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PODCAST

Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We"ll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken

business marketing

All Episodes

00:30:32

252: The Real Experience Behind My Brand Photoshoot...

Seriously in Business: Brand + Design, Marketing and... ·

2026/02/09

Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience.Here’s what I cover:Why brand photo shoots matter more than you thinkDIY vs Pro: which route is right for your stage of bizHow I chose my photographer (and why I travelled!)Outfit planning tips and why brand colours matterThe posing cheat sheet I created for my shootSpotify Photoshoot Playlist:

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00:22:54

251: The Smarter Way to Build a Brand in Today’s...

Seriously in Business: Brand + Design, Marketing and... ·

2026/02/02

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassOne of the biggest questions new business owners face is this:Should I outsource my design or learn to do it myself?I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce

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00:12:01

250: 5 Ways I Teach My Students to Use AI in Design...

Seriously in Business: Brand + Design, Marketing and... ·

2026/01/26

DIY Design my Biz Course 👉 www.whitedeer.com.au/diydmbAI might be everywhere right now, but it’s not yet the magical designer that spits out perfect branded designs the moment you ask it. However… there are incredibly practical ways to use AI that will save you time, help you create better design outcomes, support your clarity and build confidence as you design.I share FIVE ways on how I use AI strategically, from getting clarity on your audience, to brainstorming inspiration, to reviewing your

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00:12:12

249: Brand Rules: When They Matter… and When They Don’t

Seriously in Business: Brand + Design, Marketing and... ·

2026/01/19

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassMost business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them without hurting your brand integrity.In this podcast, I’m walking you through exactly what branding rules

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00:10:11

248: Steal My Social Media Design Workflow and Make...

Seriously in Business: Brand + Design, Marketing and... ·

2026/01/12

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass90% of business owners tell me the SAME thing... design feels hard, slow and draining. You know you should post. You know you have ideas… but the minute you open Canva, your brain shuts down. Colors. Fonts. Layouts. Decision after decision. And then you don’t post at all.In this episode, I’m showing you how to make DESIGNING POSTS feel easy again. Not perfect. Not award‑winning. Just clear, consistent and

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00:15:18

247: You’re More On Track in Business Than You Realise

Seriously in Business: Brand + Design, Marketing and... ·

2026/01/05

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassIn today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not clever enough. But there’s another way. What if you started noticing your progress... even the tiny things

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00:34:03

246: Building a Profitable, Spacious Business (No...

Seriously in Business: Brand + Design, Marketing and... ·

2025/12/29

In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it).We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over

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00:09:05

245: The Confidence Loop: How Belief Transforms Your...

Seriously in Business: Brand + Design, Marketing and... ·

2025/12/22

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassYou might have all the Canva skills or templates in the world, but if you’re designing from a place of doubt… well, those graphics won’t sing. I’m talking about the real behind‑the‑scenes thing that determines whether your brand looks polished, cohesive and like a brand people want to buy from.You’ll learn:Why confidence is MORE important than fancy templates or perfect fonts when you’re building your

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00:11:23

244: Designing for Emotion, Not Just Aesthetics: How...

Seriously in Business: Brand + Design, Marketing and... ·

2025/12/15

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassOr learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limitedEver scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals

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00:11:37

243: The Anti-Design Trend: Doing Less (Visually) to...

Seriously in Business: Brand + Design, Marketing and... ·

2025/12/08

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassIf you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating

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00:43:04

242: The time & profit shortcuts to create a...

Seriously in Business: Brand + Design, Marketing and... ·

2025/12/01

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too.Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you.What you’ll learn:Why your business model should start with

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00:29:44

241: Why Rebranding Alone Never Works (Here's What...

Seriously in Business: Brand + Design, Marketing and... ·

2025/11/24

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubI chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.What we cover:Jessica’s story: launching

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00:28:12

240: The Carousel Post That Beat Their Reels (Getting...

Seriously in Business: Brand + Design, Marketing and... ·

2025/11/18

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubToday I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.Key Takeaways:How they transformed raw membership‑statistic data into a visually

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00:26:44

239: The Shortcut to a Brand You Actually Love

Seriously in Business: Brand + Design, Marketing and... ·

2025/11/10

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubToday I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there. It’s time to make them matter.Key

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00:41:45

238: Hire Right, Lead Boldly with Ash Battye

Seriously in Business: Brand + Design, Marketing and... ·

2025/11/03

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.Whether you’re prepping for

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00:16:33

237: My Personal Canva Organisation System: How I...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/27

Ever opened Canva and immediately wanted to close your laptop again? Maybe it’s the 47 unnamed files…Or that logo you swear you uploaded but can’t find anywhere…Or just the time-suck of starting from scratch every single time.In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.Here’s what you’ll learn:Why your Canva chaos isn’t about the app 5 must-do steps to organise your Canva for goodHow naming files and using

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00:14:02

236: If Your Canva Could Talk, Here’s What It Would...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/20

If Canva could talk, it would probably throw some serious sass your way...In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.From version 87 logos to Untitled 45 file names, I’m walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.Here’s what you’ll learn:Why chaotic

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00:19:38

235: The Mindset Shift That Turns Your Canva Designs...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/13

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.Key TakeawaysPerfectionism: Why chasing “perfect” stops you from ever showing up Comparison: The sneaky way comparing yourself to others paralyzes

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00:39:07

234: How to Use Storytelling in Your Marketing to...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/06

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where

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00:15:50

233: The $100 Social Media Shortcut That Could Save...

Seriously in Business: Brand + Design, Marketing and... ·

2025/10/03

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.What we’re covering:Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand

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