The Kate Show

00:51:31

Being Told NO 20X in a Row + the Grit Required for...

The Kate Show ·

2026/10/05

Jessica is the designer you want on your project, and the friend you need but haven't met yet. I was thrilled to talk with Jessica candidly about the gritty side of starting a design firm and what it has required of her to get as far as she has. Jessica Jensen is the founder of Stylescape Studio in Scottsdale, Arizona, and nothing about her design firm was "handed" to her. That said, she made strategic decisions and relied on wisdom and support from the right influences in her life to get where she

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00:24:35

Oh no, I got my first bad Google review 😱

The Kate Show ·

2026/09/01

When a client relationship goes sour, it goes VERY sour. I ended up with the one thing that scares every small business owner most: a negative Google review. However, what the reviewer meant for harm ended up helping my brand, and here's what happened.📌 Timestamps0:00 Introduction1:40 The Importance of Keywords in Google Reviews6:35 Handling Bad Reviews and Their Impact 8:55 My First Bad Google Review12:13 My Reply to the Bad Google Review16:11 The Role of Keywords in Review and Reply

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00:36:22

Do Lead Magnets Still Work?

The Kate Show ·

2026/08/03

I recently worked with an interior designer whose website was better than her two closest competitors in every way that should matter. Better copy. Better photography. Better user experience. And yet she ranked behind both of them for the exact search terms she needed to win. I dug into why, and what I found changes how I think about lead magnets, referrals, and blogging for every client I work with. Today I'm sharing her real case study, along with what actually drives leads for interior

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00:20:05

My Pivot Became a Twirl (LOL)

The Kate Show ·

2026/07/20

Last fall, I knew something had to change in the way my agency delivered ongoing marketing services. With AI infiltrating everything, it felt like the next, somewhat unnatural step to include an AI element in my service offering and turn the whole thing into an app for client convenience.What ensued after implementing these changes led to me no longer wanting to run my business because it didn't fit ME anymore. Plus, the new way of doing things didn't seem to fit my clients that well,

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00:25:50

Better SEO Alone Doesn't Mean More Clients

The Kate Show ·

2026/07/06

If your website has better SEO, you should be getting more clients...right? Not necessarily. The space between SEO and actually making your client feel seen is the most overlooked marketing gap that you need to bridge, and the sooner the better. Both search engines and AI models are matching their users with results based on need and intent. If your website matches their needs and intent, not just explains your services to death, your business will be surfaced more often. Today, I'm sharing how

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00:21:07

Luxury is Redefining Itself & Rebranding Isn't the...

The Kate Show ·

2026/06/15

Has anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a gorgeous logo and thoughtful color palette are useful for attracting clients, right? Wrong. Pretty things attract people who like pretty things, not necessarily people who want to pay you the big bucks - and that's the end of it. If your business is experiencing a lack of clients, a rebrand won't make draw them in - and

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00:21:34

Maximize Your Google Business Profile Amidst Google's...

The Kate Show ·

2026/06/01

Most of us aren't using Google Business correctly. In fact, Google's Core Update in March of 2026 penalized a significant number of local business listings for making several key mistakes. Most notably? Keyword stuffing. But that isn't all - websites were impacted as well, namely, thin or low-quality (often AI-generated with no obvious human oversight) content resulted in ranking downgrades.In today's episode, I'm sharing hands-on, practical ways you can improve your Google

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00:38:48

This Wrecked All My Marketing Strategies (in the best...

The Kate Show ·

2026/05/18

She worked hard in her business, trying to grow something from nothing. After a few false starts, clients and projects began trickling in. But after a few years of no increase despite her best efforts, she was at a crossroads: shut down the business and count it a loss, or turn that experience into the springboard it was always meant to be.If you are struggling to grow or sustain your business, or if you're wondering which direction your business should grow next, this episode will quite

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00:44:27

Scale Your Organizing Business with This Platform

The Kate Show ·

2026/05/04

Today on The Kate Show, I sit down with Keli Jakel, professional organizer and founder of Elenore, the business management tool for pro organizers everywhere. We talk about why she took it upon herself to create the one and only business management tool for pro organizing businesses, what she felt the industry was lacking, and exactly how Elenore helps organizers grow and scale.Together, we also announce a new content partnership between Elenore and Socialite. Spoiler alert: All existing and new

