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PODCAST

You Herd It Here

You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you"re building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.

business marketing

All Episodes

18:05

Episode 19: Social Media Myths That Are Killing Your...

You Herd It Here ·

2025/11/19

In Episode 19 of You Heard It Here, Kassie and Sofia are calling out the social media myths that are secretly killing your momentum — and what to do instead.From “more hashtags = more reach” to the obsession with going viral, they break down the outdated advice still floating around TikTok, client meetings, and your cousin’s-best-friend-who’s-a-‘marketing-guru.’ These myths don’t just miss the mark — they burn you out, drain your time, and distract you from what actually moves the needle. You’ll

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28:46

Episode 18 - Stretch, Recover, Post: Building a...

You Herd It Here ·

2025/11/12

You’re burning out, but it’s not because you’re weak—it’s because you’re untrained. In Episode 18, Kassie and Andrew Geil dive into what athletes can teach us about brand building, burnout, and bouncing back.From mindset and micro-goals to discipline and daily reps, this is your recovery plan for sustainable success—on social and beyond. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this. If this one fired you up, leave a review and share it with someone who needs the pep

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20:41

Episode 17 - The Paid Ads Playbook: How to Actually...

You Herd It Here ·

2025/11/05

Episode 17 - Coming Soon

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32:03

Episode 16 - Brand Messaging That Converts: How to...

You Herd It Here ·

2025/10/29

Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die.Whether you’re refreshing your brand or just trying to explain it better, this one’s for you.🎙 Subscribe &

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16:21

Episode 15 - The Science of Consistency: Why Posting...

You Herd It Here ·

2025/10/22

📍Posting once and ghosting your audience for three weeks? Yep, we’ve been there. But if you’re wondering why your content isn’t landing—it might be a consistency problem, not a quality one.In Episode 15, Kassie and Sofia dive into the science of showing up. From how algorithms reward regular posting to why your audience craves rhythm, this episode is a wake-up call for every brand stuck in the start-stop cycle.💡 Actionable tips to stay consistent without burning out—and why momentum matters more

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33:13

Episode 14 - What Agency Owners Don’t Want You to...

You Herd It Here ·

2025/10/15

📍What do glossy decks, viral Reels, and “can’t-miss” social strategies have in common? Behind the curtain, it’s not always what agencies want you to believe.In Episode 14, Kassie sits down with content creator Alex Joyel of SkyHouse Social to talk about the myths agencies sell, what really drives results, and why content only works when strategy is in the room.🎯 No fluff, just a real convo between a creator and strategist who’ve seen what works—and what totally flops.🎙 Subscribe & follow

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15:35

Episode 13 - AI in Social Media: Your New Assistant...

You Herd It Here ·

2025/10/08

📍AI can write your captions, edit your Reels, and even slide into your DMs—but is it making your life easier or erasing your brand in the process?In Episode 13, Kassie and Sofia break down the good, the bad, and the cringey of using AI in social media—from time-saving hacks to brand voice nightmares—and how to strike the right balance.🤖 Real talk, no tech-bro jargon—just smart ways to use AI without losing your authenticity.🎙 Subscribe & follow @youhearditherepodcast for more episodes like

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31:03

Episode 12 - Lights, Camera, Convert: Why Great Video...

You Herd It Here ·

2025/10/01

What do high-budget brand campaigns, cinematic drone shots, and podcasts that actually stick have in common? According to Adam Lalani, it all comes down to powerful storytelling that captures attention and drives action.In this episode, Kassie sits down with the founder of Lalani Media to talk about what makes branded content perform in 2025, why YouTube is winning, and how podcasting is still flying under the radar as a business growth tool. From client wins to creative challenges, Adam shares the

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14:56

Episode 11 - The Content Funnel: How Social Media...

You Herd It Here ·

2025/09/24

Is your social media strategy just... not selling? 🤷‍♀️ In this episode, Kassie and Sofia break down the content funnel—a game-changing way to turn casual scrollers into loyal customers without sounding like a used car salesman.You’ll learn: 📌 What the funnel actually is (in plain, non-cringe terms) 📌 Why "salesy" isn't about selling, it's about timing 📌 How to attract, engage, and convert without being pushy 📌 Real examples from GOAT Social Media's client playbook 📌 Tools + tactics to track,

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29:04

Episode 10: How to Not Sound Like a Robot: B2B Social...

