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PODCAST

The Photo Diaries Podcast

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you"re just starting out, or a seasoned pro. Thanks for joining me now,

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All Episodes

58:20

Authentic Portraiture with Photographer & Director...

The Photo Diaries Podcast ·

2026/09/30

About This Episode Grace sits down with Hugh Stewart, a photographer and director with a 35+-year career spanning London, New York, Sydney & Melbourne. Hugh has worked for major magazines + brands (Vogue, Vanity Fair, Dior), advertising agencies, and film companies including a long-running creative relationship with Baz Luhrmann on films like Elvis, Moulin Rouge, Gatsby, The Get Down and Chanel commercials and worked with Peter Jackson on Lord of the Rings. He opened an accessible ...

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17:14

Is Your Studio Giving Off Bitch Face Vibes?

The Photo Diaries Podcast ·

2026/09/19

In this episode: What "bitch face vibes" means for your website and why it could be the reason clients ghost youThe homepage essentials: stating who you serve, who you are, and how you serve them all above the foldWhy missing your first name on your website and Instagram bio is turning people away before they even reach outHow to use AI (ChatGPT, Claude) to craft a succinct messaging statement that attracts your ideal clientThe importance of clear call-to-action buttons, readable font sizes,...

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8:53

Ask Grace: What to Do When Clients Request Work...

The Photo Diaries Podcast ·

2026/09/15

In this debut Ask Grace segment, Grace Costa answers a listener question from a recent Pricing Blueprint workshop: What do you do when a client asks for something outside your skillset? Grace breaks down three ways to handle this situation: Learn it fast — Practice at home before the job (not recommended unless you're confident you can deliver).Hire a subcontractor — Bring in another photographer or videographer, pay them a portion of your quote, and keep the job under your production.Guide ...

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21:33

How I'm using AI in my Photography Business

The Photo Diaries Podcast ·

2026/08/31

Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

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12:22

How are You Asking for the Sale?

The Photo Diaries Podcast ·

2026/08/19

Episode Summary: In this episode of the Photo Diaries Podcast, Grace Costa breaks down a common problem for photographers in business: not asking for the sale. From websites with no clear call-to-action buttons to social media posts that leave potential clients guessing, Grace explains why assuming people know you're open for business is costing you bookings and what to do about it. Mentioned in This Episode: Pricing Blueprint Live Class — A live class for photographers on building pricing y...

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19:39

Headshot Day: How to Build a Streamlined Headshot Day...

The Photo Diaries Podcast ·

2026/08/15

Find out about the Photographers Only Mentorship Community HERE Episode Summary Grace walks through exactly how to create and run a headshot day a streamlined, profitable format that helped her grow her photography business early on. Whether you're a commercial, branding, wedding, or portrait photographer, this episode breaks down everything you need to set one up from scratch. Key Takeaways: Keep it simple for your first one solo, strip it back, white backgroundAlways send a booking reminde...

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23:50

Websites Are Not Dead: Why Your Site Still Needs to...

The Photo Diaries Podcast ·

2026/08/09

Resources mentioned: Website checklist HERE Google Listing Guide HERE The Photographers Only Membership HERE In this episode Grace Costa makes the case that websites are far from dead and in fact should be doing the heavy lifting for your photography business instead of relying on social media alone. Drawing from recent website reviews she conducted for Photographers Only members, Grace breaks down exactly what's missing from most photographer websites and how to fix it. This is member...

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16:07

One Simple Way to Get Unstuck on Every Photo Shoot

The Photo Diaries Podcast ·

2026/08/01

Ever freeze up mid-shoot, scrambling for your next pose idea while your client waits? In this episode of the Photo Diaries Podcast, Grace Koster shares the simple system she's used for over two decades to stop feeling rushed and stuck on set. You'll learn: Why simply drawing out compositions (even roughly) helps cement ideas in your memory so you don't need to reference notes on the dayHow to communicate with clients to buy yourself time and slow down without looking unprofessionalWhy taking...

