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PODCAST

Seed to Success

Adrienne Donnelly

Welcome to Seed to Success – the podcast where I (Adrienne Donnelly) share my passion for helping women create successful, sustainable, and enjoyable Virtual Assistant businesses. With the support of incredible industry experts and an amazing community, I offer helpful resources, valuable advice, and inspirational stories that equip you with the skills and confidence needed to set up a life-changing virtual assistant business. Learn more about Seed Virtual Assistants via

business entrepreneurship

All Episodes

32:06

Inner Circle Member Spotlight: Interview with Mariana...

Seed to Success ·

2025/08/14

If you’ve ever second-guessed your onboarding process (or realised your offboarding process is basically just an email and a wave), you’re not alone. Whether you’ve been in business for five minutes or five years, refining the way you look after your clients from first enquiry to offboarding, makes a massive difference.In this episode, Adrienne Donnelly chats with Inner Circle member and systems queen Mariana Gaona Lopez, founder of Pink Ocean Virtual Solutions. Mariana helps online

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42:48

Messaging That Attracts High Value Clients: A...

Seed to Success ·

2025/07/31

Ever found yourself trying to explain what you do… and watching the other person’s eyes glaze over? Or maybe you’ve had that gut feeling that your website, socials, or service descriptions aren’t quite saying what you mean or attracting the clients you really want to work with? If you’ve been second guessing your messaging or wondering why the right clients aren’t knocking, this episode is a supportive, eye-opening guide to getting clear and confident with your words. In this episode,

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41:01

Systems That Help You Thrive: A Conversation with...

Seed to Success ·

2025/07/17

If you’ve ever felt behind when it comes to systems or second-guessed the value of your admin skills, this episode is for you.In this conversation, we chat with Marianne Tansley, founder of Thrive Admin Services. With decades of experience as an executive assistant and admin expert, Marianne now helps VAs and corporate support professionals build better systems using Microsoft 365, document their processes, and step fully into their value. Together, Adrienne and Marianne unpack what it

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42:01

Legal Protection for VAs and OBMs: A Conversation...

Seed to Success ·

2025/07/03

If the legal side of business feels confusing or overwhelming, this episode is here to help.In this conversation, Adrienne Donnelly chats with Emma Heuston, lawyer, author and founder of Ready to Boss Legal. After 23 years in legal practice, Emma now works exclusively with women in business making contracts, scope protection and IP feel simple, not scary. Together, Adrienne and Emma break down what you actually need to protect your business, your time and your peace of mind. You’ll hear

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35:17

Inner Circle Member Spotlight: Interview with Sharon...

Seed to Success ·

2025/06/19

Leaving behind a long-term career can feel like stepping into the unknown, especially when you’ve spent decades in the same industry. But sometimes, what you’re stepping away from is the very thing that gives you the strength and skills to build something new.In this episode of Seed to Success, host Adrienne Donnelly chats with Sharon Ella, Canva designer, social media manager, and founder of Ella & Co Creative. Sharon is also a much-loved member of the Inner Circle. After over 30

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41:17

What Is Sustainable Web Design? A Conversation with...

Seed to Success ·

2025/06/05

If you’ve ever wondered how your digital presence affects the planet, or you’ve felt unsure where to start with building a more sustainable website, this episode is for you.In this episode of Seed to Success, host Adrienne Donnelly chats with Sez Gower, eco-conscious web designer and founder of Whale Tail Digital. Sez creates beautiful, accessible and low-impact websites for values-led businesses and organisations that care deeply about people and planet. With more than 20 years of

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38:12

Inner Circle Member Spotlight: Interview with Lee...

Seed to Success ·

2025/05/22

If you've ever second-guessed yourself in a client conversation or walked away from an email thread thinking “I should’ve said that differently”, this episode is for you.In this episode of Seed to Success, host Adrienne Donnelly sits down with Seed Inner Circle member Lee Longmire from Lee Longmire & Co, The Message Curator, to talk about what it really looks like to speak up with clarity, confidence and strength as a service provider. Lee is a digital communication specialist who

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28:29

Ask Adrienne Anything - Your Questions Answered

Seed to Success ·

2025/05/08

Ever wished you could ask a fellow VA or OBM how they really do it? This episode is your chance to listen in as Adrienne answers real questions submitted by members of the Seed community, covering everything from setting boundaries with clients to building confidence when you're just starting out.In this episode, Adrienne shares grounded, practical advice drawn from nearly a decade of experience running her own VA business and mentoring others. Whether you're brand new to the industry or

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33:26

Building Visibility with Confidence: A Conversation...

Seed to Success ·

2025/04/25

If you’ve ever felt the pull to be more visible in your business but found yourself second-guessing every move, this episode is your gentle permission slip to take up space.In this empowering conversation, host Adrienne Donnelly chats with Bec Sands, a Visibility Mentor, coach and ex-corporate leader who helps women move from resistance to radiance so they can confidently share their work with the world. Drawing on her 15-year career in PR and her own experience growing a multi-six figure

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28:52

Inner Circle Member Spotlight: Interview with Giulia...

Seed to Success ·

2025/04/10

If you’ve ever found yourself wondering “Do I really have what it takes to do this?”, this conversation is the gentle nudge and heartfelt encouragement you didn’t know you needed. In this episode of Seed to Success, host Adrienne Donnelly chats with Inner Circle member Giulia Vecchio, the creative force behind Firefly Digital Support.After spending over 15 years in the corporate world, Giulia first came across the VA industry during the Covid years but it wasn’t until later that she made

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41:48

A New Season, A New Story with Adrienne Donnelly and...

