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PODCAST

Your Next Million

New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more! Frank Kern Mass Control 2026? Maybe. Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com. Brought to your by https://ojoy.ai

business marketing

All Episodes

11:25

Why The AI Apocalypse Can Make You RICH

Your Next Million ·

2026/03/06

Let's pull back the curtain on the "AI gold rush" to reveal a staggering reality: last year alone, businesses lost $285 billion on failed AI initiatives. While social media is flooded with "get rich quick" app builders, the corporate world is facing a massive ROI crisis. Brought to you by - http://www.ojoy.ai The Trillion-Dollar Opportunity in 2026 We are currently standing at the precipice of an AI Apocalypse. But for those who know how to navigate it, this represents the single greatest economic

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05:57

Want To Be A Great Copywriter? Keep Doing This ......

Your Next Million ·

2026/03/03

The human tendency to seek "hacks" and "loopholes" instead of doing the basic, consistent work required for success. Using personal stories about health and business, Frank explains why the simplest solution is often the most effective—and the hardest to start. Key Takeaways Avoid the "Hack" Trap: Humans naturally seek systems, shortcuts, and loopholes to avoid difficult, obvious truths. The Power of Consistency: Whether it is losing weight or writing sales copy, the secret is simply doing the

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26:06

5 Ways To Stop AI From Ruining Your Business

Your Next Million ·

2026/02/27

If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a real business instead of just failing faster. In this video, we break down the fundamental marketing principles that outlast any software update and how to apply them using Artificial Intelligence. Unlike standard tutorials that teach you to spam volume, we reveal the specific data from an MIT study showing why 95% of AI business applications fail to

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11:21

Crystal Ball Marketing And The Precursor Effect...

Your Next Million ·

2026/02/24

"Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that predict exactly when a marketplace is most likely to need and buy a specific service. By targeting customers at these pivotal moments, businesses can significantly increase conversion rates with less sales effort. Key Takeaways The Precursor Effect Defined: Identifying a life event, calendar event, or business shift that occurs immediately before a

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23:01

Why Most AI Agencies Fail. (The $307 Billion Mistake)

Your Next Million ·

2026/02/20

Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you're reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business

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17:59

Stop Trying To Sell (Do This Instead)

Your Next Million ·

2026/02/17

Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological Reactance Theory (Jack Brehm, 1966), absolute statements trigger a "Boomerang Effect" in the human brain, causing prospects to push back. In this video, we analyze the famous "Tomato Ad" control that beat

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12:36

The Case Against AI Copywriting

Your Next Million ·

2026/02/13

Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why

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15:06

The Episode About Math? (Klassic Kern)

Your Next Million ·

2026/02/10

Why You're Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales

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21:26

Your Decision Making Process (Klassic Kern)

Your Next Million ·

2026/02/06

Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company

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27:28

How I Replaced Myself With AI. (Not For Beginners)

Your Next Million ·

2026/02/03

I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking

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49:06

Your Self Milking Cow (The One With Dean Jackson)

Your Next Million ·

2026/01/30

A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads,

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10:16

Stop posting Educational Content. (Do this instead)

Your Next Million ·

2026/01/27

Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you're reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I'm going to show you how to stop

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15:25

Your Best Process (Klassic Kern)

Your Next Million ·

2026/01/23

Identifying your Best Process—the most effective and predictable method for converting leads into customers. The 5-Point Scoring System To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria: Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses? Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process? Goodwill: Does the process provide value and make

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17:46

Stop Posting Content. AI Cloned The '6,300% ROI'...

Your Next Million ·

2026/01/20

Everyone thinks AI-generated social media content sucks. And usually, they're right. But not for the reason you think. The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics). But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own. So today, I'm going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or

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23:03

Your Best Bait (Klassic Kern)

Your Next Million ·

2026/01/16

The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs. The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that

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22:36

This AI Exponentially Increases Revenue (No Extra Ad...

Your Next Million ·

2026/01/13

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process. In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income. This is different than just asking

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28:26

Now AI Creates A Custom Sales Plan (And Implements It)

Your Next Million ·

2026/01/09

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need. Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened. I'm making this for you because research shows that most business owners are stuck. They want their businesses to do better, and they know something's not right

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20:39

Your Best Buyer (Klassic Kern)

Your Next Million ·

2026/01/06

Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction. Key Concepts & Definitions Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill,

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34:24

This AI Replaced My Marketing Team. (Live Demo)

Your Next Million ·

2026/01/02

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately. [Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way of saying we get to see how AI literally analyzes a current business and thinks strategically just like a seasoned direct response consultant. This is much different than what you see with most AI out

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28:27

Finding Your Best Payday (Klassic Kern)

Your Next Million ·

2025/12/30

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing. In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure

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831 results

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