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PODCAST

Garlic Marketing Show

Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more

business marketing

All Episodes

37:36

Building an AI-First Agency: Embrace Failure, Empower...

Garlic Marketing Show ·

2025/09/19

Have you ever wondered why most AI projects fail and what separates the few that actually transform businesses?Brent Weaver, CEO of E2M Solutions Inc. and longtime agency growth leader, has spent years helping agencies adopt AI the right way. His specialty? Turning failed experiments into future wins by building a culture where teams feel empowered, not replaced.Instead of chasing every shiny AI tool, Brent shows why failure is part of the plan and how the smartest agencies turn it into their

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36:31

Law Firm Intake Specialists Shannon and Will Dukes of...

Garlic Marketing Show ·

2025/09/17

What if the real reason your business isn’t closing clients has nothing to do with your ads, SEO, or lead volume but with what happens after the phone rings?Shannon & Will Dukes, the team behind FecundFig, a sales consulting agency for law firms, sit down with Ian to reveal why intake and follow-up are the most overlooked drivers of business growth. For over 15 years, they’ve helped firms stop wasting money on bad leads by fixing scripts, training teams, and responding to prospects within

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26:05

Beat AI Spam with Authentic LinkedIn Messaging and...

Garlic Marketing Show ·

2025/09/10

What’s the fastest way to ruin a potential deal on LinkedIn before it even starts?Kelly Atwater knows the answer because she’s been there herself. With nearly 30 years in sales development, she’s made and learned from every mistake in outbound marketing. Those lessons have shaped a process that now delivers consistent, high-quality meetings with executives who were once thought impossible to reach.She reveals why selling too soon kills deals, how she grew one client’s Social Selling Index by 52% in

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25:33

The Hidden Money Leak Costing Businesses 30% - Robyn...

Garlic Marketing Show ·

2025/09/05

What if you could find free money in your business without laying off staff, changing vendors, or spending a dime upfront?Robyn Bowles, Business Optimization Specialist at Schooley Mitchell, sits down with Ian as she pulls back the curtain on the hidden expenses draining your profits. She also shares how to reclaim them risk-free. In this week’s episode, Robyn reveals how she helps companies uncover hidden savings in shipping, credit card processing, telecom, and more, often slashing costs by

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38:37

How Niching Down Doubled This Agency’s Revenue and...

Garlic Marketing Show ·

2025/09/03

What if the fastest way to grow your agency was by narrowing your focus, not broadening it?Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,’ the dangers of chasing every client, and why desperation almost

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31:44

The Science of Happiness in Life and Business with...

Garlic Marketing Show ·

2025/08/29

What if happiness wasn’t random but measurable and achievable, just like 10,000 steps?Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.He shares why social connection drives half of your happiness, how

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38:37

Finding Top Tech Talent in the Age of AI with Declan...

Garlic Marketing Show ·

2025/08/27

Struggling to find the right tech talent in today’s fast-changing job market?Declan Link, President and Founder of Link 2 Solutions LLC, joins Ian to reveal why AI is both helping and hurting the hiring process. This episode unfolds the strategies businesses and job seekers can use to stand out in 2025.With over three decades of experience and thousands of hires under his belt, Declan explains why cultural fit is critical, how to sidestep the common mistake of cramming too many roles into one

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18:40

How to Add AI to Digital Agencies the Right Way to...

Garlic Marketing Show ·

2025/08/22

Everyone’s talking about AI, but when it comes to actually installing it in your agency, where do you even start?Manish Dudharejia, founder and President of E2M Solutions Inc., has helped hundreds of digital agencies streamline operations and scale smarter. With over a decade of experience running a 350+ person team, he’s seen firsthand where agencies waste time, lose efficiency, and miss the real opportunity of AI.He shares why agencies should focus on AI in operations, not sales. Even small

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53:03

From Disney to RAVE: Charles Salvo’s Framework for...

Garlic Marketing Show ·

2025/08/20

Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance

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59:59

Stop Being Held Hostage by Your Tech: Melodie Moore’s...

Garlic Marketing Show ·

2025/08/14

Are you being held hostage by your technology?You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.What You’ll Learn:The 3 most important hires every growing business needs: Technologist, Technician, OperatorHow to spot and fix “spaghetti mess” tech

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33:11

Why Referrals Still Crush AI on Legal Marketing: How...

Garlic Marketing Show ·

2025/08/13

Curious about the hidden dangers of relying too heavily on AI in your law firm?Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting,

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51:38

How to Unlock Hidden Profit with AI-Driven Amazon...

Garlic Marketing Show ·

2025/07/25

Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive

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33:39

Launching a New Product and Breaking the 95% Failure...

Garlic Marketing Show ·

2025/07/07

Most new products fail. But Jon LaClare has spent decades changing that.In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit)

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33:04

The Public Speaking Skill That Will Outlast AI and...

Garlic Marketing Show ·

2025/07/04

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.They dive into why storytelling frameworks might actually be holding you back, how to trigger your

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36:49

How to Change Your Money Mindset and Create Real...

Garlic Marketing Show ·

2025/07/03

Most People Are Playing Not to Lose… and It’s Costing Them EverythingYour money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of

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47:10

Why Christene Marie Believes Most Agency Messaging...

Garlic Marketing Show ·

2025/07/02

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that

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33:40

How to Scale Your Business Without Working More with...

Garlic Marketing Show ·

2025/07/01

Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without

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48:41

Chris Dreyer on Fixing Law Firm Marketing and...

Garlic Marketing Show ·

2025/06/30

Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.He also shares powerful lessons law firms can

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36:10

The Exact Framework That Grew a Hormone Practice from...

Garlic Marketing Show ·

2025/06/27

Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care.In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare

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38:35

Why Most Sales Training is Wrong and How to Fix Your...

Garlic Marketing Show ·

2025/06/26

Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away.In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you.If you’re running an agency, coaching business, or selling any service, this episode will change

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