Seed to Success ·

2025/03/28

We’re kicking off a fresh season of Seed to Success with a very special guest, the incredible Amy Dawe, founder and former owner of Seed Virtual Assistants.In this heartfelt conversation, Amy opens up about the journey that led her to step away from the business she built from the ground up, and what life looks like now on the other side of that decision. Your host Adrienne Donnelly, now the proud new owner of Seed, sits down with Amy for a full-circle chat that’s real, reflective, and

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26:48

The Power of Zapier for VAs & OBMs

Seed to Success ·

2024/07/18

A warm welcome to today's guest Tiffany Ashdown, an expert in all things automation and tech, Tiffany is also a highly valued member of the Seed Inner Circle.In this episode, Tiffany shares her journey into this field and explains the benefits of automation in business, including saving time and money, reducing mental load, and improving productivity. Tiffany introduces Zapier, a tool that connects different platforms and automates tasks based on triggers. She shares examples of simple

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21:57

5 First Steps for Creating an Inclusive Environment...

Seed to Success ·

2024/06/25

A warm welcome to today's guest, Mel Watson, a coach and wellbeing mentor who is an expert in diversity and inclusion in small businesses.In this episode, Mel shares her journey in this field and provides practical advice for small businesses to incorporate diversity and inclusion into their business models. Amy and Mel discuss the importance of starting where you're at and making small, impactful changes. They highlight the flow-on effect of inclusivity and the importance of open

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24:16

Inner Circle Member Spotlight Interview with Nerin...

Seed to Success ·

2024/06/18

INNER CIRCLE MEMBER SPOTLIGHT In this podcast episode, Amy sat down with Nerin Chappell, an Inner Circle Member & owner of Positively Sorted, a VA Agency specialising in supporting NDIS provider businesses with all their admin needs. Nerin shares her journey from starting Positively Sorted to starting a Membership, teaching and supporting other VAs to learn about the NDIS admin and all the ins and outs of what is involved. Amy and Nerin discuss the importance of community and

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30:59

The Power of Personal Branding on LinkedIn

Seed to Success ·

2024/05/21

A warm welcome to today's guest, Abbey Naylor, of Bold Mood, who is a LinkedIn Personal Brand CoachWe are thrilled to have Abbey join us today and to dive even deeper into the topic of The Power of Personal Branding in LinkedIn in our upcoming May Inner Circle Workshop. Abbey discusses the importance of LinkedIn and how it can be leveraged to build a personal brand. She shares her journey of starting her own business and realising the untapped potential of LinkedIn. Abbey emphasises the

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39:10

Inner Circle Member Spotlight Interview with Cat Dunn

Seed to Success ·

2024/05/07

INNER CIRCLE MEMBER SPOTLIGHT In this podcast episode, I sit down with Cat Dunn, an Inner Circle Member and an Online Business Manager (OBM). Cat shares her journey from starting as a virtual assistant to becoming an OBM and her journey in building an OBM community in Australia. Amy and Cat discuss the difference between VA and OBM communities, the value of being part of multiple communities, and the challenges and learnings from launching a membership. Cat shares her plans for the future,

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24:06

Inner Circle Member Spotlight Interview with Kelly...

Seed to Success ·

2024/04/16

INNER CIRCLE MEMBER SPOTLIGHTIn this podcast episode, I sit down with Kelly Groves, an Inner Circle Member & a Business Strategist. Kelly shares her journey from starting as a virtual assistant and how it evolved into the Small Business Hub Australia. Kelly discussed the importance of supporting business owners in executing and implementing strategies. Kelly also discusses her future vision for the Small Business Hub and the need for consistent support in business. Kelly shares advice

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23:46

Getting Started with Business Automation

Seed to Success ·

2024/04/09

A warm welcome to today's guest, Renee Evans, of REVA Assistance, who is a Business Automation Expert.We are thrilled to have Renee join us today and dive even deeper into this topic of Business Automations in our upcoming April Inner Circle Workshop. Renee discussed the importance of automation in business and how it can save time and improve efficiency. Renee emphasises the benefits of automation, including increased productivity, the ability to step back and focus on business growth,

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19:08

Inner Circle Member Spotlight Interview with Amy...

Seed to Success ·

2024/03/05

INNER CIRCLE MEMBER SPOTLIGHTIn this podcast episode, I sit down with Amy Christopherson, who shares her journey and expertise in the HR space, focusing on inspiring change, and transforming the way that HR is perceived, implemented and valued inside organisations. Amy dives into various facets of HR, shedding light on common red flags that VAs may encounter when working with their clients. From issues like high turnover rates to payroll discrepancies and the absence of crucial

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29:07

Inner Circle Member Spotlight Interview with Sara...

Seed to Success ·

2024/02/20

INNER CIRCLE MEMBER SPOTLIGHTIn this podcast episode, I sit down with Sara Bunnett to chat about her business journey in the Heath VA Space. Sara shares how she started her business just before the 2020 pandemic and how it turned out to be a silver lining for her. Sarah has become a trailblazer in the Health VA space and is currently expanding her business to focus on education and supporting health VAs in building their businesses. As of March 1st, Sara is excited to be launching The

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