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PODCAST

A Thing Of Beauty

The most glamorous industry in the world has an ugly past. As much as the beauty world is centered around the external, most of the true excitement lies underneath. Join host, Izzy Sapien, as she spills the tea on the brands you love, the brands you love to hate, and the people who built them. Tune in Tuesdays as we journey deeper into the heart of new and exciting brands on a mission to make beauty a better place. A seasoned brand builder in the elusive beauty industry, Izzy has been behind the

arts fashion & beauty

All Episodes

01:08:46

Let’s Talk About It: Female Hair Loss and Innovative...

A Thing Of Beauty ·

2022/06/09

For so many women, their hair is linked to the way they feel about themselves, their beauty, their femininity, and their vitality. According to a 2015 study in the https://www.jaad.org/article/S0190-9622(15)01878-2/fulltext (Journal of American Academy of Dermatology), hair loss affects approximately 40% of women by age 50, and Camille Barreto is part of that statistic. She started experiencing hair loss in her early 20s and the treatment options available at the time didn’t provide the coverage she

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32:43

Hormones And Your Skin With CEO Of Veracity, Allie Egan

A Thing Of Beauty ·

2022/06/02

We can get a lot of information about what’s going on internally based on what’s happening externally, and no one knows that better than today’s guest, Allie Egan. Allie is the Founder and CEO of Veracity, a science-backed, whole-health approach to skincare. When she was trying to start a family with her husband and not having success, she uncovered that she had an underlying hormonal issue that ended up being the root cause of both her infertility and dry, flaky skin. Her Hashimoto's diagnosis

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55:00

Decoding Beauty Certifications And Understanding...

A Thing Of Beauty ·

2022/05/24

Shopping for beauty and wellness products that align with your values can be challenging when there are unreliable regulations on marketing. A cleanser can say it’s ‘clean’ and ‘natural,’ but when you look at the ingredient list, it’s filled with chemicals that you don’t even know how to pronounce. That’s where today’s guest, Lisa Fennessey, Founder of This Organic Girl, comes in. Since 2015, Lisa has been educating her followers about the products that they’re putting on their skin and helping them

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36:05

Everything You’ve Wondered About Influencer Marketing...

A Thing Of Beauty ·

2022/05/17

Influencer marketing is one of the most profitable, yet challenging branches of the beauty and wellness industry. I’m joined by consumer marketing strategist Sonia Elyss to discuss how she spearheaded this movement and found her niche in the beauty and skincare space. She’s the founder of Round Twelve with a client list that boasts names like Aureum by Cass Dimicco, RéVive, Bed Head by TIGI, Kiehl’s, Clarins, and IT Cosmetics. She breaks down the differences between content creators and influencers,

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01:06:13

Upcycled Ingredients In Beauty Products And Making...

A Thing Of Beauty ·

2022/05/03

There are so few brands who are genuinely dedicated to both clean beauty and product efficacy, but the formulators at Graydon Skincare have nailed it. I’m joined by Graydon Moffat, the founder of the namesake beauty brand, to learn more about her mission to provide affordable and sustainable luxury skincare. Above all, she believes that everyday should be a good skin day, and the use of upcycled ingredients make that possible. Graydon shares how she was first introduced to superfood skincare in LA

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38:53

The Clean Beauty Movement And Why It’s Here To Stay...

A Thing Of Beauty ·

2022/04/26

In 2021, Harper’s BAZAAR asked “should we dismantle the cult of clean beauty?” Today, I’m joined by Melissa Lenberg, founder and CEO of Citrine Natural Beauty Bar and one of the original clean beauty trailblazers. Melissa’s Phoenix-based boutique carries the latest and best in luxury clean beauty products. Citrine was one of the original boutiques to cultivate a social media presence and as clean beauty continues to be the center of debate throughout the beauty industry, Melissa shares how she's

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31:45

My Thoughts On 3 Hot Celebrity Beauty Brands, Bonus:...

A Thing Of Beauty ·

2022/04/12

It seems like everyone with a blue checkmark next to their name is coming out with some sort of beauty line. There are some celebs that really nail it, *Hi Rihanna* but a lot of them don’t have any business being on the shelves at Sephora. I’m doing a deep dive on three of social media’s most talked about celebrity beauty brands and breaking down: what I liked, what could be improved, and what just needs to stop. My thoughts on Scarlett Johansson’s The Outset, Rosie Huntington-Whiteley’s Rose Inc,

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39:26

Haircare That F’n Rocks: Founder Of AIIR...

A Thing Of Beauty ·

2022/04/05

Jenny Strebe is the co-founder of AIIR Professional and one of the original hair influencers. AIIR takes haircare, spirituality, and wellness to a whole new level by highlighting consciousness, integrity, and well-being through the use of pulverized precious gemstones and clean ingredients. We talk all about her humble beginnings as a hairstylist, how she branched out into the social media influencer space, and why she eventually left that world to launch a brand that was more energetically aligned

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45:53

Pitching The “Tea” In The Shark Tank, Sustainability...

