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PODCAST

The One Behind the Lens with Kate DeCoste

The One Behind the Lens is the podcast for photographers in their first 5 years of business. Host Kate DeCoste shares real-talk strategies, behind-the-scenes stories, and bold advice to help you grow a business that fits your life. From branding to pricing and mindset to marketing - it’s all here. Grab your camera and your confidence - it’s time to Shutter Up and Shine. 🎧 New episodes every week starting August 4, 2025. Follow now so you don’t miss a thing!

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All Episodes

01:14:18

S4 Ep1: The One Brands Want to Hire: Positioning &...

The One Behind the Lens with Kate DeCoste ·

2026/10/09

The One Brands Want to Hire: Positioning & Outreach with Paul WeaverTo kick off Season 4, I'm joined by Paul Weaver, a Miami-based commercial photographer and videographer who shoots for health and wellness brands like Garmin and Prada Beauty. Paul is the founder of The Freelance Photographer and Director of Education at VSCO. We cover the difference between a niche and positioning, how AI is changing the way brands find photographers, what good outreach looks like, price shoppers versus

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00:23:10

Season 3 Bonus: The One Where They Said, “I’m Awkward...

The One Behind the Lens with Kate DeCoste ·

2026/08/28

“I’m awkward.”“I don’t know how to pose.”“I hate having my picture taken.”“What do I do with my hands?”And the classic: “I’m not photogenic.”If you've ever said any of those things before getting in front of a camera, this episode is for you.In this bonus episode and the Season 3 finale of The One Behind the Lens — I'm wrapping up my Senior Session Playbook with the part that can make seniors the most nervous: What am I actually supposed to DO in front of the camera?Here's the first

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01:03:06

S3 Bonus: The One About Building a Marketing System...

The One Behind the Lens with Kate DeCoste ·

2026/08/21

The One About Building a Marketing System That Actually Works with Lindsay PinchukIn this episode, I sit down with Lindsay Pinchuk, an award-winning entrepreneur, consultant, and small business mentor who's among the less than 1% of female founders to successfully lead her company through an acquisition. Lindsay built her first company, Bump Club and Beyond, from just $500 into a 7-figure brand with partnerships including Target, Nordstrom, Huggies, and Unilever, reaching over 3 million people

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01:02:21

S3 Ep 10: The One Where AI Can't Steal Your Joy with...

The One Behind the Lens with Kate DeCoste ·

2026/08/14

The One Where AI Can't Steal Your Joy with Jon CheneyIn this episode, I sit down with Jon Cheney, founder and CEO of the General AI Proficiency Institute, to talk about what AI actually means for photographers and creatives — beyond the hype and the fear.Jon breaks down how AI is already working behind the scenes in your iPhone photos, how to use it to fix blown shots, remove distractions, and clean up editing work that used to eat up hours. We also get into the tools he actually uses day to

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00:55:43

S3 Ep 9: The One About Building Trust (Not Just...

The One Behind the Lens with Kate DeCoste ·

2026/08/07

She's the Founder and CEO of a multi seven-figure, women-led social media agency and a former NBC News reporter, and in this episode Katie Love breaks down what really builds trust on social and it's not follower count.Hey Shutter Squad! This episode is packed for photographers and creatives. Katie Love, founder of Love Social Media, joins me to talk about why credibility matters more than followers, the story behind her very first $800 brand photos (and her now-iconic pink brand), why

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00:16:17

S3 Ep 8: The One About What to Wear for Senior Pictures

The One Behind the Lens with Kate DeCoste ·

2026/07/31

One of the biggest myths about senior pictures is that you need to buy an entirely new wardrobe.The truth?Some of the best outfits are already hanging in your closet.In this episode, you'll learn:In this episode of The One Behind the Lens, Kate shares how to choose outfits that feel authentic, photograph beautifully, and help you feel confident in front of the camera. Whether you're a senior, a parent, or a photographer guiding clients through the planning process, you'll walk away with

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00:19:06

S3 Ep7: The One About Choosing the Perfect Senior...

The One Behind the Lens with Kate DeCoste ·

2026/07/24

When most people start planning senior pictures, they ask the same question:**"Where should we take them?"**But what if that's actually the wrong place to start?In this episode of The One Behind the Lens, Kate pulls back the curtain on her senior session planning process and shares why the best senior sessions don't begin with a location—they begin with getting to know the person in front of the camera.From asking the right questions during consultations to uncovering meaningful

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00:54:02

S3 Ep6: The One About the Future of Photography with...

The One Behind the Lens with Kate DeCoste ·

2026/07/17

What does the future of photography actually look like?If you've been feeling overwhelmed by constant changes in social media, AI, marketing, and the business side of photography, you're not alone.This week, I'm joined by Eric Wittman, CEO of VSCO, for a conversation about where our industry is headed and why photographers should be paying just as much attention to their business as they do their camera.We talk about why photographers aren't struggling because they need to take

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00:53:05

S3 Ep 5: The One About Building a Business Around...

The One Behind the Lens with Kate DeCoste ·

2026/07/10

What if the key to growing your photography business isn't working more... but working differently?In this episode of The One Behind the Lens, I'm joined by family photographer, educator, homeschooling mom of three, and founder of the Realign Retreat, Tiffany Crenshaw.Tiffany has intentionally built a photography business around her season of life instead of trying to force her life around her business. We dive into creating boundaries that actually stick, building a sustainable calendar,

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00:11:53

S3 Ep 4: The One About Being Multi-Passionate

The One Behind the Lens with Kate DeCoste ·

2026/07/03

Have you ever felt like people wanted you to pick just one thing?Maybe you're a photographer who also teaches. A creative who's been dreaming about starting a podcast. A business owner with an idea you've been afraid to pursue because you're worried people will think you're "all over the place."In this solo episode of The One Behind the Lens, Kate shares why being multi-passionate isn't something to apologize for—it's one of your greatest strengths. Through

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01:09:45

S3 Ep 3: The One About Pet Photography, Instagram...

