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PODCAST

Hey Fundraiser!

Join Mary Petersen as she shares Inspiring and actionable advice for the busy fundraiser | WWW.HEYFUNDRAISER.COM

business non-profit

All Episodes

15:59

How to Break Through Donor Silence (Without Feeling...

Hey Fundraiser! ·

2025/09/26

Ready to pour rocket fuel on your major gift efforts? Major Gift Momentum is the solution. Check it out here! Welcome back, fundraiser! In this episode, we're tackling one of the most head-scratching (and heart-sinking) experiences in major gift fundraising: donor silence. Ever had a warm, engaged prospect suddenly vanish into the abyss of unread emails and unreturned voicemails? You're not alone—and you're definitely not doing anything wrong. In this episode, you'll learn: Why donors really ...

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22:41

How to Close Major Gifts Faster—Without Rushing the...

Hey Fundraiser! ·

2025/09/19

Ready to pour rocket fuel on your major gift efforts? Major Gift Momentum is the solution. Check it out here! Do you really need to spend 18 months cultivating a donor before making an ask? 😅 (Spoiler alert: Absolutely not.) In this firecracker episode, Mary calls BS on the outdated “18-month cultivation” rule and walks you through how to build authentic, strategic donor relationships that lead to major gifts faster — without feeling rushed, pushy, or awkward. What You'll Learn: Why loo...

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28:43

A Week in the Life of a Major Gift Coach

Hey Fundraiser! ·

2025/07/21

📅 Episode Summary: Ever wonder what a major gift coach actually does? In this episode, Mary pulls back the curtain on a single Monday filled with coaching sessions, new client strategy, proposal rewrites, and prospect deep dives. You’ll hear what it really takes to help fundraisers grow their confidence, build a major gift pipeline, and start closing six- and seven-figure gifts—no guesswork, no fluff. 💡 Whether you're a solo development officer, a board chair taking on fundraising, or a

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19:18

3 Mindsets Holding You Back in Your Major Gift Work...

Hey Fundraiser! ·

2025/05/28

Description: Ever feel like you're stuck in your major gift work — second-guessing your proposals, over-preparing for donor meetings, or trying to sound more “professional” than you feel? You’re not alone — and you’re not broken. You’re just operating with some mindsets that a lot of fundraisers are carrying around. In this episode, Mary unpacks the three most common mindset traps holding fundraisers back from raising transformational gifts — and gives you the tools to flip each one into conf...

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32:36

How to Close Your First $100,000 Gift

Hey Fundraiser! ·

2025/02/21

Fundraiser, this is a BIG one! 🎉 Closing your first six-figure gift is a milestone moment in your career—and today, I’m walking you through exactly how to make it happen.Whether you’re brand new to major gifts or just haven’t hit that $100K mark yet, this episode will give you the step-by-step framework to find the right donor, cultivate the relationship, make a powerful ask, and steward the gift for future giving. And hey—if you’ve already closed a six-figure gift, stick around! You’ll

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24:27

5 Biggest Mistakes Fundraisers Make During Solicitation

Hey Fundraiser! ·

2025/02/14

Episode Summary:Raise your hand if you’ve ever walked out of a donor meeting thinking, “Oh my gosh, I totally messed that up.” 🙋‍♀️ We've all been there! Asking for a major gift can feel stressful, but it doesn’t have to be. In this episode, I break down the five biggest solicitation mistakes I see fundraisers make every single day—and how to avoid them.Whether you’re struggling with when to ask, what to say, or how to handle donor objections, this episode is packed with real-life

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15:05

Building Your Major Gift Plan for a New Fiscal Year

Hey Fundraiser! ·

2025/01/01

Welcome to the first podcast of 2025! Starting a new year can feel like both a blank slate and a daunting challenge—especially when your fundraising total resets to zero. But don’t worry, fundraiser, we’ve got you covered.In this episode, we break down how to approach your annual fundraising goals with clarity, strategy, and confidence. You’ll learn: How to divide your big fundraising goal into actionable quarterly milestones. The importance of maintaining a prospect list full of

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22:58

How I Closed a $100 Million Gift

Hey Fundraiser! ·

2024/12/06

It should not take you more than a year to close a major gift. The days of cultivating for 18+ months is OVER. I hope this story inspires you to:embrace permission-based fundraising trim your portfolio so that you have 40-60 qualified prospects go deeper with fewer prospects, as opposed to shallow efforts with hundreds of prospects Send a voicemail to Mary:https://www.speakpipe.com/heyfundraiser Major Donor Meeting Mastery: If you want to lean in to how to set yourself up for getting to

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15:41

The #1 Trait That Sets Top MGOs Apart (And How You...