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29:57

Networking 101 - The exact method I use

The Photo Diaries Podcast ·

2026/07/29

In This Episode: Why networking doesn't have to mean stiff suits and business cards — there are so many modern formats (speed dating style, meet-and-mingle, lunches, breakfasts)How Grace approaches walking into a room where she doesn't know anyoneThe 7-step follow-up process Grace uses after collecting business cardsHow to craft a LinkedIn DM or email that feels genuine and personal — not salesyThe Instagram trick for connecting without directly handing out your cardWhy showing up consistent...

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22:50

Why "Nice" Photographers Attract the Worst Clients

The Photo Diaries Podcast ·

2026/07/15

Difficult clients, we all have them at one point or another. Ever get that stomach-drop feeling when a client messages you? In the latest episode of Photo Diaries, I break down a real DM from a photographer struggling with a client who keeps demanding more, more, more. Spoiler: it usually comes down to pricing + boundaries. Grab the BONUS for this episode the Client Email Template Bundle to help you communicate your boundaries more clearly each and every time. GRAB IT HERE ...

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15:38

Building your Team. The Key to Scaling Your...

The Photo Diaries Podcast ·

2026/07/09

In this episode, Grace breaks down why building a team around you mentors, coaches, suppliers, friends, and family is the key to confidently scaling your photography business to the next level. In this episode, Grace covers: Why trying to "do it all yourself" will only get you so farThe mentors and coaches who shaped Grace's business from day one — and why she still invests in coaching every yearHow to identify the gaps in your business and find the right support to fill themWhy your camera ...

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20:20

Pricing for Photographers Pt 3- Profit Roadblocks...

The Photo Diaries Podcast ·

2026/06/30

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode, I take you through the major roadblocks holding you back from charging for a profitable business. The mindset shifts you need to make if you are serious about growing a business they takes care of you and your famil...

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28:14

Pricing for Photographers Pt 2- Stop acting like a...

The Photo Diaries Podcast ·

2026/06/19

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram...

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16:06

Inside my new Photographers Only Business Membership

The Photo Diaries Podcast ·

2026/05/31

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Corporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi Many family photographers are being asked to shoot corporate headshots or service business clients and it’s a great revenue stream i...

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12:17

How Jessica Whitaker Built a Photography Brand Using...

The Photo Diaries Podcast ·

2026/05/19

In this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a global photography brand through YouTube, SEO, and community-led marketing. From starting her YouTube channel in 2012 to creating the widely known Build and Bloom community, Jessica shares how she carved out space in the industry by making photography more accessible, inclusive, and searchable. If you’re a photographer who wants consistent ...

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29:21

Pricing for Photographers Pt 1- Client Transformation...

The Photo Diaries Podcast ·

2026/05/19

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram...

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35:28

Magnum documentary photographer, Trent Parke - Live...

The Photo Diaries Podcast ·

2026/05/13

If you love experimental photography, street photography or documentary photography, this episode is for you. I've recorded this episode live from his workshop at the NGA in Canberra. I firstly share my insights and summary of the workshop, before going into the live workshop. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Ins...

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22:45

Rethinking Value in Photography (with Tony Powell):...

The Photo Diaries Podcast ·

2026/05/01

In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA. Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities. This conversation dives deep into what many photographers struggle with pricing, perceived value, and building a sustainable business and reveals what’s ac...

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26:29

WPPI Photography Conference Summary - Las Vegas

The Photo Diaries Podcast ·

2026/04/15

Inside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face to face with the most famous living photographer on the planet. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for ph...

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16:34

AI in Photoshop: How Generative Expand & Firefly Are...

The Photo Diaries Podcast ·

2026/04/10

In this episode of The Photo Diaries Podcast, Grace sits down with Meredith Stotzner from Adobe live at WPPI to unpack one of the biggest shifts happening in photography right now AI. If you’ve been hearing about AI tools in Adobe Photoshop but haven’t fully explored them yet, this episode will bring you up to speed quickly. From generative expand to Firefly models, Meredith shares how AI is not just improving editing workflows but completely changing what’s possible for photographers. Key T...

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