The One Behind the Lens with Kate DeCoste ·

2026/06/26

What happens when you've built the business everyone thinks they should want... and discover you're miserable?In this episode of The One Behind the Lens, Kate sits down with New York City pet photographer, educator, and entrepreneur Jen Hillenga to talk about the winding road that led her from portrait photography and million-dollar businesses to photographing dogs in one of the most competitive cities in the world."I had spent my entire late twenties and thirties making a business, but

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00:23:16

S3 Ep 2: The One Where We Build Your July Marketing Plan

The One Behind the Lens with Kate DeCoste ·

2026/06/19

Feeling behind on your marketing? You're not alone.In this solo episode of The One Behind the Lens, Kate is serving as your unofficial marketing cheerleader and helping you create a simple, realistic marketing plan for July—without burnout, overwhelm, or spending hours staring at a blank content calendar.Whether you're a photographer, creative entrepreneur, or small business owner, this episode will help you simplify your marketing by focusing on three key content buckets that actually move

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00:43:12

S3 Ep 1: The One About Blogging That Actually Gets...

The One Behind the Lens with Kate DeCoste ·

2026/06/12

🎙️ Episode OverviewWhat if your blog didn’t have to feel like a content treadmill?In this episode of The One Behind the Lens, Kate sits down with content strategist and High Leverage Content creator Jana Osofsky to talk about blogging in a way that actually supports your business instead of draining it.Jana introduces her “capsule blog” strategy — a system built around creating 12–20 intentional blog posts that answer the exact questions your audience needs in order to feel ready to book, buy, or

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00:09:13

S2 Bonus: The One Where I Close My Studio After 14 Years

The One Behind the Lens with Kate DeCoste ·

2026/05/15

What happens when your photography business outgrows the space you once dreamed of having?In this bonus episode of The One Behind the Lens, I’m sharing the story behind my decision to officially close my photography studio location after 14 years.Since opening the studio in March of 2012, this space has been home to thousands of sessions, countless memories, and so many different seasons of my photography career. But over the years, my business has evolved — and so have my needs as a photographer

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00:47:49

S2 Bonus: The One About Wedding Photography Pressure,...

The One Behind the Lens with Kate DeCoste ·

2026/05/01

🎙️ Episode OverviewWhat does it really take to be a wedding photographer—and is it actually for everyone?In this episode of The One Behind the Lens, Kate sits down with wedding photographer Marissa Naylor to talk about the real, behind-the-scenes truth of the industry.Marissa has been photographing weddings for over a decade and has built a business rooted in connection, storytelling, and creating an experience that goes far beyond just taking photos.During the conversation, Kate and Marissa dive

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01:09:36

S2 BONUS: The One About Marketing Your Senior...

The One Behind the Lens with Kate DeCoste ·

2026/03/13

What does it really take to build a successful senior photography business today?In this episode of The One Behind the Lens, Kate sits down with senior photographer and educator Leslie Kerrigan, founder of Seniorologie.Leslie has been photographing seniors for nearly two decades and has built a thriving business along with an education platform that helps photographers create profitable, sustainable senior photography businesses.During the conversation, Kate and Leslie dig into one of the biggest

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00:12:27

S2 Ep 10: The One With Pinterest Marketing for...

The One Behind the Lens with Kate DeCoste ·

2026/02/27

What You’ll Learn in This EpisodeWhy Pinterest works differently than social media — and why that matters for photographersHow searchable, helpful content attracts clients long after you post itWhy consistency beats perfection when it comes to long-term visibilityHow one blog post can turn into multiple chances to be discoveredSimple weekly habits that help Pinterest quietly send inquiries your wayHow trust is built before a client ever hits “send” on an inquiryHow quiet, search-based marketing

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00:15:14

S2 Ep 9: The One Where We Upgrade Your Gear & Systems...

The One Behind the Lens with Kate DeCoste ·

2026/02/20

Episode Description:As photographers, it’s easy to think upgrading for a new year means buying new gear. But after years in business, Kate has learned that smoother workflows and better systems matter just as much — if not more.In this solo episode of The One Behind the Lens, Kate walks through the core systems and base gear she relies on to keep her business running smoothly heading into 2026. From client management and galleries to backup camera bodies and versatile lenses, this episode focuses on

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01:03:55

S2 Ep 8: The One Where Photographers Build a Business...

The One Behind the Lens with Kate DeCoste ·

2026/02/13

🎙️ The One Where Photographers Build a Business They LoveClient Experience, Confidence & Connection with Rachel Larsen WeaverIn this episode of The One Behind the Lens, Kate DeCoste sits down with photographer and educator Rachel Larsen Weaver for a deep, honest conversation about what it really means to build a photography business you actually love.Rachel shares how she’s created a body-affirming, deeply welcoming client experience — and why making people feel safe in front of the camera

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00:14:26

The One with Repeat Clients - How Photographers Turn...

The One Behind the Lens with Kate DeCoste ·

2026/02/06

In this solo episode of The One Behind the Lens, Kate DeCoste dives into one of the most overlooked (and most powerful) parts of building a sustainable photography business: repeat clients.This isn’t about luck, magic, or chasing constant new inquiries. It’s about what happens after the gallery is delivered— and how the way you communicate, follow up, and make people feel turns one-time bookings into lifelong cheerleaders who come back, refer you, and trust you as your business grows.From real-world

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