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PODCAST

Brand to Table

Henry Kaminski Jr.

Welcome to Brand To Table, the go-to podcast for serious restaurant operators, multi-location owners, and hospitality groups who want more than just pretty posts — they want growth.Hosted by Henry Kaminski Jr., a restaurant marketing strategist with over 15 years of in-the-trenches experience, each episode delivers practical strategies on branding, marketing, and scaling your business — without the fluff.If you"re tired of copying what every other restaurant is doing and you"re ready to build a

business marketing

All Episodes

00:16:03

Pretty Videos Poor Strategy: Why Most Restaurant...

Brand to Table ·

2026/04/20

In Episode 54 of the Brand To Table Podcast, Henry Kaminski Jr. calls out a common problem in restaurant marketing: operators are spending thousands on polished videos and photography without having a clear system to turn that attention into reservations, repeat guests, and revenue.This episode focuses on what should happen after the content goes live. Henry explains how restaurants can better use platforms like Toast, OpenTable, Resy, email, SMS, and Instagram automations to create easier guest

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00:58:39

How Sushi by Sea Built New Jerseys Most Memorable...

Brand to Table ·

2026/04/16

Henry sits down with Jay Powles of Sushi by Sea for a conversation that goes far beyond sushi. Jay shares how the concept started as a pop up, why the brand leans so heavily on word of mouth, and what makes the guest experience feel personal, polished, and memorable from the moment a reservation is booked.They also talk about what restaurant owners often get wrong about premium positioning, how to think about exclusivity without ego, why consistency matters more than chasing attention, and what

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01:01:47

How Jen Hardell Built Subourbon Life Bourbon by...

Brand to Table ·

2026/04/13

Episode 52 features Jen Hardell, founder of Suburban Life Bourbon, for a conversation that blends founder insight, brand strategy, beverage innovation, and real world lessons in building demand.Jen shares how her background in operations helped her move quickly from concept to shelf, how she tested the original product in her own backyard, and why she believed bourbon was ready for a more approachable daytime format.Henry and Jen also discuss changing consumer behavior around alcohol, what today’s

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01:00:58

Jamie Knott on Building Great Restaurants, Managing...

Brand to Table ·

2026/04/09

Chef and restaurateur Jamie Knott joins Henry for a wide ranging conversation about what it really takes to build restaurants with staying power. Jamie opens up about his early kitchen experience, his move through New York restaurants, and the lessons he learned from pressure, struggle, and operating with limited resources.They also get into the transformation of Saddle River Inn, the thinking behind Cellar 335 and Madame, the importance of knowing your numbers, how to think about food cost and

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00:14:31

I Couldn't BELIEVE How This Restaurant Was Using...

Brand to Table ·

2026/04/06

In this episode, Henry Kaminski Jr. talks about a major mistake restaurants make when trying to use influencer marketing and why bad outreach can instantly turn creators away. Using a real example, he explains how public, spammy outreach makes a restaurant look desperate and damages trust before a relationship even starts.Henry then walks through a better system for influencer partnerships. He covers how to send more effective outreach messages, why personal voice notes can help, how to think about

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00:47:38

How Brittany Crevier Built Two Restaurants in North...

Brand to Table ·

2026/04/02

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this episode, Henry Kaminski Jr. sits down with Brittany Crevier, the powerhouse founder behind Cafe Crevier in Denville, NJ, and the newly opened Bistro Crevier in Ledgewood, NJ. Brittany opens up about dropping out of college at 21 because she became addicted to the high-pressure environment of

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00:13:59

Stop Posting Flyers: The Restaurant Social Media...

Brand to Table ·

2026/03/30

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this solo episode, Henry Kaminski Jr. reveals that constantly posting promotional graphics can overwhelm and fatigue your audience. He shares a real-time case study where his team engaged with a guest who posted a picture of her drink at the bar, asking her how it was and offering to recommend an

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01:00:39

Barstool’s LARGE Exposes Fake Food Influencers & What...

Brand to Table ·

2026/03/26

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this highly entertaining episode, Henry Kaminski Jr. sits down with Michael McCarthy, better known as LARGE from Barstool Sports. After a 25-year career on Wall Street, Large pivoted to media and now hosts the hit food series "You Gotta Try This." Drawing from decades of high-end corporate dining

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00:13:21

Why You Can't Out-Market a Bad Restaurant Guest...

