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PODCAST

Digital Disruptors

Ubrik Media and Dropkick Copy

The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space. All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends. We"ll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai. We live and breathe digital marketing. And we"ve over 100 businesses in the U.A.E. along the way. We are going to change the way Dubai does business. One

business management & marketing

All Episodes

30:43

Meet Your #1 Salesman | @NabeelAzeezMedia

Digital Disruptors ·

2019/07/01

Imagine a salesman who doesn't need to sleep, doesn't need to eat, and will work for you 24-7-365. This isn't a mythical creature, mind you. And it's entirely possible for you to employ this salesman. Want to know how? I'm joined by Nabeel Azeez, direct response copywriter and marketing consultant. He co-owns a boutique content marketing agency, Dropkick Copy, with his brother. And he's the author of a soon-to-be-published book on personal branding called, Dragon Energy: The Tao Of Personal

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56:36

Hashtag Humans Not Resources | @DrCorrieBlock

Digital Disruptors ·

2019/06/25

Dr. Corrie Block has an impressive resume. He's been a consultant and coach to business owners for nearly 20 years. MBA. PhD in Arab and Islamic Studies. Business School Professor. Published in media and academic journals. International speaker. But to me, here's the most impressive thing about him: He's joined the best of both Western and Middle Eastern business culture, to help his customers in a truly unique way. I honestly can't think of any other local consultant with his skillset, academic

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23:49

She's Got 99 Problems But PR Ain't One |...

Digital Disruptors ·

2019/06/18

If you live in the UAE and you spend any time on Instagram at all, Briar Prestidge has shown up in your feed at some point. She's a PR strategist who's been successful in joining both old-school (traditional media) and new-school (digital media) techniques for her clients and for herself. What impressed me most is that she walks the talk. All marketers should, this is a given. But some of us tend to neglect our own marketing because we're so busy serving our clients. I sat down with Briar to

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46:31

UAEs Queen Of SMEs | Naaz Noor, CEO of Aseel Group

Digital Disruptors ·

2019/06/11

A lot of people in the U.A.E. love to talk about entrepreneurship and innovation. Very few have actually done it. Of the few who have done it, fewer still are in a position to speak about it with authority. Some "entrepreneurs" are just in the right place at the right time. Nassim Taleb talks about "Skin in the Game." That's how you figure out who's "Legit" (legitimate) and who's a fraud. Naaz Noor is LEGIT. U.A.E. born-and-raised. Lawyer by training. Private-banker for 10 years before starting her

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34:57

Why Saving The Planet Is A Business Decision | Karl...

Digital Disruptors ·

2019/06/03

When I asked Karl Feilder what tips he can give me to run my business in a more sustainable, energy-conscious way, he didn't pull any punches. As it turns out, we're being incredibly wasteful and we didn't even know it! From the lights we had on unnecessarily, to the room being too cold, to not carpooling to work, Karl wasted no time rattling off what we could be doing better. And the funny thing is, these are such easy fixes to implement. That's the problem with the status quo. Nobody cares. It

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48:54

Find Your Passion Feed Your Purpose | Danish Farhan...

Digital Disruptors ·

2019/05/27

Danish Farhan and I share very similar journeys. We’ve lived all our lives in the U.A.E. and have seen its transformation before our eyes. There’s a certain kind of understanding we share when I talk about this country to someone like Danish. One that doesn’t exist when I talk to an expat. Danish is a serial entrepreneur. Started his first business at 19. Had an exit that made him a millionaire overnight. Went bankrupt over the next year. Then built back up gradually to one of the most prominent

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44:53

How To Achieve Your Goals In Life | Naomi D'Souza

Digital Disruptors ·

2019/05/19

Welcome to season 2 of the Digital Disruptors podcast! In this episode, I’m joined by food blogger, influencer, public speaker, and media personality Naomi D’Souza. (@naomidsouza) Naomi is a full-time digital strategy consultant at IBM while juggling her “side gig” as one of UAE’s top influencers. As you listen to the interview, though, you’ll realize it’s not a “side gig” - she’s got 2 full-time jobs pretty much. Naomi and I have one thing in common (other than being Indian and loving to eat.) We

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24:15

What’s happening with Insydo – UAE’s freshest startup

Digital Disruptors ·

2017/06/05

With so many startup’s emerging from the UAE, it’s no easy affair to pick something that stands out. Insydo.com has done just that, and we were here to interview the digital disruptor behind it. In case you’re interested to make best of the local startup scene, Tenaz Disadji has a few takeaways to benefit from. Click through to read more. Insydo is a platform that helps Dubai residents make decisions easier. The website recently won for Best Design & User Experience at the Seamless Awards 2017. The

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27:11

Branding 101

Digital Disruptors ·

2017/05/15

Our topic for this podcast is Branding. In the Middle East, people tend to think of 'logo design' when they hear the word branding. In a nutshell, Branding is strategy made visible through design. It is an enabler of 'your strategy' and 'how you must position your company'. Branding has shifted over the decades. It's more 'inside-out' than the reverse. It comprises both sides of an entity. People often confuse branding with advertising. Advertising is tactical whereas branding is more strategic

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25:17

Snapchat Marketing: How to engage Generation Z in the...

