Life in Digital

00:38:15

Creative That Converts: Balancing Volume, Quality and...

Life in Digital ·

2026/10/06

In this episode of Life in Digital, host Jenny Dunford is joined by Josephine Phipps, CEO of Illuminate Digital, to explore what it really takes to drive ecommerce growth in an increasingly challenging market. Josephine shares her career journey and insights from leading an agency working with brands across creative, media and performance marketing.The conversation dives into the growing pressure for brands to produce more creative in response to AI-driven platforms like Meta's Andromeda, and

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00:24:01

Marketing in Motion: How Community Is Changing Brand...

Life in Digital ·

2026/10/01

In this episode of Life in Digital, host Daniel Bolter is joined by Jen Starr, Director of North America at Strava for Business, to explore how brands can build meaningful connections through community. Drawing on her experience across BuzzFeed, Nextdoor and Strava, Jen shares how her approach to community has evolved and what makes Strava’s active audience such a unique opportunity for advertisers.The conversation explores how Strava is opening up new opportunities for brand partnerships, from

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00:16:42

The She Suite: From First Employee to CMO, The Power...

Life in Digital ·

2026/09/29

In this episode of The She Suite, host Sonia Atwal is joined by Hester Bates, CMO at True Rights, to explore her career journey from being Influencer’s first employee to becoming a CMO and leading marketing at True Rights. Hester reflects on how growing with a business from its earliest stages shaped her approach to leadership, as well as the lessons she has carried throughout her career.Hester shares what she has learned from both being mentored and mentoring others through initiatives such as

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00:28:25

Buying Smarter: How AI Is Reshaping Programmatic with...

Life in Digital ·

2026/09/24

In this episode of Life in Digital, host Daniel Bolter is joined by Stacey Bohrer, SVP Global Buyer Development at OpenX, to explore how programmatic is evolving around the needs of modern media buyers. Stacey shares her perspective on OpenX today, the changing expectations of buyers and partners, and the challenges facing the industry as technology continues to move at pace.The conversation dives into OpenXBuild and OpenX IQ, exploring how OpenX is developing new tools to help buyers make smarter

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00:19:18

The She Suite: Embracing the Squiggly Path to...

Life in Digital ·

2026/09/22

In this episode of The She Suite, host Sonia Atwal is joined by Lauren Berkemeyer, CMO at YuLife, for a conversation about building a career without following a traditional path. Lauren reflects on her journey across high-growth brands, startups and scale-ups, sharing what has guided her decisions and why embracing a “squiggly career” has opened up unexpected opportunities.Lauren also discusses making the move from New York to London, building a career in a new market and the lessons she’s learned

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00:34:49

Audio Advantage: Shaping the Next Era of Programmatic...

Life in Digital ·

2026/09/17

In this episode of Life in Digital, host Daniel Bolter is joined by Violaine Cabrol, US Managing Director at Soundcast, to explore the evolution of digital audio and the opportunities shaping the next era of programmatic advertising. Violaine shares her career journey into AdTech and audio, as well as how SoundCast is helping publishers and advertisers navigate the unique challenges of the audio ecosystem.The conversation explores the changing SSP landscape, the shift from buying on pure scale and

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00:26:06

Measurement Rebuilt: Navigating Fragmentation, Scale...

Life in Digital ·

2026/09/10

In this episode of Life in Digital, host Marnie Senior is joined by Michael Isaacs-Olaye, VP of Sales & Partnerships at happydemics to explore how marketing measurement is evolving in an increasingly fragmented media landscape. Michael shares his career journey and the work Happydemics is doing to help marketers understand campaign effectiveness across channels, audiences and markets.The conversation explores the challenges of omnichannel measurement, the importance of measuring campaigns at

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00:17:32

The She Suite: Chasing Growth, Taking Risks and...

Life in Digital ·

2026/09/08

In this episode of The She Suite, host Sonia Atwal is joined by Hannah Baker, CMO of Brave Bison, for an honest conversation about career growth, taking risks, and building a career around opportunity. Hannah reflects on making an international move early in her career, the decisions that accelerated her progression, and the mindset and skills that have helped her rise through the ranks.The conversation also explores Hannah’s experience marketing multiple agencies within a growing group, from

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00:32:56

Tech by Design: Powering the Modern Agency with Ben...

Life in Digital ·

2026/08/25

In this episode of Life in Digital, host Holly Simpson is joined by Ben Foster, COO at The Kite Factory, to explore how technology is reshaping the modern media agency. Ben shares his career journey and the thinking behind The Kite Factory’s investment in proprietary tools, including how they were built to solve real operational and client challenges and how they’re changing the way teams work day-to-day.The conversation also looks at how agency expectations are evolving, from changing client

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00:24:24

Programmatic Reimagined: Rebuilding Trust Through...

Life in Digital ·

2026/07/27

In this episode of Life in Digital, host Ryan Stewart is joined by Rhys Denny, Co-Founder of @‌curate, to unpack why programmatic advertising has become so complex, and what the industry can do to rebuild trust, transparency, and efficiency.Rhys shares the story behind @‌curate, the thinking that inspired its creation, and how products like Wanda are helping media teams reduce operational friction, improve decision-making, and make AI work for them, not against them. Together, Ryan and Rhys explore

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00:25:09

Connected Performance: The Next Era of Marketing with...

