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PODCAST

Behind the Design

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both. Unfiltered entrepreneurship insights—in your ears for free every other week. Are you tired of reading and hearing the same old aspirational BS? Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is

business entrepreneurship

All Episodes

00:34:48

144. What's Holding You Back From Hitting Six Figures...

Behind the Design ·

2025/07/10

Save your seat!! Free Live Training, The High-Paying Client Method https://designedto-scale.com/the-high-paying-client-methodIn this episode of 'Behind the Design,' we're breaking past barriers holding that could be holding you back from reaching six-figures as a brand and website designer. I'm drawing from my personal journey and mentorship of other designers to highlight three critical areas: positioning and marketing, pricing and offerings, and systems and processes.The main goal

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00:02:22

The High-Paying Client Method: Free Live Training for...

Behind the Design ·

2025/07/09

Save your seat! https://designedto-scale.com/the-high-paying-client-methodIf you’ve been hustling for inconsistent projects, saying yes to every revision request, and still feel like you’re drowning just to hit your income goals… this is your wake-up call.What if you could run a $100k+ design studio that books premium clients consistently without working nights and weekends, overdelivering, or questioning your rates?Inside my free live training, The High-Paying Client Method: How to Book Premium

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00:24:09

143. Freelancer vs. CEO Energy: Which One Are You...

Behind the Design ·

2025/06/12

*Free Workbook: The Aligned Offer Suite Builder: https://designedto-scale.com/aligned-offer-suite-workbookIn this episode, I’m breaking down the invisible force that determines whether you attract high-paying, respectful clients—or stay stuck on the client hamster wheel: your energy. We’ll unpack the red flags of “freelancer mode” (even at premium pricing), what true CEO energy looks like for creative entrepreneurs, and how to start embodying it immediately—even if it feels uncomfortable at

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00:24:54

142. This One Simple Change Doubled My Revenue

Behind the Design ·

2025/06/06

FREE WORKBOOK! The Aligned Offer Suite Builder - get it herehttps://designedto-scale.com/aligned-offer-suite-workbookIf you’ve ever felt burnt out, overwhelmed by custom quotes, or ghosted by your dream clients—this episode is your wake-up call. I’m breaking down the one simple, powerful shift that doubled my design studio’s revenue without taking on more clients. Inside, I share how streamlining your offer suite isn’t just about simplicity—it’s about positioning yourself as the expert, attracting

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00:34:04

141. Why $10K Months Aren’t the Goal and What to Aim...

Behind the Design ·

2025/05/28

In this episode, I’m pulling back the curtain on why revenue-only goals can lead to burnout, and what you should actually be focusing on if you want to scale sustainably. We’re talking about the difference between vanity metrics and true freedom, the systems and delivery models that create real scalability, and how to build a business that supports your lifestyle—not one that takes over your life.Whether you're nearing that $10K mark or already there and wondering, “Is this really it?”—this

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00:28:11

140. Motherhood First, Business Second: Navigating...

Behind the Design ·

2025/05/21

If you're juggling nap time with Zoom calls or sneaking in podcast time while pushing a stroller, this one’s for you. In this episode, I’m pulling back the curtain on one of the biggest transformations of my life—becoming a mom while running a business. From identity shifts and emotional unlearning to redefining success entirely, I share what no one prepares you for when you're both a mother and a founder.You'll hear:The messy and magical reality of raising babies and building a businessThe identity

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00:19:10

139. It’s Not Luck—It’s Mindset: The Habits Behind...

Behind the Design ·

2025/05/02

What do the most successful creative entrepreneurs have in common? It’s not a secret sauce—it’s mindset. In this episode, we’re diving into the powerful shifts that separate high-achievers from the rest. From self-leadership and identity work to daily habits that build resilience, you’ll walk away with tangible mindset upgrades to elevate how you lead, create, and scale.

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00:28:47

138. No More Crickets: How To Turn Inquiries Into...

Behind the Design ·

2025/04/23

You’re getting inquiries... but then crickets. Or maybe you're stuck in back-and-forth emails, clients are dragging their feet, asking a million questions, or ghosting you after you send the proposal. Sound familiar?Here's the thing: your offers alone aren't the problem—your discovery call and proposal process might be.In today’s episode, I’m walking you through the exact system I use to book high-paying clients with confidence and clarity. No more second-guessing your pricing. No more

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00:28:05

137. Push, Pull, Pivot: Reflecting on Q1 & Planning...

Behind the Design ·

2025/04/16

Feeling like Q1 flew by in a blur of goals, launches, and to-do lists? Same. In this episode, I’m sharing my honest reflection on the highs, lows, and pivots of the first quarter of the year—plus how I’m planning for a more aligned and intentional Q2. We’ll talk about push and pull seasons in business and life, how to honor where you're at, and how I’m shifting priorities to create more space, strategy, and joy.byoliviaaustin.com/studio-growth-accelerator

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00:38:53

136. 5 Habits That Have Changed My Life as a Busy Mom...

