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PODCAST

We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

Isabelle Lesschaeve

Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.Aired every Wednesday, we

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All Episodes

00:44:42

11. Adapting to Climate Extremes and Wine Consumer...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/10/22

Dr. Andreea Botezatu, Associate Professor of Enology at Texas A&M, joins host Isabelle Lesschaeve to discuss her unique journey from commercial winemaking in Europe and Canada to academic research and supporting the Texas wine industry as its sole Extension Enologist.We discuss sensory science, training future winemakers, low- and high-alcohol trends, and the future role of AI in the wine industry.For more resources, links, and a deeper dive, visit the episode webpage by clicking here.I’d love

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00:30:26

10. Why Wine Pros Need a Sensory Language Playbook...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/09/24

Clear communication is essential in any successful wine business. Yet, the language we use to describe what we taste in a glass of wine is often imprecise, inconsistent, and confusing—even among professionals. In this episode ofWe Taste Wine Differently, host Isabelle Lesschaeve, an experienced wine sensory scientist, discusses the common challenge of developing a meaningful sensory vocabulary.Drawing on her extensive background in both industry and academia, Isabelle explains why our ability to

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00:16:13

09. Bringing Aromas Back to Center Stage in Wine...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/09/10

In this episode, we tackle a big question:Do wine aromas really matter, or should we focus solely on taste and structure, like some professionals suggest?Inspired by a candid chat with a winemaker and my experience as a sensory expert, I dive into the debate around wine language—from its cultural quirks to the challenges many of us face in describing aromas.I unpack why aromas are crucial not just for personal enjoyment, but for professional wine evaluation and marketing.If you’ve ever felt

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00:40:45

08. Empowering Future Winemakers: Sensory Training...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/09/03

Meet today's guest, Dr. Hildegarde Heymann, a trailblazing sensory scientist and Distinguished Professor at UC Davis.Dr. Heymann shares her unique journey from growing up with wine in South Africa, breaking gender barriers as the first woman to earn an enology degree at Stellenbosch University, to her discovery of sensory science at UC Davis, with Dr. RoseMarie Pangborn.She discusses her two-step approach to teaching wine tasting—building trust first, then layering in complexity—and offers insights

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00:45:18

How to Gamify and Humanize Wine Tasting with Barb...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/08/20

In this episode, host Isabelle Leschaeve welcomes Canadian wine media expert Barb Wild, the “Good Wine Gal.” Together, they explore how to make wine tasting accessible, fun, and meaningful for everyone.Barb shares her journey from hospitality entrepreneur to respected wine educator, including her refreshing approach to tasting and teaching wine.Discover why listening to consumers, avoiding intimidating jargon, and trusting your senses are key, whether you’re a hobbyist or a wine pro.Plus, get a

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00:32:00

The Limits of Wine Expertise: Achieving Objective...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/08/13

We're tackling a big controversy:Can wine tasting ever be truly objective?Or is it always colored by personal bias and background?In this episode, Isabelle walks you through the difference between traditional expert tastings and sensory science–backed methods, sharing real stories from inside the wine industry about how our genetics, training, and even the order we taste wines can affect what we perceive.Why does expertise sometimes lead us astray? What sneaky biases mess with our minds during

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00:45:56

Making Wine Fun Again with Sensory Workshops,...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/08/06

This week, host Isabelle Lesschaeve welcomes Amandine Fournier, founder of Vinesthesia, to explore bold new ways to taste and appreciate wine. Amandine, born in the heart of Bordeaux, grew up surrounded by traditional winemaking but always felt there was more to wine than classic rituals and rigid descriptions.Together, Isabelle and Amandine challenge traditional wine education, highlighting how sensory experiences—like tasting from black glasses and focusing on emotions or memories—can open up

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00:23:55

The Strategic Shift From Product-Focused to...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/07/30

Are you ready to rethink your tasting room experiences? In this episode, I share why putting guests—not just your wine—at the heart of the experience can reignite your ability to build long-lasting relationships with these customers and energize your business. Discover actionable ways to create memorable wine encounters, collect valuable consumer insights, and boost loyaltyIf you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show

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00:27:29

Sensory Science vs. Traditional Wine Judging: Taste...

We Taste Wine Differently | Creating Consumer Loyalty... ·

2025/07/23

I'm often asked “what is sensory science?” and I can’t believe that it’s still so underused in the wine industry. People often think that wine tasting is too subjective, but the truth is, if you start to implement the use of sensory science in your wine business, you’ll find your data is much more objective – which means it can support your business decisions in a strategic way! In today’s episode, I’m discussing what sensory science really is, how it differs from traditional wine judging and four

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