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PODCAST

Let’s Talk Shop

Therese Oertenblad

A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.

business entrepreneurship

All Episodes

19:31

What Retail Buyers Are Searching for This Christmas...

Let’s Talk Shop ·

2025/10/27

In this episode of Let’s Talk Shop, I’m joined by Anne-Claire Morel, International Marketing Manager at Faire, to uncover what’s trending in wholesale and retail buying ahead of Christmas 2025.We dive into the data-driven insights behind what retailers are actually searching for and buying right now – from vintage Christmas décor and cosy classics to the rise of the “little treats” trend. Whether you’re a brand selling on Faire or looking to reach more stockists, this conversation will help you

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5:33

The Real Results Behind Sales Growth Lab

Let’s Talk Shop ·

2025/10/05

If you’ve ever wondered how to make wholesale work for your product business, this episode is for you.In this behind-the-scenes look at Sales Growth Lab, I’m sharing real results from real brands including how they moved from feeling stuck and inconsistent to becoming confident, organised, and fully in control of their wholesale strategy. You’ll hear stories from makers, illustrators, and designers who have: Doubled or even quadrupled their stockists Built repeatable systems for pitching and

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7:43

You Don’t Need Another Marketing Strategy, You Need This

Let’s Talk Shop ·

2025/09/29

If your Instagram strategy is not converting, your SEO is not bringing sales, and your email marketing feels pointless, this episode is for you. I am Therese Oertenblad, founder of Small Business Collaborative and host of Let’s Talk Shop. After 17 years in the home and gift industry, I have seen hundreds of product businesses struggle with the same cycle: chasing one marketing strategy after another without ever building consistent sales. Here is the truth that no one talks about. None of those

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8:18

What is Sales Growth Lab, and Is It Right for You?

Let’s Talk Shop ·

2025/09/28

You’ve already sold to shops. Maybe you’ve got a handful of stockists, or you’ve had some one-off wholesale orders that felt exciting at the time. But now things feel inconsistent. Reorders are patchy, outreach slips to the bottom of the list, and wholesale doesn’t feel like the steady revenue stream you thought it would be. If that sounds familiar, this episode is for you. I’m Therese Oertenblad, founder of Small Business Collaborative and host of Let’s Talk Shop. In this episode, I’m pulling

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30:50

How Moonshine Candle Co Grew to 60+ Stockists

Let’s Talk Shop ·

2025/09/22

Let’s Talk Shop: How Moonshine Candle Co Grew to 60+ StockistsEpisode summary Catherine, founder of Moonshine Candle Co in the Orkney Islands, shares how she grew from roughly 30 stockists to 60+ in just a year. We talk about elevating her brand, smart risks like custom screen-printed bottles, what trade shows really do for a small brand, how consistent follow up turns maybes into orders, and the systems that let her take a three-week trip in November without derailing Christmas. Meet the

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6:33

Traditional Sales Skills Are Not Dead

Let’s Talk Shop ·

2025/09/19

Are you relying only on emails, Faire, or Instagram to grow your wholesale sales? In this episode of Let’s Talk Shop, I’m sharing why traditional sales skills are making a big comeback - and why buyers are craving human connection more than ever.I’ll walk you through what I’m seeing in the home and gift industry right now, and how you can use simple, old-school sales actions to stand out from the noise, win more stockists, and build repeat wholesale orders. Episode Timestamps 00:00 – Introduction:

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6:00

Why You Can’t Build a Business on Faire Alone

Let’s Talk Shop ·

2025/09/17

Why You Can’t Build a Business on Faire Alone Note: sorry about the sound quality in this episode, I will get better at recording in public. Timestamps and Episode Overview 00:00 Introduction: The Risks of Relying on Faire If Faire disappeared tomorrow, would your wholesale sales stop too? It’s a confronting question, but one worth asking. In this episode, I explore why relying on one platform is risky and what you can do to create wholesale sales that feel steady and predictable. 01:35 Why

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29:57

Start Before You’re Ready: Kate’s Wholesale Story

Let’s Talk Shop ·

2025/09/15

In this episode of Let’s Talk Shop, I’m joined by illustrator and calligrapher Kate, the creative mind behind Peggy and Kate. Kate’s nostalgic, story-led cards, prints, and wrapping paper all begin as hand-painted illustrations, capturing the small glimmers of happiness in everyday life. We talk about how she’s grown her wholesale to around 50 stockists, the reality of doing just one trade show a year, and why she’s never really felt “ready” – but started anyway. From learning the ropes at her

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7:50

My Instagram Got Spam Attacked! And how I’m turning...

Let’s Talk Shop ·

2025/09/09

Over the weekend, my Instagram account was hit with thousands of spam followers and over 1,000 spam comments – right as I was gearing up to launch my free Cracking Christmas workshop.In this short solo episode, I share: What actually happened and how Meta responded (spoiler: not well) Why the experience reminded me never to rely too heavily on one channel The importance of owning and nurturing your own audience What I’m doing differently for my launch – and why I’m not changing my big

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27:05

From Factory Floor to Tate Modern: Building a...

Let’s Talk Shop ·

2025/09/08

In today’s episode, I’m joined by Kate Stewart, founder of Factory Floor Jewels. Kate creates contemporary jewellery using mixed metals and reclaimed materials, with stories that trace back to her childhood and her father’s engineering background. We dive into: How storytelling shapes her collections and makes them stand out to buyers The role trade shows have played in building trust and long term stockist relationships Why persistence (without pushiness) is key to reorders How markets

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27:39

How Sarah Scaled Little Black Cat Illustrated to 300...

