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PODCAST

Loudmouth Lab

Loudmouth Lab is a podcast for women who’ve spent decades being digestible—and are finally ready to remove the muzzle they didn’t even know they were wearing.Hosted by brand designer, neurosomatic-trained coach, and color lover Kelli Preston, this podcast explores personal branding, self-expression, identity, and visibility in the age of AI—where “authenticity” is overused and the need to be seen safely is rarely addressed.These are unfiltered conversations about becoming, building a brand with a

business entrepreneurship

All Episodes

20:08

The Cost of Being “Not Political”

Loudmouth Lab ·

2026/01/29

Send us a text Recorded on Monday, January 26, 2026, Kelli hits pause on her planned topic to process what she describes as another devastating, politically-charged weekend in the U.S. — and the disorienting, nervous-system-whiplash experience of seeing something unfold online before it’s widely reported. She talks about the specific kind of mindf*ck that happens when: You witness something that feels horrifying and unreal,The first headlines don’t match what you saw,And you start doing that ...

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27:02

Flaky or Free? The Shame We Carry About Changing Our...

Loudmouth Lab ·

2026/01/23

Send us a text We live in a culture that treats consistency like a virtue—and change like a red flag. Stay in the marriage. Stay in the career. Stay in the identity. Stay “on brand.” And if you want to pivot? Suddenly you’re “flaky,” “unreliable,” or “can’t commit.” In this episode, I unpack the real issue underneath pivot shame: the fear of being perceived as inconsistent can trigger a freeze/rumination loop that keeps you stuck behind the scenes—half-committing, overthinking, and slowly ero...

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23:43

The Rebrand I Didn’t Plan: From Kelli Was Here to...

Loudmouth Lab ·

2026/01/08

Send us a text In this first episode of 2026, I’m pulling back the curtain on a decision I didn’t expect to make—but couldn’t ignore: renaming my business to Loudmouth Lab. This isn’t a shiny rebrand or a dramatic pivot for clicks. It’s a real-time conversation about identity, nervous-system-led branding, and what happens when your work gets clearer than the container you built it in. I talk about the fear of looking flaky, why most branding advice assumes you already know who you are and fee...

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21:37

Why Nobody Talks About the One Thing That Makes...

Loudmouth Lab ·

2025/12/19

This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors. It’s about capacity before clarity—and why creativity itself can...

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27:55

Why 80% of Autoimmune Diseases Happen to Women: The...

Loudmouth Lab ·

2025/12/11

What do autoimmune disease, burnout, breast cancer, chronic pain, anxiety, and your BRAND have in common? More than any of us were ever taught. In this week’s episode, I share the revelation that blew the doors off my decade-long struggle to reconcile my love of personal development with my obsession for creativity, aesthetics, and branding. Spoiler alert: these worlds were never meant to be separate — and the thread that ties them together is something called the Type C Personality. Accordin...

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17:53

Great Marriage, Cute Kids, Dream House… So Why Did I...

Loudmouth Lab ·

2025/12/05

This week, we’re talking about the phrase that’s been rattling around in my brain—and apparently yours, too: “I feel dead inside.” Yep. We’re going there. IN THIS EPISODE YOU’LL HEAR ABOUT:Why “having it all” can still feel emptyHow motherhood, marriage, and midlife shape (and sometimes silence) identityWhy unmet needs turn into emotional numbnessThe liberation of admitting what you don’t likeWhy saying “I hate that” may save your lifeHow authenticity begins with tiny acts of telling the trut...

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13:59

Why Your “I Help X Do Y” Copy Isn’t Working Anymore ...

Loudmouth Lab ·

2025/11/19

If your hero headline still sounds like: “I help X do Y so they can Z…”…this episode is your loving intervention. In this week’s episode, Kelli breaks down how the job of your copy has completely changed—and why the formulas that used to work (even just a couple years ago) are now falling flat in a noisy, AI-saturated, scroll-happy internet. You’ll learn why copy can’t just make your reader understand what you do anymore—it has to help them understand why they feel the way they do. We’r...

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16:17

Your most potent brand story is probably the one...

Loudmouth Lab ·

2025/11/14

If the thing that would make your brand unforgettable is the thing you’re most afraid to say… You don’t have a messaging issue; you have a nervous system at capacity. In this episode, I break down why your body reacts the way it does when you go to post, pitch, or “be authentic” online—and how to work with your system instead of shaming yourself into silence. We’ll unpack how shame shows up as procrastination, over-editing, people-pleasing, and total shutdown—and why that doesn’t mean y...

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25:22

Why Neurosomatics Changes Everything for Your Brand

Loudmouth Lab ·

2025/11/07

If your brand feels like a money pit or a mute button on your real voice, you might be building from your loudest wound—perfectionism, people-pleasing, shame—rather than your highest wisdom. In this episode, I break down how neurosomatics (applied nervous-system work) becomes the most unlikely, wildly effective brand strategy: it gives you the safety to be honest, polarizing, and prolific—aka a brand with a pulse, not just a presence. What we cover The “loudest wound vs. highest wisdom”...

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15:15

How to Build a Personal Brand When You’re Always...

Loudmouth Lab ·

2025/10/30

If you’re dodging decisions because you “might change your mind,” you’re not broken—you’re human. This episode digs into how fear of judgment fuels commitment-phobia in branding, why shame makes visibility feel unsafe, and how to move from survival brain to self-led brand decisions you can actually stand behind. Evolution isn’t a branding liability—it is the brand when you honor it out loud. What you’ll learn Why “I’m scared to commit” is usually fear of judgment (and how your nervous system ...

