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PODCAST

Dirty Chats

Marisa Twentyman I Dirty Copy

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business.Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

business marketing

All Episodes

64:35

Ep. 19: Did my launch just FLOP!?!? .....PLUS Lily...

Dirty Chats ·

2025/11/01

This week I unpack the highs and lows of my latest launch - why I nearly pulled it, the math that predicted the outcome, and what I’m changing next time. Then we dive into Lily Allen’s “memoir-music” era, the alleged open-marriage rules, and how controlling the narrative powers attention (and streams). Plus: Love Is Blind reunion tea (KB for Bachelorette), the chicken-smoothie saga, and why fame feels… deeply unattractive. In this episode: My “terrible-ish” launch debrief: no runway, wrong au...

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25:44

Ep. 18: How to write sticky messaging (my #1...

Dirty Chats ·

2025/10/23

I share my favourite messaging hack (works every time) so your brand stands out and customers actually remember you. We also unpack the Louvre heist drama, and dig into Love Is Blind with some honest takes on attraction, fame, and fairness. Plus: a peek behind the scenes of Over The Shoulder (the copywriting course + mentorship) and a new 5-day pop-up podcast for copywriters. Learn about Over the Shoulder HERE Listen to the popup podcast HERE (Copywriter Chats) Visit my webs...

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41:12

Ep. 17: Victoria Beckham's Documentary + Identity...

Dirty Chats ·

2025/10/17

I LOVVVVE Victoria Beckham's documentary, and there are sooo many business lessons to be drawn out of her story: Namely - how does identity play into your brand's success? I also cover SKIMS new product drop...a PUBIC HAIR G-STRING. And we're all collectively disgusted. This is a goodie - please keep sharing, it means the world to me! DONATE TO HUGO 💙 HERE Find out about Over the Shoulder HERE Visit my website HERE

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47:00

Ep. 16: Taylor's Life of a Showgirl Marketing...

Dirty Chats ·

2025/10/12

I'm chatting Liquid Death's online feud with Death Wish coffee - the petty (and genius) lawsuit-turned-publicity stunt that shows why goodwill is currency in 2025. And OF COURSE AN ALBUM BREAKDOWN OF Taylor Swift’s The Life of a Showgirl ....and a marketing analysis.... Why were some fans disappointed? And are you making this mistake for your brand? Because whether you’re a pop star or a business owner, one rule remains: 🧠 People don’t buy products - they buy stories. ...

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23:48

Ep. 15: The ONE question you need to ask for biz...

Dirty Chats ·

2025/10/03

A quick episode - pure gossip to start with covering the split of Nicole and Keith. Are no celeb relationships sacred? We're devastated. Next, is the *ONE* question you need to ask to get growth in your business FAST. Visit website HERE

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62:27

Ep. 14: OpenAI accused of murder?....Plus Taylor...

Dirty Chats ·

2025/09/29

Episode Overview Did Sam Altman order a hit on a former OpenAI employee? This week’s Dirty Chats has A LOT of gossip, scandal and conspiracy. I discuss updates on Taylor Swift's Superbowl negotiations, Violet Affleck’s CRINGEY U.N address, Jimmy Kimmel’s suspension drama and the Tylenol–autism controversy. (All things I'm obviously MEGA qualified to talk about. ) What You’ll Hear in This Episode: 🕵️ Sam Altman Murder Conspiracy: The shocking death of Suchir Balaji, OpenAI

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29:57

Why fast decisions make more $$$, Kris Jenner x MAC...

Dirty Chats ·

2025/09/20

Send us a text This week, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover: Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.Alo Activewear’s luxury handbag launch → The $3,600 yoga-to-handbag leap no one asked for, and why brand perception matters is a fickle th...

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27:26

5x reasons your business should run a challenge,...

Dirty Chats ·

2025/09/12

Send us a text This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025. 1. Running a Challenge is the BEST thing you can do for your biz. Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge — from skyrocketing your visibility to creating unstoppable momentum in your sales fun...

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45:20

I got EXCLUDED from an online community...plus the...

Dirty Chats ·

2025/09/06

Send us a text 👉👉👉JOIN THE CHALLENGE HERE In this ep: I got REJECTED from an online community for not being inclusive enough 🫤🫤🫤 I analyse Cardi B's BEST trial moments, and was Pamela Anderson and Liam Neeson’s “romance” a publicity stunt? Oh, and did I mention the daycare mix-up in Sydney where a grandfather accidentally picked up the wrong child? Yep, it was a big news week. What You’ll Learn in This Episode Cardi B Trial Breakdown – what really went down in Beverly Hills, the c...

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59:59

Why Americans are better at business. Plus...TAYLOR...

Dirty Chats ·

2025/08/30

TAYLOR SWIFT IS ENGAGED, her storytelling psychology, and is she trolling Meghan Markle? (I mean, Sussex). We also discuss why are Americans so much bolder in business than Kiwis and Aussies.... On top of covering: 🎤 The awkward reality of friends watching your business online (and why Farmer Sam is my unexpected podcast validator).💍 Taylor Swift’s engagement - when it happened, why it matters, and why her storytelling makes her the world’s most powerful marketer.👑 Meghan Markle’s With Love,

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38:41

Alex Hormozi’s $100M Book Launch, JLo's Pretty Woman...