Let’s Talk Shop ·

2025/09/01

In this episode of Let’s Talk Shop, I’m joined by Sarah Wilson, founder of Little Black Cat Illustrated, a Manchester-based paper goods brand creating quirky, folksy prints, greeting cards and stationery.Sarah shares how she grew from her very first wholesale order in 2023 to now being stocked in over 300 shops worldwide. We dive into the funding, systems, and platforms that supported her growth — and the lessons she’s learned along the way. Timestamps: 00:00 Introduction and Guest

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38:25

How Morena Built Kodes Through Wholesale and...

Let’s Talk Shop ·

2025/08/25

How Morena Built Kodes Through Wholesale and In-Person Pitching In this episode of Let’s Talk Shop, I’m joined by Morena Fiore, the founder and designer-maker behind Kodes, a bold jewellery brand known for statement pieces, Art Deco influences, aromatherapy diffuser jewellery, and her popular glasses chains. Morena shares her journey of turning a personal story into a thriving brand, how she rebranded with a strong “why,” and how wholesale has helped her grow in ways she never expected. From

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37:25

How Onneke Grew Her Illustration Brand to 350 Shops...

Let’s Talk Shop ·

2025/08/18

How Onneke Grew Her Illustration Brand to 350 Shops Across the UKIn this episode of Let’s Talk Shop, I’m joined by illustrator and brand founder Onneke, whose coastal and nature-inspired designs have found their way into 350 shops across the UK. From her beginnings in Sussex with a gift shop and a small collection of greeting cards, to building a nationwide wholesale business stocked everywhere from city boutiques to island gift shops, Onneke’s journey is both inspiring and practical. We talk

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20:38

From zero to 40 stockists in a year - How Lisa from...

Let’s Talk Shop ·

2025/08/11

From zero to 40 stockists in a year – How Lisa from House of Payne has grown her business In this episode of Let’s Talk Shop, I’m joined by Lisa Payne, the owner of House of Payne – a colourful art print and greeting card company known for its vibrant designs and unique Riso printing technique. Lisa shares how she’s grown from starting wholesale just over a year ago to working with 40 stockists, including Oliver Bonas, and why she’s kept her range intentionally small. We talk about building

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26:50

How Another Loop got their first 24 stockists (and...

Let’s Talk Shop ·

2025/08/04

In this first guest episode of the season, I’m joined by Charlotte from Another Loop — a beautifully designed hot-foiled stationery brand based just outside Newcastle, co-founded with her partner Tom. Charlotte shares how they grew from just 5 to 24 stockists in under a year, how they used local grants to fund mentoring and equipment, and why wholesale felt like a more sustainable way to grow — without the pressure of going viral on Instagram. We talk about pitching, getting ghosted, creative

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07:46

5 Big Mistakes I See in Wholesale Pitches

Let’s Talk Shop ·

2025/07/28

Episode 6: 5 Big Mistakes I See in Wholesale Pitches If you’ve been sending pitches and hearing crickets — this episode is for you. Even with great products, unclear or hesitant emails will get ignored. In this episode, I break down the 5 most common (and fixable) pitch mistakes I see from product-based business owners — and what to do instead. We’ll talk about: Why vague pitches don’t work (even when your products are amazing) The “hope you’re well” trap — and what to say instead How to

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11:19

Is Wholesale Still Worth It in 2025?

Let’s Talk Shop ·

2025/07/28

Episode 4: Is Wholesale Still Worth It in 2025? If you’ve been wondering whether wholesale is still worth it — because it feels harder, slower, or less predictable than it used to — this episode is for you. The truth? Wholesale still works. But not if you’re treating it like it’s 2019. In this episode, I’m sharing: What’s really changed in the retail landscape. 3 key shifts that are shaping how buyers make decisions in 2025. Why wholesale is still one of the best ways to build

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05:20

Why Your Stockists Don’t Reorder (And How to Fix It)

Let’s Talk Shop ·

2025/07/28

Episode 7: Why Your Stockists Don’t Reorder (And How to Fix It) You worked hard to get that first wholesale order — so why aren’t they reordering? In this episode, we’re talking about one of the most common gaps in wholesale: the follow-up. Because most buyers don’t ghost you on purpose — they just haven’t heard from you. And staying visible is what keeps you relevant… and keeps the reorders coming in. We’ll cover why reorders are the easiest sales to make (and often the most overlooked), how

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10:22

Your Wholesale Sales Style - and Why It Matters

Let’s Talk Shop ·

2025/07/28

Episode 5 — Your Wholesale Sales Style (And Why It Matters) If you’re not getting the wholesale sales you want — or need — the problem probably isn’t your products. It’s that you’re trying to sell in a way that doesn’t suit you. In this episode of Let’s Talk Shop, I’ll walk you through the five most common sales styles I see — and how each one can either help or hinder your wholesale growth. Whether you’re an overthinker, a spree seller, a ghost, a connector, or a hustler… you’ll leave this

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09:38

Your Sales Aren’t Inconsistent - Your Strategy Is

Let’s Talk Shop ·

2025/07/28

Your Sales Aren’t Inconsistent - Your Strategy Is If you’ve ever thought, “I just need to be more consistent,” or “Why do I keep falling off the sales wagon?” — this episode is for you. Because the truth is: it’s not about discipline, motivation, or even confidence. It’s that you’re likely trying to grow your wholesale without a system that actually works for you. In this episode, I’ll walk you through the real reason your wholesale feels chaotic, the emotional toll of winging it, and what a

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110 results

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