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PODCAST

Real Estate Closing Arguments

A podcast for real estate agents and brokers created and hosted by Grant Clayton Founder/CEO of 1 Percent Lists where we discuss and debate different real estate models and current events.

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All Episodes

00:21:00

The One Housing Cost We Can Still Control

Real Estate Closing Arguments ·

2026/02/09

Housing affordability is broken and most of what’s driving it feels completely out of our hands. I can’t control interest rates. I can’t control inflation, zoning laws, or construction costs. But thereisone major cost baked into every real estate transaction that we absolutely can control and almost no one wants to talk about it.In this episode, I break down how real estate commissions have quietly become more expensive over time, even as technology has made this job faster, easier, and far more

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00:21:01

Why Selling a Home Now Costs Americans Four Months of...

Real Estate Closing Arguments ·

2026/01/30

If you sell a home today and pay standard real estate commissions, you’re not just writing a check, you’re workinguntil mid-Apriljust to pay agents. Four months of your year. Gone. And that’s before you’ve paid movers, taxes, or tried to buy your next home.In this episode, I break down why selling a house has become so expensive for the average American, how real estate commissions quietly exploded while incomes didn’t, and why so many agents getfuriouswhen anyone points it out.I also dig into the

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00:12:03

Why Switching Brokerages Rarely Solves the Real Problem

Real Estate Closing Arguments ·

2026/01/28

If you’re a real estate agent thinking about switching brokerages, this episode will change the questions you’re asking.Every recruiting email promises better splits, lower caps, and more “value.” Brokers understand exactly how to growtheir business by increasing agent volume. But most agents never stop to ask whether those same strategies actually helpthemproduce more deals.In this episode, I break down the fundamental mistake agents make when evaluating brokerage moves, why keeping a higher

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00:10:11

Busy, Stressed, and Stuck: The Agent Trap No One...

Real Estate Closing Arguments ·

2026/01/12

If you’ve ever felt stuck in real estate, working nonstop, chasing buyers, or constantly worrying about where your next deal is coming from, this episode is for you.In this conversation, I break down a different way to think about building a real estate business: one that prioritizes listings, creates predictable income, and reduces the burnout that comes from being buyer-heavy. I walk through real examples, real numbers, and real tradeoffs most agents never stop to consider.You’ll hear why focusing

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00:19:28

The Scarcity Mindset Keeping Real Estate Agents Stuck

Real Estate Closing Arguments ·

2026/01/09

In this episode, I break down one of the biggest mindset problems holding real estate agents back: scarcity versus abundance.I talk to agents every week who believe charging less automatically means making less. What they never stop to ask is a much simpler question:What if I just did more deals?Instead of building pipelines, they’re protecting individual commissions. Instead of focusing on listings, they’re stressed about where the next deal will come from.I walk through why most agents aren’t

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00:13:11

Zillow, Lawsuits, and the Fee Conversation Everyone...

Real Estate Closing Arguments ·

2026/01/08

Over the last 50 years, real estate agents have gone from giving their brokers 50% of their commissions to keeping 80–95%, all while home prices have skyrocketed far beyond inflation and technology has made the job dramatically easier. When you adjust for inflation, today’s agents are makingnearly 400% more per transaction than agents did in 1970, often while doing less manual work than ever before.So here’s the uncomfortable question I’m asking out loud:If the job is easier, the splits are better,

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00:15:04

Stop Buying Buyer Leads: Build a Listing Business...

Real Estate Closing Arguments ·

2025/12/29

In this episode, I tackle a question that has been stuck in my head since Christmas:Why are agents still paying for buyer leads when they could simply charge less and attract listing leads instead?I walk through:how many buyers an agent can realistically manage at once (and burn out doing it)why listings scale and buyers don’tthe true hourly income difference between working buyers vs listingshow Zillow Premier & Flex actually shrink agent profitwhy the industry shames agents whosaveconsumers

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00:20:08

When Saving Clients Money Becomes a Sin in Real Estate

Real Estate Closing Arguments ·

2025/12/22

There’s been a lot of noise lately around Zillow, discount brokerages, and whether offering lower fees is “destroying the industry.” After receiving yet another comment accusing us of ruining other agents’ income, I decided it was time to address what’s really going on.Here’s the truth:Zillow isn’t the root problem. Zillow is the symptom.The real issue is an industry that has decided it’s perfectly acceptable to pay a middleman 40% of a commission… but completely unacceptable to save the client

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00:15:02

This Is What a Sustainable Real Estate Business Looks...

Real Estate Closing Arguments ·

2025/12/22

In this episode, I’m explaining who we are, why we do business the way we do, and why our model continues to frustrate the real estate industry while working incredibly well for agents and clients alike.We’re often labeled a “discount brokerage,” but the truth is simple: every brokerage in this industry discounts something. Most brokerages discount agents with better splits, better caps, and revenue share to recruit more people. We choose to discount for the public instead. Our goal isn’t to recruit

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00:20:41

Affordability vs. Ego: The Real Estate Conversation...

