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PODCAST

The Best Artist & Manager Podcast Ever

Join Artist Manager Charlotte Caleb and Artist & Producer Jasmin Tadjiky (aka TĀLĀ) as they dig into current issues facing independent artists in the music industry, sharing their own experiences and making the complex music industry, easy!Charlotte & Jasmin as cofounders of ellevate ( https://ellevate.studio/ ) fast tracking artists from passion to full time career.Follow ellevate on Instagram (https://www.instagram.com/ellevate.studios) and TikTok

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All Episodes

24:46

Are these artist side hustles or just great fan...

The Best Artist & Manager Podcast Ever ·

2026/04/01

🥋 New Episode Alert: Artist Side Hustles or Great Fan Experiences?Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they dive into the increasingly creative—and sometimes questionable—ways artists are forced to diversify their income in 2026. With streaming payouts still under fire, the "side hustle" has moved far beyond the merch stand.In this episode, Charlotte and Jasmin examine where we draw the line between a brilliant brand extension and a desperate sign of the times.They discuss:The Dojo

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24:33

How are female artists packaged by the music industry?

The Best Artist & Manager Podcast Ever ·

2026/03/23

This episode was supposed to be published on 11th March. Apologies for the delay.To celebrate Women’s History Month 2026, Charlotte and Jasmin are pulling back the curtain on the "Packaging Process." Why is it that female artists are so often pressured to fit into a pre-approved box to be considered marketable?In this episode, we look at the high cost of the industry’s branding machine. We revisit the cautionary tale of Britney Spears, exploring how the system turned on her the moment she stepped

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23:57

What's happening at Wasserman and how responsible are...

The Best Artist & Manager Podcast Ever ·

2026/03/19

Ahead of this podcast we should note that Wasserman has now renamed a The-Team since recording.Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a high-stakes discussion on the power structures and ethical crossroads of the music industry.In this episode, they dive into the recent fallout surrounding Casey Wasserman and his appearance in the Epstein files, a revelation that has sent shockwaves through the talent and sports world. They discuss the swift response from artists like Chappell Roan,

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17:41

Your Music Industry Aunties: 005

The Best Artist & Manager Podcast Ever ·

2026/03/11

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions!We put a call out to the community for questions we could answer on the pod and you didn't disappoint.In this episode we answer the questions:How would we spend £100k to break an artist How is Jasmin managing relocating her life and music career to Bali? We share our opinions and personal experiences to answer your questions!To submit questions for future episodes please email community@ellevate.studio with the subject

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22:09

What is the endgame for AI artists?

The Best Artist & Manager Podcast Ever ·

2026/03/04

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they follow up on the AI debate, moving past the headlines to ask the ultimate question: Where is this actually going?As more "virtual" talent secures multimillion-dollar deals and dominates the news cycle, the industry is divided. But is the hype real, or is it a carefully manufactured bubble?In this episode, Charlotte and Jasmin pull apart the business model behind the machine. Charlotte highlights a crucial industry observation: how many AI

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37:36

What is happening with R&B and the Brit Awards

The Best Artist & Manager Podcast Ever ·

2026/02/25

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a candid and necessary conversation about the current state of the UK's biggest music night. Following the recent nominations, the industry is asking: Why is the BRIT Awards still struggling to get R&B right?In this episode, Charlotte and Jasmin dive into the glaring absence of artists like Odeal and Elmiene from the R&B category—two artists who had undeniably massive years, sold-out shows, and critical acclaim, yet were completely

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27:58

Did the music industry create a monster?

The Best Artist & Manager Podcast Ever ·

2026/02/11

🎥 New Episode Alert: Did the music industry create a monster? ⚖️Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for an unfiltered discussion on the recent P. Diddy documentary and the systemic issues it has brought to light. This isn't just a conversation about one individual; it’s a deep dive into how the music industry's power structures allow—and often facilitate—dangerous behavior.In this episode, Charlotte and Jasmin shift the focus away from the headlines to examine the infrastructure of

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17:31

Your Music Industry Aunties: 004

The Best Artist & Manager Podcast Ever ·

2026/02/04

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions!We put a call out to the community for questions we could answer on the pod and you didn't disappoint.In this episode we answer the questions:I've been invited to a writing camp and im not sure if i should go. What actually happens on a writing camp and what would i actually get out of it?What are your thoughts on being labelled a female producer? Im a woman and also a producer and i dont know how i feel about it. Has

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16:52

Why do people love bomb you in the music industry?

The Best Artist & Manager Podcast Ever ·

2026/01/28

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they tackle one of the most frustrating and confusing phenomena in the music business: professional love bombing. We’ve all been there—someone reaches out, promises you the world, expresses "huge" interest in your project, and then... total radio silence.In this episode, Charlotte and Jasmin pull back the curtain on why the industry is so prone to over-promising and under-delivering. They discuss the blatant lack of courtesy when it comes to

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32:01

What's it like being a mum in the music industry?

