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PODCAST

What the Fundraising

Mallory Erickson

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors,

business non-profit

All Episodes

27:42

283: Unlocking the Power of Mid-Level Donors with...

What the Fundraising ·

2026/02/17

When the relationships stop evolving, so does the donor interest. Overlooked due to time constraints, fear of personal outreach, and assumptions, the mid-level donors are sitting in plain sight with loyalty, consistency, and readiness for more. Now is the time to explore the importance of personalized communication rather than polished campaigns, identifying donors with unrealized potential. From phone calls and stewardship touchpoints to reframing discomfort and prioritizing readiness, join with us

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28:24

282: Building Trust & Breaking Myths: Humanizing...

What the Fundraising ·

2026/02/10

Surrounded by myths that prevent real solutions, homelessness and housing insecurity are often misunderstood in the public eye. Requiring more than short-term fixes, it demands empathy, trust, and systemic thinking. In this conversation, Mallory is joined by Joseph Bradford lll to explore how nonprofit leaders balance urgent needs with long-term solutions, build trust within communities, and guide teams to act effectively while keeping people at the center. Join them and gain insight on the value of

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46:00

281: Smarter Email Strategies for Fundraising with...

What the Fundraising ·

2026/02/03

This episode features a fascinating conversation with Ashley Budd, Senior Marketing Director at Cornell University and the author of Mailed It. She has spent over a decade leading digital innovation in advancement, helping organizations connect authentically with audiences and raise funds for meaningful causes. Ashley shares her career journey from enrollment services to fundraising and explains how her work in digital marketing, mainly email marketing, became a key part of her success. She also

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52:41

280: Intentional Leadership in Fundraising with Floyd...

What the Fundraising ·

2026/01/27

Growth isn’t about doing more or filling checklists; it’s about doing what matters within your capacity and rhythm. In fundraising, true impact comes with honoring long-term engagement over quick monetary wins, creating space for transformation, and holding firmly to mission and values while adapting methods. When distraction, uncertainty, and external pressure are inevitable, leaders have to ground themselves, set boundaries, and act with purpose to cultivate clarity, resilience, and meaningful

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60:54

279 - The Human Side of Fundraising and Community...

What the Fundraising ·

2026/01/20

In this episode of What the Fundraising Podcast,Today’s conversation focuses on Dana James’ thoughtful and human-centered approach to engagement, fundraising, and community building. Dana describes herself as an artist at heart who works as an engagement strategist within a capitalist system. She shares how her work is rooted in creating belonging and bringing people together through collective effort. Dana talks about her journey to Berkeley and how the university’s diverse community, along with

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28:37

278: How Donor-Advised Funds Can Supercharge Your...

What the Fundraising ·

2026/01/13

As one of the most popular ways of contributing to philanthropy, Donor-advised funds are quietly changing the landscape, offering both unprecedented opportunity and unique challenges for nonprofits. By understanding the psychology behind DAFs, fundraisers can understand why donors act faster, give more generously, and engage differently than through traditional channels. Join with us and explore practical strategies for organizations to meet donors where they are, optimize relationships, and unlock

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29:19

277: Engaging Everyday Donors with Technology with...

What the Fundraising ·

2026/01/06

What if in the future it is a possibility to build deeper connections with everyone who gives instead of raising more money from fewer people? In this episode Mallory is joined by Kalyan Varma, founder & CEO of Almabase, to discuss how AI and modern tools can help nonprofits better serve everyday givers.Originally from India, Kalyan Varma was introduced to fundraising in college after helping launch a student-led nonprofit to raise scholarship funds for classmates in need. With a neverending

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27:57

276: Unlocking Donor Motivation Through Behavioral...

What the Fundraising ·

2025/12/30

Generosity doesn’t begin with the ask; it begins with understanding. Joining with Mallory today is Kevin Schulman to discuss the role of behavioral science in reshaping how generosity is inspired, unmasking why people give far beyond the moment they’re prompted. Kevin Schulman is the founder of DonorVoice, a behavioral science fundraising agency established in 2012 after a career in the commercial sector. Noticing a striking gap between the advanced practices used in commercial industries and the

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27:43

275: The Heart Behind the Ask: Authentic Donor...

What the Fundraising ·

2025/12/23

Fundraising is commonly portrayed as challenging, but for mission-driven leaders, it’s also a privilege because they’ve got to be one of the helpers in this time period. In this episode, Dana Smiley joins Mallory to discuss donor stewardship through the lens of authenticity, purpose, and human connection. Join us as our guest dives into the exhaustion that comes with the role, the mindset shift that keeps teams grounded, and the power of transparent, genuine interactions. Hilary Dana Smiley is a

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22:27

274: A New Era of Fundraising: Blending Purpose and...

What the Fundraising ·

2025/12/16

Change is built through purpose, innovation, and the people who keep showing up. Join with us and explore how social impact and fundraising are evolving beyond traditional boundaries, blending the strategy of business with the heart of philanthropy.Zachary Hynek is the founder of Morton Labs, a startup venture out of the University of Chicago, developing a multi-physics simulation platform specifically for the nuclear industry, and strategic adviser to Cadenza, an AI platform that helps

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34:36

273 - Behavioral Science for Better Donor...