Real Estate Closing Arguments ·

2025/12/13

In this episode, I lean all the way into a conversation most of the real estate industry avoids:fees, affordability, and who we’re really protecting.Over the last five years, housing prices have jumped more than 60%. Agents charging the same percentage they did pre-COVID are now making significantly more, while the average family is falling further behind. Yet instead of asking how to make housing more accessible, the industry doubled down on defending high commissions, “knowing your worth,” and

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00:04:37

Why Home Buyers Keep You Busy and Listings Make You Rich

Real Estate Closing Arguments ·

2025/12/10

Most agents are taught that success in real estate comes from working harder and chasing more buyers. I completely disagree. In this episode, I break down whyreal estate is a volume game and why most agents are chasing the wrong kind of volume.I explain why listings, not buyers, are what actually create leverage, predictability, and long-term income. Buyers take more time, come with more uncertainty, and cap how much you can scale. Listings, on the other hand, compound into more listings, more

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00:16:31

Why Do We Have an Oversupply of Real Estate Agents?

Real Estate Closing Arguments ·

2025/12/10

The real estate industry has changed dramatically over the last 50 years but not in the way most people think. In 1970, there were fewer than 100,000 realtors serving the entire U.S. population. Today, there are over1.5 million realtors and nearly 3 million licensed real estate agentscompeting for roughly the same number of annual transactions. So what actually happened?In this episode, I break down thereal reason behind the massive oversupply of real estate agents and why it’s not accidental. I

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00:14:09

What does Ai think of discount brokerages? Why does...

Real Estate Closing Arguments ·

2025/12/01

n this conversation, Grant discusses the misconceptions and entrenched beliefs within the real estate industry, particularly regarding the value of listings versus buyer leads. He challenges the traditional mindset that discourages agents from charging less for listings and highlights the success of his brokerage model, which focuses on attracting listings. Grant emphasizes the need for agents to rethink their strategies and adapt to changing market dynamics, while also addressing the resistance to

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00:01:30

Why pay referral fees for buyers, why not charge less...

Real Estate Closing Arguments ·

2025/12/01

1. 🚀 Are you paying too much for referrals in real estate? 🤔 In a world where agents are willing to fork out 40% (or more!) for leads, why not flip the script and give your clients a better deal? It’s time to rethink our strategies! 👉 How do you value your services? Let's discuss in the comments! #RealEstate #ReferralFees #ClientSatisfaction #ZillowFlex #RealEstateAgent #BusinessStrategy #ValueYourWorth #LeadGeneration #MoneyMatters 2. 💰 What if you could keep more of your commission? Many

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00:20:08

Zillow's money is more important than the public's...

Real Estate Closing Arguments ·

2025/11/28

Its Black Friday and everyone has a sale except the real estate industry. NAR was founded in 1908 in Chicago Illinois and there hasn't ever been a sale with NAR. The "industry" hates a sale as I talk about in this video. Meanwhile many in the industry pay Zillow and other companies huge fees to get leads because paying a huge fee is to get a lead is tolerable as long as you don't offer to save your clients money to get leads. Being more affordable for the public is unacceptable, paying a ton of

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00:01:29

Half of the agents in my market can't get a listing...

Real Estate Closing Arguments ·

2025/11/25

Out of 7000 agents in our home office market, 3500 of them don't close a single listing. But apparently not a single one of those agents who can't seem to get a listing would consider charging the public less money to actually get some business.

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14:31

Should we consider 50 year mortgages? Everyone's...

Real Estate Closing Arguments ·

2025/11/12

Should we start offering a 50 year mortgage to make home ownership more affordable? A lot of people say no but they are only citing their point of view from their 3% interest rate and 30 year mortgage. Home affordability is REQUIRED to sustain our population and ensure a positive future for our country. In this podcast I give hard data as to why that is so important.

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45:42

Conversation with Sean Arago owner of 1 Percent Lists...

Real Estate Closing Arguments ·

2025/10/31

Sean Arago is one the latest franchiees to open when he opened a 1 Percent Lists location in Dallas, Tx. Sean came to us after being with Redfin where he was a top producer and talks about his time spent there and about his future goals of owning his own brokerage and being an entrepeneur.

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11:19

What the real estate industry can learn from the...

Real Estate Closing Arguments ·

2025/10/27

What does the real estate industry have in common with the music industry? In the summer of 1999 Napster came out and people started stealing music en masse, but why did it happen? Why did people millions of people around the world believe it was OK to steal music rather than pay for it? In this episode we look at how what can happen to an entire industry when they chase the dollar rather than chase the approval of their customers.

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42:40

Conversation with Shaun Wallace 120+ deal a year...

Real Estate Closing Arguments ·

2025/10/24

Today's conversation with with Shaun Wallce the owner of 1 Percent Lists Purple Door from Louisville, Kentucky. Aside from producing over 120 transactions per year as a solo agent he also is a father to an awesome kid named Deacon, husband of Tiffany, and a singer in a band called Soul Circus. Shaun may be the biggest individual agent in the entire company maintaining 30 plus listings with a pipeline that most agents would kill for.

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24 results

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