Seasalt's evolution from army surplus to fashion brand
In next week's episode of 'What's in the Box', Andrew interviews Adam Cotgreave, CIO of Seasalt, discussing the brand's roots in Cornwall, its evolution from a practical clothing store to a fashion lifestyle brand, and its ambitious plans for global expansion. Adam shares insights on the importance of sustainability, adapting to market changes, and maintaining consumer confidence in a volatile retail environment. In this clip, Adam discusses the brand's heritage and where it all began a...
en-us