Life in Digital ·

2026/07/23

In this episode of Life in Digital, host Daniel Bolter is joined by Todd Parsons, Chief Product Officer at Criteo, to explore why performance marketing is undergoing one of its biggest transformations yet. Todd shares how Criteo is helping brands navigate a rapidly evolving landscape, and why traditional approaches to planning, measurement, and optimisation are no longer enough.Together, Daniel and Todd discuss the shift away from channel silos towards a truly cross-channel, full-funnel strategy,

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00:33:00

OOH Amplified: AI and the Next Era of Media

Life in Digital ·

2026/06/18

In this episode of Life in Digital, host Ryan Stewart is joined by Shanil Chande, Chief Programmatic Officer at Talon OOH, to explore how AI is transforming the world of Out-of-Home advertising.Shanil shares his career journey and explains how OOH has evolved into a dynamic, data-driven channel at the heart of today’s media ecosystem. The conversation dives into how AI is impacting OOH differently from other digital channels, where the biggest opportunities lie for smarter planning, targeting, and

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00:32:42

Entertainment Revolution: The Rise of Creator-Led TV...

Life in Digital ·

2026/06/09

In this episode of Life in Digital, host Ed Steer sits down with Greg Miall, Co-Founder of Gaggl, to explore how the worlds of television, social media, and the creator economy are colliding to create entirely new forms of entertainment.Greg shares the story behind Gaggl, the platform often described as "Gogglebox for creators," and explains why reaction-led, community-driven content is resonating with audiences in an increasingly fragmented media landscape. The conversation explores the

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00:39:08

Humans, Machines & Marketing: The Future of Talent...

Life in Digital ·

2026/06/01

In this episode of Life in Digital, host Ed Steer is joined by Ryan Kangisser, Chief Strategy Officer at mediasense, for a discussion on the future of talent in an AI-driven marketing landscape.The conversation centres around mediasense's upcoming Humans, Machines and Marketing survey and the questions it aims to explore across brands, agencies, and technology providers. Ryan shares his perspective on how talent requirements are evolving, whether AI is widening or narrowing skills gaps, and the

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00:18:55

The She Suite: Leading Through Craft, Not Climbing...

Life in Digital ·

2026/05/28

Welcome to the very first episode of The She Suite, a new podcast series from Life In Digital spotlighting inspiring female leaders and their journeys to being a CMO.In this debut episode, Sonia Atwal is joined by Michelle Urwin, CMO at Skai, for a candid conversation on career growth, modern marketing leadership, and the evolving role of today’s CMO.Michelle reflects on her journey across agency and client-side roles, the experiences that shaped her leadership style, and why she never set out with

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00:29:58

Scaling Sustainably: Growth Without Burnout with...

Life in Digital ·

2026/05/14

In this episode of Life in Digital, host Ed Steer is joined by Richard Ottoy, SVP Sales EMEA at Assertive Yield to explore the evolving publisher landscape and what it takes to drive sustainable revenue growth in today’s market. Richard shares what drew him to Assertive Yield, the company’s mission, and how its products help publishers unlock greater performance and control over their monetisation strategies.The conversation dives into the unique dynamics of the European market, how Assertive Yield

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00:31:05

Discovery Disruption: How Glance Is Transforming...

Life in Digital ·

2026/04/23

In this episode of Life in Digital, host Daniel Bolter sits down with Kunal Nagpal, Chief Business Officer at InMobi, to explore how AI is reshaping discovery, engagement, and the future of digital advertising. Kunal shares his career journey and what’s driving focus at InMobi right now, before diving into GlanceAI and GlanceTV, and how it’s reshaping the way consumers interact with content and brands.The conversation unpacks the shift from “search and scroll” to discovery-led experiences, and what

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00:32:14

The Real Time Race: Why Real Time Marketing Wins with...

Life in Digital ·

2026/03/24

In this episode of Life in Digital, host Ed Steer is joined by Rob Trotter, Managing Director, EMEA at Sightly to explore how real-time marketing is reshaping the digital advertising landscape. As Sightly launches in Europe, Rob shares an overview of the business, his career journey, and how the company is helping brands activate more dynamic, responsive campaigns.The conversation unpacks the concept of walled gardens, breaking down what they are and the role they play in today’s media. Rob and Ed

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00:28:39

Protocol Power: Inside Ad Context Protocol with...

Life in Digital ·

2026/03/10

In this episode of Life in Digital, host Ed Steer is joined by Alexander Oakden, Director, UK & Northern Europe at Scope3, to unpack how AI, transparency, and open standards are reshaping digital advertising.Alexander shares how Scope3 has evolved over the past three years and explains the thinking behind the AdContext Protocol, what it is, why it matters, and how it helps buyers make smarter decisions while giving publishers more control over how their inventory is understood and valued. The

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00:26:15

From Metrics to Meaning: Measuring Brand Lift with...

Life in Digital ·

2026/01/20

In this episode of Life in Digital, host Ed Steer is joined by Alistair Hill, Co-Founder at On Device, to explore how brands can measure what really matters in an increasingly complex digital advertising landscape.Alistair shares an overview of On Device and his role in shaping the company’s mission, before diving into the challenges marketers face when it comes to ad effectiveness and brand lift measurement. From outdated measurement models and poor-quality data to fragmented media consumption, the

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