Brand to Table ·

2026/03/23

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this candid solo episode, Henry Kaminski Jr. drops a hard truth: you cannot out-market a bad in-house experience. He explains why spending thousands on Meta ads and influencer campaigns is a complete waste if your hostess is avoiding eye contact and ignoring OpenTable reservation notes.Key

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00:47:38

How Joey Cioffi Built Salad House Into a 20+ Location...

Brand to Table ·

2026/03/19

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this episode, Henry Kaminski Jr. sits down with Joey Cioffi, founder of The Salad House. Growing up in his immigrant parents' New Jersey deli, Joey learned the grueling reality of restaurant hospitality early on. After a brief stint in Wall Street finance ended by the events of 9/11, he returned to

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00:11:15

Stop Wasting Money on Restaurant Marketing: Here's...

Brand to Table ·

2026/03/16

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this solo episode, Henry Kaminski Jr. answers the most common question he gets from listeners: "What exactly do you do for restaurants?" Henry pulls back the curtain on the Brand to Table agency model, explaining why he doesn't just offer lip service or hand over cheap Canva templates. He breaks

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00:52:47

Inside a Fine Dining Kitchen: Chef Brian Walter on...

Brand to Table ·

2026/03/12

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this episode, Henry Kaminski Jr. sits down with Chef Brian Walter of 87 Sussex in Jersey City. Chef Brian shares his incredible journey from washing dishes at a local country club to surviving the intense, cutthroat kitchens of Le Cirque and the French Consulate in New York City.Key Takeaways:

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00:11:31

How to Turn Restaurant Social Media Views Into Actual...

Brand to Table ·

2026/03/09

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In this hard-hitting solo episode, Henry Kaminski Jr. exposes the biggest lie being sold to restaurant owners by marketing agencies: the idea that more views and highly produced videos automatically equal more money. Henry explains why "attention without structure does not create demand," and why

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00:40:22

How to Build a Highly Profitable "Seed Oil Free"...

Brand to Table ·

2026/03/05

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven restaurant marketing strategies.In our first-ever on-location episode, Henry Kaminski Jr. sits down with Josh Hertzberg, the founder of Burger & Butcher in Sparta, NJ. After a severe health scare linked to prescription medication, Josh realized that food dictates health. Frustrated by the lack of truly clean dining options for

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00:10:52

Toast POS & OpenTable Marketing: The Hidden Strategy...

Brand to Table ·

2026/03/02

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.In this tactical solo episode, Henry Kaminski Jr. exposes the fastest way restaurant owners are leaving money on the table: ignoring the Hidden Revenue Stack. You are already paying for tools like Toast and OpenTable, and you already have thousands of guest emails sitting in a "Dormant Database" but

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00:11:08

Why Full Dining Rooms Have Nothing to Do With More...

Brand to Table ·

2026/02/26

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.In this hard-hitting solo episode, Henry Kaminski Jr. shatters the most common myth in restaurant marketing: The belief that posting more on Instagram will fill your dining room.Key Takeaways: Funnels, Data Capture & RetentionThe Instagram Illusion: Why high likes and engagement do not

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00:08:32

How to Become the "Go To" Restaurant in Your Town...

Brand to Table ·

2026/02/23

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.In this focused solo episode, Henry Kaminski Jr. tackles a painful reality for many talented chefs and operators: Why is a restaurant with inferior food the "go-to" spot in your town, while you are just an option?Key Takeaways: Positioning, Consistency & Brand IdentityOptions vs. Defaults: Why

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00:14:14

Should Restaurants Respond to Google Reviews? The...

Brand to Table ·

2026/02/19

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.In this tactical solo episode, Henry Kaminski Jr. tackles a task that makes most restaurant owners cringe: managing online reviews. If you are ignoring your Google or Yelp reviews because you are too busy or fear the negativity, you are handing the control of your brand's reputation over to

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00:41:09

How to Turn a Local Restaurant Into a Destination Brand

Brand to Table ·

2026/02/16

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.In this episode, Henry Kaminski Jr. sits down with Dominic Torlucci, Director of Operations at Stonewater in Lake Hopatcong, NJ. Dominic shares his incredible culinary journey from turning down a football scholarship to work on farms in Spain, to opening high-end concepts alongside celebrity chef

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00:14:54

Why Restaurant Discounts Are Slowly Destroying Your...

Brand to Table ·

2026/02/12

Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.In this critical solo episode, Henry Kaminski Jr. tackles one of the most dangerous habits in the restaurant industry: The addiction to discounting.Key Takeaways: Value, Psychology & ProfitabilityThe Discount Addiction: Why panicking over a slow night and launching a last-minute promo trains your

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54 results

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