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PODCAST

Behind the Counter

Behind the Counter - Business Stories from the Four Corners:Real Businesses. Real Conversations. Right Here in Our Community. Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share.This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving.

business management

All Episodes

69:45

How Basin Health Turns Compliance Into Better Patient...

Behind the Counter ·

2026/04/20

Send us Fan MailWhat happens when a disaster-response leader gets pulled back home by a family tragedy and suddenly has to run a deeply regulated health care company that shows up in people’s living rooms instead of a clinic? That’s the heart of our conversation with Vince Moffitt of Basin Health Companies, the locally owned provider serving Farmington and communities across Northwest New Mexico with home health care, hospice, and caregiving. We get real about what “keeping seniors at home” actually

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70:53

Signs That Built A Town

Behind the Counter ·

2026/04/14

Send us Fan MailFarmington’s streets are a living portfolio of local work, and Ram Studios has quietly shaped that look for 36 years. We sat down with Mike and Monica Mordecki to hear how a family-owned sign company goes from one early job and pure word of mouth to producing everything from vinyl decals and vehicle wraps to monument signs, pole signs, and major rebrands across the Four Corners.We get specific about what “making signs” actually means: scheduling installers across a 250 to 300 mile

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59:58

Banana Bread Marketing And The Robot Named Al

Behind the Counter ·

2026/04/06

Send us Fan MailInsurance is the one purchase everyone has, but almost nobody wants to think about until something goes wrong. We’re joined by Storme Anderson, a Farmington, New Mexico insurance agent with Farm Bureau Financial Services, to talk about what the job really looks like when you’re the person families call after a fire, a death, or a major loss and how you can plan before life forces the issue.We get into how Storme landed in insurance after the 2008 real estate crash, why selling an

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55:26

How A Farmington Maker Built A One Of A Kind...

Behind the Counter ·

2026/03/30

Send us Fan MailA lot of people think custom engraving is just pushing a button on a laser. Then you meet Bonnie Cummings, owner of Third Axis Custom Engraving in Farmington, New Mexico, and you realize the real craft is equal parts creativity, technical mastery, and staying power when life gets heavy. She shares how she starts with crystal engraving that creates 2D and 3D images inside blank crystals, then steadily expands into laser engraving on all kinds of materials, metal engraving, and

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36:17

Running A Family Barbecue Legacy

Behind the Counter ·

2026/03/25

Send us Fan MailA family restaurant can feed a town, but it also ends up raising it. We’re joined by Carrie West, third-generation owner of The Spare Rib BBQ in Farmington, New Mexico, for a candid talk about what it takes to protect a legacy while stepping fully into modern small business ownership in the Four Corners. From the early days of the shop to taking over “for real” with payroll, taxes, and nonstop responsibility, Carrie explains how the job changes when the risk has your name on it. We

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77:30

Selling Cars, Not Snake Oil: And Sometimes Bourbon

Behind the Counter ·

2026/03/16

Send a textOpportunity doesn’t always announce itself; sometimes it looks like a rent hike that forces you to choose who you really are. We sat down with Clay Jaqua, owner of 505 Motorsports in Farmington, to unpack how a near-crisis became the catalyst for a smarter move, stronger numbers, and a clearer lane. Clay’s story runs from a 20-year-old dad asked to leave college, to fourteen formative years in a Ford store, to a Dairy Queen detour that sharpened his love for the car business. Along the

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58:01

She Sold Shoes, Built Quads, And Accidentally Became...

Behind the Counter ·

2026/03/09

Send a textWhat does it look like to build a business after the kids leave home—and turn it into the heartbeat of a local running community? We sit down with Jeri Hogue, owner of Southwest Runners, for a candid conversation about risk, resilience, and the long game of showing up when no one else does. Jerry shares how a seventh-grade PE nudge became a lifelong passion, why her husband’s steady support mattered when the tears came, and how a small decision—hosting a twice-weekly trail run—grew from a

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49:13

From Family Pub To Powerhouse

Behind the Counter ·

2026/03/05

Send a textWhat does it take to turn a family pub into a community anchor that thrives on and off-site? Louie McMullen, co-owner of Clancy’s Pub, opens up about the long game: honoring a legacy that began in 1978 while building a modern operation that wins at events, navigates complex liquor laws, and keeps a small town coming back for more. From the first days serving under his parents to signing the paperwork, Louie explains how ownership sharpened his decision-making, filtered risky ideas, and

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24:19

AI Can Make Output, But Only Humans Build Strategy

Behind the Counter ·

2026/02/24

Send a textThe conversation starts with a candid pivot: we turned the mic on our own shop to explain why we stepped back from day-to-day marketing, spent two years pressure-testing AI, and then chose to expand with a human-first, full-service model. Not to wage war on technology, but to fix the widening gap between fast output and real strategy. As leaders embraced DIY tools and automation, sameness crept in — copy with the same cadence, visuals with the same gloss, funnels without context. We name

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49:09

How A Hobby Became A Community Staple And Grew...

Behind the Counter ·

2026/02/16

Send a textBeauty doesn’t happen by accident; it’s stitched from patience, problem solving, and a little glitter that somehow gets everywhere. We sit with Jamie Goodwin, the heart behind JG Cross Creations, to trace how a single wooden cross turned into a steady stream of custom wreaths, bows, gift baskets, wedding florals, and decor that people can’t stop talking about. Jamie’s story starts at home—learning from her mom, juggling kids’ schedules, then rediscovering craft when the house got

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52:41

How A 23-Year-Old Built Blooming Ember Massage Into A...

