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PODCAST

The Content Crib Podcast

Eric Anderson and Chris Grosse

The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

health & fitness medicine

All Episodes

18:07

A New York Times Profile Helped Sell A Healthcare...

The Content Crib Podcast ·

2026/04/20

A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it, and the uncomfortable question underneath it all: what happens when AI isn’t just writing marketing copy, but manufacturing medical credibility at scale? We walk through how a lean telehealth brand can sit on top of outsourced infrastructure for physicians, pharmacies, shipping, and compliance an...

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15:39

How To Self-Publish A Credible Business Book

The Content Crib Podcast ·

2026/04/13

We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunities come to you. • moving from Word to Google Docs for a living draft and notes • hiring affordable editing and formatting help through Fiverr • pressure-testing edits so the writing still sounds human • spotting where AI tools mig...

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14:08

Zuckerberg Buys An AI Agent Town And We Panic

The Content Crib Podcast ·

2026/04/06

We talk about how social platforms are cracking down on obvious AI content and why E-E-A-T now sits at the center of reach, trust, and engagement. We also zoom out to AI agents, cyber risk, and the case for building digital assets you actually own instead of relying on rented attention. • E-E-A-T as the new baseline for visibility • Why consistency without authenticity backfires • AI slop on social and what cuts through • Owned digital assets like newsletters and video emai...

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14:08

LinkedIn’s E-E-A-T Shift And The End Of AI Slop

The Content Crib Podcast ·

2026/03/30

Your reach didn’t “randomly” drop. The platforms are getting stricter, the feed is getting noisier, and the old playbook of posting more is starting to backfire. We dig into why the algorithm is shifting toward E-E-A-T (experience, expertise, authoritativeness, trustworthiness) and what that means for your LinkedIn strategy, your personal brand, and any business trying to earn attention without looking like AI spam. We also talk about the reality of the AI slop era: everyone can publish, so ...

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21:09

How Healthcare Founders Can Build Trust In An AI...

The Content Crib Podcast ·

2026/03/24

Google is starting to feel like the old cable TV model, and we can’t ignore what that means for healthcare marketing. When search is packed with ads and generic answers, people do the obvious thing: they ask AI. We talk through the uncomfortable reality that patients and customers are increasingly turning to ChatGPT, Claude, and Perplexity for recommendations and “what should I do next” decisions, and why that makes the classic SEO-first playbook less reliable for physicians and healthcare en...

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19:17

How Hybrid Sellers Use AI Without Losing The Human Edge

The Content Crib Podcast ·

2026/03/16

We bounce from snowstorm chaos and AI anxiety to a grounded idea: automation can speed up sales work, but it cannot replace trust. We also share a new book project, why marketing is now part of the job, and an open invite to Content Crib in Bentonville. • the shift from being a great salesperson to becoming a great marketer • the AI bot social network scare and questions about government regulation • data centers, energy costs, and why communities push back • why many ...

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19:04

Reverse Recruiting, Real Results

The Content Crib Podcast ·

2026/03/03

Feeling stuck sending applications into a black hole? We unpack a smarter path: reverse recruiting. Instead of competing with hundreds of thousands of applicants, you build a visible reputation that brings the right roles to you. We talk through why job boards stall careers, how recruiters actually search on LinkedIn, and the mindset shift that turns your profile into a living portfolio that proves how you think. We walk step by step through a practical system you can start today: create a f...

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22:54

Why Posting Your Expertise On LinkedIn Drives Real...

The Content Crib Podcast ·

2026/02/18

Tired of shouting into the void and getting crickets back? We break down why LinkedIn is the most overlooked growth channel for founders, clinicians, and operators—and how the right kind of posting turns authority into revenue without buying a single ad. The secret isn’t dancing videos or discount codes. It’s storytelling that starts with your audience’s pain, shows your unique approach, and proves outcomes in public, week after week. We dig into the shift from Google-first discovery to LLM-...

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19:05

Why Content Crib 6.0 Turns Connections Into Companies

The Content Crib Podcast ·

2026/02/12

We unpack how Content Crib 6.0 turned from a content meetup into an egoless builder’s room where identity, clarity and collaboration lead to real businesses. Then we pivot to Multbook, the bots‑only social network, and why owning your voice matters before AI speaks for you. • why one plus one equals three in practice • identity before tactics for personal brand • napkin ideas shaped into shippable plans • accountability that sustains momentum • stories of exits, referrals and daily collabs •...

