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PODCAST

Totally On Brand

Totally On Brand Podcast

Captivating PODcast that delves into the world of entrepreneurship, career, branding, marketing and real-life challenges by @misshamilton & @temia55!

business entrepreneurship

All Episodes

62:19

If Your Brand Could Speak, What Would It Say? - How...

Totally On Brand ·

2025/12/11

What a journey it has been! To wrap up this incredible season of Totally On Brand, we’re ending on a high note with a powerful conversation that every business owner, creator, and brand builder needs to hear.If Your Brand Could Speak, What Would It Say?In this finale episode, we dive deep into how to build a brand identity that truly sticks one that speaks with clarity, connects with emotion, and stands out in any crowd.And we’re joined by the inspiring Ayanda Carter, CEO of Iroko Interiors and

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67:50

The Evolution of an Idea: From Paper to Impact – The...

Totally On Brand ·

2025/12/04

Every groundbreaking movement starts with a simple idea, before the accolades, the headlines, the milestones, and the global recognition, there’s always a moment , a spark when someone dares to think differently. In this episode, we sit with Arese Ugwu, the brilliant mind behind The Smart Money Woman — a story that began as a personal frustration, became a book, grew into a series, and evolved into a cultural and financial literacy revolution across Africa. Who should watch this? Entrepreneurs,

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59:08

How To Sell to Nigerians: The Psychology Behind What...

Totally On Brand ·

2025/11/27

In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale. Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and paper because we dropped strategies, frameworks, and practical insights you can start applying immediately

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36:14

What Happens To Your Business After You Die

Totally On Brand ·

2025/11/20

What really happens to your business when you’re not there to run it — or when life takes an unexpected turn?This week’s episode dives deep into a rarely discussed but absolutely essential conversation many entrepreneurs avoid.This is not about succession plans or who takes over when you're gone.Instead, we’re talking about something far more practical and urgent:- Building processes.- Creating structures.- Designing a business that can operate and thrive even in your absence.We break down the

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46:23

Dear Business Owner, You’re Not Your Business Account...

Totally On Brand ·

2025/11/06

This week, we have our first repeat guest, Ibi Ibru — the founder of Moneystart, Certified Financial Education Instructor, and Personal Finance Advocate.In this episode, we dive into a topic many entrepreneurs avoid but desperately need to confront: the habit of treating your business account like your personal wallet.If you are running a business but your personal expenses are always being withdrawn from the company purse, this conversation will challenge your mindset, expose financial blind spots,

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46:23

Dear Business Owner, You’re Not Your Business Account...

Totally On Brand ·

2025/11/06

This week, we have our first repeat guest, Ibi Ibru — the founder of Moneystart, Certified Financial Education Instructor, and Personal Finance Advocate. In this episode, we dive into a topic many entrepreneurs avoid but desperately need to confront: the habit of treating your business account like your personal wallet. If you are running a business but your personal expenses are always being withdrawn from the company purse, this conversation will challenge your mindset, expose financial blind

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56:49

Analyzing The Brands We Admire, and What They’re...

Totally On Brand ·

2025/10/30

Why do some brands stand out effortlessly, attract loyal customers, and stay top-of-mind—while others struggle to stay relevant?In this episode, Temi and Tobi break down the brands we admire and unpack the strategies, mindset, and unique positioning that make them irresistible. From storytelling to customer experience, innovation, and culture we’re analyzing what these brands are doing differently and how you can apply the same principles.If you’re building a brand, scaling one, or simply fascinated

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56:53

Monetizing Knowledge and Expertise - The Power of...

Totally On Brand ·

2025/10/23

Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law. In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets! Kike breaks down the real meaning of IP, how it has evolved over time, and why it’s a critical tool for

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72:20

Brand Engineering - Designing a Brand That Stays True...

Totally On Brand ·

2025/10/16

This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group. In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned brand culture into a business blueprint. Whether you’re launching a brand, growing your business, or

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42:24

Business Comparison - The Silent Killer Of...

Totally On Brand ·

2025/10/09

This week, Temi and Tobi dive into a topic every business owner has faced — comparison. Whether it’s scrolling through social media or watching competitors grow faster, we’ve all found ourselves measuring our progress against others. But is comparison always a bad thing? Can it ever push us to do better, or does it silently kill our contentment and creativity? Join the conversation as they unpack: 1. The Root Causes of Business Comparison 2. How Comparison Kills Business Growth 3. How to stay

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49:51

Build A Team That Gets It: Here’s What To Look For In...