Digital Disruptors ·

2017/04/30

Meet the Snapchat marketing superstar in UAE’s higher education scene: Osaid Azeem. A pivotal figure at Canadian University Dubai’s marketing & communications team. Originally taken from our interview notes on http://blog.Ubrik.com , here’s how Osaid has turned an informal app such as Snapchat into a Generation Z (the demographic cohort after the Millennials) crowd puller. How did the Snapchat ‘story’ begin for CUD? I have to be honest, when Snapchat began gaining popularity, it did not appeal to

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20:33

11 Powerful Secrets to get the most of your Search Ads

Digital Disruptors ·

2017/04/16

Marketers need to keep optimizing their search ads for max results. Since we’ve observed a lot of UAE-targeted search ads falling behind these simple best practices, here are 11 tips to take things to the next level. Why is it necessary to enhance your Search Ads? Improve your Click-Through Rate (CTR) Increase Quality Score (for higher Ad Raking) Lower your Cost per Click / Cost Per Action There's two ways how search marketers can go about this: Enhance campaign infrastructure. In this session,

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23:20

9 Free Digital Marketing Tools to Delight Your...

Digital Disruptors ·

2017/04/09

Show Notes [00:21] Thank you to all the listeners who sent us feedback. [01:00] Today's topic - tools for digital marketers [01:40] We're going to give the top 9 tools we use at Ubrik to make our jobs easier [01:55] Ghostery is a tool created to give users an ad-free, more private, faster-browsing experience but we use it to understand what apps, plugins, and scripts running on a website. It tells you everything that's running in the background. We use this so we don't have to waste our client's

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28:07

Your First Google Adwords Campaign: a Step-by-Step Guide

Digital Disruptors ·

2017/04/02

This episode we're joined by Ubrik's Digital Marketing Manager, Azhad Ali. He usually spearheads our performance marketing campaigns. He's been in digital marketing since 2008, when he was employee #3 at Ubrik. Now, Ubrik has handled over 100 accounts and AED 30 million in digital media spend. Time-Stamped Show Notes [02:30] Today's topic - a practical breakdown of how to execute your first Google Adwords campaign. [03:15] Specifically, we will focus on the Search Marketing Cycle (SMC.) [04:00] The

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38:43

Digital Marketing Career Opportunities in 2017

Digital Disruptors ·

2017/03/26

Our guests today are Abdul Rahman Risilia and Muhamman Aly from Simply Digital, a Dubai-based recruitment agency specializing in hiring for the digital and tech spaces. Simply Digital is a subsidiary of the well-known Mackenzie Jones. Topics Covered What is the state of the digital and tech job market in 2017? What are the main differences with regards to hiring in this region as opposed to more mature markets? What are the main challenges faced by employers and candidates? How do local candidates

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33:46

What's new in Social Media Marketing? (Special Guest:...

Digital Disruptors ·

2017/03/12

Our guest this episode is Hussein Dajani. Hussein is the COO of Hug Digital, where he's been for 2 years. He has a background in traditional advertising, made the switch to client side, then decided to try his hand at digital. Hug Digital has been in business for 7 years, with 122 employees spread out across Dubai, Cairo, and Trivendrum. If you're in the agency game in Dubai you've probably seen Hussein around. He's a go-to expert in social media marketing and a sought-after speaker at industry

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26:22

The 7 Pillars of Online Marketing

Digital Disruptors ·

2017/03/05

In this episode we talk about the pillars of online marketing and you need to make them all work together to achieve marketing success. Topics Covered Paid Search Search Engine Optimization Content Marketing Social Media Marketing Email Marketing Mobile Marketing Marketing Automation For complete show notes, visit our website: The 7 Pillars of Online Marketing Don't forget to subscribe to the show and leave us a rating and review on iTunes.

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41:07

This Personal Trainer Emails His List 3 Times a Day,...

Digital Disruptors ·

2017/02/28

I love the online fitness niche. There are a ton of colorful characters and more than enough drama to keep you entertained. As a marketer, it's one of the best niches to pay close attention to. It's so saturated the marketing needs to be very sophisticated if you're going to be successful. These guys and girls are amazing at content marketing, creating a personal brand, growing an audience, and selling to their audience. Recently I came across a marketing tactic I haven't seen before - a strength

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16:51

Digital Marketing 101: What is Digital Marketing?

Digital Disruptors ·

2017/02/26

In our 2nd episode, we introduce you to the fundamentals of digital marketing. Topics covered: What is digital marketing? Problems facing digital marketers in Dubai Offline and online components of digital marketing The currency of digital marketing is attention Digital marketing contextualized: the marcomm framework The marketing mix Consumer psychology and digital marketing The importance of setting KPIs Our focus: online marketing Resources to understand digital marketing Complete show notes

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11:49

Episode Zero - Welcome to the Digital Disruptors Podcast

Digital Disruptors ·

2017/02/04

The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space. All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends. We'll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai. We live and breathe digital marketing. And we've over 100 businesses in the U.A.E. along the way. We are going to change the way Dubai does business. One

en

19 results

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