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PODCAST

The One Behind the Lens with Kate DeCoste

The One Behind the Lens is the podcast for photographers in their first 5 years of business. Host Kate DeCoste shares real-talk strategies, behind-the-scenes stories, and bold advice to help you grow a business that fits your life. From branding to pricing and mindset to marketing - it’s all here. Grab your camera and your confidence - it’s time to Shutter Up and Shine. 🎧 New episodes every week starting August 4, 2025. Follow now so you don’t miss a thing!

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All Episodes

00:12:27

S2 Ep 10: The One With Pinterest Marketing for...

The One Behind the Lens with Kate DeCoste ·

2026/02/27

What You’ll Learn in This EpisodeWhy Pinterest works differently than social media — and why that matters for photographersHow searchable, helpful content attracts clients long after you post itWhy consistency beats perfection when it comes to long-term visibilityHow one blog post can turn into multiple chances to be discoveredSimple weekly habits that help Pinterest quietly send inquiries your wayHow trust is built before a client ever hits “send” on an inquiryHow quiet, search-based marketing

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00:15:14

S2 Ep 9: The One Where We Upgrade Your Gear & Systems...

The One Behind the Lens with Kate DeCoste ·

2026/02/20

Episode Description:As photographers, it’s easy to think upgrading for a new year means buying new gear. But after years in business, Kate has learned that smoother workflows and better systems matter just as much — if not more.In this solo episode of The One Behind the Lens, Kate walks through the core systems and base gear she relies on to keep her business running smoothly heading into 2026. From client management and galleries to backup camera bodies and versatile lenses, this episode focuses on

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01:03:55

S2 Ep 8: The One Where Photographers Build a Business...

The One Behind the Lens with Kate DeCoste ·

2026/02/13

🎙️ The One Where Photographers Build a Business They LoveClient Experience, Confidence & Connection with Rachel Larsen WeaverIn this episode of The One Behind the Lens, Kate DeCoste sits down with photographer and educator Rachel Larsen Weaver for a deep, honest conversation about what it really means to build a photography business you actually love.Rachel shares how she’s created a body-affirming, deeply welcoming client experience — and why making people feel safe in front of the camera

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00:14:26

The One with Repeat Clients - How Photographers Turn...

The One Behind the Lens with Kate DeCoste ·

2026/02/06

In this solo episode of The One Behind the Lens, Kate DeCoste dives into one of the most overlooked (and most powerful) parts of building a sustainable photography business: repeat clients.This isn’t about luck, magic, or chasing constant new inquiries. It’s about what happens after the gallery is delivered— and how the way you communicate, follow up, and make people feel turns one-time bookings into lifelong cheerleaders who come back, refer you, and trust you as your business grows.From real-world

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01:06:56

The One with the Photography Pricing Breakthrough...

The One Behind the Lens with Kate DeCoste ·

2026/01/30

This episode feels like sitting on a couch with a really smart friend who gets it - the art, the business, the emotions, and the messy middle of being a photographer.I’m joined by Jill C. Smith, a Catskills-based family photographer and the educator behind The Business Focused Photographer Podcast. Jill’s work is rooted in warmth, nostalgia, and honesty, and her approach to business is refreshingly grounded, practical, and human.We talk about everything from Dirty Dancing and abandoned Catskills

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01:02:31

The One Where Patrick Clayton Elevates Events -...

The One Behind the Lens with Kate DeCoste ·

2026/01/23

Episode SummaryThis episode is a special one because sometimes the people behind the lens aren’t photographers… but they are absolutely part of how the magic gets made.I’m sitting down with my longtime friend and college choir/theatre buddy, Patrick Clayton, the creative force behind Patrick J. Clayton Productions, a bi-coastal, full-service event production company creating large-scale branded experiences across the country.We talk about growing up in Nebraska, finding your way to New York City,

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00:13:30

The One with the Studio Keys: Opening a Photography...

The One Behind the Lens with Kate DeCoste ·

2026/01/16

Episode Title:The One with the Studio Keys: Opening a Photography Studio – Lessons, Surprises & What I Would Do DifferentlyEpisode Description:What is it really like to open your own photography studio?In this solo episode of The One Behind the Lens, Kate shares her 12-year experience of owning a studio — the good, the unexpected, and the honest lessons she’s learned along the way.From indoor headshot sessions and client consultations to overhead costs and long-term sustainability, this episode

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00:51:00

The One Where Hybrid Shooting & Storytelling Elevate...

The One Behind the Lens with Kate DeCoste ·

2026/01/09

The One Behind the Lens — Guest: Shayna Lloyd (Montana Diaries)If you’ve been flirting with the idea of adding video to your photography business (but your brain is like… absolutely not), this episode is for you.I’m hanging out with Shayna Lloyd from Montana Diaries, and we get real about what hybrid shooting actually looks like—without the tech-bro energy, without the pressure to become a full-time filmmaker overnight, and without turning your workflow into chaos.We talk iPhone video add-ons,

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01:12:16

S2 E2: The One Where Wellness Meets Work with Ivy Towler

The One Behind the Lens with Kate DeCoste ·

2026/01/02

So many photographers and midlife women are told they’re tired, inflamed, or gaining weight because “that’s just getting older.” This episode challenges that narrative.In this conversation, Kate DeCoste sits down with Ivy Towler — a retired registered nurse, photographer, and functional nutritionist-in-training — to talk about what’s really happening in our bodies during midlife and why curiosity matters more than pushing through.This episode isn’t about extreme routines or fixing everything

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00:16:00

S2 E1: The One Where We Build Your 2026 Photography...

