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PODCAST

You Herd It Here

You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you"re building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.

business marketing

All Episodes

20:00

Episode 36 - Agency or In-House? What New Grads Need...

You Herd It Here ·

2026/04/08

One of the biggest questions for anyone starting a career in marketing isn’t about skills. It’s about direction. Agency or in-house?In Episode 36, Kassie and Sofia break down what this decision actually looks like in real life. From the fast-paced, multi-client world of agency work to the deeper, more focused experience of working in-house for one brand, this conversation explores how each path shapes your day-to-day, your skill set, and your long-term growth.They get honest about what new grads

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42:32

Episode 35 - Black Belt Discipline vs. Viral Hype:...

You Herd It Here ·

2026/04/01

Most business owners think growth comes from going viral. More views, more followers, more trends. But real growth doesn’t come from hype—it comes from discipline.In Episode 35, Kassie sits down with Matthew Brenner, founder of Double Your Dojo, to break down why so many businesses are chasing tactics instead of building systems. From the concept of “black belt discipline” to the idea that growth is really about retention, trust, and revenue, this conversation challenges everything people think they

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17:46

Episode 34 - Why Some Brand Failures Go Viral (And...

You Herd It Here ·

2026/03/25

Some of the biggest viral marketing moments don’t start with a strategy. They start with a mistake, a comment, or something completely unexpected.In Episode 34, Kassie and Sofia break down why brand “failures” and unplanned moments often outperform the most polished campaigns. From a confusing Reformation email that turned into a viral TikTok, to a single Topgolf comment that became a full experience, to the rise of the “Staples Baddie” driving real foot traffic, this conversation explores how

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23:48

Episode 33 - The Agent Behind the Brand: Why Personal...

You Herd It Here ·

2026/03/18

People don’t hire you for your listings, they hire you for how you show up.In Episode 33, Kassie sits down with Sarah Galperin, real estate advisor at Compass, to unpack what actually builds trust in today’s market and why personal story is often the deciding factor.With a background in fashion, advertising, photography, and healthcare leadership, Sarah shares how her journey shaped the way she connects with clients and shows up online. From referrals and reputation to video and authenticity, this

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19:02

Episode 32 - Your Brand’s Reputation Is Being Built...

You Herd It Here ·

2026/03/11

Your reputation isn’t just built on reviews anymore—it’s built in comment sections, viral clips, and TikTok conversations happening in real time.In Episode 32, Kassie and Sofia break down how brand reputation has shifted from static ratings to social narratives shaped by the internet. From viral moments that can outweigh years of positive reviews to the responsibility we all share when posting about small businesses online, this conversation explores what reputation management really looks like

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24:01

Episode 31 - Showing Up With Integrity: Trust,...

You Herd It Here ·

2026/03/04

Trust isn’t built through billboards—it’s built through clarity, education, and showing up with integrity.In Episode 31, Kassie sits down with Alex Lopez, Esq., civil litigator at Tarnovsky Lopez, to unpack what trust actually looks like in both law and social media. After starting his career defending major insurance companies, Alex now advocates for homeowners and business owners across Florida—and that experience on both sides completely reshaped how he approaches clients, credibility, and

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15:48

Episode 30 - Beyond $10M Spots: How Social Buzz...

You Herd It Here ·

2026/02/25

In Episode 30 of You Herd It Here, Kassie and Sofia break down how some of the biggest Super Bowl winners skipped the $10M TV commercial entirely—and still dominated the conversation. From DoorDash’s culturally bold moment to Chipotle’s interactive burrito giveaway and Elmo’s real-time halftime engagement, this episode unpacks why social-first strategy is officially outperforming traditional airtime.As Super Bowl Sunday becomes a second-screen event, attention is split between TVs and phones. This

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22:11

Episode 29 - From Swipes to Strategy: What Modern...

You Herd It Here ·

2026/02/18

You don’t need perfection to build trust—you need clarity, confidence, and connection.In Episode 29, Kassie sits down with Noelle Barnes, who works in marketing within the modern matchmaking space, to unpack what swiping culture can teach us about social media strategy, elimination psychology, and long-term brand growth.From instant gratification and comparison culture to authenticity, storytelling, and why hesitation kills both chemistry and conversion, this conversation breaks down what it really

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23:26

Episode 28 - Micro, Macro, or Nobody? The Truth About...

You Herd It Here ·

2026/02/11

In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to macro-creators—and even choosing no influencers at all—this episode resets how brands should think about influence today.From influencer fatigue and trust erosion to why follower count is no longer the primary success metric, this conversation explores how relatability, engagement, and connection now

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32:28

Episode 27 - From Passion to Platform: Building a...

You Herd It Here ·

2026/02/04

You don’t need hype or virality to build a beauty brand that lasts—you need intention, education, and trust. In Episode 27, Kassie sits down with Zach Dishinger, founder of Formula Z Cosmetics, to talk about launching a beauty brand at 15, growing up alongside your business, and using social media as a long-term brand-building tool.From early experimentation and founder-led credibility to transparency, boundaries, and avoiding burnout, this conversation breaks down what it really looks like to scale

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21:47

Episode 26 - Content That Converts: The Psychology of...

