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PODCAST

Pretty Smart Too

Two estheticians. One friendship. All the real talk behind the spa biz.

Pretty Smart Too is the skincare and business podcast hosted by two best friends and estheticians, Laura and Brandy. From facials to front desks, we talk real-life spa stories, small biz wins and fails, and everything in between. Whether you’re a beauty pro, a solo entrepreneur, or just skincare-obsessed, you’re in the right place. It’s the industry—unfiltered, honest, and a little bit cheeky. prettysmarttoo.substack.com

arts fashion & beauty

All Episodes

49:29

Brazilian Wax Horror Stories: From Screamers to...

Pretty Smart Too ·

2025/10/21

📌 Episode SummaryIt’s our spooky-season special! Laura (in her “Morticia chair” 🖤) and Brandy swap hilarious, slightly horrifying, and super-useful waxing stories—first Brazilians, “butt strips”, screamers, mother-in-law mishaps, even a spray-tan-gone-pumpkin. In between laughs, they share practical pro tips on hair growth cycles, pain management, timing around your period, setting client expectations, and how small-town spas can build a booming waxing book. If you wax, want to wax, or just need a

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42:21

Building Confidence in the Treatment Room w/ Marisol...

Pretty Smart Too ·

2025/10/14

📌 Episode SummaryIn this confidence-boosting conversation, Laura sits down with Marisol Lunceford—licensed esthetician, international educator, and DMK Skin Revisions leader—to talk about what truly builds confidence in the treatment room. From running paid consultations that set expectations to choosing education that actually changes outcomes, Marisol shares practical frameworks solo esties and spa teams can use right away. You’ll also hear why she returned to the industry for DMK - Danné

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25:37

How to Grow When You Feel Stuck as an Esthetician:...

Pretty Smart Too ·

2025/10/07

📌 Episode SummaryIn this reflective episode of Pretty Smart Too, Laura (checking in from shady Lacey Park in Pasadena) and Brandy (fresh off a soul-filling weekend in Northwest Arkansas) talk about burnout, slow seasons, and the difference between happiness and joy. They share real-world strategies for coping when business is quiet, reframing comparison, and finding low-cost ways to recharge. From doing “free and beautiful” things in your own town to protecting time with family, they remind

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43:20

Raven Purifoy | Marketing 101 for Aestheticians and...

Pretty Smart Too ·

2025/09/30

📌 Episode SummaryIn this creative-and-keep-it-real episode of Pretty Smart Too, Laura and Brandy welcome Raven Purifoy—digital creator, writer, and now spa manager at Kyle & Co in El Dorado. Raven breaks down what actually moves the needle for beauty businesses: choose your platforms, post consistently (not constantly), repurpose like a pro, and make your brand a lived experience—not just a pretty feed. The trio also dig into small-town vs. social media marketing, how to vet influencers (ask for

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34:02

Rebecca Betancourt | ZO Skin Health

Pretty Smart Too ·

2025/09/22

📌 Episode SummaryIn this powerhouse episode of Pretty Smart Too, Laura and Brandy are joined by special guest Rebecca Betancourt, National Corporate Training Executive for ZO Skin Health. Known for transforming complex skin science into practical strategies, Rebecca shares her journey into medical aesthetics, her passion for protocols, and why the prescription pad is an esthetician’s most powerful tool.From building confidence in consultations to moving past “salesy” fears, this conversation is a

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37:41

Scrub Off Summer, Step Into Your Season

Pretty Smart Too ·

2025/09/15

📌 Episode SummaryIn this inspiring and heart-centered episode of Pretty Smart Too, Brandy shares her big news: she’s the new Wellness Director at The Spa at Rockwater, part of a groundbreaking wellness community in North Little Rock. Brandy’s story is a reminder that change can lead to expansion—personally and professionally.Meanwhile, Laura reflects on her own season of change, thriving in her solo suite and embracing creative freedom in both business and life (including a chance bathroom run-in

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23:36

Entrepreneurship and Skincare Routines Over Coffee

Pretty Smart Too ·

2025/08/25

📌 Episode SummaryIn this episode of Pretty Smart Too, Laura and Brandy start their Sunday morning routine with coffee, cleanser, and a whole lot of real talk. Brandy teases a major update coming to her Little Rock location and shares her mantra: don’t be afraid to evolve. Laura reflects on how challenging it can be to grow in two places at once—and how powerful it is when women claim their right to run businesses like CEOs, not martyrs.From their experience with the Murphy Arts District grand

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62:02

From Empty Books to Fully Booked: Creative Strategies...

Pretty Smart Too ·

2025/08/19

📌 Episode SummaryIn this heartfelt and practical episode of Pretty Smart Too, Laura and Brandy open up about the realities of running a beauty business while balancing life’s challenges. Brandy shares her journey of starting therapy after the loss of her mom, the importance of self-care, and raising kids. Laura shares that Max is moving out and leaving her half way to an empty nest. Both Laura and Brandy relate to the struggle of starting over in a new locations and together they remind us that

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41:16

Elevating Client Experience for Estheticians & Spa...

Pretty Smart Too ·

2025/08/11

🎙️ Elevating Client Experience for Estheticians and Spa Owners: The Power of a Clutter-Free Space & Quality Amenities📌 Episode SummaryMake your treatment room feel expensive (without spending much) using softer linens, clutter‑free design, thoughtful gestures, and hospitality that guests rave about.This week, Laura and Brandy show how to turn any treatment room into a calming, high‑end experience clients can feel the moment they walk in. They share linen picks that actually last, why flat sheets

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58:36

Pretty Organized

Pretty Smart Too ·

2025/08/04

🎙️ Designing the Perfect Esthetician Treatment Room (And Where to Buy Everything!)📌 Episode SummaryIn this episode of Pretty Smart Too, Brandy and Laura take you inside the world of esthetic treatment rooms — from the must-have tools to the little luxuries that elevate every client’s experience.They share why investing in quality equipment pays off, from steamers and towel warmers to magnifying lights and advanced devices like microdermabrasion machines. You’ll hear their personal stories with

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50:05

The Basics of Building a Beauty Business

Pretty Smart Too ·

2025/07/28

🎙️ The Basics of Building a Beauty Business (w/ Free Tools!)📌 Episode SummaryIn this conversation, Laura and Brandy discuss their personal experiences in the spa industry, the challenges of starting and running a business, and the importance of planning and resilience. They share insights on overcoming obstacles, the significance of self-care, and the power of affirmations in personal growth. The conversation emphasizes the need for vision and community support in entrepreneurship, highlighting

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55:04

Top 3 Business Mistakes Estheticians Make (and How to...

Pretty Smart Too ·

2025/07/21

Episode Title:Top 3 Business Mistakes Estheticians Make (and How to Avoid Them)Episode Summary:In this episode of Pretty Smart Too, Brandy and Laura sit down for a candid conversation about the business mistakes they’ve made—and the ones they see again and again in the aesthetics industry. From undervaluing your time to trying to be everything to everyone, they share honest lessons, personal stories, and the mindset shifts that changed everything.Whether you’re a new esthetician, a seasoned

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21:00

Where it All Started

Pretty Smart Too ·

2025/07/14

Keywordsbeauty podcast, spa business, estheticians, beauty industry, entrepreneurship, beauty tips, starting a business, women in business, beauty community, professional growthSummaryIn the inaugural episode of the Pretty Smart 2 podcast, hosts Brandy and Laura share their journeys in the beauty industry, discussing the challenges and triumphs of starting and running a spa business. They emphasize the importance of taking the first step, building connections, and learning from experiences. The

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13 results

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