PODCAST
The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today"s Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
All Episodes
1:30
Myth #27: Radio Isn't an Important Part of Your...
The Truth About Radio podcast with Dave Sturgeon
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2026/04/07
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1:43
Myth #26: Digital is Better for Awareness Because...
The Truth About Radio podcast with Dave Sturgeon
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2026/03/30
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1:44
Myth #25: My Client Wants Precision Targeting....
The Truth About Radio podcast with Dave Sturgeon
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2026/03/24
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1:50
Myth #24: Consumers Need to See Your Brand to...
The Truth About Radio podcast with Dave Sturgeon
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2026/03/17
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1:26
Myth #23 Saving Money By Not Advertising Makes You Happy
The Truth About Radio podcast with Dave Sturgeon
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2026/03/11
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2:07
Myth #22 Radio Must Be Dying - Clients Aren't Buying
The Truth About Radio podcast with Dave Sturgeon
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2026/03/04
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1:53
Myth #21: Nobody Wants to Advertise Right Now
The Truth About Radio podcast with Dave Sturgeon
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2026/02/24
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1:53
2:27
Myth #20: Radio Has Optimized it's Influencer...
The Truth About Radio podcast with Dave Sturgeon
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2026/02/10
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1:42
Myth #19: Live Radio Endorsements Hurt Programming
The Truth About Radio podcast with Dave Sturgeon
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2026/02/02
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2:28
Myth #18: Loyalty is Dead with Modern Audiences
The Truth About Radio podcast with Dave Sturgeon
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2026/01/23
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2:47
Myth #17: Influencer Marketing is Only Available on...
The Truth About Radio podcast with Dave Sturgeon
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2026/01/14
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1:43
1:37
Myth #15: Radio Can't Compete With Digital
The Truth About Radio podcast with Dave Sturgeon
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2025/12/18
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2:10
Myth #14: Part 2 of It's Either Radio OR Digital
The Truth About Radio podcast with Dave Sturgeon
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2025/12/11
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1:20
Chapter 4: It's Either Radio OR Digital
The Truth About Radio podcast with Dave Sturgeon
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2025/12/04
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1:10
Myth #13: My Business isn't Big Enough for Radio
The Truth About Radio podcast with Dave Sturgeon
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2025/11/26
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1:23
Myth #12: Radio Doesn't Work for Recruitment
The Truth About Radio podcast with Dave Sturgeon
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2025/11/19
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1:29
Myth #11: Radio Only Works for Certain Categories
The Truth About Radio podcast with Dave Sturgeon
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2025/11/05
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2:31
Myth #10: We Tried Radio. It Didn't Work.
The Truth About Radio podcast with Dave Sturgeon
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2025/10/29
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