A Thing Of Beauty ·

2022/03/29

Why tea? We sit down with Allison DeVane founder of Teaspressa, a wellness brand that’s reimagining how we think about tea. Teaspressa offers unique loose leaf teas, sugar cubes, luxe toppings, and elixirs that will turn any coffee addict into a tea lover. Allison shares her journey from DIY tea cart in downtown Phoenix to now revolutionizing the hot (and cold) drink experience. We discuss her experience on Shark Tank, how tea can be a simple upgrade to your wellness ritual, and all the health

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25:30

L'Oreal’s Latest Lawsuit, Estée Lauder Fires Top...

A Thing Of Beauty ·

2022/03/22

I’m coming at you with a solo episode and talking about three major headlines in the beauty industry right now. First off, John Demsey, executive vice president of The Estée Lauder Companies, was recently fired after posting an incredibly racist meme on Instagram. Racism is alive and well in the beauty industry, but what does it mean for buying patterns and brand loyalty? I also talk about L'Oreal’s latest lawsuit, which claims the company is causing American shoppers to overpay for its beauty

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46:12

Microdosing And The Future Of Wellness, Navigating...

A Thing Of Beauty ·

2022/03/08

Summer Sanders is the founder of SWHM Beauty, Local Juicery and co-founder of the upcoming wellness brand Higher State. She is also a mother, chef, and author. Summer is one of the OG beauty wellness trailblazers and on today’s episode, she shares how the industry has changed since she came on the scene, the future of wellness (like microdosing) and what her personal wellness regimen looks like today. We get into what real wellness should feel like and her secrets to feeling her healthiest, most

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49:52

TikTok Strategy, Lifestyle & Beauty Brands That...

A Thing Of Beauty ·

2022/03/02

I’m joined by my good friend and marketing expert Shannon Gilpin. Her digital creative agency, Nonnahs Marketing, specializes in helping lifestyle, beauty and other businesses cultivate an online presence with SEO, social media and design. We discuss how we got our start in marketing and our advice for how to build a lucrative freelance career. We talk about the current social media landscape for beauty and lifestyle brands and highlight some accounts that are really doing it right. Shannon also

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45:00

Interested In Cleaner Beauty? Cleo + Coco Founder,...

A Thing Of Beauty ·

2022/02/22

Cleo+Coco clean deodorant sold out on QVC proving the clean beauty message is still alive and well. The term “clean beauty” has been co-opted by personal care marketers across the globe, but today we get to dive deep with Suzannah Raff, founder of Cleo + Coco, and she gives us the unadulterated truth into what clean beauty means and why transforming the clean deodorant category is critical. Her path to pioneering personal care has been a unique and well-rounded body of roles ranging from social work

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16:49

Independent Beauty: A Bridge To A Better Beauty Industry

A Thing Of Beauty ·

2022/02/10

I’m so glad you’re here on my podcast page! This first episode is a brief one sharing some details about me, my career and my love-hate relationship with the beauty industry. But most importantly, the fruition of my 10-year mission to help build better beauty by supporting and highlighting the beauty and wellness brands, influencers, and trailblazers of tomorrow.Get ready for my takes on notorious scandals, stories of my personal experiences in the industry, and opinions on building better beauty

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50:12

Brand Photographer Stephanie Neiheisel On Brands That...

A Thing Of Beauty ·

2022/02/10

This was my first interview for the podcast and I couldn't be more excited that it was with a former colleague of mine who is an incredible talent and creative, Stephanie Neiheisel. Steph is a self-taught brand photographer with clients like AIIR Professional, Fitglow Beauty and Ladysuite. Her professional past lives span from content creator to successful makeup artist, with clients like WWE Wrestlers, Nikki and Brie Bella and Conan. In this episode, Stephanie and I deep dive into: How she pivoted

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44:12

Are You On The Sex Train? Why Sexual Wellness Is The...

A Thing Of Beauty ·

2022/02/10

Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness and personal care industries. She and I currently work together and share a love of the more complicated categories in the wellness space including sexual goods and CBD. Her raw and real jersey speaking style always brings a comedic filter to the industry. She is a thought leader, writer, and speaker on many topics but her current expertise––and what we talk about the most in this

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02:41

Trailer: All That Glitters Doesn’t Shine

A Thing Of Beauty ·

2022/02/02

Are you fascinated by the beauty industry, too? The viral Tiktok trends, the controversial clean beauty movement, the possibility of an obscure celebrity beauty brand dropping at any given minute, and my personal favorite… the scandal. First and foremost, let me say that this podcast is not about canceling anybody. I like to call it a well-intentioned tell-all. I’m Izzy Sapien, a seasoned brand builder who has been behind the scenes building today’s most beloved beauty and wellness brands. I spent

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