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PODCAST

Get It, Together

Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable,

business careers

All Episodes

43:00

How to Build Revenue-Ready Partnerships from Day One...

Get It, Together ·

2025/12/03

Moving fast is a necessity in partnerships, not a luxury. When your headcount is small, expectations are high, and the revenue clock is ticking, there’s pressure for your program to succeed.In this episode, Cory Snyder (Head of Sales & Partnerships at Outbound Funnel) joins Tyler Calder (CMO at PartnerStack) to share strategies for scaling partner programs faster. Backed by experience overseeing partnerships in companies like Sendoso and Teamwork.com, Cory has built a partner playbook

en

40:13

How PartnerOps Turns Strategy Into Revenue with...

Get It, Together ·

2025/11/19

Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops.In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral role of partner operations in modern go-to-market strategies. With experience spanning partner ecosystems and driving operations and strategy, he

en

37:12

How Affiliates Help SaaS Companies Scale...

Get It, Together ·

2025/10/29

B2B marketers often overlook affiliate partnerships. Without a clear understanding of the value of affiliates, they miss out on different channels for sustainable growth.In this episode, Ben Meyer (VP of Digital Marketing Services at Cleverbridge) sits down with Tyler Calder (CMO at PartnerStack) to break down effective affiliate strategies in the e-commerce space. Ben draws on nearly 15 years of experience in customer service and digital marketing to show how companies can leverage

en

42:16

How to Crack Modern Affiliate Strategy in B2B SaaS...

Get It, Together ·

2025/10/08

Affiliate marketing has often been misunderstood in the B2B space. Outdated perceptions and poor execution have kept it from becoming the performance channel it has the potential to be.In this episode, Tye DeGrange (Founder and CEO of Round Barn Labs) joins Tyler Calder (CMO at PartnerStack) to break down how affiliate and influencer strategy work today. With years of experience across eBay and startups alike, Tye shares how trust, creative testing, and partner-first thinking are helping

en

44:29

Navigating Partnerships in the Age of AI with Katie...

Get It, Together ·

2025/09/24

Many partnership programs fail because they lack alignment with broader company goals. Without clear communication and a unified strategy, it’s easy for the value of partnerships to be overlooked.In this episode, Katie Landaal (SVP of Strategic Alliances at ZoomInfo) joins Tyler Calder (CMO at PartnerStack) to explore how partnerships can be a catalyst for both growth and innovation. Katie shares her journey from agency work to leading partnerships at a major tech company, and how her

en

47:24

How to Build a CFO-Proof Partner Model with Brian Jambor

Get It, Together ·

2025/09/10

Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart.In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner program that finance leaders support. From making and clearly communicating assumptions to course-correcting when things go sideways, Brian

en

40:18

How Partner Managers Can Activate the Salesforce...

Get It, Together ·

2025/08/27

Most ISVs enter the Salesforce ecosystem expecting revenue to come easily. But only a few understand what it actually takes to succeed.In this episode of Get It, Together, Sam Yarborough (Co-Founder at Arcadia) joins host Tyler Calder (CMO at PartnerStack) to explore the real work behind building a partner motion inside Salesforce. From aligning your entire company around one ecosystem to capturing the attention of Salesforce AEs, this conversation maps out what it means to be

en

51:48

Building Partnership Programs That Scale with Chris...

Get It, Together ·

2025/08/13

Most partner programs don’t fail because of strategy, but by simply scaling too early.In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable integration to owning a sourced number and making the leap from IC to leadership, Chris shares the playbook behind top-performing partnership programs

en

48:24

The (Next) Decade of the Partner Ecosystem with Jay...

Get It, Together ·

2025/07/30

Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale?In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence customer decisions and drive revenue. Plus, learn the 6 questions you need to ask to structure your ecosystem for predictable, repeatable

en

9 results

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