Dirty Chats ·

2025/08/20

What does J.Lo being denied entry into Chanel, Alex Hormozi’s 10-hour book launch, and Taylor Swift breaking YouTube records all have in common? Business lessons. In this episode of Dirty Chats (where pop culture meets marketing), I talk: Jennifer Lopez’s Chanel snub in Istanbul → and why her relentless work ethic (and even her flops) should be every entrepreneur’s blueprint.Alex Hormozi’s insane $100M book launch strategy → from spending $5M+ on ads to a Guinness World Record, and what it te...

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41:17

What Sam Altman Won’t Say About AI & ChatGPT 5 - Plus...

Dirty Chats ·

2025/08/13

🚨 ChatGPT 5 is here — but is it the tool that will revolutionise humanity… or the technology that pushes us toward doomsday? In this episode of Dirty Chats, I unpack Sam Altman’s latest interview, why his answers worry me, and what AI’s rapid evolution means for you (and your kids). But it’s not all existential dread - we’re also diving into the week’s juiciest celebrity and pop culture updates: 🎤 Taylor Swift’s 12th album announcement - hidden clues, orange carousels, and a masterclass in

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52:39

#7: The exact strategy that took my Podcast to #1......

Dirty Chats ·

2025/08/06

If you’ve ever wanted to launch (or re-launch) a podcast and actually get noticed, this is the episode to steal from. I’m breaking down the exact strategy I used to debut Dirty Chats at #1 in multiple countries - including: The 10-day review + follow push that worksHow I built a “launch squad” for guaranteed actionWhy I swapped 10 small prizes for one big $500 giveawayThe binge-drop strategy for week oneAnd why I refused to do another generic interview showBut first, I start with the gossip: ...

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40:27

#6: The Most Butthurt Woman This Week (+ how do I do...

Dirty Chats ·

2025/07/29

What do Taylor Swift, Gwyneth Paltrow, Justin Timberlake, and the Coldplay kiss-cam cheater have in common? They all got dragged through this episode - lovingly, of course. We unpack: Denise Healy’s bold take on her almost-daughter-in-law Taylor Swift 👀Why Taylor’s the queen of marketing (and lipstick missteps)Justin Timberlake’s low-effort tour and J.Lo’s high-effort… effortGwyneth Paltrow’s genius PR cameo for AstronomerA complete PR rehab strategy for Andy Byron, the world’s most awk...

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41:23

#5: The Dallas Cowboys Cheerleaders, Favouritism &...

Dirty Chats ·

2025/07/23

In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining? I unpack how the DCC became a masterclass in brand strategy — and how you can steal their playbook to stand out in your own business. Plus, a not-so-dirty d...

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31:36

#4: How I Went Viral on Instagram (& my marketing...

Dirty Chats ·

2025/07/18

In this episode: 🤯 How I grew my Instagram 30% in 6 weeks - and my painfully consistent strategy (plus what NOT to do).💋 The Coldplay Kiss Cam Affair...I’ve got a marketing plan for his wife.🎸 The fake band with 1 million Spotify listeners… that turned out to be AI-generated. We’re diving into the existential dread of AI in the music industry - and what it means for creativity.You’ll also hear: The exact play-by-play of my viral content strategy (spoiler: it involved vomit, school holidays,

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25:38

#3: Why the Kardashians aren't relevant...and maybe...

Dirty Chats ·

2025/07/16

In this episode of Dirty Chats, we’re asking the hard-hitting question that affects global politics: have the Kardashians finally missed the cultural memo… and what if you have too? We unpack: The $10 million Birkin Bag sale and why it’s a marketing masterstrokeThe exact moment I realised I wasn't coolWhy Kim Kardashian’s weird robot thirst trap was the ultimate cultural missHow Hollywood (and the Kardashians) lost their power — and what people actually want nowThe cultural shifts in content,...

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23:41

#2: A CASE STUDY: The rise (and fall?) of Candace Owens

Dirty Chats ·

2025/07/16

WEBSITE HERE In this episode of Dirty Chats... First up: Justin Bieber’s surprise album SWAG. Is it genius marketing? Is he sending a message about his marriage to Hailey? I’m decoding the lyrics, the launch, and why I’m (mostly) rooting for the Biebers. Then we dive deep into The Rise of Candace Owens. From getting fired to becoming one of the most polarizing - and magnetic - figures online, I break down the three-part strategy that’s fueling her mainstream relevance. Plus, why y...

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21:50

#1: Threads almost canceled me? The full story.

Dirty Chats ·

2025/07/15

Welcome to the very first episode of Dirty Chats — where we gossip and grow your business. And the universe handed me a full blown controversy 7 days before launch, so what better episode to start on? In this episode, we chat → Is Jeff Bezos buying Vogue for Lauren? →The carousel post that sent the copywriting world into a meltdown →What happens when authenticity collides with internet outrage →How to build a brand personality so strong, it shields you from criticism ...and of cou...

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19 results

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