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PODCAST

The Marketing B-Sides

The Tracks Nobody Sees, But Every Marketer Should Hear. This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn"t obvious at first glance but is incredibly valuable when discovered.

business marketing

All Episodes

44:37

Track #16: Noah & Madison - Breaking into Agency Life...

The Marketing B-Sides ·

2026/02/03

What does the first year of a marketing career actually look like? Madison Stiles and Noah Burlingame join Tom to peel back the curtain on the transition from Indiana University grads to full-time agency professionals.We dive into the "Welcome to the Jungle" reality of learning cross-channel marketing, why your GPA matters significantly less than your "vibe check," and the danger of comparing your job search to your friend's group text. Whether you are a junior in college or a recent grad

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41:53

Track #15: Araceli Gomez-Aldana - Why You Need to...

The Marketing B-Sides ·

2026/01/22

Every afternoon at 3:00 p.m., the clock resets for Araceli Gomez-Aldana. A veteran journalist and reporter at WBEZ, Araceli joins Tom to discuss the "Groundhog Day" reality of the news cycle and why her career is defined by a Harry Nilsson song.From her roots in a small town in the Chicago Region to a prestigious fellowship at Stanford, Araceli breaks down the unglamorous truth about breaking into media today. She talks about why the "prescriptive" career timeline is total bullshit, how to

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38:08

Track #14: Sophie Hunter - World Number One at...

The Marketing B-Sides ·

2026/01/06

Sophie Hunter is the founder of Sorella Creative and a social media strategist who's worked in fast fashion and now thrives as a freelancer. She joins us to talk about the BRUTAL reality of catastrophizing your way through a marketing career, and somehow succeeding anyway.Sophie's story is a masterclass in authentic self-awareness. She shares why marketing yourself feels "icky" even when you're literally a marketer, how she went from Brutal by Olivia Rodrigo energy in fast fashion to Hand

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40:27

Track #13: Brian Talbot - From Radio Sales to...

The Marketing B-Sides ·

2025/12/16

Brian Talbot's career is a masterclass in flexibility: from trying to be a "radio god" and selling ad time to becoming a voiceover artist and now a high-level Fractional CMO. He joins Tom to prove that in every role, especially sales and marketing, the most critical asset is simply being yourself.Brian dives into why authenticity is the only differentiator left in the age of AI, and how he learned to embrace his own voice (literally, by inventing a "Brian's normal voice" character). We

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47:06

Track #12: Lisa Levey - Real Housewives, Real Hours,...

The Marketing B-Sides ·

2025/12/02

Lisa Levey, a veteran reality TV producer and editor who's worked on Real Housewives of New Jersey, Bravo shows, and more, joins us to talk about the brutal reality of freelance life, why AI can't edit reality TV yet, and the stories nobody asks about.Lisa's journey is a masterclass in sustainable creative hustle. She shares why living in constant fear is actually her superpower, how she's never had a traditional job, and why the process of making TV matters more than the finished product

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36:59

Track #11: James Grixoni - Everyone is a Marketer,...

The Marketing B-Sides ·

2025/11/11

James Grixoni, a veteran actor and the Deputy Chad you loved on Twin Peaks: The Return, joins us to talk about the brutal necessity of self-marketing in a creative career, and the single, beautiful time that rule didn't apply.James’ story is a masterclass in why "ignorance" and authenticity can be better tools than ambition. He shares a core B-Sides lesson: true collaboration means opening up your vision and letting the universe work for you, rather than being the "lead singer" who controls

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40:10

Track #10: Susan Wenograd - From Circuit City to...

The Marketing B-Sides ·

2025/10/28

Susan Wenograd's digital marketing career started at Circuit City, back when that was still a thing. Now she's the Sr. Director of Paid Media at Mixtape Digital and runs a thriving candle company on the side. Tom and Susan talk nightmare travel stories, managing ADHD in marketing, why clients who manage their own accounts are the hardest to win over, and how she accidentally built a business while grieving a friend.

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42:04

Track #9: Audrey Finney - Navigating the Unseen...

The Marketing B-Sides ·

2025/10/14

Audrey Finney ran Hero Conf, a paid media conference, for years before trading digital marketing for Memphis barbecue, craft beer, and Social Cantina. Now she owns 10+ restaurants through Finney Hospitality Group, plus a car wash!We talk about the stuff that shaped her career: navigating feedback without letting it destroy you (thanks, Tim McGraw), the Hero Conf attendees who tried to cancel her over a panel, and why being book smart means nothing if you can't read a room. Plus: the time

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48:06

Track #8: Megan Maguire - Embracing the Chaos in...

