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PODCAST

Launch With Confidence

Launch With Confidence is your go-to podcast where curiosity meets the thrill of building and launching a tech product. It"s a vibrant hub for inquisitive minds in tech eager to peek behind the curtain of product development. Each episode is a friendly chat with the trailblazers unpacking the secrets to a bulletproof go-to-market strategy and the excitement of nailing that product launch.

business management

All Episodes

00:26:09

Pre-launch Social Proofing with Natalie Mackay

Launch With Confidence ·

2025/08/12

In this episode of Launch With Confidence, Chris Rader sits down with product marketing leader and content creator Natalie Mackay to talk about pre-launch social proof, gathering deep customer insights, and unlocking the hidden go-to-market power of beta programs. Natalie shares actionable ways product marketers can partner with product managers to create messaging that resonates, drive conversions, and build authentic social proof before launch day. We also explore why so many teams overlook beta

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00:36:25

Testers as the Backbone of Product Success With Chip...

Launch With Confidence ·

2024/11/12

In this episode, Chris Rader welcomes Chip Duval, an experienced Senior Program Manager with expertise at companies like Sonos and Peloton. Chip dives into practical strategies for beta and alpha testing, sharing methods to identify and retain quality testers, collect actionable feedback, and integrate insights for product improvement. He emphasizes the importance of managing both quantitative and qualitative feedback and balancing tester enthusiasm with structured, goal-oriented program

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00:43:16

Building Beta Programs That Go Beyond Bugs with Keith...

Launch With Confidence ·

2024/10/16

Quick note – The video files didn’t quite cooperate for this episode, so enjoy the audio-only experience. Keith’s wisdom still shines, so don't sleep on this one!In this episode, Chris Rader sits down with Keith McDonald, Beta Testing Lead at Square, to discuss the art of building beta programs that go beyond just finding bugs. Keith’s career spans more than a decade, including significant roles at Sonos, where he led beta testing for flagship products like the Playbar. Now at Square, he continues

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00:52:43

Elevating Beta Testing By Integrating AI with Jacob...

Launch With Confidence ·

2024/08/30

In this insightful episode of Launch With Confidence, we sit down with Jacob Faarkrog Christensen, the Customer Validation Lead at Bang & Olufsen, to explore the evolving role of AI in beta testing and product development. Jacob shares his journey of implementing AI models into their beta programs, which has significantly improved how they collect and analyze feedback. He delves into the challenges of balancing automation with the need for human interaction, ensuring that testers feel engaged

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00:22:52

Transforming Support with Beta Feedback with Danielle...

Launch With Confidence ·

2024/07/30

On this episode of Launch With Confidence, we dive into the world of smart home products with Danielle Prince, Beta Coordinator at Wyze Labs. Danielle shares her journey from a support agent to leading Wyze’s innovative beta program, detailing the unique strategies and methodologies that drive their success. She explains how Wyze transitioned from decentralized social media-based testing to a structured platform, ensuring comprehensive feedback and resource optimization.Danielle also highlights the

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00:46:51

Why Empathy Matters in Beta with Dylan LeMay

Launch With Confidence ·

2024/07/03

Ever wondered how the tech behind baby monitors gets perfected? On this episode of Launch With Confidence, we’re joined by Dylan LeMay, Beta Program Manager at Nanit, who turns real-world chaos into irrefutable insights. As a new dad himself, he blends personal experience with professional expertise to ensure Nanit’s smart baby monitors excel in diverse environments.In this insightful conversation, Dylan reveals the fascinating behind-the-scenes of beta testing in real homes, dealing with

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00:25:01

PM Learnings From Previous Roles with Raiana Zaman

Launch With Confidence ·

2024/06/22

Dive into the intricate world of digital product management with Raiana Zaman, Senior Product Owner/Analyst at State Employees Credit Union in North Carolina. Transitioning from a developer to a product management role, Raiana brings a unique perspective to the table, bridging the gap between technical execution and strategic product vision.This episode explores Raiana's journey, highlighting the skills and mindset shifts essential for navigating the dynamic landscape of product development in

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00:28:42

Learning Over Knowing in Product with Jalen McGee

Launch With Confidence ·

2024/05/31

In this episode of Launch With Confidence, we sit down with Jalen McGee, a Product Manager for Microsoft Azure Arc. Jalen shares his journey from internships to product management, offering insights into the skills needed for success and the crucial role of customer feedback in product development. Together, they explore key aspects of product management:Internship Experience: Jalen discusses how his internships at Bandwidth and Microsoft shaped his approach to product management. He emphasizes

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00:40:03

Practical Tips for Success in Product with Maurice...

