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PODCAST

The Blueprint: Powered by K Marketing Co

Welcome to The Blueprint: Powered by K Marketing Co. Hosted by Founder and CEO Megan Kalbach, this podcast is your guide to navigating the world of marketing, business growth, and leadership. Each episode, we"ll cover key topics like branding, digital strategy, team leadership, and smart decision-making, with insights from local business owners, community leaders, and the K Marketing team.Think of The Blueprint as a strategic guide to building and refining your business. Whether you"re a solo

business marketing

All Episodes

43:31

Putting the Right Employees in the Right Roles (with...

The Blueprint: Powered by K Marketing Co ·

2025/12/04

Megan sits down with local attorney and business owner Eric Stark to discuss putting the right people in the right seats in order to create a stronger team. From identifying strengths to encouraging a positive workplace culture, this episode is full of insight on building the best team for your business. The Blueprint: Powered by K Marketing Co will return with an all-new season in January 2026!Learn more about Stark Law Group at www.starklawllc.comLearn more about K Marketing Co. at

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31:03

The Balancing Act of Being a Business Owner with...

The Blueprint: Powered by K Marketing Co ·

2025/11/20

In this continuation of last week’s episode, Megan and Chuck dive into identifying where you need balance in your life, finding effective methods to maintain balance without sacrificing productivity, and surrounding yourself with the right people to support you when you need it. If you’ve been feeling off-balance lately, this conversation will remind you that you’re not alone, and there are ways to rebalance the scales.To learn more about Chuck Honabach, visit his website: chuckhonabachteam.com0:00

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27:30

The Balancing Act of Being a Business Owner with...

The Blueprint: Powered by K Marketing Co ·

2025/11/13

If the responsibilities of being a business owner sometimes feel overwhelming, you’re not alone. It can be incredibly difficult to find the right balance between running your business and living your personal life. On this week’s episode of The Blueprint: Powered by K Marketing Co Megan is sitting down with Chuck Honabach to share some real world experiences they’ve had that have shaped their work-life balance. Hear insights about the hiring process, how to hold yourself and your staff accountable,

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13:13

Know, Like, and Trust: Building a Connection with...

The Blueprint: Powered by K Marketing Co ·

2025/11/06

In this week’s episode, Design & Marketing Specialists Casey and Emily sit down to discuss one of the most important concepts in marketing: “Know, Like, and Trust”. Learn more about how you can build a better connection with your audience through authentic visuals and brand personality. If you’re looking to bring some life into your brand’s content, this is a quick crash course in how to show authenticity in your digital presence.To learn more about photography with K Marketing Co, visit

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14:35

How to Generate Leads on Your Website

The Blueprint: Powered by K Marketing Co ·

2025/10/30

In this week’s episode, Ryan and Alicia are back to talk about how you can design your website to help you generate leads. From pop-up forms to lead magnets, they have plenty of ideas to help you get in contact with potential customers, and the technical expertise to help you design your website in a way that inspirits action. 0:00 Introduction0:30 What Does Lead Generation Mean?1:15 Designing With Lead Generation in Mind3:16 Design Tips for Lead Generation4:16 Calls to Action5:57 The First Step in

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25:38

How Businesses and Non-Profits Can Partner to Make a...

The Blueprint: Powered by K Marketing Co ·

2025/10/23

In honor of Breast Cancer Awareness Month, this week Megan is sitting down with Teresa Richardson, Executive Director of Help the Fight, a local non-profit dedicated to assisting families going through breast cancer treatment. If you’re looking to make an impact in your community, Teresa offers a lot of great insight into alternative ways that you can support non-profits besides just writing a check. Learn more about how to pick the right cause for your business, what non-profits actually need, and

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21:44

A Quick Guide to Choosing the Right Platform for Your...

The Blueprint: Powered by K Marketing Co ·

2025/10/16

This week our guest host Ryan Morad sits down with K Marketing Co’s Creative Director & Wix Studio Design Expert Alicia Irwin to break down the basic pros and cons of some of the most popular website platforms. Join us for a discussion about the necessary knowledge and technical skills needed to create a website on Wix and Wordpress. If you have questions about selecting the right platform for your new website, you can reach out to us at kmarketingco.com/contactTo browse our customizable Wix

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32:20

What Successful Business Owners Do Differently (with...

