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PODCAST

Igniting Souls Podcast with Kary Oberbrunner

Kary Oberbrunner

Welcome to You Are an IP Company podcast with Kary Oberbrunner and Katie Rubino. Our passion is helping entrepreneurs publish, protect, and promote their intellectual property. This podcast is sponsored by Instant IP™.

business management & marketing

All Episodes

4:49

S4 Ep67: AI Is Stealing Your Ideas Faster Than Ever:...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/04/10

What if someone didn’t just copy your content, but cloned your entire website, your courses, and your brand… and started profiting from it?In today’s AI-powered digital economy, intellectual property theft has evolved far beyond simple copy-and-paste. We’re now seeing deepfakes, cloned websites, and pirated digital products spreading at a speed that traditional protection methods simply can’t keep up with.In this episode, we take a deep dive into the growing crisis of digital IP theft—and explore a

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32:42

S4 Ep66: Why Matthew McConaughey Says Trademark...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/04/07

In this episode, Kary and Katie tackle the high-stakes world of intellectual property in the age of AI. Inspired by Matthew McConaughey’s viral warning to trademark yourself, they dive into “IP Stacking”—using trademarks, copyrights, and blockchain timestamps to protect your name, voice, and unique style. From the pitfalls of unregistered TMs to navigating AI-generated content, they reveal why safeguarding your IP early is the secret to building lasting success, showing how icons like Taylor Swift

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19:19

S4 Ep66: Instant IP Teams is the New Answer for...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/04/03

What happens when ideas are created faster than they can be protected?In today’s AI-driven world, innovation happens in seconds, but traditional intellectual property systems still take years. That gap creates a massive risk for creators, founders, and teams building at the speed of technology.Listen in as we break down the growing tension between rapid creation and slow legal protection, and why it’s becoming one of the biggest bottlenecks in modern business.Featuring insights inspired by a new

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26:03

S4 Ep64: Marketing Made Simple with Dr. JJ Peterson

Igniting Souls Podcast with Kary Oberbrunner ·

2026/03/31

Dr. JJ Peterson shares how narrative theory transforms marketing by positioning the customer—not the brand—as the hero. Co-author of Marketing Made Simple alongside Donald Miller, he breaks down the powerful “one-liner” framework (problem, solution, result) to clarify your message fast. Kary and Dr. Peterson also explore protecting your intellectual property and voice in the age of AI and how layered expertise creates a brand that stands apart.PROTECT your first idea FREE ►

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21:36

S4 Ep63: Stop the Steal: Protect Your Brand

Igniting Souls Podcast with Kary Oberbrunner ·

2026/03/24

Your brand name isn’t just creative — it’s a valuable asset, and if you don’t protect it, someone else will. In this episode, Kary talks with Lynne Modranski about the shocking discovery of a copycat Facebook page impersonating her ministry, and the crucial lessons it taught about defending your identity. Kary introduces the IP Flywheel, showing why securing your name before you publish, promote, or profit is essential to avoid costly rebranding and confusion. From state filings to federal

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36:33

S4 Ep62: Before you Pay for a Trademark: How...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/03/17

Join Kary with IP attorneys, Frank and Katie from Wiggin and Dana, as they unpack the “invisible layer” of intellectual property. Today’s trademark climate is tougher than ever. This episode explores the power of strategic IP stacking, which combines trademarks, patents, copyrights, and trade secrets.You’ll learn what entrepreneurs need to know to truly protect their brand.If you’re building a business, publishing books, or growing a personal brand, this episode serves as a practical guide to

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25:50

S4 Ep61: Simplifying the relationship between AI and...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/03/10

In this episode, Kary welcomes AI strategist Tom Lambotte to cut through the hype and simplify what AI really means for professionals and creators. They explore overcoming overwhelm, using AI with confidence, and applying it through the lens of intellectual property to enhance productivity, decision-making, and strategic advantage. This practical conversation shows how understanding AI can unlock your unique capabilities and help you put it to work in the real world.Find out more at

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39:44

S4 Ep60: Good Vibes Club takes Its Intellectual...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/03/03

Are NFTs just a flashy fad—or the future of ownership? In this episode, we’re bringing the good vibes and the real talk. We’re joined by Chris Guyot co-founder of the Good Vibes Club, to break down how art, community, and intellectual property collide in Web3.Chris shares his journey from working with global brands like Google, Meta, and Reddit to building one of the top NFT projects in the space—why IP matters more than ever in the age of AI, and how digital collectibles are reshaping how we think

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21:42

S4 Ep59: When is the right time to re-launch a book?

