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PODCAST

Canned the Marketing Podcast

Canned Marketing

Join Ben van Rooy and Stephanie Quantrill as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape. Brought to you by Human Digital and Cue Marketing.

business marketing

All Episodes

40:29

Episode 36: Brand Comebacks - Bonds, Crocs and the...

Canned the Marketing Podcast ·

2026/04/23

Some brands disappear. Others just go quiet. In this episode, Steph Quantrill and Ben van Rooy unpack the real mechanics behind brand comebacks. From failed revivals like Georgie Pie to cultural reinventions like Old Spice and Bonds, this is a forensic look at timing, culture, and brand equity. The importance of knowing what to bring forward and what to leave behind. What You’ll Learn in This Episode • Why nostalgia opens the door but doesn’t keep customers in the room • How...

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38:45

Episode 35: Stop Scripting Influencers: A Smarter Way...

Canned the Marketing Podcast ·

2026/04/16

Steph Quantrill and Ben van Rooy unpack one of the most overhyped and misunderstood areas in marketing, influencer marketing, or as Steph prefers, the creator economy. From Cannes trends to real-world campaigns, they explore why brands are still getting it wrong, where creators actually drive impact across the funnel, and why control is the enemy of effectiveness. If you’ve ever briefed an influencer and ended up with something painfully off-brand or overly scripted, this episode gets into th...

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47:56

Episode 34: Why Agencies Are So Bad at Marketing...

Canned the Marketing Podcast ·

2026/04/09

Canned the Marketing Podcast Ep. 34 – Introduction / Hook Agencies spend their lives selling clarity, creativity and growth for clients, yet plenty are strangely average at marketing themselves. In this episode, Steph Quantrill and Ben van Rooy are joined by Kathleen Gunther, founder of Gunther Consulting and a specialist in helping agencies sharpen their positioning, stay visible and back up what they say with substance. From earned media and personal brand to content pillars, agency ...

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45:54

Episode 33: Loyalty Programs - Building Love or...

Canned the Marketing Podcast ·

2026/04/02

Introduction Loyalty is one of marketing’s most overused and misunderstood ideas. In this episode, Steph and Ben unpack loyalty and challenge whether most programs are building genuine connection or just bribing repeat behaviour. From airlines to supermarkets to cult brands, they explore why some brands earn loyalty while others manufacture it and what that means for marketers navigating rising acquisition costs and endless choice. If you’ve ever questioned whether your loyalty program ...

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38:56

Episode 32: Small Budget. Big Ambition. B2B Marketing...

Canned the Marketing Podcast ·

2026/03/26

Live from the B2B Marketing Conference in Auckland, Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) sit down with two operators who actually live the “do more with less” reality. Fiona Taimana, GM Marketing at Noel Leeming, manages a $200M commercial business with just a sliver of budget, while Anna Henwood, CEO of Stickybeak and former Les Mills CMO, is scaling a global SaaS business with a lean team. This episode unpacks what really drives impact in B2B when budgets are tig...

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47:58

Episode 31: Strong Foundations, Smarter Marketing:...

Canned the Marketing Podcast ·

2026/03/19

MarTech is having a moment — again. But between AI hype, bloated tech stacks, and dashboards no one trusts, most marketers are quietly wondering if they’ve overcomplicated things. In this episode of Canned, Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) strip it back. They unpack what a modern MarTech stack actually looks like across B2B and B2C, how AI is changing the game (without fixing your fundamentals). What You’ll Learn in This Episode MarTech ≠ Tool...

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46:07

Episode 30: Inside Luxury Marketing: Craft, Scarcity...

Canned the Marketing Podcast ·

2026/03/12

Luxury brands play a completely different marketing game. In this episode of Canned the Marketing Podcast, Ben van Rooy from Human Digital and Steph Quantrill from Cue Marketing unpack the world of luxury marketing and why brands like Louis Vuitton, Hermès and Gucci operate by rules that most marketers would never dare follow. From the origins of European craftsmanship to modern scarcity strategies and billion-dollar brand empires, they explore why luxury continues to command eye-watering pri...

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41:32

Episode 29: From Barbie to McDonald’s: The Marketing...

Canned the Marketing Podcast ·

2026/03/05

In this episode of Canned the Marketing Podcast, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dive into the power of nostalgia marketing. From McDonald’s Friends collectibles to Coca-Cola’s Stranger Things revival of New Coke, they unpack why brands keep looking backwards to move consumers forward. When marketing taps into shared cultural memories, the emotional connection can be incredibly powerful—but only if brands get it right. What You’ll Learn in This Episode W...

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50:59

Think You’ve Moved Beyond the 4Ps? Think Again.

Canned the Marketing Podcast ·

2026/02/27

The 4Ps might be Marketing 101, but are we actually using them properly? In this episode of Canned, Steph Quantrill from Cue Marketing and Ben van Rooy from Human Digital go deep on Product, Price, Place and Promotion and why these fundamentals still shape the strongest brands in New Zealand and Australia. Then in a special guest section, Kaleb Mearns joins to launch a new partnership survey in conjunction with the Marketing Association, unpacking why agencies and clients need to take a...

