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PODCAST

Canned the Marketing Podcast

Stephanie Quantrill

Join Ben van Rooy and Stephanie Quantrill as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape. Brought to you by Human Digital and Cue Marketing.

business marketing

All Episodes

39:06

Episode 23: What to look out for in 2026 - Ben &...

Canned the Marketing Podcast ·

2026/01/16

It’s 2026, Ben’s back from Rio (minus a phone… plus a backup phone like an absolute psychopath), and Steph’s back from a soggy Coromandel reset. This week, they crack open the crystal ball and give it their best shot at calling the trends for marketers to pay attention to in 2026—brand vs performance, AI slop, agency shake-ups, and why “real” is the new premium. What You’ll Learn in This Episode Brand is back (and B2B finally got the memo): Why over-relying on lead gen is about to hit diminis...

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57:53

Episode 22: End-of-Year Marketing Reckons: Who Nailed...

Canned the Marketing Podcast ·

2025/12/24

It’s the Canned Christmas special — and we’re not handing out participation trophies. Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) are joined by brand strategist and cultural commentator Eugene Healey for a sharp, no-holds-barred breakdown of the brands that defined 2025 — for better and for worse. From Cannes side-quests to culture-war campaigns, this episode cuts through the hype to ask one brutal question: did it actually work? What You’ll Learn in This Epi...

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46:19

Episode 21:Why OOH Still Wins When Digital Gets Ignored

Canned the Marketing Podcast ·

2025/12/18

Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat You’ll Learn in This Episode Why OOH Still Works in 2025 – How

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42:23

Episode 20:Rebrand or Refresh? The Marketing...

Canned the Marketing Podcast ·

2025/12/11

This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and what makes customers grab the pitchforks. Grab a chocky biccy and settle

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44:16

B2B Marketing: Why It’s Harder, Smarter & Far Less...

Canned the Marketing Podcast ·

2025/12/04

B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written, Steph and Ben unpack what really drives decisions in the boardroom

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38:52

Episode 18: From Boardrooms to TikTok - The Rise of...

Canned the Marketing Podcast ·

2025/11/27

Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic personal

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35:39

Collabs Gone Wild: The Good, The Bad, and The...

Canned the Marketing Podcast ·

2025/11/21

This week, Steph from Cue Marketing and Ben from Human Digital dive headfirst into one of marketing’s most fun playgrounds: brand collaborations. From Balenciaga x Scholl (yes, the bunion shoe brand) to Four Square x Sawmill’s summer IPA, to why Barbie basically owned 2023, this episode hits everything from FMCG smashes to luxury chaos. If you love collabs, hate collabs, or have trauma from the Steinlager abstinence ring — you’re in the right place.What You’ll Learn in This Episode What Makes a

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50:48

Big Ideas on a Small Budget: ASB’s Creative Leap into...

Canned the Marketing Podcast ·

2025/11/13

This week, Steph from Cue Marketing and Ben from Human Digital crack open a story you wouldn’t expect from the world of banking; a handcrafted kids’ content series built inside ASB. Yep, puppets, original songs, TVNZ studios… the works. Social & Content Lead Hamish Russell joins the show to unpack how a bank made one of the most delightfully creative education projects in New Zealand. If you think financial services kills creativity, prepare to backspace that opinion.What You’ll Learn in This

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41:59

Slack, Snacks & Spring Rolls: How The Marketing Club...

Canned the Marketing Podcast ·

2025/11/04

This week, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) sit down with Chanel Clark, founder of The Marketing Club (TMC), fresh off the very first Marketers Day. They unpack how one marketer’s side project turned into a cross-Tasman movement — complete with 1,000-strong Slack channels, sold-out events, and a goody bag that broke wrists. From the courage to start small to the art of building community, this episode celebrates the people shaping marketing’s new frontier.What

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39:36

Scarily Good Marketing: Westpac’s Creative Comeback

Canned the Marketing Podcast ·

2025/10/31

When was the last time a bank ad made you smile, or even think twice before spending? In this episode of Canned, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) sit down with Allie and Georgia from Westpac New Zealand to unpack how a bank known for caution turned heads with scarily creative campaigns. From hangover drinks to haunted houses, this episode proves finance marketing doesn’t have to be boring.💡 What You’ll Learn in This Episode • Turning Financial Education into

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45:21

LIVE from SXSW Sydney: The Future of Marketing is Human

Canned the Marketing Podcast ·

2025/10/19

Recorded live at South by Southwest Sydney, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) take the Canned the Marketing podcast to the stage for the first time. Joined by Alex Holden (EVT Group GM, Brand & Customer) and Matt Meffan (Aether AI), they debate the future of marketing, where does AI help, where does it hurt, and why the human element still matters most.AI Adoption vs. Human Advantage How leading brands like EVT are embracing AI tools without losing their

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45:27

We Unpack Packaging - Why It Could Be Your Most...