Totally On Brand ·

2025/10/03

The girls are back for Season 3 of Totally On Brand - and as always, we’re dropping gems!We’re kicking things off with a hot topic every founder, boss, and creative needs to hear: " Build A Team That Gets It: Here's What To Look For In Your Hires”Because let’s be real—your brand is only as strong as the people behind it. In this episode, we are discussing:1. What does “Get it” mean? Why do you want your team to get it?2. Why Building a Team that ‘Gets it” Matters3. Traits To Look for in Your Hires4

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44:32

Consumer Behaviour and its Decision-Making Unit

Totally On Brand ·

2025/05/01

And just like that… we’ve come to the end of season 2!The girls are back for one final episode — and we’re ending things on a thoughtful and insightful note. In this season finale, we’re diving into Consumer Behaviour and its Decision-Making Unit. Who makes the buying decisions? What influences us to choose one brand over another?Whether you're a business owner, a curious listener, or someone trying to understand why you can't stop adding things to your cart, this one's for you.Thank you for rocking

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56:26

Raising Funds - Is Debt or Equity right for you?

Totally On Brand ·

2025/04/17

Raising capital is one of the most critical decisions every entrepreneur will face — but should you go for debt or equity funding? In this episode, Temi and Tobi are joined by Samuel Adelaja to discuss everything you need to know about raising funds the smart way. Whether you're just starting your business or looking to scale, this conversation is packed with practical insights and real talk on choosing the best funding option for your vision. Don’t forget to like, comment, and subscribe to our

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76:09

From Zero to Hero: Achieving Cult Status for Your...

Totally On Brand ·

2025/04/10

In this episode, Temi and Tobi are joined by Ore Lawani, the visionary founder and CEO of Arami Essentials, a skincare brand that has gone from humble beginnings to becoming a cult favorite among women across Africa and beyond. We explore how Arami Essentials transitioned from being “just another skincare brand” to becoming a movement—one that empowers women to feel confident in their own skin. From brand-building strategies, staying true to purpose, and cultivating a loyal community, Ore shares the

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81:07

Disruptive Tech for Entrepreneurs: What Startups and...

Totally On Brand ·

2025/04/03

This week, we’re diving into the world of disruptive technology and how it’s shaping the future for entrepreneurs, startups, and small businesses and our guest this week is, Frank Akinwade Williams, co-founder and CEO of Lingawa. What we cover in this episode: 1. How startups and small businesses can effectively use technology 2. The downsides of tech and how to navigate them 3. The impact of AI and other emerging trends Don’t forget to like, comment, and subscribe to our YouTube channel, and listen

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54:57

Burn Bright, Not Out: Strategies to Avoid...

Totally On Brand ·

2025/03/27

No guest this week—just Temi and Tobi diving deep into a conversation every entrepreneur needs to hear! Burnout is real, and if you're not careful, it can creep up on you before you even realize it. In this episode, we break down how to recognize the early signs of burnout and share practical strategies to help you stay energized, focused, and thriving in your journey. Whether you're a business owner, creative, or professional navigating the hustle, this is a must-watch!Don't just work hard—work

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63:27

Failing Forward: How Setbacks Can Lead to Success ft...

Totally On Brand ·

2025/03/20

This week, Temi and Tobi are joined by Zeph-Ovia Ikem, the CEO and founder of Star Network Podcast, for an exciting and eye-opening conversation!In this episode, the girls take a fresh approach to failure—challenging the way we see it and redefining it as a stepping stone rather than a setback.Plus, we’ve got a special resource to help you navigate this rollercoaster! Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast

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67:21

The Nigerian Economy Roller Coaster: How to Adapt to...

Totally On Brand ·

2025/03/13

This week, Temi and Tobi are back with a special guest, Dr. Tola Awosika – a savvy businessman, political analyst, politician, and devoted family man. With vast experience in running multiple businesses across different industries, Dr. Awosika joins us to dive deep into the Nigerian economic rollercoaster.We’ll be discussing how to adapt to the constant twists and turns of the economy, offering valuable insights on navigating the current reality in Nigeria.If you’ve ever wondered how to thrive in

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67:49

Networking and Social Capital ft Dr Bukky George-Taylor

Totally On Brand ·

2025/03/06

his week, Temi and Tobi are joined by a special guest, Dr. Bukky George-Taylor—PR and communications expert and founder of Robert Taylor Media, a household name in African strategic communications. As always, it’s an insightful conversation!This time, we’re diving into the power of networking and social capital—how to build meaningful connections, leverage relationships, and position yourself for success.Plus, we’ve got a special resource to help you network better!Don’t forget to like, comment, and

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48:18

The Art of Letting Go: When to Pivot and When to...

Totally On Brand ·

2025/02/27

Temi and Tobi are back this week with another insightful conversation—one that every entrepreneur and career-driven person can relate to.Have you ever found yourself at a crossroads, unsure whether to push forward, change direction, or walk away?The journey of success isn’t just about working hard—it’s about knowing when to hold on and when to let go. In this episode, we dive deep into The Art of Letting Go: When to Pivot and When to Persevere.We explore the signs that indicate it’s time for a

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31 results

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