Behind the Counter ·

2026/02/09

Send a textA quiet studio, a steady hand, and a young owner who chose peace over perfection—this is the story of Blooming Ember Massage through the eyes of its founder, Callie Frost. She walked away from nursing, learned the craft of touch, and turned a backyard “shed” into a three-room sanctuary that clients now seek out for its calm. What began as a leap of faith became a blueprint for sustainable small business: start, listen, refine, and let word of mouth do the heavy lifting.We get into the

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30:34

A Cancer Diagnosis Paused Her Career, So She Grew A...

Behind the Counter ·

2026/02/02

Send us a textA quiet field can feel like a heartbeat when life gets loud. That’s the energy Heather Martinez brings to Desert Bunny Blooms—a flower farm born from a job loss, tempered by a cancer battle, and sustained by a deep love for soil, seasons, and community. We unpack how a scrappy COVID experiment turned into a steady practice of patience and discovery, where each bed taught new lessons about microclimates, irrigation, and the wildlife that refuses to read the plant tags.Heather shares how

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47:09

From Farmers Market To Global Orders

Behind the Counter ·

2026/01/26

Send us a textWhat does it take to turn a weekend candle hobby into a fast-growing brand that ships across the country and overseas? We sit down with Josh Velasquez, founder of Dark Wick Candle Co, to unpack the leap from farmers markets to wholesale orders, the messy middle of supply snafus, and the surprising truth that men might love candles more than you think. Josh shares how he built a masculine, place-driven brand rooted in Farmington’s identity and why scent is the most powerful way to make

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66:16

How Two Friends Turn Stones, Energy, And Curiosity...

Behind the Counter ·

2026/01/19

Send us a textWhat if peace — not profit — became your definition of success? That’s where we land as Deborah and Sandra share how a lifetime of friendship turned into two distinct, purpose-led paths: handmade crystal jewelry with a signature style, and a healing practice that makes meditation and Reiki feel simple and doable for anyone.Deborah walks us through the craft behind The Lost Faery: moving from radio and newsrooms to wire wrapping, learning lapidary, and discovering why materials and

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46:53

What If Success Is Helping A Town Believe In Its Own...

Behind the Counter ·

2026/01/12

Send us a textA single painting can hold a lifetime — joy, grief, and the courage to start again. That’s the energy we explore with painter Karen Ellsbury, co-owner of HEart Gallery in downtown Farmington, as she shares how her work evolved from luminous “color in motion” canvases to raw abstraction after widowhood, and then into vibrant collaborations with her husband, photographer Patrick Hazen. Their “photo fusions” — his images extended by her brush — have turned heads, including a collector who

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15:45

Designed To Work, Not Wear You Out

Behind the Counter ·

2026/01/05

Send us a textWant a business that works without wearing you out? We zoom out after a full season of conversations with owners across industries and pull forward the patterns that actually make small businesses resilient. The theme that rises above the rest: the strongest shops are designed on purpose. When owners could answer what kind of life the business should support, choices about pricing, hours, and growth fell into place—and stress dropped because decisions stayed aligned.We also unpack why

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16:32

Subscribed People Get Gifts Early, No Wrapping Required

Behind the Counter ·

2025/12/15

Send us a textTake a breath with us. As the holidays arrive, we’re pressing pause to recharge, reflect, and set up a stronger return in January—while giving you a clear path to keep up with new stories from the Four Corners business community. We share exactly how our release flow works so you never miss an episode: new interviews go live every Monday on podcast platforms, and the companion blog posts publish the following Monday on our site, then get shared across Facebook, LinkedIn, and Twitter

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64:12

Chocolate, Magic, And A Cottage Factory

Behind the Counter ·

2025/12/08

Send us a textA cottage at the edge of a national park. A clock that dispenses chocolate. A host who can pivot from crystal structures in tempering to a groan-worthy deer joke in one beat. Meet Bryan Davis of Dotty Wampus Magical Chocolate Factory, where culinary craft collides with whimsical theater and visitors leave with a story worth retelling.We dig into how a two-person team built an immersive experience without the baggage of big-company overhead. Bryan explains why he and Joanne chose

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52:17

We Put The “Art” In “Party” And The “Roll” In Cinnamon

Behind the Counter ·

2025/12/01

Send us a textStep inside a 10,000-square-foot creative hub where the scent of fresh cinnamon rolls mingles with oil paint and coffee, and a century-old lumberyard has a second life as Farmington’s favorite gathering place. We sit with owner Tara Taylor to trace how a mother-daughter idea became Artifacts 302, a living room for the city where knitting circles, plein air painters, book clubs, and gamers share space—and where emerging artists get their first real shot.Tara pulls back the curtain on

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20:56

Gratitude, Grit, And Year-End Sales Momentum

Behind the Counter ·

2025/11/17

Send us a textA short break can be a powerful reset, and this Thanksgiving we’re using the pause to sharpen focus, build momentum, and double down on what works. Ken Collins opens up about why gratitude is more than a seasonal mood; it’s a daily operating system that rewires how you lead and sell. From the religious and spiritual frames to the brain science behind strengthened neural pathways, you’ll hear how a grateful mindset helps you notice opportunities, build stronger relationships, and steer

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28 results

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