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PODCAST

The Art Of Hospitality

The Art Of Hospitality Podcast

Welcome to "The Art of Hospitality," where the Operator meets the Philosopher to unravel the intricate tapestry of the vacation rental industry. Led by Conrad O"Connell, the Digital Strategist who turns clicks into bookings, and hosted by Scott Fasano, the "Operator," and Adam Norko, the "Philosopher," our podcast presents a trinity of perspectives that uniquely positions us at the intersection of practical operations, philosophical depth, and digital innovation. We tackle the gamut—marketing

business management

All Episodes

52:44

What Most Managers And Hosts Miss When Designing...

The Art Of Hospitality ·

2025/11/05

In this episode, we break down what many hosts miss when it comes to the in-property experience, how product placement works in vacation/short term rentals, building a business while hosting and a LOT more.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell UpClose MarketingRachel Vigil

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52:12

Trust And Brand Building In Today's New AI World...

The Art Of Hospitality ·

2025/10/29

In this episode, we chat about PR, brand, building trust, AI and a LOT more with Jessica Gillingham.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Jessica GillinghamAbode PRJessica's Book: Tech-Enabled Hospitality: Strategies to Elevate Guest Experience and Operational Efficiency

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85:43

VRMA 2025 In Las Vegas (With JJ King, Alex Alioto,...

The Art Of Hospitality ·

2025/10/22

In this first ever in-person recording, Conrad O'Connell and Adam Norko pack the mics and go to Las Vegas for VRMA 2025! A HUGE thank you to VRMA for hosting us at the conference and allowing us to cover this critical moment in the industry for our events. We interview four amazing industry experts across OTA, property management and more. Another huge thanks to: JJ King, Alex Alioto, Dennis Goedheid & Jamie Lane.For taking time from their VRMA schedule to record with us. Enjoy!⭐️ Links

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51:54

The Direct Booking Movement Is More Important Than...

The Art Of Hospitality ·

2025/10/15

In this episode, we chat about the "digital sharecroppers" commonly known as the OTAs with Humphrey Bowles, the CEO of Truvi. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Humphrey BowlesTruvi

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30:40

Bye For Now (With Scott Fasano)

The Art Of Hospitality ·

2025/10/08

In this episode, we deal with a tough one: we say goodbye to Scott Fasano, our original co-host as part of the trio. Scott shares about his new non-vacation-rental journey and what he's working on now. It's not goodbye. It's bye for now, Scott! ♥️ ⭐️ Links & Show NotesAdam NorkoConrad O'ConnellScott FasanoScott's Substack

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38:21

Telling The Story Of Real Estate Investments That...

The Art Of Hospitality ·

2025/10/01

In this episode, we're chatting with Zach Arko from Breezy Vacays to talk investing, areas to consider, buying islands, New Mexico and a LOT more.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellZach ArkoRuidoso CabinsLittle Raccoon KeyMissing Hotel

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49:53

Talking Operations To The Next Level As You Scale...

The Art Of Hospitality ·

2025/09/24

In this episode, we're chatting with Michael Vialpando of Renjoy to talk all things operations, scaling, growing and headed to the next level in their vacation rental company. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellMichael VialpandoRenjoy

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56:42

Marketing Approach With The Four Boxes Framework,...

The Art Of Hospitality ·

2025/09/17

In this episode, we're solo dolo again to chat all things marketing, Airbnb changes (taking more of your $$), the four box framework for marketing and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell

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52:53

What Does The Next OTA Success Story Look Like? (With...

The Art Of Hospitality ·

2025/09/10

In this episode, we're back with two awesome guests from "Stay" (https://staywithstay.com/): Paul Buonopane & Jeffrey Manheimer to talk all things marketplaces, OTA, direct vs control, platforms, growth, marketing and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellPaul BuonopaneJeffrey ManheimerStay

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52:32

Learning Through Growth, Exit, And Building Something...