The Blueprint: Powered by K Marketing Co ·

2025/10/09

Discover what sets successful business owners apart in this episode of The Blueprint: Powered by K Marketing Co. Megan chats with Sean Rigney from Fulton Bank, who works with entrepreneurs daily, sharing insights on professionalism, networking, and communication skills that help businesses thrive. This episode is perfect for small business owners and aspiring entrepreneurs looking to level up their business presence.To learn more about K Marketing Co, visit our website www.kmarketingco.com

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33:45

Mastering SEO Basics: Must-Know Terms for Digital...

The Blueprint: Powered by K Marketing Co ·

2025/09/25

Are you intimidated by the technical jargon of search engine optimization? On this week’s episode of The Blueprint, our SEO Specialist Ryan joined us again to go over some of the basic SEO terms you’ll encounter when getting started. From what a keyword is to what it means to be on Google, we’re covering every term you need to get started on your website’s SEO.To learn more about SEO services with K Marketing Co, visit our website at kmarketingco.com/seo-services0:00 Introduction2:09 What is

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21:45

Building a Healthy Office Atmosphere with Favyan Asia...

The Blueprint: Powered by K Marketing Co ·

2025/09/18

How do you create an office environment that makes your employees excited to come into work? This week on The Blueprint, Marketing Specialist and guest host Casey sat down with Favyan Asia, CEO of Hempfield Technology to talk about building a positive work atmosphere. From selecting the right people to using humor to ease tension, they talk about what pieces you need to create a healthy work environment.Learn more about managed IT services with Hempfield Technology at hempfieldtech.com0:00

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24:15

How to Get Started in Video Production

The Blueprint: Powered by K Marketing Co ·

2025/09/11

In this episode of The Blueprint: Powered by K Marketing Co, our video production specialist Emma joined us on the other side of the camera to talk about the basics of video production. She'll take you through the equipment you actually need to start creating video, what happens in each phase of the production process, and advice for businesses looking to get started on making their own video content. You can learn more about Video Production with K Marketing Co by visiting our website at

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45:46

Networking Beyond the Business Card with Liz Ackerman...

The Blueprint: Powered by K Marketing Co ·

2025/08/28

“How do I network?” “Where can I find good networking events?” “Do I need to use LinkedIn for networking?” “What even IS networking?” If you’ve been asking yourself any of these questions, we promise you’re not alone. That’s why our guest this week is Liz Ackerman, Executive Director of the Northern Lancaster County Chamber of Commerce, and she’s here to get into the basics of what networking is and how you can network well. Networking can feel really intimidating when you’re just starting out, and

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21:03

Are You Feeling Social Media Burnout?

The Blueprint: Powered by K Marketing Co ·

2025/08/21

Social media is one of the biggest tools in your digital marketing toolbox these days. While it can be very valuable, it can also drain you. In this week’s episode, Megan is joined by Casey, one of our marketing specialists to talk about the foundations of a good social media presence.If you’re wondering what platforms to use, what content to post, and how to avoid feeling that social media burnout, this is the episode for you!1:10 Do you really need to be on every platform?3:55 The importance of

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31:20

Breaking Down the Basics: The Importance of Non-Shiny...

The Blueprint: Powered by K Marketing Co ·

2025/08/14

When people think of marketing, a lot of the time they think about colorful graphics, eye-catching photos, or words written on a page. But this week, Megan is joined by our SEO & Digital Ads Specialist Ryan to talk about some of the less visual (but very important) aspects of marketing. So if you’ve been looking to build a foundational understanding of search engine optimization (SEO) or creating your first digital ads campaign, this episode is for you!0:00-2:34 Why are non-shiny things

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11:53

Everything In Life is Setting You Up For The Next Thing

The Blueprint: Powered by K Marketing Co ·

2025/08/07

Learn a little more about Megan's background in small business ownership, from growing up in a family business to starting her own marketing agency. Then, get a glimpse into what you can expect from this podcast in upcoming episodes.0:00-1:24 Welcome to The Blueprint: Powered by K Marketing Co1:25-3:59 Megan's experience as the child of entrepreneurs4:00-6:49 Megan's entrepreneurship journey6:50-9:56 What is The Blueprint?9:57-11:45 Why is it called The Blueprint?

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1:15

Welcome to The Blueprint: Powered by K Marketing Co

The Blueprint: Powered by K Marketing Co ·

2025/07/31

Megan Kalbach, Founder & CEO of K Marketing Co is ready to guide you through the world of marketing, business growth, and leadership. Whether you're a solo entrepreneur or leading a team, this podcast gives you the clarity and confidence to stop spinning your wheels and start making purposeful progress.Our first official episode launches on August 7th at 9am, with new episodes dropping every Thursday morning at 9am. Come build something with us!

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16 results

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