You Herd It Here ·

2025/09/17

How do you make B2B content actually connect? Aisha Sheik, Global Digital Marketing Manager at IGEL, joins us to break down how to bring real personality to LinkedIn, avoid sounding like a robot, and stand out in a crowded feed — no matter your budget.👀🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers find the herd.

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21:04

Episode 9 - The Signs You’re Ready for a Social Media...

You Herd It Here ·

2025/09/10

Feeling overwhelmed by your social media to-do list? If you're stuck in a loop of inconsistent posting, drowning in DMs, or simply burnt out by the content grind—this is your sign. In this episode, we break down the real indicators that it's time to bring in a social media manager or agency. Whether you're scaling your brand or saving your sanity, we’re talking strategy, budget, expectations, and how to avoid common hiring mistakes.🎯 When to DIY vs. delegate 📉 Red flags in agency proposals 💡 How

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1:28

Episode 9 -Trailer - The Signs You’re Ready for a...

You Herd It Here ·

2025/09/08

Drowning in content chaos? You might be ready to hire a social media pro. This episode covers the signs it's time to outsource, what to expect from an agency or freelancer, and how to get the best ROI for your budget. 🚨 If social media feels like a chore and not a business tool, press play on Wednesday 09/10. Then tag us @youhearditherepodcast and let us know your biggest takeaway!

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32:47

Episode 8 - Where the Market Meets the Algorithm: Joe...

You Herd It Here ·

2025/09/03

What do high-rise listings, viral real estate reels, and 1.8 million TikTok likes have in common? 👀 For Joe Vairo, it’s just another day in the South Florida market.In this episode, Joe joins Kassie to break down how social media is transforming real estate—from TikToks that turn into $2M deals to creating content that builds real trust.Plus, why Fort Lauderdale is blowing up, what new agents get wrong, and how to actually stand out online.🔔 Like, comment, and subscribe to catch new episodes

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1:20

Episode 8 - Trailer - Where the Market Meets the...

You Herd It Here ·

2025/09/02

What do high-rise listings, viral reels, and 1.8M TikTok likes have in common? For Joe Vairo, it’s just another day in South Florida real estate. 🏙️Stream Episode 8 on 09/03 — and find out how social media turns content into clients.

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21:09

Episode 7 - Batching, Scheduling, Repurposing:...

You Herd It Here ·

2025/08/27

Content creation doesn’t have to feel like a second full-time job. In this episode of You Herd It Here, Kassie and Sofia share how batching, scheduling, and repurposing can help you create smarter, not harder.From practical tools like Later, Hootsuite, and Agorapulse to simple mindset shifts like “done is better than perfect,” you’ll learn how to build a content system that fits your life. Discover how to turn one idea into five posts, why planning frees your creativity, and how to stop ghosting

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1:31

Episode 7 - Trailer - Batching, Scheduling,...

You Herd It Here ·

2025/08/24

Episode 7 “Batching, Scheduling, Repurposing: Content Planning That Doesn’t Drain Your Soul” will change the way you think about creating and planning content.🧠Whether you’re running a business or building a personal brand, this episode gives you the tools to post smarter, not harder. 🚀 Dropping 08/27.🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast

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32:47

Episode 6 - Lipstick, Likes, and the Power of a Great...

You Herd It Here ·

2025/08/20

From Allure to Glamour and Good Housekeeping, journalist Marci Robin has shaped the way we talk about beauty for over two decades. In this episode, Kassie and Marci dive into the evolution of beauty media—from print spreads to TikTok trends—and why the perfect caption can sometimes matter more than the perfect product.They explore how social media reshaped the industry, what makes a trend truly stick online, and why authenticity beats algorithms every time. Marci also dishes on memorable celebrity

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1:26

Episode 6 - Trailer - Lipstick, Likes, and the Power...

You Herd It Here ·

2025/08/19

💄 Beauty meets social media. In this episode, Kassie Meiler sits down with journalist Marci Robin (Allure, Glamour, Good Housekeeping) to unpack how captions became the new headlines, what makes beauty trends go viral, and why authenticity always outperforms the hype.

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0:14

Episode 5 - Trailer - Where Should You Really Be...

You Herd It Here ·

2025/08/13

You don’t need to be on every platform—you need to be on the right ones.In this episode of You Herd It Here, Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you.

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20:42

Episode 5 - Where Should You Really Be Showing Up?:...

You Herd It Here ·

2025/08/13

You don’t need to be on every platform—you need to be on the right ones.In this episode of You Herd It Here, Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you.📊 The most overhyped & underutilized platforms in 2025 🎯 How to pick the best platform for your audience & energy level 💡 The

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