Behind the Design ·

2025/03/14

Running a business while raising little ones is no small feat. Between client work, emails, school drop-offs, and snack requests (so many snack requests!), it’s easy to feel like you’re constantly playing catch-up. But over the years, I’ve found a few simple habits that have completely transformed how I show up as both a business owner and a mom.In this episode, I’m sharing the five game-changing habits that help me feel more productive, present, and less stressed—without overcomplicating my days

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00:30:04

135. The Founder's Ultimate Tools & Tech Guide

Behind the Design ·

2025/03/05

Grab my list of tools & tech I can't live without here: https://delightful-glade-81121.myflodesk.com/qdh3a7oqdaUse code BTD10 for $200 off Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-acceleratorIf you’re running a business (or just trying to keep your life together), the right tools can change everything. From project management to payments, marketing to mindset, I’m sharing the exact tech, systems, and resources that keep my business running smoothly—without the

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00:34:31

134. Your Future Studio: What’s Possible in the Next...

Behind the Design ·

2025/02/19

LAST CHANCE to join us inside Designed to Scale Mastermind - only 2 spots left https://byoliviaaustin.com/designed-to-scaleIn today’s episode, we’re breaking down exactly what’s possible for your studio in the next six months and why so many designers stay stuck in the same frustrating cycles. If you’ve been craving more clarity, consistency, and confidence in your business, keep listening—because this is the roadmap to getting there.Let’s dive in.

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00:27:21

133. Best Practices to Invest Time, Energy &...

Behind the Design ·

2025/02/12

Welcome back toBehind the Design, where we go beyond the aesthetics and dive into the habits, mindset, and decisions that create a life and business you’re obsessed with.Today, we’re talking aboutinvestment—and no, I don’t just mean money. Investment is about where you put your time, energy, and resources. And the reality? Every single decision you make is shaping your future. So, are you investing in a way that actually moves you toward the life you want?If you want this year to be different—if you

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00:29:58

132. Identify & Overcome Your Biggest Blocks to Scaling

Behind the Design ·

2025/01/23

What if the only thing standing between you and a thriving, scalable business in 2025 is a mindset shift and a few key changes?Today, we’re diving into something BIG. If you’ve ever felt like you’re stuck spinning your wheels in your business—working long hours but not seeing the growth you want—or if you’ve ever wondered why scaling feels so far out of reach, this episode is for you.We’re talking about the biggest blocks holding you back from scaling your design business and, more importantly, how

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00:34:01

131. Balancing Motherhood, Business, and Identity:...

Behind the Design ·

2025/01/20

Today, we're tackling something so many of us wrestle with—how to juggle all the roles we play as moms, business owners, partners, and friends, without losing ourselves in the process.We’re diving into four key areas that I know you’ll relate to:How to overcome mom guilt, wife guilt, and even friend guilt. What it’s like to redefine your identity after having more time or adding a second child to the mix. How to identify needle-moving tasks, especially when you're in the earlier stages

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00:32:04

130. Scaling Your Design Studio: The Missing Piece to...

Behind the Design ·

2025/01/11

Are you ready to scale your design studio but feeling stuck when it comes to creating predictable, sustainable growth? In this episode, we’re uncovering the missing piece that most designers overlook when trying to take their business to the next level.Whether you’re drowning in client work or struggling to land steady projects, this episode will give you actionable insights to move forward with confidence. Get ready to transform your design studio into a well-oiled, revenue-generating

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00:28:15

129. 2025 Planning To Transform Your Life and Business

Behind the Design ·

2025/01/02

Ready to make 2025 your most successful and fulfilling year yet? In this episode, I’ll guide you through a new process for annual planning to completely change the game for you this year. Together, we’ll break down: 2024 reflections of what worked, what didn’t, and what we’re leaving behind. How to set transformative goals and align them with actionable steps to do daily. Sticking to visualization through the tools I use, like ClickUp and my visualization journal, to stay on track. Save

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00:16:39

128. Separating Self-Worth from Business Success

Behind the Design ·

2024/12/11

Answering the question: Who are you without your business?

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00:24:08

127. Thrive in 2025: 2 Key Areas to Focus on for a...

Behind the Design ·

2024/11/20

If you’re feeling like 2024 was a strange year for business, you’re definitely not alone. I’ve said this before on the podcast and while working with coaching clients, but this year brought a lot of unexpected challenges for designers. Many have had to rely heavily on referrals, completely shift their marketing strategies, and unfortunately, we’ve seen more design studios closing than ever before. If you’re nodding your head right now, I get it—it’s been tough. But here’s the thing: not every year

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00:22:03

126. 5 High Performance Habits to Elevate Your...

Behind the Design ·

2024/11/13

As creatives, we often find ourselves juggling multiple projects, ideas, and responsibilities, which can lead to stress and burnout. But what if I told you that by implementing just a few key habits, you could not only enhance your productivity but also enjoy the process more? These habits are not one-size-fits-all; they can be tailored to fit your unique lifestyle and creative process. So, if you're ready to unlock your full potential and create with greater ease and joy, this episode is packed

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