The Marketing B-Sides ·

2025/09/30

Megan Maguire left a Senior VP gig at a major agency to start her own thing in 2024. "Probably crazy," she admits. But also? No regrets.We talk about the stuff LinkedIn won't let you say out loud: the daily anxiety of betting on yourself, why her house painter uncle's "there's only one way to paint a house" philosophy shaped her entire career, and how she became the self-proclaimed Lobster Queen of Martha's Vineyard (five-pounders in an hour, baby).Megan keeps it real about agency politics,

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48:36

Track #7: Aaron Levy - Altruism at Work, Killer...

The Marketing B-Sides ·

2025/09/23

On this week's episode, Tom sits down with Aaron Levy to dive into the messy, human side of agency life that nobody talks about at conferences. They explore:Aaron's career soundtrack featuring Wu-Tang and Spice Girls wisdomPitch horror stories, including Aaron's legendary meltdown where he turned into a "straight up cartoon character"Why success isn't measured by how many people you manage but don't actually knowWhy hiring restaurant workers is the ultimate agency hackThe transformative

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49:32

Track #6: Dean Turner: How To Ditch Perfectionism and...

The Marketing B-Sides ·

2025/09/16

On this week's episode, Tom and Dean discuss how Dean built his online personal training business, Dean Turner Training, from the ground up, one tweet at a time. They chat about the surprising pros of getting roasted, why the pursuit of perfection is often just fear in disguise, and how Dean’s most successful clients are the ones with an internal fire, not an external deadline. They also get into why Dean doesn't work with brands, why his body is his business card, and how Dean discovered a

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48:25

Track #5: Kayla Kurtz (Part 2) - How to Have the...

The Marketing B-Sides ·

2025/09/09

(Make sure you start with Part 1!)In this two-part episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her career soundtrack (heavy on Taylor Swift and Paramore) and breaks down why she's stuck with agency life across five different shops. They swap horror stories about prospects who ghost after demanding urgent timelines, the awkwardness of remote pitching, and that time Cintas tried to recruit

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45:39

Track #4: Kayla Kurtz (Part 1) - How to Have the...

The Marketing B-Sides ·

2025/09/03

In this episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her career soundtrack (heavy on Taylor Swift and Paramore) and breaks down why she's stuck with agency life across five different shops. They swap horror stories about prospects who ghost after demanding urgent timelines, the awkwardness of remote pitching, and that time Cintas tried to recruit Kayla mid-pitch. Plus, Tom admits he still

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53:45

Track #3: Jeff Perkins - Why Your LinkedIn Profile...

The Marketing B-Sides ·

2025/08/26

In this episode, Tom sits down with Jeff Perkins, CEO of Soundstripe, to talk about gaming LinkedIn to escape career purgatory. Jeff shares how changing his title from "Marketing Manager" to "Executive Leader" suddenly had recruiters calling about CEO roles instead of lowball offers. They discuss the brutal reality of transitioning from CMO to CEO and why Soundstripe built an AI music supervisor. (Spoiler: because scrolling through 58,000 songs to find the perfect track is soul-crushing.)

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45:21

Track #2: Kent Zimmerman - What Your Prospect Is...

The Marketing B-Sides ·

2025/08/19

In this no-holds-barred episode, Kent Zimmerman and Tom Hootman dive deep into the gritty realities of the retail world. From the rise and fall of malls to the chaotic dance with digital transformation, expect candid stories and hard truths. Kent shares his in-house marketer perspective, especially on what makes agency sales pitches stand out or fall flat.

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52:38

Track #1: Jeff Allen - From 12-Year Insider to Day...

The Marketing B-Sides ·

2025/08/11

Jeff Allen, CEO at OuterBox, gets real about the messy truth of leadership transitions—the trust you have to rebuild from scratch, the pitches that go sideways in unexpected ways, and why putting your team's wins before your own ego actually works. No corporate fluff, just the unvarnished stories that shaped his career.What you'll get:-Why new leadership is basically starting over (even when you think it isn't) -The pitch moment that defied expectations—and still led to success-How to win

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16 results

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