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PODCAST

Igniting Souls Podcast with Kary Oberbrunner

Kary Oberbrunner

Welcome to You Are an IP Company podcast with Kary Oberbrunner and Katie Rubino. Our passion is helping entrepreneurs publish, protect, and promote their intellectual property. This podcast is sponsored by Instant IP™.

business management & marketing

All Episodes

17:06

S4 Ep52: Why Your Intellectual Property Doesn’t Have...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/31

This episode comes with a warning—it might sound morbid, but it’s said with love.What happens to your intellectual property when you’re gone? In this powerful, deeply human conversation, we explore why your IP doesn’t have to die when you do—and why treating it as a real asset matters more than ever. Through a true story of sudden loss, legacy, and redemption, we unpack how IP fits into estate planning, trusts, family wealth, and long-term impact. This isn’t legal advice—it’s a wake-up call

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25:12

S4 Ep51: USPTO Changes Position on AI as Inventors...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/23

In this eye-opening episode, Kary and Katie dive into one of the most urgent questions of our time: What happens to intellectual property when AI becomes the “inventor”?Fresh off recent USPTO updates, they explore how countries are beginning to recognize AI as inventors, the rise of AI-generated personalities in Hollywood, and the very real implications of machines replacing human work. From self-driving car liability to authors battling AI-trained on copyrighted books, this conversation unpacks

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25:11

S4 Ep50: How to Create IP as you Write Your Book.

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/16

Have you ever had a book that changed your life? On this episode of You Are an IP Company, Kary Oberbrunner sits down with Mark C. Winters, co-author of Rocket Fuel and author of his new book Visionary. Mark shares how his latest book helps driven entrepreneurs get what they want without doing it all themselves. From the ten pillars of being a successful visionary to practical strategies for building the right team, this conversation dives into the insights that can transform how you lead and

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11:54

S4 Ep49: How AI is Training on all your Private Data...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/12/02

In this eye-opening episode, Kary and Katie uncover how major tech companies like Meta and Google are quietly using your private data to train their AI systems—often without you realizing it. From hidden “opt-out” settings to terms and conditions buried in fine print, they reveal how your everyday emails, meetings, and shared files may already be part of Big Tech’s AI learning.The hosts discuss what creators, entrepreneurs, and professionals can do to protect their intellectual property, stay

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15:13

S4 Ep48: How to make your IP outlive you and fund...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/11/25

In this episode of You Are an IP Company, Kary and Katie explore how intellectual property isn’t just for you — it’s for your legacy. From Disney to Hello Kitty, C.S. Lewis to Michael Jackson, some of the world’s most iconic brands and creators continue to generate income long after their founders are gone. Kary and Katie unpack how smart IP strategy can create generational wealth, why trademarks protect both businesses and consumers, and what happens when you ignore your intellectual property

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22:05

S4 Ep47: How AI is stealing IP from Industry Icons

Igniting Souls Podcast with Kary Oberbrunner ·

2025/11/18

In this thought-provoking episode, we explore Steven Pressfield’s The War of Art and the idea of “Resistance” — that invisible force that shows up the moment you set out to create something meaningful. We just spoke with Pressfield in Boston about publishing and protecting IP. Katie and Kary connect this timeless creative struggle of a Resistance to a modern threat: intellectual property theft and AI’s growing role in capturing and repurposing original ideas. From real stories of stolen content

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17:47

S4 Ep46: AI Wearables Now Threaten IP Infringement in...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/11/11

AI wearables are changing everything — and not always for the better. Kary and Katie reveal how smart devices are creating new forms of IP theft and what creators and brands must do to stay protected. If you have a website, a podcast, social media accounts, or even a LinkedIn profile, then you SHOULD be using Instant IP to protect your ideas. If not, AI WILL scrape your content and serve it up to other people as search results to their prompts. The world will then take and use your ideas,

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26:40

S4 Ep45: Why You Should Start an IP Holding Company ASAP

Igniting Souls Podcast with Kary Oberbrunner ·

2025/10/28

Your intellectual property is one of your most valuable business assets, but most entrepreneurs leave it unprotected. In this episode, we explore how creating an IP holding company can safeguard your trademarks, copyrights, and creative assets from lawsuits and creditors. You’ll learn how separating your IP adds transparency for investors and strengthens your overall business structure. We also share real examples of infringement and how proper documentation can prevent costly disputes. Listen

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11:39

S4 Ep44: AI Stole my 3 Books and I Got $9,000 as...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/10/23

AI company Anthropic used thousands of authors’ books—maybe even yours—to train its model, Claude. Now, a $1.5 billion settlement in Bartz v. Anthropic could change everything for creators. In this episode, we unpack what it means for authors, how to file a claim, and why IP theft is skyrocketing in the age of AI. Listen now to learn how to protect your work and your rights. PROTECT your first idea FREE ► https://instantip.app/

