PODCAST
The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today"s Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
All Episodes
2:10
Myth #14: Part 2 of It's Either Radio OR Digital
The Truth About Radio podcast with Dave Sturgeon
·
2025/12/11
en-us
1:20
Chapter 4: It's Either Radio OR Digital
The Truth About Radio podcast with Dave Sturgeon
·
2025/12/04
en-us
1:10
Myth #13: My Business isn't Big Enough for Radio
The Truth About Radio podcast with Dave Sturgeon
·
2025/11/26
en-us
1:23
Myth #12: Radio Doesn't Work for Recruitment
The Truth About Radio podcast with Dave Sturgeon
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2025/11/19
en-us
1:29
Myth #11: Radio Only Works for Certain Categories
The Truth About Radio podcast with Dave Sturgeon
·
2025/11/05
en-us
2:31
Myth #10: We Tried Radio. It Didn't Work.
The Truth About Radio podcast with Dave Sturgeon
·
2025/10/29
en-us
1:32
Myth #9: Radio Can't Target a Specific Audience
The Truth About Radio podcast with Dave Sturgeon
·
2025/10/18
en-us
1:54
1:41
2:38
Myth #7: Radio Doesn't Come with a Dashboard
The Truth About Radio podcast with Dave Sturgeon
·
2025/09/15
en-us
1:50
Myth #6: You Can't Measure Radio
The Truth About Radio podcast with Dave Sturgeon
·
2025/09/09
en-us
3:33
Myth #5: “Digital music discovery is better because I...
The Truth About Radio podcast with Dave Sturgeon
·
2025/09/06
en-us
3:27
Myth #4: If It’s Not Shiny and New, It’s Not Viable
The Truth About Radio podcast with Dave Sturgeon
·
2025/09/02
en-us
2:08
Myth # 3: You Get What You Pay For
The Truth About Radio podcast with Dave Sturgeon
·
2025/08/29
en-us
1:34
Myth: The Biggest Challenge Facing Radio Managers and...
The Truth About Radio podcast with Dave Sturgeon
·
2025/08/20
en-us
1:40
Myth: Nobody Listens to the Radio Anymore
The Truth About Radio podcast with Dave Sturgeon
·
2025/08/05
en-us
16 results