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PODCAST

The 100 Marketers Project

Welcome to The 100 Marketers Project, where we sit down with the sharpest minds in retail automotive marketing—and ask them the same 10 questions every single time. Hosted by Andrew Street from Dealer OMG and Matthew Davis, this podcast is your front-row seat to insights, strategies, and bold opinions from industry leaders who are shaping the future of automotive marketing. Whether you"re a seasoned marketer or just getting started, every episode delivers bite-sized brilliance you can put to work

leisure automotive

All Episodes

41:10

Episode 16 – Tyler Stout, Director of Vibes and Chaos...

The 100 Marketers Project ·

2025/12/12

🎙 Episode 16 — Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW In this episode of the 100 Marketers Project, we sit down with Tyler Stout — the self-proclaimed “Director of Vibes and Chaos Creation” at Bob Smith BMW. Tyler’s career path spans selling cars, Shift Digital, Stream Companies, OEM partnerships, and now leading revenue-driving strategy across sales, service, marketing, and ops at a high-performing BMW & MINI store in Calabasas. In this episode, Tyler br...

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50:35

Episode 15 — Nathanael Greklek, Corporate Brand...

The 100 Marketers Project ·

2025/12/05

🎙 Episode 15 — Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group In this episode of 100 Marketers, we sit down with Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group—one of the most creative, progressive, and community-driven dealership groups in the industry. Nathanael shares how he went from delivery specialist to building a full in-house content team responsible for some of the most viral dealership videos on TikTok and beyond. From their “Office-style”

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42:18

Episode 14 - Kate Downing, COO of Williams Auto Group

The 100 Marketers Project ·

2025/11/26

🎙 Episode 14 — Kate Downing, COO of Williams Auto Group In this episode of 100 Marketers, we sit down with Kate Downing, COO of Williams Auto Group, for a candid look at how modern dealerships are evolving from the inside out. Kate shares her journey from agency-side marketer to dealership COO, the lessons she learned along the way, and how she blends advertising, operations, and customer experience to drive real results across multiple rooftops. We dive into: • How nimble, family-owned...

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40:27

Episode 13 – Sivia Sasa, Internet Sales & Marketing...

The 100 Marketers Project ·

2025/11/21

In this episode, we sit down with Sivia Sasa, Internet Sales & Marketing Director at Mac Haik Ford Lincoln, for one of the most refreshingly honest conversations in automotive marketing. Sivia breaks down what 30 years in sales — including 18 in auto — have taught him about strategy, culture, vendor relationships, and why most dealers still chase the wrong metrics. Topics we cover in this episode: How Sivia climbed from Internet Manager to Director — and how the role has evolvedWhy holist...

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35:06

Episode 12 – Brandon Price, Digital Marketing...

The 100 Marketers Project ·

2025/10/29

🎙 Episode 12 — Brandon Price, Digital Marketing Director at Cavender Auto Family In this episode of 100 Marketers, we sit down with Brandon Price, Digital Marketing Director for the Cavender Auto Family, to unpack how he scaled marketing across twelve brands and seventeen rooftops. Brandon shares his journey from selling cars and working the service drive to leading a fourteen-person in-house marketing team that functions like a full-service agency. Listeners will learn how Cavender Auto

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28:50

Episode 11 - Michael Moushon - Marketing & Technology...

The 100 Marketers Project ·

2025/10/22

🎙 Episode 11 — Michael “Mouch” Moushon, Marketing & Technology Director at Jenkins Auto Group In this episode of 100 Marketers, we talk with Michael Moushon, known in the industry as “Mouch,” about balancing data, technology, and people inside a fast-growing automotive group. As the Marketing & Technology Director for Jenkins Auto Group, Michael shares how he manages marketing across multiple rooftops, integrates new stores, and builds smarter systems for collaboration, data, and

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46:50

Episode 10 – Scott Skougard, Marketing Director at...

The 100 Marketers Project ·

2025/10/15

🎙️ Episode 10 – Scott Skougard, Marketing Director at Roseville Kia Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, we sit down with Scott Skougard, Marketing Director at Roseville Kia, who’s redefining what it means to run a dealership marketing operation. Scott shares how his store went from 23rd to 1st in their district in just 60 days, and the mindset, training, and unconventional marketing

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46:44

Episode 9 – Matt Like, E-Commerce Director and...