The Art Of Hospitality ·

2025/09/03

In this episode, we're joined by newly minted "Pioneer" Jodi Refosco of Deep Creek Lake to talk across a wide variety of topics including growing to 500+ units, selling her business, building something new in DCL, previewing VRMA 2025 and a LOT more. Awesome bonus: use promo code ART100 to save $100 on your VRMA Registration if you purchase before September 5th, 2025. Terms apply. https://www.vrma.org/vegasEnjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellVRMA Tickets - use promo

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39:48

Summer 2025 Grab Bag (With Adam Norko & Conrad...

The Art Of Hospitality ·

2025/08/27

In this episode, we're solo dolo to chat on a grab bag of topics: AI, building apps, tech stack, marketing, how Summer 2025 went in the industry and a lot more! Don't worry - guests return next week. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell

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50:35

Hands On With Top Performing Properties Is Hard Work...

The Art Of Hospitality ·

2025/08/20

In this episode, we're joined by Erin Lenhardt of The Brighthouse to talk building, market focus, design of winning STRs, guest experience, investing and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellThe BrighthouseErin Lenhardt

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54:07

This Expert Says Almost Every Vacation Rental Manager...

The Art Of Hospitality ·

2025/08/13

In this episode, we're joined by Mark Lumpkin of STR Cribs to talk all things, design, returns, performance of commodity listings vs designed listings, where most property managers fail, winning on Airbnb, how to get more bookings with design and a LOT more. Buckle up.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellSTR CribsMark Lumpkin

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45:03

What Are Vacation Rental Managers Getting Wrong On...

The Art Of Hospitality ·

2025/08/06

In this episode, we're joined by Amber Knight from BookingsCloud to talk advertising, marketing teams, budget, AI/ML, targeting and a LOT more!Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellAmber KnightBookingsCloudEditor's note: we had some minor audio issues during recording.

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49:40

Lessons Learned From Scaling Content Creation...

The Art Of Hospitality ·

2025/07/30

In this episode, we're joined by Sarah Stahl to talk all about her experience growing a unique stays brand in Alabama, using content creators, generating brand awareness and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellSarah Stahl WebsiteSarah Stahl LinkedIn

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54:56

Building Teams And Systems: Is This The Way To...

The Art Of Hospitality ·

2025/07/23

In this episode, we're joined by Marisa Grover to talk all things "markets", systems, Airbnb vs direct, working in your own backyard, and a LOT more.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellMarisa GroverFollow Marisa on InstagramHome On The Range

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24:06

Are You Setup For Success With Your Marketing Efforts?

The Art Of Hospitality ·

2025/07/16

In this episode, we're solo to talk all things marketing, direct booking fees, investment, margin and even more. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell

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49:23

Marketing vs Operations: What Do The Best Vacation...

The Art Of Hospitality ·

2025/07/09

In this episode, we're joined by Alex Husner AND Chad Blankenship to talk all things growth, marketing vs ops, revenue, pricing, brand building, consulting services for VRMs and a LOT more!Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellChad BlankenshipAlex HusnerAlex & Annie PodcastDirectly Alex

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49:06

What Operations Software Can Do To Make Your Business...

The Art Of Hospitality ·

2025/07/02

In this episode, we're joined by Simon Seroussi from SuiteOp to talk all things operations, software, PMS vs bolt-on tools, running a PM company, tech, investor software companies and more! Enjoy!⭐️ Links & Show NotesAdam NorkoScott FasanoConrad O'ConnellSuiteOpAbout Simon

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55:07

Exploring Digital Advertising From A New Perspective...

The Art Of Hospitality ·

2025/06/25

In this episode, we're joined by advertising expert Anthony Chiaravallo of Vallo Media to talk all things paid ads, industry experts, growth, focusing on the right channels, data collection and a LOT more.Enjoy!⭐️ Links & Show NotesAdam NorkoScott FasanoConrad O'ConnellVallo MediaAnthony Chiaravallo

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