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PODCAST

The Clarity Code

Commotion Engine

🎙️ The Clarity Code is the podcast for B2B marketers who want to turn confusing video content into high-performing campaigns. Presented by Commotion Engine, each episode features conversations with CMOs, marketing leaders, creatives, and buyers about what actually works in video marketing — and what doesn't.From explainer video strategies to scripting, storytelling, and distribution, The Clarity Code helps you cut through the noise and build video content that converts. Whether you're

business marketing

All Episodes

52:27

Marketing Clarity: Why List, Offer, Channel &...

The Clarity Code ·

2025/12/02

Find out more at https://claritycodepod.comMarketing keeps evolving—AI tools, endless channels, new funnels—but the fundamentals haven’t changed. In this episode of The Clarity Code, Richard Turcott (first CMO of Constant Contact) explains why most companies flop not because of a lack of creativity, but because they skip the basics: List, Channel, Offer, Creative.If you’re a startup founder, a marketing leader, or anyone tired of the noise, this conversation is your reset button. Richard shares

en-US

34:04

How to Compete with Industry Giants (and Win) |...

The Clarity Code ·

2025/11/18

David vs. Goliath isn’t just a Biblical story—it’s Jordan Wehe’s marketing reality. In this episode, he unpacks how a small ISP in Colorado competes against industry titans by leaning into community, creativity, and customer obsession.Marketers (new and seasoned) will walk away with fresh strategies on positioning, retention, and why constant innovation beats speed and price wars every time.CHAPTERS00:00 – Intro: David vs. Goliath in marketing01:39 – Competing against Spectrum & CenturyLink02:55

en-US

45:40

The Truth About AI in Marketing w/ Ex-Apple/Intel...

The Clarity Code ·

2025/11/04

AI is no longer optional for marketers—it’s the new electricity. But how do you separate the hype from the reality? In this episode of The Clarity Code, Barry Rosen shares why most businesses misuse AI, how to cut through the buzzwords, and what it really takes to embrace digital while staying human.Barry explains how small businesses, entrepreneurs, and marketing leaders can use AI tools, ChatGPT, and automation systems the right way—without losing their human voice. If you’re a marketer, CMO, or

en-US

30:22

Stop the Sugar High: Ex-Amazon CMO Ian Feder’s...

The Clarity Code ·

2025/10/28

Say hello @ https://claritycodepod.com!Most SaaS leaders don’t have a marketing problem—they have a revenue systems problem. Ex-Amazon CMO & RevOps architect Ian Feder breaks down his Revenue Architecture Method: how to diagnose funnel leaks, align sales/marketing/success, and turn video into a system asset that drives pipeline, velocity, and expansion. Plus: why flywheel > funnel, how to use AI without losing the human, and the 90-day blueprint he runs to unlock predictable

en-US

44:04

Breaking Healthcare Marketing Out of Autopilot ft....

The Clarity Code ·

2025/10/14

Say hello @ https://claritycodepod.com!On this episode of The Clarity Code, we sit down with Jared Johnson — digital strategist, podcast host, and one of healthcare’s top 100 digital influencers. With decades of experience across providers, vendors, and startups, Jared unpacks how healthcare marketing is changing, how to build authentic brand trust, and why marketers in any industry need to stop running on content autopilot.From rapping on stage at Johns Hopkins, to livestreaming children’s

en-US

48:00

The Humans Behind the Video: Building Trust, Story,...

The Clarity Code ·

2025/09/30

As the title states, we are humans! Say hello! https://claritycodepod.comIf you’ve ever walked away from a video project thinking, “That’s not what I wanted,” this episode is for you.The truth? The best deliverables don’t come from agencies that just “take orders.” They come from partnerships — where marketers and creative teams collaborate, ask hard questions, and build trust along the way.In this episode of The Clarity Code, Luke Doggett (Creative Director at Commotion Engine) and VO artists

en-US

32:43

Clicky vs. Sticky: Scaling Marketing with Substance...

The Clarity Code ·

2025/09/16

In this episode of The Clarity Code, we host Brad Schlachter, a seasoned fractional CMO and full-funnel growth marketer who has scaled brands from scrappy AI startups to global giants like Disney, Hallmark, and Intel.Brad shares how smaller companies’ scrappiness can often outperform enterprise budgets, what it takes to establish trust quickly as a fractional CMO, and how to pivot from vanity metrics to meaningful engagement. We cover video’s role in the funnel, best practices for ad creative,

en-US

33:22

Skyrocketing Growth with Anna Wondany: Secrets of a...

The Clarity Code ·

2025/09/02

Ready to supercharge your marketing? Join The Clarity Code as we dive into the world of fractional leadership with Anna Wondany, a marketing genius with three successful exits. As founder of Advanced Digital and creator of Hey CMO, Anna reveals how fractional CMOs deliver C-suite impact without the hefty price tag. Learn actionable strategies for scaling businesses, mastering video storytelling, and using AI to cut through the noise while keeping it human. Perfect for marketers, solopreneurs, and

en-US

49:15

Ditch Buzzwords & Win Customers: A.J. Kissh on...

The Clarity Code ·

2025/08/19

A.J. Kissh shares secrets to cut buzzwords, humanize your SaaS brand, and boost leads with video and LinkedIn strategies.This is The Clarity Code, Ep. 1 presented by Commotion EngineShow Notes (for Spotify/Apple Podcasts):Welcome to The Clarity Code, the podcast for B2B and SaaS marketers crushing it with authentic branding and video! In Episode 1, host Brandon D. Marx chats with A.J. Kissh, Head of Marketing at Parakeet, a 10+ year expert in buyer journeys and GTM strategies. A.J. reveals how to

en-US

0:25

The Podcast Marketers Actually Need

The Clarity Code ·

2025/07/28

Tired of the same recycled marketing advice?🎧 The Clarity Code is the podcast for marketers, creatives, and brand builders who are done with fluff and ready for real.Hosted by [Your Name], this show dives deep with marketing leaders, creatives, and strategy pros to uncover what actually works in today’s content-saturated world.👉 Subscribe now and get real insights on brand clarity, content that converts, and creative that connects.🔗 Listen + Subscribe: https://claritycodepod.com🧠 Topics we

en-US

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