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PODCAST

Fridays 4 Fundraising

Kelly McLaughlin

Fresh fundraising recipes delivered every Friday! Join Kelly McLaughlin of From Scratch Fundraising for bite-sized assignments that help nonprofits raise more dough without burning out. No half-baked strategies—just proven ingredients for sustainable success. One thing you can learn in 5 minutes and do in one hour or less to move your individual giving program forward.

business non-profit

All Episodes

00:10:22

Annual Reports: Pick the Right Data

Fridays 4 Fundraising ·

2026/02/20

SummaryIn this episode of Fridays 4 Fundraising, Kelly may have gone on a bit of a tangent about the overhead myth. But more generally, Kelly talks about how to integrate data with the narratives you're telling in your annual report. She highlights how donors are interested in understanding how their contributions impact not only our mission-driven outcomes, but also the growth of the organization as an institution. Join Sustain & Thrive:

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00:06:43

Annual Reports: Pick the Right Stories

Fridays 4 Fundraising ·

2026/02/13

SummaryIn this episode, Kelly discusses the need to craft compelling narratives that resonate emotionally and intellectually with the audience. The conversation also touches on the various formats of annual reports and how they influence the storytelling approach, encouraging organizations to reflect on their most significant developments and how to present them effectively.Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thriveRequest a Discovery Call with Kelly:

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00:07:57

Annual Reports: Pick the Right Format

Fridays 4 Fundraising ·

2026/02/06

SummaryIn this episode of Fridays 4 Fundraising, Kelly discusses how annual reports are evolving, emphasizing the need for innovative formats that engage donors effectively. She highlights the shift away from traditional, lengthy reports towards more dynamic and accessible options, such as short PDFs, videos, and community engagement events. The focus is on understanding donor preferences and creating meaningful connections through impactful communication.Join Sustain & Thrive:

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00:08:25

New year, new gratitude campaigns

Fridays 4 Fundraising ·

2026/01/30

Episode SummarySummaryIn this episode of Fridays 4 Fundraising, Kelly chats about the importance of conducting post-year-end gratitude campaigns to build donor loyalty. She discusses how organizations often bombard donors with requests for money without following up on the impact of their contributions. By effectively communicating the outcomes of donations and treating donors as partners, nonprofits can foster stronger relationships and encourage continued support. Get SupportNote: We only support

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00:07:42

Kick off Stewardship with a Tax Letter

Fridays 4 Fundraising ·

2026/01/23

Episode SummarySummaryIn this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of sending tax letters to donors as a way to enhance donor appreciation and loyalty. She discusses the key elements of crafting effective tax letters, including the timing, content, and legal language to use. Additionally, she highlights the need for a solid fundraising infrastructure to support organizations in their fundraising efforts.Get SupportNote: We only support U.S.-based nonprofit organizations

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00:08:41

Year End Work isn't Over Until You Say Thanks

Fridays 4 Fundraising ·

2026/01/16

Episode SummarySummaryIn this episode of Fridays for Fundraising, Kelly emphasizes the importance of donor stewardship after year-end fundraising. She discusses how autoresponders are insufficient for expressing gratitude and suggests personalized approaches to thank donors, such as thank you calls and personal emails. Kelly encourages small nonprofits to leverage their ability to connect with donors on a personal level, fostering loyalty and engagement. TakeawaysFundraising success requires warm

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00:09:35

Year End Campaign: Final Pitch on Dec 31

Fridays 4 Fundraising ·

2025/12/22

SummaryIn this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of concise messaging, effective use of visuals, and engaging donors beyond just fundraising campaigns to make a compelling pitch for donations on December 31. With practical tips and a focus on simplicity, Kelly aims to help nonprofits drive donations and build lasting relationships with their supporters.Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thriveJoin the Recipe for Relief Workshop

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00:14:30

Year End Campaign: Simple Ways to Amplify Results

Fridays 4 Fundraising ·

2025/12/12

SummaryIn this episode of Fridays 4 Fundraising, Kelly shares actionable strategies for small nonprofits to enhance their year-end fundraising campaigns by making small adjustments rather than drastic changes, engaging donors through personal outreach, and effectively communicating the impact of donations. Kelly also discusses the role of board members in fundraising efforts and introduces the concept of peer-to-peer connection as a way to boost campaign performance. The episode concludes with a

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00:12:21

Year End Campaigns: Track & Assess Progress

Fridays 4 Fundraising ·

2025/12/05

SummaryIn this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of setting clear goals, tracking progress, and maintaining donor engagement without overwhelming them. The episode also previews future workshops aimed at building sustainable fundraising strategies for 2026.Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thriveDownload the Year End Campaign Planner: https://www.fromscratchfundraising.com/yearend Get on the wait list for the 2026 Recipe For

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00:07:27

Thank YOU! A Love Letter to Fundraisers

Fridays 4 Fundraising ·

2025/11/28

SummaryThis is not a regular episode of Fridays 4 Fundraising. This is Kelly's love letter to the fundraisers of the world—whether they consider themselves professional fundraisers or "because I have to" fundraisers. We talk about the importance of making the work sustainable so you're in it for the long haul, and the resources From Scratch Fundraising offers to make that more possible for overworked, under-resourced, tired nonprofit pros.Join Sustain & Thrive:

