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PODCAST

Leveraging Thought Leadership

Peter Winick and Bill Sherman

Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don"t hold back. How did

business marketing

All Episodes

32:25

How Leaders Build Character Under Pressure | John...

Leveraging Thought Leadership ·

2026/04/19

What does it take to turn crisis into a leadership framework others can actually use? In this episode, Bill Sherman talks with John Lentini, Founder and President of BOLD Training Corp and a partner of Crestcom International, about how defining moments can become disciplined thinking, practical models, and a mission that is bigger than one person's story. John's path to thought leadership did not begin in theory. It began in high-stakes moments. He reflects on surviving 9/11, leading through the

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20:07

Why Business Books Should Build Your Business | Lucy...

Leveraging Thought Leadership ·

2026/04/16

What if your book was never meant to make money on the shelf, but to make money in the business? In this episode of Leveraging Thought Leadership, Peter Winick talks with Lucy McCarraher, co-founder of Rethink Press, founder of the Business Book Awards, and author of 17 books, about what business books are really for. Lucy makes a clear case that for entrepreneurs, consultants, and experts, a book is not just a product. It is a growth tool. It builds authority. It attracts ideal clients. And it

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23:17

Punks and Pinstripes, Reinvention, and the Future of...

Leveraging Thought Leadership ·

2026/04/09

What happens when success no longer feels like enough? In this episode, Peter Winick sits down with Greg Larkin, author of "This Might Get Me Fired" and founder of Punks and Pinstripes, to explore what it really takes to reinvent yourself when the old rules of work, loyalty, and leadership no longer apply. Greg's thought leadership is centered on a challenge many high achievers face but rarely talk about openly: what happens when you have already climbed one mountain in your career and realize you

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21:46

From High-Stakes Flying to High-Impact Leadership |...

Leveraging Thought Leadership ·

2026/04/02

What does it take to lead when the plan breaks, the pressure spikes, and failure is part of the mission? In this episode of Leveraging Thought Leadership, Peter Winick talks with Colonel (Ret.) Merryl Tengesdal, author of "Shatter the Sky: What going to the stratosphere taught me about self-worth, sacrifice, and discipline" about the ideas that drive her work today: adaptability, resilience, authentic leadership, and the courage to keep moving when the outcome is uncertain. Her message is clear

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19:28

How To Turn Books into Thought Leadership Assets |...

Leveraging Thought Leadership ·

2026/03/29

What does it really take to turn a book into a business asset instead of a vanity project? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Kevin Anderson, CEO of Kevin Anderson & Associates to unpack what authors get wrong about publishing, platform, and the real role a book plays in growing authority. Kevin makes the case that a strong book is not just about writing well. It is about aligning the message, the market, and the outcome from the very beginning. Kevin

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16:16

Are You Solving the Right Problem? | 702 | Thomas...

Leveraging Thought Leadership ·

2026/03/22

What makes thought leadership actually travel? Not a bigger platform. Not louder marketing. A sharper idea that solves a real problem. In this episode, Peter talks with Thomas Wedell-Wedellsborg, coauthor of Innovation as Usual: How to Help Your People Bring Great Ideas to Life and author of What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve. Thomas's work sits at the intersection of innovation, problem framing, and practical execution inside real organizations. The

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17:42

How Top Sales Performers Think | 701 | Bob Kocis

Leveraging Thought Leadership ·

2026/03/19

What separates average sellers from elite performers? In this episode, Peter Winick sits down with Bob Kocis, author of The President's Club Mindset, to unpack the ideas, behaviors, and disciplines that turn sales expertise into real thought leadership. Drawing from interviews with top performers who have earned more than 150 Presidents Club wins combined, Bob shares a sharper view of what high performance actually looks like. This conversation goes beyond sales war stories. Bob's work is focused

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34:24

Well, This Is Awkward: We Wrote a Book | 700 | Bill...

Leveraging Thought Leadership ·

2026/03/12

What does it really take to turn expertise into influence that lasts? In this special episode of Leveraging Thought Leadership, host Peter Winick is joined by Bill Sherman and Naren Aryal to announce their book, The Thought Leadership Handbook published by Amplify Publishing Group. This is not a conversation about writing a book for the sake of writing a book. It is a conversation about building a body of work that creates value, sharpens thinking, and expands impact. Drawing on hundreds of

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40:01

Rethinking Executive Coaching for Modern Leaders |...

Leveraging Thought Leadership ·

2026/03/08

What if the leadership issue in front of you is not strategy, but an old wound you have never fully resolved? In this episode, Bill Sherman talks with Kendra Dahlstrom an executive coach and host of "The Unworthy Leader" podcast about the deeply personal path that led her into thought leadership, and why she believes the future of leadership development must go far beyond traditional coaching. Kendra shares how her own experience as a coaching client changed the way she worked, lived, and led

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20:18

Stop Closing Deals. Start Winning Consumption. | 698...

Leveraging Thought Leadership ·

2026/03/05

What happens when the real "close" isn't the signature—but the customer's commitment to consume? In this episode, Peter Winick talks with Art Fromm, a keynote speaker and sales enablement leader focused on what many B2B organizations still miss: the costly gap between pre-sales and sales. Art's thought leadership centers on building seamless partnership, not a messy handoff, so clients win sooner and revenue sticks longer. Art makes the shift unmistakable. The market moved from one-time

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29:20

Leading From the Heart in a High-Speed Culture | 697...

