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PODCAST

Expansion Podcast

Welcome to The Expansion Podcast,the go-to show for online entrepreneurs, business owners, experts, coaches and agency owners who are ready to grow. Hosted by Jon Penberthy, who’s generated over $40 million online and helped clients bring in more than $122 million, this podcast delivers practical strategies, powerful insights, and inspiring interviews with proven entrepreneurs. Whether you’re just getting started or scaling to new heights, you’ll uncover the strategies and mindset shifts you need to

business entrepreneurship

All Episodes

29:06

How to make 2026 your most profitable year ever

Expansion Podcast ·

2026/01/08

Work with me and my team: http://adclients.com/call-calendar Learn my framework - https://adclients.com/framework-yt?el=pod If you’re a coach, consultant, or service-based business owner struggling with your offer, marketing, or sales, this episode will show you how to use Q1 2026 (January–March) to fix it. In this episode of the Expansion Podcast, I break down the exact planning framework I use with my coaching clients to turn confusion into clarity and create a real path to sales an...

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86:01

The YouTube Strategy for Viral Entrepreneurs in 2026

Expansion Podcast ·

2026/01/01

Work with me and my team - https://adclients.com/call-calendar Connect with Saf: https://www.linkedin.com/in/safmohammed/ If you were starting a YouTube channel in 2026, this is the launch plan you’d want. In this episode, I’m joined by Saf, a YouTube growth expert who’s worked behind the scenes with Ali Abdaal, Daniel Priestley, Ryan Deiss, and other top entrepreneurs to scale their YouTube channels fast. We break down how to launch, grow, and scale a YouTube channel in today’s market — ...

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17:32

Should You Hire a Team in 2026? (This Mistake Cost Me...

Expansion Podcast ·

2025/12/16

In this episode, Jon breaks down his biggest hiring mistakes while scaling a multi-million-pound coaching business. If you're wondering whether you should hire a team in 2026, this is a must-watch. Jon shares what went wrong when bringing on a COO, how “buying back your time” really works, the truth about team building, and what every entrepreneur, coach, and business owner needs to know before growing their team. Learn how to avoid costly recruitment errors, hire the right people, and scale...

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16:46

The 5 Steps to Bring a ‘Dead’ Sales Funnel Back to Life

Expansion Podcast ·

2025/12/09

Struggling with a sales funnel that isn’t converting? In this episode, Jon breaks down the ONLY five checks you need to diagnose and fix any sales funnel — whether you’re using a webinar funnel, VSL, lead magnet, or high-ticket funnel. You’ll learn how to identify bottlenecks, improve your funnel performance, boost conversions, and finally turn your “broken” funnel into a profitable, high-converting client acquisition system. If you want to understand exactly what’s stopping your funnel from ...

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23:31

The Evergreen Model Is Dead (and what will work in 2026)

Expansion Podcast ·

2025/12/02

The evergreen coaching model is collapsing — and most entrepreneurs haven’t realised it yet. In this episode, Jon Penberthy breaks down why the old “always-open” enrolment method is losing effectiveness fast… and the new model that’s quietly outperforming everything in 2025 (and will dominate in 2026). After completely rebuilding his own sales system, Jon reveals why traditional funnels are converting less, why prospects are avoiding sales calls, and how the monthly micro-launch and applicati...

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14:08

The EXACT 4-Step Method to Price, Position & Sell a...

Expansion Podcast ·

2025/11/25

Most coaches and course creators aren’t struggling because their offer isn’t good — they’re struggling because they built it in the wrong order. In this episode, Jon breaks down the Offer Quadrant, the exact 4-step framework to price, position, and build a high-ticket offer the right way. You’ll discover why starting with “the stuff” (modules, videos, calls, bonuses) is the biggest mistake creators make, why your price has nothing to do with your deliverables, and why most people are ch...

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78:42

Why William Brown ditched his $840k/month business to...

Expansion Podcast ·

2025/11/18

He sold his faceless online business for millions — then did it all over again. In this episode of The Expansion Podcast, Jon sits down with entrepreneur and YouTube creator William Brown — who built and sold a multi–million pound coaching company before accidentally doing it a second time. They dive deep into: ✅ How Will turned a single $50 Word Doc into a £16M company ✅ The unconventional YouTube strategy that made him millions without thumbnails, editing, or ads ✅ Why sim...

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19:20

Why Brilliant Business Ideas Still Fail (and what to...

Expansion Podcast ·

2025/11/11

Most entrepreneurs don’t fail because of bad ideas — they fail because they get stuck. In this episode, Jon Penberthy reveals the hidden PDPM Cycle (Perfectionism, Doubt, Procrastination, Motivation) that keeps 90% of people from ever launching — and how to finally escape it. Plus, a powerful mindset shift from Steven Bartlett that could change how you approach success forever. Learn my framework - https://adclients.com/framework-yt?el=pod Learn my Momentum framework - https://adcli...

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16:36

The 'Book a Call' Method Is Dead. Do This Instead. | Pt3

Expansion Podcast ·

2025/11/04

The old “book a call” model is dying. In this episode, Jon Penberthy reveals the new client enrollment system that’s doubling (and even tripling) conversions. Discover why automated funnels are losing effectiveness, how open-and-close enrollments create real FOMO, and why switching to an application process makes prospects want to work with you. Free gift: https://adclients.com/framework-yt?el=pod Learn my Momentum framework - https://adclients.com/framework-yt?el=pod

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12:10

The Secret Shift Smart Entrepreneurs Are Making in...

