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PODCAST

Product Marketing Life

Product Marketing Alliance

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

business marketing

All Episodes

41:02

Short wins, long game: The fractional CMO playbook,...

Product Marketing Life ·

2026/03/06

What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer to startup marketing consultant, and shares what she's learned working across wildly different industries – from beauty and fashion to drone manufacturing. Aruna makes the case for a smarter, more balanced approach to product marketing: one that delivers quick wins without losing sight of long-term

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29:55

Speaking the language of growth with Jess Ruby, UniUni

Product Marketing Life ·

2026/02/06

Join us as Jess Ruby, Director of Growth Marketing at UniUni, shares her inspiring journey into growth marketing. She emphasizes how embracing data and metrics can transform how marketing teams demonstrate their impact, especially crucial during times of uncertainty and budget constraints. Through relatable examples like tracking conversion rates and measuring revenue from sales decks, Jess shows how product marketers can clearly communicate their value and strengthen their strategic position.

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36:04

Empathy, clarity, and $60M in 60 days, with Maniesh...

Product Marketing Life ·

2025/12/12

Maniesh Joshi, VP of Product and Commercial Marketing at Transcarant, discusses the importance of empathy and clarity in product marketing. He shares his journey from healthcare consulting to becoming an "accidental marketer," highlighting his roles at Medtronic and Omada Health. Maniesh emphasizes the value of having a strong point of view loosely held and the need for product marketers to drive innovation. He recounts successful launches, including a beta pilot for a patient engagement app and a

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32:03

1 PMM, 3 layoffs, and a whole lot of learning, with...

Product Marketing Life ·

2025/11/28

In this episode, we sit down with Shawn Dye, a product marketing manager who shares a candid look at his unconventional career path – from starting in HR to pivoting into product marketing after earning his MBA. Shawn discusses his experiences at Zola and at various growth-stage startups across e-commerce, tech, and SaaS, highlighting the importance of building strong cross-functional relationships, especially with product managers.He also opens up about facing three layoffs in a single year and how

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28:43

Why your campaigns should never stop, with Sedall...

Product Marketing Life ·

2025/11/14

How do you market in a world that never stops? Sedall Asante, Product Marketing Director at Aptos Labs, shares his journey from JP Morgan to crypto, the power of evergreen campaigns, and why taking calculated risks early can skyrocket your marketing career.

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37:33

Everything changes: M&A lessons from a PMM leader,...

Product Marketing Life ·

2025/10/31

In this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success.She reflects on leading marketing through major transitions – like Twilio’s SendGrid acquisition and Kustomer’s rebrand – highlighting the importance of trust, clear communication, and team alignment during change. Nupur also offers advice for PMMs navigating mergers: seek clarity, use AI as a thought

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40:40

AI for PMMs: Less scary, more actionable, with Maitri...

Product Marketing Life ·

2025/10/17

Listen as Maitri Sheth, Senior Product Marketing Manager, reveals the untold story of making AI work for humans, not the other way around.In this episode, Maitri takes us behind the scenes of her career transition from B2C to B2B marketing and shares the hard-won lessons from leading Gong's groundbreaking AI narrative. Discover how she's using cutting-edge tools like ChatGPT and Claude to revolutionize product messaging while maintaining the human touch that actually converts.

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39:31

Skills over titles: How to build a career in Product...

Product Marketing Life ·

2025/10/03

How do you build a career when the path isn’t clear? Michelle Zak’s journey from fine arts and design to product marketing leadership is anything but traditional.And that’s exactly why it works.In this conversation, Michelle shares the lessons she’s learned navigating startups, shifting industries, and carving out a role that often looks different from company to company. From “job crafting” to breaking into new industries without prior experience, she highlights the skills and mindset that helped

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37:43

Earning a seat at the table as a PMM with Hannah...

Product Marketing Life ·

2025/09/05

Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and earning trust. She highlights her experience in various industries, stressing the need for product marketers to connect the dots, develop unique perspectives, and build credibility by engaging early with product teams.

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36:38

What PMMs get WRONG about product-market fit with...

Product Marketing Life ·

2025/08/08

Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team. She breaks down how improv sharpened her communication skills, the challenge of finding product-market fit, and why project management and stakeholder alignment are essential for PMMs. Disclaimer: Everything was correct at the time of recording. Origami Risk has since hired a VP of Product Marketing to join Emily and the PMM team.

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39:32

The #1 growth strategy most B2B teams overlook with...

Product Marketing Life ·

2025/07/25

What really makes a customer say “yes” or “no”?In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies.Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert

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36:31

Public speaking, data, and discovery with Kristen...

Product Marketing Life ·

2025/07/10

In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

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27:57

AI WON'T replace you, but PMMs who use it MIGHT with...

Product Marketing Life ·

2025/07/09

In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

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34:01

What it takes to get promoted in product marketing...

Product Marketing Life ·

2025/07/09

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

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45:15

Surviving career chaos: “Pause if you must, but don't...

Product Marketing Life ·

2025/06/27

In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team.They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is

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29:36

Are tiger teams better than traditional teams?

Product Marketing Life ·

2025/06/13

Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

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27:57

AI WON'T replace you, but PMMs who use it MIGHT with...

Product Marketing Life ·

2025/05/30

In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

en

34:01

What it takes to get promoted in product marketing...

Product Marketing Life ·

2025/05/16

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

en

41:29

The past, present and future of product marketing...

Product Marketing Life ·

2025/01/24

In this episode of Product Marketing Life, host Collin Mayjack sits down with Jeff Hardison, the VP of Product Marketing at Calendly. They dive deep into Jeff's perspective on the evolution of product marketing, from its origins in consumer brands to its current state in the tech industry.

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45:47

Crafting effective GTM strategies for startups with...

Product Marketing Life ·

2025/01/10

In this episode of Product Marketing Life, host Collin Mayjack sits down with Jonathan Pipek, a seasoned product marketing consultant, to dive deep into the world of startup product marketing. Jonathan shares his insights on the importance of getting the fundamentals right before investing in big marketing campaigns. He emphasizes the need for startups to focus on building a strong foundation around their ICP, positioning, messaging, and go-to-market strategy before attempting to scale through

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141 results

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