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00:25:53

When Email Marketing Doesn't Work, Do This

The Kate Show ·

2026/04/20

Are you selling services? Email marketing has a higher ROI than social media marketing. Interior designers, stagers, and organizers - take note! Today I'm sharing exactly why email marketing works, how you can use it to get more projects, and what exactly you should be sending.Resources:Get Access to my Vault of 500+ Email Newsletters and Blog Posts📌 Timestamps0:00 Life Update and Introduction to Email Marketing2:14 Debunking Email Marketing Myths 3:51 2026 Email Marketing Stats for the Home

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00:24:43

Interior Design Website ADA Compliance

The Kate Show ·

2026/03/02

On today's episode of The Kate Show, I'm sharing how to know if your website is ADA compliant, which items to fix first, and which popular aesthetic elements are putting your website at the most risk. I don't like fear-mongering, so this is more of a heads-up episode. We'll look at a few real court cases in which interior designers got in trouble for their websites' lack of compliance, and what their plaintiffs had in common. I'll also share the primary ways your website

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00:38:22

Dear Me from 2014, we need to talk.

The Kate Show ·

2026/02/23

I started my business in 2014 as a naïve college graduate and have learned so much since creating my LLC. Since I can't time-travel back to 2014 to share what I've learned with that raw, inexperienced version of myself, I'm sharing it today. ...Not because I'm "so wise" (ha! hardly), but because you might see your own experience in mine and feel seen and heard in what I'm sharing. And if you are new to running a business in the home industry, you might just appreciate

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00:25:32

The REAL Reason We Don't Have Enough Time

The Kate Show ·

2026/02/02

Screen time, success, and significance - yes, they are related. Because I don't want this to sound preachy and because I certainly don't want to give the impression that I think I'm somehow better, smarter, or more self-disciplined, I'm just going max on this one with full transparency. Resources👉 Get time-saving marketing done for you at www.socialitevault.com. Now available in an app. Exclusively for designers, stagers, and organizers who serve the mid-to-high-end residential home

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00:22:45

Tastemaker vs. Order Taker: Which one are you?

The Kate Show ·

2026/01/26

Order takers get bullied by clients. Their clients ask for discounts, are late to pay, and see the professional (YOU) as their assistant rather than as their trusted professional. To make matters worse, as the order taker, you are naturally more focused on the sale rather than the client outcome.If you aren't intentionally branding yourself as a tastemaker, you are an order taker. In today's episode of the Kate Show, I'm exploring how you can uproot the order taker vibes and turn your

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00:26:55

This App Does Your Marketing in Minutes

The Kate Show ·

2026/01/05

Your clients are high-trust and hands-off. Shouldn’t your marketing be that way, too? With the Socialite app, you have access to the messaging that your leads, referral partners, and search engines want to see - and it all sounds like you. Get on-brand blog posts for SEO and AIO in minutes. Plus, easily launch beautiful, prose-driven emails that make your contacts feel seen, heard, and ready to invest with you.🌟🌟 The Socialite App is here! View plans and app details at www.socialitevault.com

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00:17:15

Backlinks: Everything You Need to Know

The Kate Show ·

2025/12/22

In the competitive home industry, backlinks—links from other websites pointing to yours—are essential for boosting search visibility, local rankings, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Today on The Kate Show, I'm explaining why backlinks matter for interior designers, stagers, and organizers, how to audit your existing ones, and how to get more.🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not

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00:23:28

Your 2026 Marketing Must-Do's

The Kate Show ·

2025/12/01

As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade.🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly

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00:18:50

SEO Keywords Made Easy

The Kate Show ·

2025/11/17

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result. In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for both SEO and AIO (AI Optimization). By repositioning your offers, using client-focused language, and

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00:32:48

Here’s Why the Girl Boss Era Is Over

The Kate Show ·

2025/11/03

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened.Resources👉 Get the Socialite marketing app for your business: www.socialitevault.com📌 Timestamps 0:00 Introduction to the High Point Market Recap4:33 The Girl Boss Era and Its Impact8:44 Balancing Business and Family11:51 Integrating Business Into Family Life vs Seeking a Work-Life Balance14:10 The True

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00:16:51

ChatGPT & AIO: Optimize Your Interior Design Website

The Kate Show ·

2025/10/20

Many interior designers and other home industry professionals are starting to get leads from ChatGPT, Gemini, and other AI search platforms. Today, I'm sharing how to capitalize on this shift and take charge of your own AI rankings. When you optimize your interior design website for AI search, you harness the power of future success online. Here's what you need to know...Resources👉 Get email marketing and blog posts for your business: www.socialitevault.com👉 Grab your plan for Marketing

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