Launch With Confidence ·

2024/05/25

In this episode, we’re exploring the world of product management with Maurice Leacock, a seasoned Product Director and current Product Management Consultant at Carrier HVAC. Maurice brings a wealth of experience from leading tech products to market, including robot vacuums, headphones, and fitness scales. We explore the importance of frameworks in product management, the role of passion, and the critical insights gained from beta testing.In This Episode: (0:00) - Intro (1:46) - The role and impact

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00:27:17

Building Beta in a Robotics Company with Israel Nunez

Launch With Confidence ·

2024/04/26

Dive into the world of beta program management in industrial robotics on this episode of Launch With Confidence. We're joined by Israel Nunez, Beta Program Manager at Universal Robots, who has transformed their beta testing into a crucial part of product development.In This Episode: (0:00) - Intro (1:00) - The origin story of Universal Robots' beta program and its evolution. (4:20) - The motivation behind Israel's role and the inception of the beta program. (6:06) - Early challenges

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00:38:27

Innovating in Connected Fitness Tech with John Trainor

Launch With Confidence ·

2024/03/29

Unveil the groundbreaking developments in fitness technology and much more in this enlightening episode of Launch With Confidence. Join us as John Trainor, an expert in tech innovation and leadership, delves into the four pivotal themes that are reshaping the tech and fitness landscapes:Innovating in Connected Fitness Tech: Explore the latest fitness device and platform advancements that keep us connected, motivated, and in peak health. The Power of Beta Testing: Discover how beta testing

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00:54:23

Women's Health in Wearable Tech

Launch With Confidence ·

2024/03/19

Welcome to our latest episode, where we dive into the health and fitness industry with Alexa Murray from Whoop. Join us as we explore what's going on in women's health, the power of continuous discovery, and the art of involving your market in development. Alexa shares her insights on using OKRs, beta testing, and the balance of beachheads and blinders in tech innovation. Get ready to be inspired by a leader who's shaping the future of wearable technology!

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01:03:18

Mike Marrs - From Printers to Spas: New Product...

Launch With Confidence ·

2023/12/13

Managing programs for hardware companies is tough, so in this episode, we bring in a seasoned professional to help. We're joined by Mike Marrs a program manager at Watkins Wellness and formerly Hewlett-Packard, about his experience taking new products from concept to market.

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01:00:20

Colin Flanigan - Amplifying the Voice of the Customer

Launch With Confidence ·

2023/11/21

About This EpisodeOn the Delta Huddle Podcast, we've discussed two areas that really benefit from beta testing, that being support and customer success. And one other area that really really benefits from getting the voice of your customer in early is customer experience. Now, customer experience is much more than just how the customer interacts with your product. It also extends to how they interact with your entire organization, whether that's reaching out to support for help or working

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01:04:36

Casey Hamar - Supporting Caregivers Through...

Launch With Confidence ·

2023/11/07

About This Episode One of the joys of the Delta Huddle Podcast is the fact that we talk with experts in a wide array of fields, from transportation and fitness to B2B platforms and entertainment. Today’s episode is a foray into another field, with its own set of challenges: Healthcare. Factors like HIPAA compliance, potential test participants working 12-to-16 hour long shifts, and a wide-variety of use cases make Healthcare an incredibly unique environment for beta testing. Navigating that space

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00:56:17

Elizabeth Hall - Leading Appian's Beta Program Forward

Launch With Confidence ·

2023/10/17

About This Episode Often on the Delta Huddle Podcast, we feature guests who have spent five, ten, and sometimes 30 years in the beta testing space. But this episode is a refreshing new perspective - that of a brand new beta manager leading a beta program forward.Elizabeth Hall is Senior Beta Program Manager at Appian, a low-code B2B platform for automating business processes. Coming from the worlds of product management and user research, Elizabeth is new in her role compared to some of our previous

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01:12:49

Jake Francis - Leveling Up Beta Through Passionate...

Launch With Confidence ·

2023/10/03

About This Episode Passionate, engaged communities are at the heart of every successful beta program. It's been a theme that we've had in a lot of our episodes, and today's episode is absolutely exemplary of that. Jake Francis has built beta programs with the help of these engaged communities. In his current role as GPU Software Dev Engineer and Game On Driver PM at Intel, he connects with passionate, engaged communities to help lead their beta program when it comes to graphics

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00:59:57

Mike Fine - Advice from a Beta Testing Pioneer

Launch With Confidence ·

2023/09/19

About This Episode When it comes to writing the book on beta testing, there are few people more qualified than Mike Fine. Literally. He actually has a book on beta testing. As Senior Test Manager and co-founder here at Centercode, Mike has been in the industry for over 30 years, testing thousands of products ranging from network equipment and wellness apps to audio equipment and financial services. Mike is a fountain of knowledge, and during our conversation we covered his time at Centercode, how

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01:09:35

Lindsay Brown - Curiosity, Testing in Fintech, and...

Launch With Confidence ·

2023/08/15

About This Episode In the world of fintech, Square is a global leader. Their point of sale technology and services have enabled businesses across the world to succeed. And a global leader in fintech requires a global beta team, ready to test out new innovations and understand how to integrate with a multitude of financial systems and rules. And at the center of that team is Lindsay Brown. As global head of beta testing, she leads a team that tests from the US to Europe and Asia, working alongside

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00:50:08

Joe Ghali & Ryan Cantwell - The Intersection of Beta...

Launch With Confidence ·

2023/07/18

About This Episode On this episode of the Delta Huddle Podcast, Chris Rader and John S. Little from Centercode were joined by Joe Ghali and Ryan Cantwell, Principal Trainers and Consultants from the 280 Group. Joe and Ryan have a combined 30 years of experience in the worlds of Product Management and Customer Success, helping teams in multiple sectors become more agile, vulnerable, and collaborative. Both Joe and Ryan shared some valuable insights on how to properly integrate a well-run beta testing

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29 results

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