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21:29

S4 Ep43: Clarity Attracts. Confusion Repels. Why You...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/10/21

Ever wondered how to protect your ideas without getting lost in legal jargon? Kary takes you behind the scenes of his own IP journey, where he identifies infringement, develops a protection strategy, and leverages trademarks, copyrights, and smart contracts. With insights from IP expert Katie Rubino, they show you how to monitor, defend, and leverage your unique work in today’s fast-moving market. Learn practical, actionable steps to safeguard your ideas and make sure others take them seriously

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28:57

S4 Ep42: Own Your Brand, Own Your Career with Mike Kim

Igniting Souls Podcast with Kary Oberbrunner ·

2025/10/16

Stand out, get noticed, and take control of your career. Mike Kim, co-author of Own Your Brand, Own Your Career, shares how to build a personal brand that opens doors, creates opportunities, and amplifies your impact, no matter your career stage.PROTECT your first idea FREE ► https://instantip.app/

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29:37

S4 Ep41: What does the government shutdown mean for...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/10/03

In this episode, Kary Oberbrunner and Katie Rubino explore the impact of current events on intellectual property and what to do when someone steals your IP. They break down what a government shutdown could mean for your IP rights, including potential delays, protections, and practical steps to safeguard your creations.Protect your first idea free. Go to https://www.instantip.app - no credit card required.

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27:05

S4 Ep40: The Secret All Entrepreneurs Share (and How...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/09/09

Kary and Katie are joined by special guest Annabelle Beckwith for a powerful conversation on the one trait every entrepreneur across the globe shares—and how to use it to fuel faster, easier growth. Tune in to discover practical strategies and mindset shifts that can help you unlock your next level of success. Find out more at https://www.instantip.today/

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19:32

S4 Ep39: You are an influencer. The first thing you...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/09/02

In this episode of You are an IP Company, Kary and Katie dive into the very first thing every influencer needs to do to safeguard their creative work. Whether you’re building a brand, creating content, or growing your audience, protecting your intellectual property isn’t optional—it’s essential. Tune in to learn how to take that critical first step toward securing what makes your influence uniquely yours. Find out more at https://www.instantip.today/

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17:47

S4 Ep38: Brand Like a Billion-Dollar Company: IP...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/07/22

This episode dives into the explosive intersection of AI, branding, and intellectual property. Katie and Kary unpack a recent PitchBook article on VC exits, share insights on market adoption of blockchain-backed IP, and analyze how branding brilliance—like McDonald’s minimalist campaigns—creates massive value. A must-listen for founders, creatives, and IP lovers.

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24:54

S4 Ep37: Why IP Needs More Women—and What Ashley...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/07/15

Women make up a small fraction of the IP industry—but Ashley Cheung is working to change that. Hear her discuss the power of female innovation, what resonated most from You Are an IP Company, and how her experiences are lighting the way for future women leaders in tech and law.Ashley Cheung runs her business and personal life by a single motto: Nothing ventured, nothing gained. She founded Virtual Patent Gateway in early 2020 to extend her case management expertise to more attorneys through a

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16:03

S4 Ep36: The Silver Lining for Authors When AI Trains...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/07/08

In this episode, Kary and Katie dive into a hot-button topic that’s keeping authors up at night—and stirring up big debates across the publishing world: AI training on books. But instead of sounding the alarm, they’re flipping the script. Is there a silver lining for authors when AI learns from their work? From discoverability boosts to unexpected revenue opportunities, they explore how writers might not just survive the AI wave—but ride it. Whether you're skeptical, curious, or cautiously

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30:52

S4 Ep35: Protecting Ideas in the Age of AI: A...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/07/01

Pete Sacco discusses how blockchain and a new IP paradigm are transforming how creators protect and value their work in a rapidly evolving digital world.Pete Sacco is a tech visionary, IP evangelist, and spiritual entrepreneur who’s redefining what it means to build value in the modern world. A pioneer in data center innovation, Pete is leading a movement to protect intellectual property on the blockchain. He’s also the author of Living in Bliss, a reflection on his 30-year inner and outer journey

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27:35

S4 Ep34: Why Front Stage Influencers Need Back Stage...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/06/17

Tunji Adebayo brings raw insight into the reality of being the “front stage” leader—and what it takes behind the scenes to make it all work. With humor and humility, he unpacks his wins, his missteps, and how building the right team has helped him stay focused on the mission.

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23:29

S4 Ep33: What I Wish I Knew About IP When I First...

Igniting Souls Podcast with Kary Oberbrunner ·

2025/06/10

This podcast uncovers the hidden IP inside everyday businesses and reveals how naming, packaging, and protecting your process can be your most valuable asset. Join hosts Kary and Katie and their special guest, Chad Jenkins. as they help entrepreneurs recognize, articulate, and monetize their unique genius—starting with “naming the baby.”

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