Igniting Souls Podcast with Kary Oberbrunner ·

2026/02/26

Is your book evolving, or is it frozen in time? In this episode, Kary and Katie explore the strategic relaunch of intellectual property and why staying relevant matters, drawing insights from iconic brands like Apple and Nike. They discuss how updating dated content, signaling new editions through smart branding and cover changes, and properly registering copyrights and trademarks can protect your work, especially in the age of AI.Join the You Are an IP Company Relaunch Party on March 5th at 1:00

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20:02

S4 Ep58: IP Harvesting: Smart IP Strategies for Authors

Igniting Souls Podcast with Kary Oberbrunner ·

2026/02/24

In this episode, Kary and Katie dive into the powerful concept of IP Harvesting and how authors can leverage their books as long-term intellectual property assets. They explore strategic ways to think beyond book sales and begin building scalable revenue streams rooted in your ideas, frameworks, and expertise.From understanding how a single manuscript can evolve into multiple products and platforms, to structuring your content intentionally from the start, this conversation unpacks practical IP

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9:19

S4 Ep57: How to leverage IP with strategic...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/02/17

In this episode, Kary and Katie unpack how to protect and leverage your intellectual property in collaborations. They explain the difference between background and foreground IP, why ownership matters, and how clear agreements can prevent costly misunderstandings. If you’re partnering with others, this conversation will help you safeguard your ideas and maximize impact.PROTECT your first idea FREE ► https://instantip.app/

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41:49

S4 Ep56: Jim Gant the American Spartan: How to...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/02/10

What happens when unconventional leadership changes the battlefield—and costs everything?In this episode, Kary sits down with legendary Special Forces officer Jim Gant and John Rue, Built To Lead Builder, to explore the rise, controversy, and redemption of a warrior who redefined modern warfare. From influencing top military leaders to confronting personal failure, addiction, and identity, Jim reveals the hidden cost of impact and the journey back to purpose. This conversation goes beyond war

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14:33

S4 Ep55: 7 Reasons to Think Twice Before Using a ™...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/02/03

Many entrepreneurs casually use the TM symbol without fully understanding what it actually means—or the risks behind it. In this episode, Kary and Katie unpack the confusion around trademarks, the difference between TM and registered trademarks, and why intellectual property isn’t as simple as “staking a claim.”They explore real-world examples, common misconceptions, and the hidden complexities of proving ownership, use in commerce, and trademark rights. You’ll learn why IP protection is more like

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28:51

S4 Ep54: How singers, songwriters, and musicians...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/01/27

In this episode, Kary welcomes Andrea Olson, founder of Produce Like a Boss, to explore a critical question for musicians: Do you really have intellectual property—and should you protect it? Together, they unpack what IP means for songwriters and artists, why creative ideas are more valuable than you think, and how protecting your music can increase your influence, impact, and income in the age of AI. If you’re a musician, songwriter, or creative entrepreneur, this conversation will change how you

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19:23

S4 Ep53: Instant IP: Idea Protection at the Speed of...

Igniting Souls Podcast with Kary Oberbrunner ·

2026/01/06

In this episode, we explore why idea protection must happen as fast as idea creation in a world of AI, social media, and constant digital recording. From the meaning of abracadabra (“I create as I speak”) to a new paradigm of protecting ideas the moment they’re imagined, this conversation breaks down the growing risks of IP leakage—and how creators can stay ahead.You’ll learn why traditional patents, trademarks, and copyrights aren’t built for today’s pace, why protecting before promoting is

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17:06

S4 Ep52: Why Your Intellectual Property Doesn’t Have...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/31

This episode comes with a warning—it might sound morbid, but it’s said with love.What happens to your intellectual property when you’re gone? In this powerful, deeply human conversation, we explore why your IP doesn’t have to die when you do—and why treating it as a real asset matters more than ever. Through a true story of sudden loss, legacy, and redemption, we unpack how IP fits into estate planning, trusts, family wealth, and long-term impact. This isn’t legal advice—it’s a wake-up call

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25:12

S4 Ep51: USPTO Changes Position on AI as Inventors...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/23

In this eye-opening episode, Kary and Katie dive into one of the most urgent questions of our time: What happens to intellectual property when AI becomes the “inventor”?Fresh off recent USPTO updates, they explore how countries are beginning to recognize AI as inventors, the rise of AI-generated personalities in Hollywood, and the very real implications of machines replacing human work. From self-driving car liability to authors battling AI-trained on copyrighted books, this conversation unpacks

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25:11

S4 Ep50: How to Create IP as you Write Your Book.

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/16

Have you ever had a book that changed your life? On this episode of You Are an IP Company, Kary Oberbrunner sits down with Mark C. Winters, co-author of Rocket Fuel and author of his new book Visionary. Mark shares how his latest book helps driven entrepreneurs get what they want without doing it all themselves. From the ten pillars of being a successful visionary to practical strategies for building the right team, this conversation dives into the insights that can transform how you lead and

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11:54

S4 Ep49: How AI is Training on all your Private Data...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/02

In this eye-opening episode, Kary and Katie uncover how major tech companies like Meta and Google are quietly using your private data to train their AI systems—often without you realizing it. From hidden “opt-out” settings to terms and conditions buried in fine print, they reveal how your everyday emails, meetings, and shared files may already be part of Big Tech’s AI learning.The hosts discuss what creators, entrepreneurs, and professionals can do to protect their intellectual property, stay

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15:13

S4 Ep48: How to make your IP outlive you and fund...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/11/25

In this episode of You Are an IP Company, Kary and Katie explore how intellectual property isn’t just for you — it’s for your legacy. From Disney to Hello Kitty, C.S. Lewis to Michael Jackson, some of the world’s most iconic brands and creators continue to generate income long after their founders are gone. Kary and Katie unpack how smart IP strategy can create generational wealth, why trademarks protect both businesses and consumers, and what happens when you ignore your intellectual property

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