of my in-depth interview with Lucie Morton where we continue to discuss the differences between Norton and Cynthiana grapes. We also cover her attempt to reclaim another Virginia native grape, Cunningham which one of her familial ancestors is connected to here in Virginia. Finally, Lucie will describe her proverbial Ah Ha moment when she decided that she would produce her upcoming documentary film titled "Odessey of Forbidden wines, exile and return of American grapes." This

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36:05

EPISODE #21 PART 1 LUCIE MORTON ON NORTON & CYNTHIANA

Fine Wine Confidential Podcast ·

2025/03/12

Lucie Morton is the World's most preeminent Ampelographer, if not the only one still living that practices this art in the wine industry. I know, you are asking yourself what is Ampelography? Well, Lucie will explain that in some detail in this episode. In fact, this interview was filled with so many insights that I have chosen to break it up into 2 parts. In Part 1 we touch on many areas of winegrowing with a focus on American Heritage grapes and their demise and rediscovering. One of which,

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40:50

EPISODE # 20 THE WINERY AT BULL RUN/KENDELL ANDERSON...

Fine Wine Confidential Podcast ·

2025/02/26

It is safe to say that Kendell Anderson the featured winemaker in this Episode #20 started his career in the Wine Industry in a most unconventional way. He graduated from William & Mary with a degree in Kinesiology and Health Science, not the traditional degree you might associate a winemaker with.It was a girl friend of his that got him interested in wine when she began to take him to wineries mostly in Loudon County in the Northern section of Virginia. He would eventually land a job with a

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49:40

EPISODE #19 TOM PAYETTE

Fine Wine Confidential Podcast ·

2025/02/04

Tom Payette is one of the veterans making wine here in Virginia. The upcoming 2025 harvest will mark Tom's 40th. While most of Tom's career has been in Virginia he has been involved some years ago on the west coast in California as a result of his position at Prince Michel. The then owner Jean Leducq owned a vineyard on Elhers Lane in Napa Valley.Tom has been recognized by numerous wine publications for his work including being named in 1999 as Winemaker of the Year by Vineyard &

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37:51

EPISODE #18 NOKESVILLE WINERY/DUSTIN MINER

Fine Wine Confidential Podcast ·

2024/12/31

Dustin Minor and Nokesville Winery are a relatively new addition to the Norton scene in Virginia. His first full fledge vintage was 2021 when he made wine in the basement of his house after getting his winery license. Today he only produces a little over 1,000 cases of wine but from what I have tasted the quality is high and the future is bright for this new upcoming Vintner.Dustin started by planting several vines in his backyard in Nokesville because he thought they would look cool. That was over

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39:21

EPISODE #17 LEXINGTON VALLEY VINEYARD/RYAN HALE...

Fine Wine Confidential Podcast ·

2024/11/27

Lexington Valley Vineyard is a hidden gem in the Virginia lineup of wineries. I virtually got lost the first time I went to check it out. I had to keep checking my Navigation app to be sure I was headed in the correct direction. However, once I found it, I was impressed with the wines I purchased that day back in August of 2022, especially their Marchel Foch along with their Norton.This is a small family run operation that Ryan Hale the current winemaker father Cal planted the vineyard in 1999 but

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31:22

EPISODE #16 SHEP ROUSE/ROCKBRIDGE VINEYARD

Fine Wine Confidential Podcast ·

2024/11/01

I always enjoy sitting down with Shep Rouse and getting his viewpoint on winegrowing in Virginia and wine in general. He has been making wine for close to 45 years. First in California in the early '80s and then in Virginia first in 1986 at the old Montdomaine winery and then founding his own winery Rockbridge in 1992.Although Shep doesn't produce a Norton every vintage, mostly because he doesn't grow it in his vineyard the Norton wine, I have had from him in the past is a great expression of...

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32:56

EPISODE # 15 BURNLEY VINEYARD/LEE REEDER OWNER &...

Fine Wine Confidential Podcast ·

2024/10/09

Burnley Vineyard was first planted in 1977 making them one of the early winegrowing pioneers during the formative years when Virginia wine was just beginning to re-emerge after a long slumber from the years of Prohibition and its repeal. C. J. Reeder, Lee Reeder's father purchased the land in 1977 and Gabriele Rausse who had just begun to plant Barboursville Vineyard down the road from this property entire into a handshake deal with C. J. The arrangement was Burnley would buy Barboursvil...

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33:48

EPISODE #14 ANNA WANT/CASANEL VINEYARDS & WINERY

Fine Wine Confidential Podcast ·

2024/09/10

This is a fascinating interview because Anna Want, the General Manager and daughter of the founders openly embraces the idea that Casanel has both Norton and Cynthiana vines planted in their vineyard. There is beginning to be a more robust open debate about whether the Cynthiana grape vine is Norton under a different name, or a completely different species of grape vine. I personally, lean toward it is a different species based on the many bottles of Norton I have tasted and enjoyed that have

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32:10

EPISODE # 13 ROB COX, PARADISE SPRINGS DIRECTOR OF...

Fine Wine Confidential Podcast ·

2024/08/27

Rob Cox had a dream of being a professional baseball player early in his life and when that didn't pan out, he found himself in the business of Golf. Not the usual way in which a person becomes a winemaker, which eventually he did. Now almost twenty years later he guides the winemaking at both Paradise Springs Virginia winery and their wine making operation in Santa Barbara, California. Additionally, somehow, he also has a consulting practice in Virginia. A very busy man for sure juggling all

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