What the Fundraising ·

2025/12/09

Donors make decisions regarding generosity faster than you may think. It’s crucial that fundraisers understand how much those split-second decisions matter. This episode delves into the hidden psychology behind giving, the impact of choosing the right words, the signs that shut conversations down, and subtle mistakes even the skilled professionals make. Grab a copy of Cherian's book: http://amazon.com/Neurogiving-Science-Decision-Making-Cherian-Koshy/dp/1394370458 Grab your special listener

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12:42

272: Giving Tuesday Through a Child’s Eyes: Lessons...

What the Fundraising ·

2025/12/02

GivingTuesday is more than just a calendar date; it’s a reminder of what generosity can do when people decide to show up for one another. Generosity isn’t always about money; it can be about time, support, sharing skills, or simply choosing kindness. It is a day to remember that small acts, multiplied by millions, can create lasting impact. In this special episode, Mallory is joined by her daughter Emmie to read the book “How to Start Fundraising.” Emmie shares her experience participating in

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29:16

271: Calling All Heroes: Stronger Together with Tammy...

What the Fundraising ·

2025/11/25

What does it mean when we say a fundraising approach is really ‘working’? In this episode, Mallory and Tammy talk about moving past the fixed camps of donor-centric versus community-centric models and call for a shift toward human-centered fundraising. From redefining heroism to making conscious choices about what we measure and what we prioritize, they invite listeners to rethink success through shared values, equity, and intention.Tammy Zonker is the founder & president of Fundraising

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25:35

270: The Cost of Standing Still: Rethinking Change in...

What the Fundraising ·

2025/11/18

In this episode of What the Fundraising…Change is the hardest thing to sustain but the most important thing in the nonprofit sector. Most of the time, leaders in nonprofit find themselves stuck between knowing what needs to evolve and struggling to make it happen. From outdated systems and burnout to scarcity mindset and fear of failure, the barriers to change are deeply human and structural. This conversation examines why good intentions aren’t enough, how leadership habits can either stall or

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30:58

269: Beyond Passion: The Art of Leading with Skill,...

What the Fundraising ·

2025/11/11

In this episode of What the Fundraising...Fundraising isn’t just about asking; it’s about understanding. The most successful fundraisers know that sustaining an organization couldn’t be done with passion alone. Passion must be combined with skill, strategy, and authentic human connection. David Rhodes is an award-winning and bestselling author, keynote speaker, educator, deputy director at PennPAC, and founder of Dot Dot Org. With more than 20 years of experience in the nonprofit sector, David

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26:21

268: Strength in Sisterhood: Collective Leadership...

What the Fundraising ·

2025/11/04

In a world where leadership is often measured by individual success, today's episode shifts the spotlight to the strength found in unity and shared purpose. Joining us is Carmen James Randolph, the Founding President and CEO of the Women's Foundation of the South, to explore how collaboration, compassion, and collective power can transform communities and drive lasting change. Carmen introduces the foundation's mission, which is to uplift the health, wealth, and power of women and girls across the

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45:45

267: Building a Culture That Values All Gifts and All...

What the Fundraising ·

2025/10/30

Fundraising is often considered to be transformational, but most of the time it’s designed to measure only transactions. Behind the scenes, a quiet disparity has begun to shape the fundraising sector: a major gift fixation, hierarchies of value within teams, and a culture that rewards revenue over relationships. It’s time to reimagine success by tracking what truly matters. Join us in our journey to prove that sustainable philanthropy grows from trust, equity, and care, not just numbers and

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26:19

266: From Insight to Impact: Nurturing Donor...

What the Fundraising ·

2025/10/29

In an era of overloaded information, building genuine donor alignment is essential. Join with us and explore how curiosity, care, and flexibility help fundraisers uncover what truly motivates the donors. Let’s examine how AI can be a tool of support but never replaces the human connection at the heart of transformational philanthropic engagement. Like most fundraisers, Tyler Mallory stumbled into the industry unexpectedly from a background of sales and business development. He is now a major gifts

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45:39

265: Future-Ready Fundraising: Leading with AI and...

What the Fundraising ·

2025/10/28

The emerging technologies force the social impact world to see an uncomfortable truth: progress requires both courage and conscience. This conversation highlights not only the ethics of using AI responsibly but also the responsibilities that come with choosing not to use it, the opportunity to let technology amplify human connection rather than erode it, and how institutions can prepare for a future where technology moves faster than our comfort. Joining Mallory today is Joe Manok, vice president

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28:21

264: How Collaboration Fuels Systemic Change with...

What the Fundraising ·

2025/10/21

Systemic doesn’t happen in isolation; it begins when power is shared. By placing decision-making in the hands of communities most affected by inequity, collaborative funds are reshaping philanthropy. This approach redefines who leads, who decides, and how trust is built in the places that haven’t always been welcoming. Rebecca Darwent is the founder and philanthropic advisor at Rebecca Darwent Global Inc. She is an internationally recognized expert in philanthropy, a champion of collaborative

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291 results

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