The 100 Marketers Project ·

2025/10/08

🎙️ Episode 9 – Matt Like, E-Commerce Director and Marietta Parente, Regional Marketing Director at Morgan Auto Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, we sit down with Matt and Marietta of Morgan Auto Group, one of the largest and fastest-growing dealer groups in the U.S. They share how they’ve scaled marketing and e-commerce across more than 70 rooftops while keeping operations

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44:03

Episode 8 – Steve Schmith, Director of Marketing &...

The 100 Marketers Project ·

2025/09/24

🎙️ Episode 8 – Steve Schmith, Director of Marketing & Strategy at Travers Automotive & RV Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode, Andrew sits down with Steve Schmith, Director of Marketing & Strategy for Travers Automotive & RV Group in St. Louis. With more than 25 years in automotive marketing and data strategy—but only months on the dealer side—Steve shares a unique perspective on what it takes

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30:30

Episode 7 – Brandon Redwine, Digital Marketing & BDC...

The 100 Marketers Project ·

2025/09/17

🎙️ Episode 7 – Brandon Redwine, Digital Marketing & BDC Director at Yokem Toyota Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, Andrew Street (Dealer OMG) and Matthew Davis (TradePending) sit down with Brandon Redwine, who oversees both digital marketing and BDC at Yokem Toyota in Shreveport, Louisiana. Brandon shares how his team is consistently moving 120–130 units a month despite thin new

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45:47

Episode 6 – Joe Brown, Chief Marketing Officer at...

The 100 Marketers Project ·

2025/09/05

🎙️ Episode 6 – Joe Brown, Chief Marketing Officer at Frank Leta Automotive Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of the 100 Marketers Project, Andrew and Matt sit down with Joe Brown, CMO at Frank Leta Automotive Group. Joe shares his journey in automotive marketing, how his team tests new strategies, and why balancing data with gut instincts has driven real success. From evolving websites to experimenting with

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37:20

Episode 5 – Gary Ladue, Marketing Director at Modern...

The 100 Marketers Project ·

2025/08/29

🎙️ Episode 5 – Gary Ladue, Marketing Director at Modern Automotive Network Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of The 100 Marketers Project, we sit down with Gary Ladue, Marketing Director at Modern Automotive Network. Gary shares how his team approaches automotive marketing across multiple rooftops, balancing brand consistency with local dealership needs. From his philosophy on vendor partnerships to his take on

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37:15

Episode 4 – Brian Ortega, Creative Director at Valley...

The 100 Marketers Project ·

2025/08/22

🎙️ Brian Ortega, Creative Director at Valley Hi Toyota & Kia Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode of 100 Marketers, we sit down with Brian Ortega, Creative Director for Valley Hi Toyota and Kia, who has built a reputation for blending sharp marketing strategy with laugh-out-loud creativity. Brian shares how he approaches dealership branding, the role of community-driven campaigns, and why thinking outside the

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29:09

Episode 3 – Dustin Schuler, Director of Marketing at...

The 100 Marketers Project ·

2025/08/15

🎙️ Dustin Schuler, Director of Marketing at Bud Clary Auto Group Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) In this episode, we sit down with Dustin Schuler, who climbed the ranks from dealership intern to Director of Marketing for Bud Clary Auto Group—now overseeing marketing across 14 franchise dealerships, government fleet centers, and retail stores. Dustin shares his journey, the strategies driving their success in used car

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38:11

Episode 2 – Alex Gauthier, Director of Marketing at...

The 100 Marketers Project ·

2025/08/08

🎙️ Episode 2 – Alex Gauthier, Director of Marketing at Heuberger Subaru Podcast: The 100 Marketers Project Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending) Guest: Alex Gauthier, Director of Marketing at Heuberger Subaru In Episode 2 of The 100 Marketers Project, Andrew Street and Matthew Davis talk with Alex Gauthier, the Director of Marketing at Heuberger Subaru—one of the highest volume Subaru dealerships in the U.S. Alex shares what it’s like being one of the only marketers

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35:02

Episode 1 - Tyler Rauch, Marketing Director at...

The 100 Marketers Project ·

2025/07/25

🎙 Episode 1 – Tyler Rauch, Marketing Director at Superior Automotive Group Podcast: The 100 Marketers Project Hosts: Andrew Street (Dealer OMG), Matthew Davis (TradePending) Guest: Tyler Rauch, Marketing Director at Superior Automotive Group In the premiere episode of The 100 Marketers Project, we sit down with Tyler Rauch—Marketing Director at Superior Automotive Group—to explore how he’s scaled strategy across 16 rooftops, built out an in-house creative team, and cut through vendor

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16 results

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