Canned the Marketing Podcast ·

2025/10/09

What makes packaging more than just a box? In this episode, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) unpack the power of packaging as a strategic marketing tool. From Louis Vuitton to Telegraph Hill, they explore how design, psychology, and sustainability all influence what we buy - and how great packaging can become a brand’s most valuable asset.What You’ll Learn in This Episode Why Packaging Is Marketing, Not Just Design Steph and Ben break down how packaging

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42:54

Print Aint' Dead - Why Old School Media Still Rocks

Canned the Marketing Podcast ·

2025/10/02

Steph’s bruised from a spa mishap, Ben’s beard is thriving, and together we’re diving into one of marketing’s most overlooked weapons: print.From junk mail raids and luxury packaging to phygital QR hacks and Hell Pizza hydroponic billboards, this episode smashes the myth that print is yesterday’s news. We get into: Print’s Comeback – Why mailers, street posters, and in-flight mags cut through in ways digital just can’t. Sustainability Myths – Is print really less green than AI prompts and server

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42:33

The Role of the CMO - past, present and future

Canned the Marketing Podcast ·

2025/09/25

Strap in, marketers. This week, Ben van Rooy (Human Digital) and Stephanie Quantrill (Cue Marketing) take you behind the closed doors of the C-suite to unpack the most misunderstood, and arguably most exciting, role in business: the Chief Marketing Officer.From career pathways to power plays, bold calls to boardroom politics, this episode is your masterclass in what it takes to thrive as a CMO. What You’ll Learn in This Episode The CMO’s Seat at the Table: Why being in the exec team (not just near

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49:21

Beyond the 'Colouring Department' - How to set...

Canned the Marketing Podcast ·

2025/09/18

In this episode, Ben van Rooy and Stephanie Quantrill explore the various structures of marketing teams within organisations, discussing the pros and cons of agency versus in-house setups.They delve into the importance of aligning marketing teams with business goals and the challenges of maintaining brand consistency while allowing for local market adaptations. The conversation also touches on the dynamics between marketing and sales, the role of leadership in supporting marketing efforts, and the

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48:14

The 2025 YouTube NZ Marketing Awards – Winners,...

Canned the Marketing Podcast ·

2025/09/11

This week Steph and Ben dive deep into the biggest night on New Zealand’s marketing calendar – the YouTube NZ Marketing Awards. From standout campaigns like Vogel’s brand acts and the bold work from the NZ Herpes Foundation, to Spark’s Supreme win, they unpack what made the winners shine and why these awards matter for the industry.You’ll also hear: Behind-the-scenes stories on what it really takes to enter (and survive) the awards process How judging works and why the process is more rigorous

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45:00

Pizza, Podcasts, and the Power of Research

Canned the Marketing Podcast ·

2025/09/05

Summary In this episode, hosts Benn and Steph discuss a pizza launch at Hell Pizza and insights from recent marketing events focused on AI. They touch on cultural moments like Taylor Swift's engagement, the pitfalls of AI in advertising, and the rise of Spotify and YouTube in the podcasting space. The conversation shifts to the addictive nature of Labubu toys and the critical role of research in marketing strategies. They explore various research methods, the importance of customer feedback, and the

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43:41

Dream Jobs in Marketing: How to Build Your Career

Canned the Marketing Podcast ·

2025/08/29

In this episode, Steph and Ben discuss their personal experiences in the marketing field, exploring various career paths, dream jobs, and the importance of networking. They delve into the differences between agency and in-house marketing roles, the role of recruiters, and the significance of mentorship. Key takeaways Dream jobs in marketing can vary greatly. The importance of both networking and mentorship for a great career in marketing. How to harness the power of Linkedin. How to find the

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45:40

Why Events Still Matter in Your Marketing Strategy

Canned the Marketing Podcast ·

2025/08/25

In this episode, Steph and Ben explore the evolving role of events in modern marketing. From media fragmentation and AI breakthroughs like ChatGPT-5 to practical event strategies, they discuss how marketers can better connect with audiences and maximise engagement. They share lessons from both B2B and B2C contexts, including unexpected wins like a cheese brand at a boat show, and emphasise why audience context, face-to-face interactions, and post-event follow-up are critical to success. The

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43:04

How AI is Changing Marketing

Canned the Marketing Podcast ·

2025/08/15

Summary In this episode, Ben and Stephanie discuss the evolving landscape of marketing with a focus on AI's impact. They explore social media bans, controversial marketing campaigns, and the role of AI in content creation and search. The conversation highlights practical applications of AI, insights from Procter & Gamble's research, and the future of marketing in a world increasingly influenced by AI agents. Takeaways AI is becoming ubiquitous in marketing and business. Social media bans are

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23 results

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