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PODCAST

The Metrics Brothers

Ray Rike & Dave Kellogg

The Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike.The Metrics Brothers provides unique insights, strategies, tactics, and metrics that are relevant to AI-Native software and SaaS companies.Each 25-30 minute episode will cover a topic critical to leading a B2B software company, and chock-full of practical advice that can be introduced and applied in most Native-AI, Agentic AI, and B2B software and SaaS companies.

business management

All Episodes

00:28:05

Segments vs. Cohorts: What’s the Difference?

The Metrics Brothers ·

2026/04/01

Dave "CAC" Kellogg and Ray "Growth" Rike cut through one of the most common analytical mistakes in B2B software, explaining why segments and cohorts are not interchangeable terms and how using each correctly unlocks sharper benchmarking, more accurate pipeline forecasting, and deeper insight into customer retention and expansion

en

00:32:15

Norwest B2B Sales & Marketing Benchmark Report

The Metrics Brothers ·

2026/03/25

The Metrics Brothers dig into the Norwest B2B Sales and Marketing Benchmark Report, offering praise for its breadth and highlighting opportunities to enhance the methodology, while unpacking key findings on marketing budgets, renewals ownership, MQLs, and the alarming number of GTM leaders who don't know their own CAC.

en

00:25:43

The Rule of 40 Becomes the Rule of 60

The Metrics Brothers ·

2026/03/11

Why the Rule of 40 is increasingly being replaced by a Rule of 60, as valuations compress and PE deal math require companies to deliver higher combinations of growth and profitability

en

00:27:36

A Tale of Two AI Futures - Citrini vs Citadel

The Metrics Brothers ·

2026/03/05

The Metrics Brothers break down the dueling AI economic outlooks from Citrini and Citadel, ultimately concluding that while AI-driven job displacement is real and unsettling, it's the fact that it threatens white-collar workers - not just factory workers that is fueling disproportionate fear

en

00:30:20

ICONIQ State of AI: Bi-Annual Snapshot Report

The Metrics Brothers ·

2026/03/02

The Metrics Brothers break down the latest ICONIQ State of AI report, highlighting the shift toward vertical application differentiation, the evolution of gross margins in AI, and the transition from seat-based to outcome-aligned pricing models

en

00:49:19

The SaaSpocalypse and the Avenir Future of SaaS Report

The Metrics Brothers ·

2026/02/18

Dave "CAC" Kellogg and Ray "Growth" Rike analyze the current "SaaSpocalypse" market downturn and dissect the Aviner Growth Future of SaaS: Fork in the Road Report

en

00:25:10

The Impact of AI on Labor Productivity and Growth

The Metrics Brothers ·

2026/02/11

In this episode Dave "CAC" Kellogg and Ray "Growth" Rike explore the definition and history of labor productivity, highlighting that while previous tech eras focused on efficiency, AI is poised to fundamentally transform work and drive a new, yet potentially disruptive productivity boom

en

00:26:55

Brand Measurements, Metrics, and Techniques

The Metrics Brothers ·

2026/02/05

Brand is one of the most powerful assets a company can build and one of the hardest investments to measure in a world obsessed with direct attribution and near-term ROI.

en

00:24:34

The State of Generative AI in the Enterprise 2025

The Metrics Brothers ·

2026/01/28

Dave "CAC" Kellogg and Ray "Growth" Rike break down the 2025 State of Generative AI in the Enterprise report from Menlo Ventures

en

00:26:27

Dissecting the MIT NANDA Report

The Metrics Brothers ·

2026/01/21

The Metrics Brothers dissect the viral MIT NANDA report, exposing why the “95% of AI projects fail” claim does not hold up and what actually matters when measuring AI success.

en

00:26:37

2026 Brand vs Demand Benchmark Report

The Metrics Brothers ·

2026/01/14

Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top findings from the recent Benchmarkit 2026 Brand vs Demand Benchmark Report

en

00:26:05

Tidemark 2025 Vertical SaaS Report

The Metrics Brothers ·

2026/01/07

In this episode of The Metrics Brothers, Dave "CAC" Kellogg and Ray "Growth" Rike break down the 2025 Tidemark Vertical & SMB SaaS Benchmark Report.

en

00:26:52

AI Eats the World by Benedict Evans

The Metrics Brothers ·

2025/12/30

AI isn’t just eating software - it’s reshaping labor, capital, and value creation itself - Dave and Ray discuss Benedict Evan's AI Eats the World Report

en

00:27:59

High Alpha SaaS Benchmarks 2025 Report

The Metrics Brothers ·

2025/12/17

The Metrics Brothers provide a breakdown of High Alpha’s 2025 SaaS Benchmark Report, and some insights into the data, the benchmarks and the author's conclusions

en

00:40:59

Expansion ARR and NRR in a Variable Pricing...

The Metrics Brothers ·

2025/12/12

A detailed breakdown of why usage-based pricing disrupts ARR, how to use implied ARR, and which growth signals like usage and sequential expansion actually matter now.

en

00:21:44

Calculating NRR in Usage- and Outcome-based Pricing

The Metrics Brothers ·

2025/12/05

"The Metrics Brothers," dive into a critical challenge for modern SaaS and AI-Native companies - Calculating Net Revenue Retention (NRR) in environments that utilize variable pricing models \such as usage-based and outcome-based pricing

en

00:25:36

The 2025 State of B2B GTM Report

The Metrics Brothers ·

2025/11/26

For their 100th episode, Ray "Growth" Rike and Dave "Cack" Kellogg get philosophical, inspired by the notion that "nothing works" in B2B GTM anymore as they dive into the 2025 State of B2B GTM Report by Kyle Poyar and Maja Voijc

en

00:22:01

A New Agentic AI Metric: Containment Rate

The Metrics Brothers ·

2025/11/20

In this episode of The Metrics Brothers break down one of the emerging metrics in the Agentic AI era - Containment Rate

en

00:24:42

The Air Street State of AI Report 2025

The Metrics Brothers ·

2025/11/12

Air Street Capital and Nathan Benaich recently published their State of AI Report 2025. This 313 page report is full of great insights into how AI is evolving, and Dave "CAC" Kellogg and Ray "Growth" Rike discuss some of the top findings

en

00:24:12

G2 Report - A Leap of Trust: AI Agents Are Winning...

The Metrics Brothers ·

2025/11/05

AI Agents are moving from hype to practical deployment — here’s what the data really says from a conversation between Dave "CAC" Kellogg and Ray "Growth" Rike

en

117 results

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