The One Behind the Lens with Kate DeCoste ·

2026/01/02

Every photographer hits a moment where they realize they’ve been busy… but not always intentional.In this episode of The One Behind The Lens, Kate walks photographers through building a clear, realistic business plan for 2026 — without overwhelm, hustle culture, or complicated systems.This conversation is about defining success on your terms, simplifying what you offer, understanding your numbers, and creating a business that supports your life instead of running it.Whether you’re feeling motivated,

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00:01:15

The One Behind The Lens | Season 2 Trailer (Drops Jan 2)

The One Behind the Lens with Kate DeCoste ·

2025/12/27

Yay — it’s you. Welcome back, Shutter Squad. 🎙️📸Season Two of The One Behind The Lens with Kate DeCoste drops January 2, and this season we’re going deeper into the conversations photographers actually need.Behind every image is a human. Behind every business is a story. And behind the lens? There’s a whole lot no one teaches you.This season features honest conversations around:• Health and longevity in your photography business• Pricing, offers, and client experience• Vendor relationships —

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01:08:03

BONUS: The One Where Senior Style Guide’s Vickie...

The One Behind the Lens with Kate DeCoste ·

2025/10/24

🎙 Episode SummaryIn this bonus episode of The One Behind the Lens, Kate sits down with Vickie Black—the founder of Senior Style Guide—to unpack the origins of SSG, the mission behind its supportive photography community, and the iconic Hot 100 contest. From overcoming rejection and industry competition to mastering workflows and maximizing sales, Vickie shares how photographers can elevate their craft, their business, and their confidence.Whether you’re a seasoned senior photographer or just

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00:13:23

BONUS: The One With Marketing in your Busy Season

The One Behind the Lens with Kate DeCoste ·

2025/10/17

Episode Summary:Busy season is busy — but that doesn’t mean your marketing should go dark. In this bonus episode, Kate shares real, actionable ways photographers can stay visible, connect with their audience, and keep future bookings coming — without burning out. From batch posting to showing the messy middle, this is your gentle reminder that done is better than perfect.⏱️ Episode Breakdown:00:00 – Yay, it’s you, Shutter Squad! Kate kicks things off with a bonus pep talk for photographers in the

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01:01:13

BONUS: The One with Sales That Don’t Feel Salesy,...

The One Behind the Lens with Kate DeCoste ·

2025/10/03

🎧 The One with Sales That Don’t Feel Salesy, with Luci DumasBonus | The One Behind the LensHosted by Kate DeCosteGuest: Luci DumasTotal Length: ~60:00🎙 Episode SummaryWhen you think of “sales,” do you picture pushy tactics, awkward conversations, and clients ghosting you afterward? My guest this week, Luci Dumas, is here to flip that script.Luci has been a full-time photographer for over 40 years and now coaches creatives on building businesses that are profitable, sustainable, and deeply

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00:14:44

S1 E10: The One with the Pose Panic

The One Behind the Lens with Kate DeCoste ·

2025/09/26

Episode: The One Behind the Lens – Overcoming Pose PanicEvery photographer has been there. Standing behind the camera, ready to capture the perfect shot, and suddenly your mind goes blank. Pose panic is a common challenge that can strike during any session, from seniors to families to couples.In this episode of The One Behind the Lens, I share strategies for overcoming pose panic, keeping your clients relaxed, and making your sessions flow smoothly.What We Cover (Timestamps):[2:10] What pose panic

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00:52:26

S1 E9: The One About SEO & AI: What Photographers...

The One Behind the Lens with Kate DeCoste ·

2025/09/19

Episode Title: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.comGuest: Jeremy Hyler, Creative Director at PhotoBiz.comSummary: In this episode, Kate chats with Jeremy Hyler about the truth behind SEO, what photographers need to know about AI (spoiler: it’s not all bad), and why a streamlined website experience matters more than ever. Whether you're looking to improve your Google ranking or simplify your site-building experience, this episode is full of

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01:11:09

S1 E8: The One With AI, Contracts, and Copyrights:...

The One Behind the Lens with Kate DeCoste ·

2025/09/12

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with attorney, entrepreneur, and business strategist Rachel Brenke to unpack the key legal protections every creative business should have. Rachel shares insights from her own journey balancing law, family, and creative ventures, covering contracts, copyright, liability, AI and prevention strategies that save time, money, and stress.What We Cover (Timestamps):[5:40] Watermarks, copyright, and how to deter

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00:13:44

S1 E7: The One Where I Said No (And It Felt So Good)

The One Behind the Lens with Kate DeCoste ·

2025/09/05

In this episode of The One Behind the Lens, Kate DeCoste dives into the power of saying “no” in your photography business—and in life. She shares her personal journey of discovering what truly lights her up, letting go of the work that drains her, and embracing the messy middle of her creative story. From weddings and newborn sessions that weren’t a fit, to finding freedom and focus in high school senior and headshot sessions, Kate shows how saying no can lead to clarity, joy, and creative

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00:51:01

S1 E6: The One Where Your Story Built the Business....

The One Behind the Lens with Kate DeCoste ·

2025/08/29

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with storytelling strategist and business coach Megan Yelaney to unpack how your origin story can be your greatest marketing asset. Megan shares how she went from theater and network marketing to building a multi-million-dollar business—all by leaning into what made her different and learning how to tell her story with intention. She also walks us through her signature 5-part Business Story Blueprint and how to use it to

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00:10:33

S1 E5: The One with the Creative Dry Spell

The One Behind the Lens with Kate DeCoste ·

2025/08/22

In this episode of The One Behind the Lens, Kate gets real about a topic every creative faces but few talk about openly: burnout. The One with the Dry Spell is a candid conversation about those low seasons—the ones where you question everything, feel stuck, uninspired, or just plain tired. Whether you’ve found yourself staring blankly at your gear or wondering if you’ll ever feel creative again, Kate offers honest encouragement, permission to pause, and gentle ways to reconnect with your craft. If

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