Expansion Podcast ·

2025/10/28

In this episode, Jon reveals a silent shift happening across the online business world — one that’s quietly transforming how smart entrepreneurs attract and convert clients in 2025. After completely overhauling his own marketing systems, Jon shares what he discovered, why it’s working better than ever, and how those who adapt early will stay far ahead of the curve while others get left behind. This is part two in Jon’s behind-the-scenes series on rebuilding his business — and it might just sp...

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16:26

I Had to Rebuild My $40M Business From Scratch...

Expansion Podcast ·

2025/10/21

In this episode, Jon opens up about what’s easily been the hardest year of his entrepreneurial journey — and why he decided to completely rebuild his multi-million-dollar business from the ground up. After scaling to over $40 million in sales, Jon found himself trapped in a business that looked successful on paper but had become bloated, stressful, and unsustainable behind the scenes. So he hit reset. You’ll discover: What really breaks when you scale from 7 to 8 figuresThe mistakes that quie...

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31:25

The TRUTH about being a business owner in 2025

Expansion Podcast ·

2025/10/14

The online business landscape is shifting faster than ever — with trust at an all-time low, skepticism rising, and AI transforming how we market, sell, and deliver results. In this episode of the Expansion Podcast, Jon opens his “little black book” from the Titan Mastermind, a room of 7, 8, and even 9 figure entrepreneurs — to share the biggest lessons shaping the coaching, consulting, and online business space right now. You’ll discover why leading with value is no longer optional, h...

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38:04

I Guarantee You Will Close More Sales | My Unique...

Expansion Podcast ·

2025/10/07

The online business landscape is shifting fast — with trust at an all-time low, competition exploding, and AI reshaping how we market and sell. If you don’t adapt, you’ll get left behind. In this episode of the Expansion Podcast, Jon dives into part three of his three-part series on navigating these changes — focusing on marketing in today’s tougher, more skeptical marketplace. You’ll learn why personal connection is now your biggest competitive advantage, how to run profitable small events (...

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25:12

Marketing Shifts You MUST Make in 2026 (or Risk...

Expansion Podcast ·

2025/09/30

The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more skeptical marketplace — and why doing so could mean the difference between scaling or shutting your doors. You’ll discover how to use small events (even with just 10 people) to create $25k+ days, why you need both a “cold funnel” and a “warm funnel,” a...

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30:53

Why Paid Ads Alone Will Kill Your Business in the AI Era

Expansion Podcast ·

2025/09/23

The way businesses grow online is changing faster than ever — and if you’re relying only on ads to bring in clients, your business has an expiry date. In this episode of the Expansion Podcast, Jon breaks down why paid ads alone are no longer enough to survive the AI storm, and what you must do instead. You’ll discover the three traffic strategies every business needs right now (buy it, build it, and borrow it), how they work together to create long-term stability, and why doubling down on con...

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68:53

From $0 to $140K/Day: How to Actually Grow a Business...

Expansion Podcast ·

2025/09/11

In this episode of the Expansion Podcast, I sit down with award-winning founder and coach Adam Stott to unpack a simple, repeatable way to grow a business — from getting your first clients to scaling sustainably. We break down the client-acquisition model that took his coaching company from a standing start to seven figures (do the same few things exceptionally well, reinvest, and keep the flywheel turning), and the four-card personality framework (Spades, Clubs, Diamonds, Hearts) that instan...

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38:35

I Asked a Room Full of 8-Figure CEOs How to ACTUALLY...

Expansion Podcast ·

2025/09/11

In episode two of The Expansion Podcast, I unpack the biggest takeaways from my Titan Mastermind — insights that can change the way you scale. From unlocking hidden revenue with back-end offers, to understanding the four personality types that shape how clients buy and succeed, to rethinking awards, culture, margins, and leadership — this episode goes deep into what it really takes to grow a coaching or consulting business beyond seven figures. If you’ve ever felt stuck chasing new leads, str...

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50:01

4 Things That Will Decide If Your Business Survives...

Expansion Podcast ·

2025/09/11

AI is changing business growth forever — and if you don’t adapt, you’ll be left behind. In this episode of The Expansion Podcast, I break down exactly how I’m using AI in my own eight-figure business and the four areas you need to fix right now if you want to keep growing. I’ll show you how to simplify your operations with the 10-80-10 AI model, why trust and brand matter more than ever in a noisy, AI-driven market, and how to restructure your offers so clients buy faster — even with longer s...

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53:02

The Fastest Way to Get Clients Online (My Proven...

Expansion Podcast ·

2025/09/11

In this episode of The Expansion Podcast, I walk you through my eight-figure webinar framework — the exact strategy I’ve used to help generate over $120M in reported revenue for my clients. You’ll learn why the old two-hour webinar model is broken, what actually works in today’s fast-paced market, and how to build a short, powerful presentation that fills your calendar with qualified, high-ticket clients. I break down the three core sections of every winning webinar — how to hook attention in...

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27:33

From School Dropout to 8 Figure Founder [Underdog to...

Expansion Podcast ·

2025/09/11

In our first episode of The Expansion Podcast, I reveal the unfiltered story—from failing school and peeling spuds in a kitchen to building an 8-figure education company, launching one of the UK’s most electric marketing events, and helping clients document over $100,000,000 in revenue. You’ll hear the exact sequence I used: affiliate marketing → YouTube SEO → webinars → live events, including the mistakes (like my first webinar: 0 sales) and the frameworks that finally worked. If you’r...

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21 results

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