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19:38

What to Do Before You Spend $$$ on a Rebrand

Loudmouth Lab ·

2025/10/22

If you’re a solopreneur coach or creative in a pivot, a custom website is probably not your next best move. In this tell-it-straight episode, we talk about visibility > vanity, why community beats cosmetic upgrades, and the exact order of operations to build a brand people feel (not just follow). I share the hard-won lessons (hi, $35k ad experiment with basically zero ROI) and map the simple path: pick one platform, show up consistently, build your email list, and get crystal clear on your...

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18:21

Community Content: How to Build a Brand People Feel...

Loudmouth Lab ·

2025/10/16

The algorithm didn’t kill your brand—loneliness did. In this episode, I break down why community is the trend that isn’t a trend (it’s a return to what actually works), how irrational loyalty is created, and why being a person beats playing a persona. We talk real relationships, energetic resonance, and simple ways to turn your corner of the internet into a room people want to enter. You’ll learn: Why “community, not just presence” is winning right now—and how to start without a giant audienc...

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25:44

If You’re Exhausted by ‘Being Authentic,’ This Is Why.

Loudmouth Lab ·

2025/10/08

The Difference Between a Personal Account and a Personal Brand Ever feel like you’re walking a tightrope between being real and being strategic? Between sharing too much and saying nothing at all? This episode is your permission slip to stop performing and start creating from your pulse — not for the algorithm, not for approval, and definitely not for perfection. In this week’s episode, Kelli gets raw about the confusion solopreneurs face when building a personal brand that actually connects....

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27:08

Letting an Old Identity Die (So Your Brand Can Live)

Loudmouth Lab ·

2025/10/01

If your business feels stuck, it might not be your niche or your website—it might be your identity. In this episode, Kelli shares the messy middle of evolving from “designer” to voice-and-identity activator, why you can’t out-brand not knowing yourself, and how nervous-system safety, self-acceptance, and honest preference-finding turn a boring brand into a magnetic one. We dig into functional freeze, shame, rest, heart-rate variability, and why dialing up the hidden 20% of you does 80% of you...

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21:04

The Play Switch: How to Stop Forcing Content and...

Loudmouth Lab ·

2025/09/23

Feeling stale, over it, and wildly under-engaged? This episode is your nudge to stop creating for palatability and start creating from play. We delve into why repeating the same message on seven platforms can drain your life force, how “self-expression vs. oppression” manifests in everyday choices (yes, even in leggings), and why the energy you create in content is the energy your audience receives. You’ll hear simple, human ways to re-spark momentum—think “dress the brand,” use an alte...

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22:43

Say the Quiet Part Out Loud: Why Your Brand (and...

Loudmouth Lab ·

2025/09/16

In Episode 8 of Kelli Was Here, we’re ripping the muzzle off and talking about the power of saying the quiet parts out loud—in life and in branding. If you’ve been feeling like the best kept secret or watching your engagement dry up while posting polished, palatable content… this is why. I share stories of how truth-telling (even something as silly as showing kale in my teeth on Instagram) creates real connection, while over-curated brands are getting crickets. You’ll hear: Why your audience ...

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39:02

Boring Brands Are Bad For Business

Loudmouth Lab ·

2025/09/09

Feeling stuck in a “functional freeze”? In this episode, Kelli shows female solopreneurs how to uncover the 20% that does 80% of the brand’s heavy lifting—so your brand stops blending in and starts bleeding out. Episode summary If your brand looks polished but feels flat, this one’s for you. Kelli unpacks why so many smart women are operating in a functional freeze—going through the motions while feeling disconnected—and how that freeze shows up as safe, palatable, ultimately boring bra...

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29:46

The 20% You’re Hiding That’s Tanking Your Brand

Loudmouth Lab ·

2025/09/01

What do you do when your old tricks stop working? When Instagram engagement tanks, referrals dry up, and even posting feels like pulling teeth? In this episode of Kelli Was Here, I dig into the invisible gap that shows up when you’ve outgrown the version of yourself your business was built on. Spoiler: the thing you’re stuffing down—the 20% of you that only your inner circle gets to see—is the very thing doing 80% of your brand’s heavy lifting. We’ll talk about: Why repeating what used ...

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22:46

Death of the Soft Girl Era: Hustle vs Hard Work in...

Loudmouth Lab ·

2025/08/26

RIP to the “soft girl era.” The internet has declared her dead—and in her place? A messy mashup of “anti-hustle” and “anti-soft-girl” takes that all kind of miss the point.Here’s the truth: It’s not about hustle vs. softness. It’s not even about hustle vs. hard work. It’s about fear vs. love—and how your nervous system responds when you’re creating, selling, or simply trying to post an Instagram caption without spiraling.In this episode of Kelli Was Here, I share:Why the so-called “death of the soft

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40:13

Burnout Isn’t a Business Problem

Loudmouth Lab ·

2025/08/19

The shame script behind analysis paralysis, course debt, and why you’re still stuck Episode Summary If your business currently feels like an expensive hobby with a side of panic, this one’s for you. We dig into the silent operator under your burnout, pricing wobble, perfectionism, and “maybe one more course” habit: shame. Not the buzzy kind—the embodied, nervous-system kind that quietly hijacks decisions, keeps you over-researching, and convinces you visibility is dangerous. In short, you don...

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23 results

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