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PODCAST

Heart of the Brand

heartofthebrand

Heart of the Brand is where leading HR and talent leaders share the tactical frameworks they use to build exceptional cultures and high-performing teams. VPs of People and Chief People Officers unpack proven playbooks for scaling culture, compensation design, and people operations - delivering actionable insights that sophisticated practitioners can immediately implement.

business careers

All Episodes

18:02

Why Static Culture Kills Startup Growth

Heart of the Brand ·

2025/10/30

In this episode of Heart of The Brand, host Roman Kirsch interviews Oana Breen, Director of People Operations and Culture at Interactive Strength. Interactive Strength scaled from 15 to 100 employees in four years while navigating the unique challenge of building culture across two distinct workforces: corporate teams and customer-facing personal trainers. Oana's approach centers on a counterintuitive insight: culture must evolve with every new hire, not remain static. With a master's degree in

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26:57

Building Culture When 85% Work Remote, 15% In Labs

Heart of the Brand ·

2025/10/23

Jackie Shaw is building OneSkin's people infrastructure from the ground up as their first in-house people leader, navigating the unique challenge of scaling culture across a 40-person remote-first team where 85-90% work remotely while their R&D scientists operate in San Francisco labs. In a longevity skincare company founded by four PhD scientists, Jackie bridges the gap between highly technical research teams and business operations, creating systems that maintain psychological safety in a

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29:20

Hiring for Customer Empathy When You're Not the User

Heart of the Brand ·

2025/10/20

Stephanie Cleverly operates as a one-person people team at Because, a 30-person remote e-commerce startup selling bladder incontinence products to older adults. The unique challenge: building a passionate, engaged culture when your entire workforce is decades younger than your customer base. As the company's first formal HR hire, Stephanie has navigated everything from processing 14,000 applications for a single role to achieving 97% employee satisfaction and Great Place to Work certification—all

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15:42

Why All Legal Problems Are People Problems

Heart of the Brand ·

2025/09/30

In this episode of Heart of the Brand, host Sam interviews Alexandra Bodnar, Chief Legal and People Officer at ThirdLove. ThirdLove demonstrates how combining legal and people functions creates a proactive cultural framework that prevents problems before they escalate. As an employment lawyer who transitioned into dual leadership, Alexandra has built a system where legal risk mitigation and people strategy work in tandem—resulting in a collaborative, mission-driven culture that scales across hybrid

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22:20

AI Made Their Recruiting Team 200% Faster (Here's How)

Heart of the Brand ·

2025/08/22

Taylor Roa, Head of People & Talent at January, shares how a nine-year-old Series B company achieved something virtually unheard of in startup culture: zero layoffs through every market cycle while maintaining sustainable growth. As January approaches their hockey stick growth moment after years of disciplined scaling, Taylor reveals how they're reinventing their hiring approach to double their team size while preserving the cultural elements that drove their success. His framework for building

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30:52

The Compensation Mistake That Destroys Startup Culture

Heart of the Brand ·

2025/07/31

In this episode of Heart of the Brand, host Diana Alexandrovna interviews Anjuli Mauer, CEO & Founder at People Pace. Anjuli reveals how scaling companies unknowingly destroy their culture through inconsistent compensation decisions and misaligned performance systems - and how to fix it before it's too late. After building HR departments at multiple Berlin startups including Flaconi, she discovered that most culture problems stem from operational failures, not values misalignment. Her approach

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26:37

Managing 450+ Across Warehouses & Remote Teams w/...

Heart of the Brand ·

2025/07/30

Charlotte Theiß, People Lead at Hive, has built a dual-world people strategy that successfully manages both warehouse operations teams and distributed tech talent across seven European locations. As Hive scaled from 30 to 450+ employees, Charlotte developed specialized people teams and frameworks that acknowledge the fundamentally different needs of fulfillment associates and office workers while maintaining one unified culture. Her approach to sustainable growth, skills-based hiring, and

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22:37

The Mission-Driven Performance Trap Most CPOs Fall...

Heart of the Brand ·

2025/07/18

In this episode of Heart of the Brand, host Roman Kirsch interviews Valerie Mann, Chief People Officer at Elder. Elder is disrupting elderly care by connecting families with carers through their marketplace platform, and Valerie has developed a unique approach to building mission-driven culture without sacrificing performance. As Elder scaled their team while maintaining their social impact focus, Valerie created frameworks that balance empathy with accountability, turning mission alignment into a

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29:19

Why (and How) aware® Built Two Different Cultures

Heart of the Brand ·

2025/07/16

Michael Jones, VP of People at aware®, has mastered the art of scaling dual cultures within a single organization. As aware® grew from 10 to 30 employees while launching physical blood-testing locations across Germany, Austria, and the Netherlands, Michael discovered that building one unified culture across both digital headquarters teams and on-the-ground medical operations was not only impossible but counterproductive. His approach of intentionally designing two complementary cultures - while

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9 results

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