Leveraging Thought Leadership ·

2026/02/22

What would change in your culture—and your revenue—if people didn't have to put on "work armor" just to show up? In this LinkedIn Live edition of Leveraging Thought Leadership, Peter Winick sits down with Claude Silver, the world's first Chief Heart Officer at VaynerX, to unpack the contents of her new book "Be Yourself at Work" and what it looks like when the pace is fast, the stakes are high, and the workplace is more human than ever. Claude's thought leadership is practical, not performative

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17:48

Deinstitutionalizing Your Expertise | 696 | David...

Leveraging Thought Leadership ·

2026/02/19

What happens when you walk away from the big logo—and discover that your thought leadership gets sharper, not smaller? In this episode, Peter Winick sits down with David Lancefield, host of Lancefield on the Line podcast, a strategy coach to CEOs, C-suite leaders, and founders who has advised more than 50 CEOs and hundreds of executives over three decades. David writes on strategy, leadership, and culture for outlets like Harvard Business Review and MIT Sloan, and he's deeply focused on what

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20:23

Story Precision: The New PR Advantage | 695 | KJ...

Leveraging Thought Leadership ·

2026/02/12

What if "getting PR" isn't about hype at all—but about engineering trust at scale? In this episode, Peter Winick sits down with KJ Blattenbauer, founder of Hearsay PR and author of Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off, who helps founders, creatives, and experts turn clear storytelling and smart media strategy into real authority—without the fluff. She breaks down what PR actually does: find the story behind your expertise, explain why it matters now, and package it for

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33:46

The Big Decision That Changes Everything | 694 |...

Leveraging Thought Leadership ·

2026/02/08

What if the biggest lever you have today isn't another action plan—but one decision? In this episode, Bill Sherman talks with Apollo Emeka, who calls himself "the big decisions guy," and traces how that identity started early—when Apollo was effectively handed the power to choose school or not as a kid, and felt the real-world consequences of deciding either way. Apollo's path is anything but linear: military service, Iraq deployment, an FBI internship, and a mindset shaped by high-stakes

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21:46

The Tech Humanist Playbook for Responsible AI | 693 |...

Leveraging Thought Leadership ·

2026/02/05

What happens when your AI strategy moves faster than your team's ability to trust it, govern it, or explain it? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Kate O'Neill—Founder & CEO of KO Insights, author of "What Matters Next", and globally recognized as a "tech humanist"—to unpack what leaders are getting dangerously wrong about digital transformation right now. Kate challenges the default mindset that tech exists to serve the business first and humans second

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23:27

Be Who You Came to Be | 692 | Tara Renze

Leveraging Thought Leadership ·

2026/01/29

What happens when a keynote doesn't just inspire your people…but actually changes how they show up at work and at home? In this episode, Peter Winick sits down with Tara Renze—author, keynote speaker, podcaster, and an emotional intelligence + positive intelligence practitioner—whose message is as simple as it is disruptive: "Be who you came to be." This conversation is about more than motivation. It's about the business case for human growth. Tara breaks down how emotional intelligence,

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20:00

From Book to Business: Building Thought Leadership...

Leveraging Thought Leadership ·

2026/01/25

What does it look like when a leadership legend actually lives the principles he teaches? In this episode, Peter Winick sits down with Martha Lawrence, author of the new biography "Catch People Doing Things Right", and longtime collaborator with Ken Blanchard—the leadership icon behind "The One Minute Manager". Martha offers a rare behind-the-scenes view of how Blanchard's ideas became timeless, scalable, and globally adoptable. This is not a "how he got started" story. It's a masterclass in

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19:31

Agency, Strategy, and the Science of Thriving | 690 |...

Leveraging Thought Leadership ·

2026/01/15

What if "thriving" isn't a soft concept—but a measurable performance advantage? In this episode, Peter Winick sits down with Jon Rosemberg, Founding Partner of Anther and author of "A Guide to Thriving: The Science Behind Breaking Old Patterns, Reclaiming Your Agency, and Finding Meaning", to break down what thriving really is, what it is not, and why leaders should care right now. Jon draws a sharp line between thriving and "success." Success can be the big house, the title, the milestones

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17:53

Lead From Within: The Operating System of...

Leveraging Thought Leadership ·

2026/01/11

What if the real leadership advantage isn't another tactic—but the way you lead yourself when nobody's watching? In this episode, Peter talks with executive coach and facilitator Nina Urman about her core framework found in her book: "Lead From Within." She reframes "mindset" as heartset—getting crystal-clear on what you're saying yes to, what you're saying no to, and why that decision discipline matters at the top. Nina's thought leadership lives where performance meets inner leadership. We

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24:02

Best of 2025: The Ideas That Scaled | 688

Leveraging Thought Leadership ·

2026/01/08

What did the best thought leaders do differently in 2025—and what can you learn for your own work in 2026? This "Best of 2025" episode looked back at standout moments from prior conversations and pulled one clear thread through them: ideas don't scale by accident. They scaled when leaders treated communication, authorship, and development as skills to build—not traits you either "had" or didn't. We first revisited cultural fluency with global leadership strategist Jane Hyun. She defined it simply:

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706 results

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