Hey Fundraiser! ·

2024/11/23

What sets the most successful major gift officers (MGOs) apart from the rest? In this episode, we explore the single most important trait that top-performing MGOs share—a quality that helps them thrive in the face of challenges, build meaningful donor relationships, and achieve extraordinary results.We’ll unpack how this trait shows up in daily fundraising work, why it’s so crucial for long-term success, and, most importantly, how you can cultivate it in your own career. Whether you’re

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28:15

How to Find New Major Gift Prospects

Hey Fundraiser! ·

2024/11/03

In today’s episode, we tackle one of the most vital elements of major gift fundraising—finding new prospects! Whether you're a seasoned fundraiser looking to sharpen your strategy or a newcomer eager to build your prospect pipeline, this episode is packed with actionable insights to help you cultivate meaningful relationships with future major donors.Join Mary as she shares proven tactics for identifying and qualifying high-potential prospects who will truly make a difference in your

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16:32

How to Overcome The Fear of Making a Major Gift Ask

Hey Fundraiser! ·

2024/08/27

In this episode, Mary dives into the number one challenge faced by her major gift coaching clients—fear of making the ask. Whether it’s the fear of rejection or the fear of damaging a relationship, many fundraisers struggle with taking that final step. Mary shares practical strategies to help you confidently make major gift asks, even when fear kicks in. From mindset shifts to cultivation tactics, and knowing when it’s time to ask, this episode is packed with actionable advice. Mary also

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43:30

Transform Your Board Into Storytelling Fundraisers

Hey Fundraiser! ·

2024/08/02

In this episode, Mary dives into transforming board members into effective storytelling fundraisers. She highlights the significance of board members feeling comfortable and skilled in connecting with donors through the organization's stories. Mary categorizes board members into four types: connectors, storytellers, visionaries, and closers. She offers insights on how board members can craft three vital stories: their involvement story, impact story, and thank you story. Additionally, Mary

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26:45

How Your Infrastructure Can Make or Break Your...

Hey Fundraiser! ·

2024/02/09

In this episode, Mary discusses the importance of fundraising operations and how it can make or break a fundraising program. She outlines six pillars of strong fundraising operations, including strong technology and systems management, enhancing the donor experience, supporting fundraising efforts, data-driven reports and analytics, building collegial partnerships, and standard operating procedures. Mary emphasizes the need for fundraising operations professionals to prioritize supporting

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20:05

KPIs For Annual Giving

Hey Fundraiser! ·

2024/02/02

In this podcast episode, Mary Hackett discusses the importance of metrics in annual giving. She emphasizes the need to measure what truly matters and avoid vanity metrics. Mary then dives into specific key performance indicators (KPIs) for annual giving, including retention rate, retention rate for first-time donors, upgrade rate, total raised, donor pool growth, and second gifts in the same fiscal year.Chapters 00:00 Introduction to Metrics03:03 Importance of Annual Giving07:13 Retention

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25:03

How To Set Your Board Members Up for Fundraising Success

Hey Fundraiser! ·

2024/01/26

In this week's Hey Fundraiser! episode, Mary Hackett discusses the importance of creating an effective fundraising board and how to engage board members based on their unique profiles. She highlights common mistakes organizations make with board members and provides strategies for deploying them strategically. Mary introduces the four board member profiles: connectors, storytellers, visionaries, and closers. She explains how to engage each profile and offers an audit tool to assess the

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16:16

Fundraising Failures: Don't Make These Three Mistakes

Hey Fundraiser! ·

2024/01/19

Join our host, Mary Hackett, as she bravely shares three impactful stories of fundraising failures, revealing valuable lessons and pitfalls to avoid in this very personal Hey Fundraiser! episode. Link mentioned in today's episode >>>Questions To Ask Valuable Resources From Hey Fundraiser! ↓ Learn More →Join The Nonprofit Collective→Connectwith Mary Hackett onLinkedIn→Join our Private Facebook Group→The Donor Cultivation Masterclass

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26:45

Creative Cultivation Techniques: Stories from the Field

Hey Fundraiser! ·

2023/07/07

In this episode, we are diving into two inspiring and creative cultivation stories from my experience as a major gift officer. Join us as we explore the lessons learned and the power of personalized connections in cultivating lasting donor relationships for maximum impact. Do you have an inspiring creative cultivation story you want to share? We would love to hear from you! Click the link below to submit your story for a chance to be featured on the Hey Fundraiser! podcast. >>>

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22:11

Master Your New Director of Development Role with...

Hey Fundraiser! ·

2023/06/30

Director of Development Reports | Free Downloadhttps://www.heyfundraiser.com/Director-of-Development-Reports In this episode, I am sharing all my tips and tricks so you can quickly gain visibility, attain early wins, and assess your staffing and resources. Grab my free reports download to see exactly what I request when I start a new position as a director of development so that I can fully understand the lay of the land and easily set myself up for long-term success. Valuable Resources

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18:36

2023 Trends of Super Successful Major Gift Officers

Hey Fundraiser! ·

2023/06/16

In today's podcast episode, we're gonna look at how super successful major gift officers spend their time. For the last seven years, I've been studying 32 development departments across the US and the results of this study might shock you! Study Downloadhttps://www.heyfundraiser.com/MGO-Trends Episode 15—Six Ways for Fundraisers to Have the Best Major Gift Portfoliohttps://www.heyfundraiser.com/podcasts/hey-fundraiser/episodes/2147961261 Learn More →Join The Nonprofit Collective→Connectwith

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18:36

6 ways for Fundraisers to Have the BEST Major Gift...

Hey Fundraiser! ·

2023/06/09

In this episode, we're unveiling six powerful strategies that will revolutionize the way you curate your major gift portfolio for maximum impact. Learn More →Join The Nonprofit Collective→Connectwith Mary Hackett onLinkedIn→Join our Private Facebook Group→The Donor Cultivation Masterclass

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35 results

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