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47:42

Episode 27: The State of Marketing in NZ: Are We...

Canned the Marketing Podcast ·

2026/02/19

What does it take to futureproof an entire profession? On this episode of Canned, Ben van Rooy and Stephanie Quantrill sit down with John Miles, CEO of the New Zealand Marketing Association, to unpack how NZMA has evolved from its direct mail roots into a national engine room for marketing capability. John shares how COVID forced a fast pivot to digital learning, why leadership pathways matter more than ever, and the importance of a professional body in a profession that doesn't require...

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46:59

Episode 26: The Challenger’s Advantage: Why the...

Canned the Marketing Podcast ·

2026/02/12

When you’re up against a giant, you do not outspend them. You out-position them. In this episode of Canned, Ben van Rooy and Stephanie Quantrill unpack challenger brands versus market leaders and why bigger is not always better. From Pepsi taking on Coca-Cola at the Super Bowl, to Whittaker's holding its ground against Cadbury, and how Skinny emerged in response to 2degrees, this is a sharp, practical breakdown of how David can beat Goliath. If you manage brand in NZ or Australia,...

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40:31

Episode 25: Where to Play, How to Win (And What to...

Canned the Marketing Podcast ·

2026/02/04

Strategy gets talked about a lot in marketing—but is rarely defined well. In this episode of Canned: The Marketing Podcast, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) cut through the noise to unpack what strategy really is, why so many businesses confuse it with tactics, and how that confusion quietly kills focus, momentum, and results. What You’ll Learn in This Episode Strategy is a set of choices, not a plan True strategy answers where you play and how you win—b...

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41:25

Episode 24: Great Brands Are Built When the Wheels...

Canned the Marketing Podcast ·

2026/01/28

Customer Experience Is the Brand (Especially When Things Go Wrong) In this episode of Canned the Marketing Podcast, Steph and Ben are joined by Sarah Clearwater, founder of Reframr, to unpack why CX is the delivery of your brand promise — and why the best brands shine brightest when everything goes sideways. This is a practical, no-nonsense conversation for marketers who are tired of talking about “customer centricity” and actually want to do something about it. What We Cover 1. Customer Expe...

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39:06

Episode 23: What to look out for in 2026 - Ben &...

Canned the Marketing Podcast ·

2026/01/16

It’s 2026, Ben’s back from Rio (minus a phone… plus a backup phone like an absolute psychopath), and Steph’s back from a soggy Coromandel reset. This week, they crack open the crystal ball and give it their best shot at calling the trends for marketers to pay attention to in 2026—brand vs performance, AI slop, agency shake-ups, and why “real” is the new premium. What You’ll Learn in This Episode Brand is back (and B2B finally got the memo): Why over-relying on lead gen is about to hit diminis...

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57:53

Episode 22: End-of-Year Marketing Reckons: Who Nailed...

Canned the Marketing Podcast ·

2025/12/24

It’s the Canned Christmas special — and we’re not handing out participation trophies. Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) are joined by brand strategist and cultural commentator Eugene Healey for a sharp, no-holds-barred breakdown of the brands that defined 2025 — for better and for worse. From Cannes side-quests to culture-war campaigns, this episode cuts through the hype to ask one brutal question: did it actually work? What You’ll Learn in This Epi...

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46:19

Episode 21:Why OOH Still Wins When Digital Gets Ignored

Canned the Marketing Podcast ·

2025/12/18

Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat You’ll Learn in This Episode Why OOH Still Works in 2025 – How

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42:23

Episode 20:Rebrand or Refresh? The Marketing...

Canned the Marketing Podcast ·

2025/12/11

This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and what makes customers grab the pitchforks. Grab a chocky biccy and settle

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44:16

B2B Marketing: Why It’s Harder, Smarter & Far Less...

Canned the Marketing Podcast ·

2025/12/04

B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written, Steph and Ben unpack what really drives decisions in the boardroom

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38:52

Episode 18: From Boardrooms to TikTok - The Rise of...

Canned the Marketing Podcast ·

2025/11/27

Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic personal

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35:39

Collabs Gone Wild: The Good, The Bad, and The...

Canned the Marketing Podcast ·

2025/11/21

This week, Steph from Cue Marketing and Ben from Human Digital dive headfirst into one of marketing’s most fun playgrounds: brand collaborations. From Balenciaga x Scholl (yes, the bunion shoe brand) to Four Square x Sawmill’s summer IPA, to why Barbie basically owned 2023, this episode hits everything from FMCG smashes to luxury chaos. If you love collabs, hate collabs, or have trauma from the Steinlager abstinence ring — you’re in the right place.What You’ll Learn in This Episode What Makes a

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36 results

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