You Herd It Here ·

2026/01/28

In Episode 26 of You Herd It Here, Kassie and co-host Sofia break down the psychology behind calls to action that actually convert and why most brands are asking for action at the wrong moment, in the wrong way.From clarity and relevance to emotional safety and buyer readiness, this episode explores why CTAs fail when they feel pushy, vague, or premature—and how small shifts in language can dramatically change outcomes. You’ll learn why CTAs aren’t buttons, but psychological bridges, and how social

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25:49

Episode 25 - Turning Voice Into Impact: Healing,...

You Herd It Here ·

2026/01/21

Using your voice online shouldn’t come at the cost of your mental health—and advocacy doesn’t have to be loud to be powerful. In Episode 25, Kassie sits down with Brittany Sinitch, educator, speaker, Forbes 30 Under 30 honoree, and founder of The Unbreakable Organization, to explore how healing, advocacy, and social media can coexist with care and intention.After surviving the Parkland shooting, Brittany stepped into activism not just as a response, but as a form of healing. From redefining what it

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17:47

Episode 24 - The Year of the Micro-Brand

You Herd It Here ·

2026/01/14

Big brands may dominate the billboards—but micro-brands are dominating culture.In Episode 24 of You Herd It Here, Kassie and co-host Sofia break down why 2026 is the year of precision, not volume—and how hyper-focused brands are outperforming broader strategies online.From micro-communities and niche audiences to trust-driven content and scalable systems, this episode explores what it really means to be a micro-brand (hint: it’s not about being small—it’s about being strategic). You’ll learn why

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30:26

Episode 23 - The Doctor Is Online: How Dr. Jessika...

You Herd It Here ·

2026/01/07

Burnout, chronic stress, and misinformation aren’t signs that your body is broken—they’re signals asking for support. In Episode 23, Kassie sits down with Dr. Jessika Negrin, board-certified Doctor of Acupuncture and founder of Gatherise Wellness, to unpack how modern medicine, holistic care, and social media can work together to heal, educate, and empower.From nervous system regulation and accessible medicine to building trust online as a licensed practitioner, this conversation explores how

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17:58

Episode 22 - The Big Holiday Marketing Audit: ...

You Herd It Here ·

2025/12/17

In Episode 22 of You Herd It Here, Kassie and Sofia are putting holiday marketing under the microscope — and turning December into a roadmap for smarter strategy in 2026.The holidays don’t just test your creativity, they stress-test your entire marketing system. From workflows and brand voice to ad strategy and audience loyalty, this episode breaks down what the busiest season of the year reveals about what’s actually working — and what’s quietly falling apart.They unpack the biggest holiday

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37:16

Episode 21 - How Community Shapes Your Life & Career:...

You Herd It Here ·

2025/12/10

You’re craving connection, searching for your people, and wondering how to build a community that feels real—but it doesn’t happen by accident. In Episode 21, Kassie sits down with creative community-builder (and honorary GOAT) Julia Sergison to unpack how intention, curiosity, and shared experiences can reshape your life and career.From coworking desks to international trips, art clubs to supper clubs, Kassie and Julia explore what it means to gather people in a world that often feels disconnected

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33:23

Episode 20 – From Intern to Impact: Leading With...

You Herd It Here ·

2025/12/03

You’re overthinking, second-guessing, and holding back—but not because you lack talent. In Episode 20, Kassie and Lizzie Eaton break down how empathy, listening, and a little confidence can transform your career, your content, and your community.From customer experience and communication to building a foodie brand without the cringe, this episode is your reminder that showing up authentically is the real strategy.🎙 Subscribe & follow @youherditherepodcast for more episodes like this. If this

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18:05

Episode 19: Social Media Myths That Are Killing Your...

You Herd It Here ·

2025/11/19

In Episode 19 of You Heard It Here, Kassie and Sofia are calling out the social media myths that are secretly killing your momentum — and what to do instead.From “more hashtags = more reach” to the obsession with going viral, they break down the outdated advice still floating around TikTok, client meetings, and your cousin’s-best-friend-who’s-a-‘marketing-guru.’ These myths don’t just miss the mark — they burn you out, drain your time, and distract you from what actually moves the needle. You’ll

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28:46

Episode 18 - Stretch, Recover, Post: Building a...

You Herd It Here ·

2025/11/12

You’re burning out, but it’s not because you’re weak—it’s because you’re untrained. In Episode 18, Kassie and Andrew Geil dive into what athletes can teach us about brand building, burnout, and bouncing back.From mindset and micro-goals to discipline and daily reps, this is your recovery plan for sustainable success—on social and beyond. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this. If this one fired you up, leave a review and share it with someone who needs the pep

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20:41

Episode 17 - The Paid Ads Playbook: How to Actually...

You Herd It Here ·

2025/11/05

Episode 17 - Coming Soon

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