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21:15

AI’s Toll Booth And The Future Of Medical Marketing

The Content Crib Podcast ·

2026/01/27

We argue that AI-driven assistants are becoming the new gatekeepers for healthcare discovery, shifting power from SEO to authentic thought leadership. We share practical steps for physicians and device brands to build trust in public, drive real attribution, and form partnerships that convert. • AI toll booth replacing traditional SEO • case for physician thought leadership and personal brands • three content pillars for clinicians to start • real-world attribution and halo effect • consumer...

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23:50

You Don’t Need A Massive Audience; You Need The Right...

The Content Crib Podcast ·

2026/01/13

We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue. • defining the engagement trap and its costs • consistency as the driver of trust and recall • case study of posts converting physicians • why niche, edgy takes attract right buyers • small audience, clear offer, simple path • AI as helper, not the message • practical video i...

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22:37

If Everyone Sounds The Same, Why Would They Choose...

The Content Crib Podcast ·

2026/01/04

We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content that drives real DMs. • record and send without over-editing • A4M insights on trust and demand in longevity • authority beats audience size for outcomes • video as anchor for memorability • brand-in-three-words clarity test • niche down to speak to som...

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21:36

When AI Feels Fake, Humans Win #22

The Content Crib Podcast ·

2025/12/23

We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency, relevance, and why AI in healthcare needs trusted voices to drive adoption. • minimal gear to start recording with clarity • budget mics, webcams, and lighting choices • Squadcast and Riverside for separate tracks • define your why and target listener • booking guests and setting a repeatable ca...

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21:09

Cold Is Not Dead, Trust Is #21

The Content Crib Podcast ·

2025/12/15

We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why reputation warms every cold touch. • buyers entering with more research than reps • authority and public trust replacing aggressive tactics • collective intelligence as a team production model • event details for Content Crib 6.0 in Bentonville • alumni talks, prework, and small-team collaboratio...

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20:56

If Trust Is The Currency, Thought Leadership Is The...

The Content Crib Podcast ·

2025/11/29

We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leadership, argue for transparent rules, and offer a simple playbook to show up with credibility. • authentic video outperforms synthetic content • new AI browsers and Sora’s rapid video generation • costs, hype, and the potential AI bubble • real use cases ...

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26:48

Inside Content Crib 5.0: Thought Leadership, Venture...

The Content Crib Podcast ·

2025/11/18

We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real outcomes in healthcare and beyond. • recap of the Bentonville event and sponsor alignment • portfolio impact stories and credibility in the room • why thought leadership matters for founders and operators • humility over hierarchy and fast collaboratio...

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15:36

Why Building A Physician Brand Now Decides Who...

The Content Crib Podcast ·

2025/11/12

We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels win trust. • insurance friction driving direct pay adoption • physician personal brand as job security and demand engine • PCP shortages and the rise of concierge models • transparent pricing versus opaque billing as core battleground&...

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27:34

Paris Hilton Meets Basement Ninjas, And The Algorithm...

The Content Crib Podcast ·

2025/11/02

We trade celebrity clout for real credibility, unpack why LinkedIn rewards value over fame, and map a zero-budget 90-day plan to build authority with positioning, series content, comments, and personalized video. We also dig into AI hype, adoption, and the next trust trigger: raw, human footage. • LinkedIn as a value-first platform • Feed curation, notification bell, and impression shifts • 90-day authority plan for healthcare founders • High-signal engagement and personalized video DMs • We...

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20:19

You Don’t Need Daily Posts To Win On LinkedIn #15

The Content Crib Podcast ·

2025/10/24

We break down a calm, effective way to grow on LinkedIn without posting daily. We share format tips, platform strategy, and why owning your audience with a newsletter pairs well with genuine engagement. • daily posting not required for growth • engagement as a low‑pressure starting point • carousel and video formats outperform • social media reset and audience ownership • why LinkedIn delivers genuine conversations • curate feeds to reduce noise • map platforms to clear business goals • Cont...

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28:32

She turned a layoff into a 30-day, $30K blueprint for...

The Content Crib Podcast ·

2025/10/14

A sudden layoff can shatter your plans—or sharpen them. When LinkedIn branding and sales coach Melissa Gaglione decided to aim for $30K in 30 days, she didn’t hide behind a polished funnel. She built in public, shared every step, and turned documentation into momentum. We dig into how she paired relatable, human content with tight, personalized video outreach to create trust at scale and conversions that cold calls rarely deliver. We unpack the two-year foundation that made the leap possible...

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33 results

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