The Best Artist & Manager Podcast Ever ·

2026/01/21

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a deeply personal and overdue conversation about the reality of motherhood in the music business. From high-stakes meetings to nap schedules, they share the raw stories of what it’s actually like to juggle a career in music with raising children.In an industry built on late nights, travel, and "business as usual" expectations, being a parent can feel like a radical act. Charlotte and Jasmin dive into the expectations vs. the reality of

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22:32

Is there too much mediocrity in the music industry?

The Best Artist & Manager Podcast Ever ·

2026/01/14

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a bold discussion sparked by SZA’s recent comments regarding the rise of mediocrity in today’s music landscape. Has the industry become a breeding ground for the generic?In this episode, Charlotte and Jasmin tackle the uncomfortable truth: many artists are now more focused on feeding the algorithm than they are on setting trends. They explore why the current generation of creators seems "too scared to be different," opting for the safety of

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21:24

Your Music Industry Aunties: 003

The Best Artist & Manager Podcast Ever ·

2026/01/07

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions!We put a call out to the community for questions we could answer on the pod and you didn't disappoint.In this episode we answer the questions:Ive been offered a deal with a sync agent - no advance 5 years. What do you think are the pros and cons for this? I released a cover song and did a really different arrangement in my version. I just heard an advert and they used such a similar version to my cover. What is your

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22:05

How do you keep perspective in an industry that warps...

The Best Artist & Manager Podcast Ever ·

2025/12/31

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a raw and honest discussion about the psychological and professional shifts that happen the moment an artist signs on the dotted line. While a record deal is often seen as the "ultimate goal," the reality behind the curtain is far more complex.In this episode, Charlotte and Jasmin explore how the infrastructure of a label can create a dangerous distance between an artist and the reality of their business. They discuss how being signed often

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19:37

How do we feel about a 'certain streaming service'?

The Best Artist & Manager Podcast Ever ·

2025/12/24

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they conduct a vital temperature check on the world's biggest streaming giant. In the wake of the annual Spotify Wrapped hype, it’s easy to get swept up in the data—but what is the true cost of our current consumption habits?In this episode, Charlotte and Jasmin strip back the glossy interface to discuss how Spotify has fundamentally rewired the music industry. They ask the hard questions: Has the platform actually democratized music, or has it

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22:43

How is music tech effecting music culture?

The Best Artist & Manager Podcast Ever ·

2025/12/22

BONUS Episode alertJoin Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a deep dive into the paradoxical world of music technology. While we’ve never had more access to music, have the very platforms built to "connect" us actually destroyed the soul of music community?In this provocative episode, Charlotte and Jasmin explore how the rise of tech giants and algorithmic curation has fundamentally altered the way we share, discover, and value music.Charlotte pulls no punches as she discusses how

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20:20

What should I spend on marketing?

The Best Artist & Manager Podcast Ever ·

2025/12/17

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they tackle one of the biggest financial dilemmas for any emerging artist: where should you actually spend your marketing budget?As an early-stage artist, every pound or dollar counts. You're constantly pitched various services, but which ones offer a real return on investment, and which are just a drain on your resources?In this crucial episode, Charlotte and Jasmin weigh the pros and cons of common marketing services, including:Paying for

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8:04

Your Music Industry Aunties: 002

The Best Artist & Manager Podcast Ever ·

2025/12/10

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions!We put a call out to the community for questions we could answer on the pod and you didn't disappoint.In this episode we answer the questions:I think my manager is taking more money from me than they should? What should I do?I have a producer I work with on all my projects, he has a big name in the indusstry and hes helped me a lot. The other day he crossed the line with me in the studio. Im worried because I told him I

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30:19

How do you stay productive as a creative?

The Best Artist & Manager Podcast Ever ·

2025/12/03

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they pull back the curtain on the creative process, sharing their best tips for maintaining productivity and momentum, especially when you are a freelancer, self-employed, or a solo creative.When you're your own boss, the line between work and life blurs, and motivation can be hard to find. It's easy to get overwhelmed by the sheer scope of managing your own career and creative output.In this essential episode, Charlotte and Jasmin discuss the

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21:15

Your Music Industry Aunties: 001

The Best Artist & Manager Podcast Ever ·

2025/11/26

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions!We put a call out to the community for questions we could answer on the pod and you didn't disappoint.In this episode we answer the questions:Now I'm experiencing a viral moment is this the right time to get an artist manager?I want to go to Uni, I'm on track to go to one of the best in the country but i want to do music, should i skip uni and give music everything?I'm signed to a label and I really dont get on with my

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31:42

What happens after you go viral?

The Best Artist & Manager Podcast Ever ·

2025/11/19

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they challenge the industry's obsession with going viral and discuss the crucial difference between a fleeting moment of social media fame and building a sustainable music career.In the attention economy, every artist feels the pressure to chase the next big trend or algorithm hack. But what is the true cost of those viral seconds?In this essential episode, Charlotte and Jasmin discuss:The current hyper-focus on social media virality and why

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