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00:11:57

Year End Campaigns: Complete These Final Checks

Fridays 4 Fundraising ·

2025/11/21

SummaryIn this episode of Fridays 4 Fundraising, Kelly shares some rapid fire tips for double checking your campaign for optimum success before you launch. From testing links and proofreading to ensuring mobile optimization and having a backup plan, Kelly provides actionable steps to enhance donor engagement and campaign effectiveness.Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thriveDownload the Year End Campaign Planner:

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00:07:52

Year End Campaigns: Giving Tuesday Strategies for...

Fridays 4 Fundraising ·

2025/11/14

SummaryIn this episode of Fridays 4 Fundraising, Kelly outlines actionable steps for small nonprofits to enhance their fundraising efforts by integrating Giving Tuesday into year-end campaigns. She emphasizes the importance of relationship building over transactions and provides practical strategies for leveraging Giving Tuesday as a kickoff for broader fundraising initiatives. Kelly also highlights the need for nonprofits to adapt their approaches in a changing social media landscape and offers

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00:06:26

Year End Campaigns: Pre-schedule Your Campaign for a...

Fridays 4 Fundraising ·

2025/11/07

SummaryIn this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of planning ahead, scheduling content, and utilizing the right tools to streamline the fundraising process so that you can be reactive while your campaign is in progress. She shares options for affordable, but excellent, tools nonprofit leaders can use to make this seamless.Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thriveDownload the Year End Campaign Planner:

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00:08:51

Year End Campaigns: Social Media Strategy for Small...

Fridays 4 Fundraising ·

2025/10/31

SummaryIn this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their fundraising efforts through social media. She emphasizes the importance of building relationships with donors rather than direct asking on social platforms. The conversation covers strategies for lead generation and effective content creation.Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thriveDownload the Year End Campaign Planner:

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00:10:55

Year End Campaigns: Creating Email Content

Fridays 4 Fundraising ·

2025/10/24

SummaryIn this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their year end email efforts. She discusses the importance of storytelling, effective messaging strategies, and the need for compelling email content to engage donors. Kelly provides practical tips on crafting emails, including the significance of personalization, hooks, and strategic asks. Additionally, she introduces resources and templates to streamline the fundraising process,

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00:08:37

Year End Campaigns: Segmenting for More Impact

Fridays 4 Fundraising ·

2025/10/17

SummaryIn this episode of Fridays 4 Fundraising, Kelly McLaughlin emphasizes the importance of segmentation in nonprofit fundraising, and what to think about when segmenting for year-end campaigns. She outlines practical strategies for segmenting donor audiences to tailor messaging effectively, ensuring that communications resonate with different donor groups.Join Sustain & ThriveLearn about NeonOneTakeawaysSegmentation is crucial for effective donor communication.Tailor messages based on donor

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00:07:38

Year End Campaigns: Draft Your Base Content

Fridays 4 Fundraising ·

2025/10/10

SummaryIn this episode of Fridays for Fundraising, Kelly provides actionable steps for nonprofit leaders to enhance their year-end fundraising campaigns. She emphasizes the importance of identifying the target audience, drafting compelling content, and structuring the messaging around specific asks. TakeawaysYear End content should focus on your ideal donor.Different channels of communication require different writing styles.Build your copy around the specific ask you're making.Start with one piece

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00:08:19

Year End Campaigns: Make a Plan

Fridays 4 Fundraising ·

2025/10/03

SummaryIn this episode, Kelly McLaughlin emphasizes the importance of early planning for year-end fundraising campaigns for small nonprofits. She outlines actionable steps to create a successful campaign, including defining the campaign theme, identifying the target audience, and determining the appropriate ask. She encourages nonprofit leaders to take proactive measures to avoid last-minute panic and to focus on targeted strategies that resonate with their audience.TakeawaysStart planning your

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00:06:04

Gratitude Campaigns: Easy, Effective Emails

Fridays 4 Fundraising ·

2025/09/26

SummaryIn this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their fundraising efforts with easy, effective, personalized donor emails as part of a comprehensive Gratitude Campaign.TakeawaysFocus on gratitude campaigns this month.Use at least two channels for your gratitude campaign.Sending personal emails is more effective than mass emails.Use mail merge to send personalized emails.Join the Sustain and Thrive program for comprehensive

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00:08:40

Gratitude Campaigns: Thank-a-Thons

Fridays 4 Fundraising ·

2025/09/19

SummaryIn this episode of Fridays 4 Fundraising, Kelly discusses the importance of gratitude campaigns for nonprofits, focusing on the effectiveness of phone calls in donor engagement and in activating board engagement with fundraising. She shares a personal story about how a board member transformed from reluctance to enthusiasm through a gratitude phone campaign. The episode outlines practical steps for organizing a phone-a-thon, including planning, donor list preparation, and execution

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24 results

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