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PODCAST

Real Estate Team OS

Ethan Beute | Follow Up Boss

Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.

business entrepreneurship

All Episodes

49:45

Growing a Profitable Indie Brokerage Powered by...

Real Estate Team OS ·

2026/04/07

Why make 300 cold calls per day if you don’t have to?That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way.Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike.Today, Raleigh Realty is an independent brokerage of 40 agents selling about a house a day. And that website helped him launch

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52:05

Going All In with One Builder to Grow Your Real...

Real Estate Team OS ·

2026/03/31

Wondering how to sell more new construction?Curious about how to partner effectively with a home builder?You’re about to learn the details of a partnership that’s grown from selling 10 new homes in one market in 2017 to 550 new homes per year in multiple markets today!Learn how the #1 Century 21 real estate team in the world has integrated deeply and grown concurrently with one builder.Kate Robinson was one of the first three agents with Melnychuk Real Estate Group before transitioning to

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39:48

Building a Real Estate Company That Works Without...

Real Estate Team OS ·

2026/03/24

After closing more than $160 million himself in 2018, Jason Mitchell walked away from personal production.Why? To build a company.Today, JMG is America’s #1 real estate team, closing more than $6 billion in sales and 12,000 units.Here in this conversation, learn how he made the transition from top producer to operator, the challenge of selling your vision and value prop, common and costly mistakes of team leaders and expansion teams, keys to agent retention, and more!Note: This is the

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35:02

Scaling a Real Estate Team to $6 Billion in...

Real Estate Team OS ·

2026/03/17

What if the fastest way to grow a real estate team wasn’t generating more leads—but servicing someone else’s clients at scale?Jason Mitchell built America’s #1 real estate team by evolving past traditional agent thinking and creating a unique model based on trust, accountability, leadership development, centralized operations, and B2B partnerships.He welcomed us into JMG headquarters, gave us more than an hour of his time, and broke down how his team grew from hundreds of millions to more

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51:37

How a Prospecting-First Team Became a Media-Driven...

Real Estate Team OS ·

2026/03/10

From a moped-riding, script-reading agent working expired listings to the owner of the fastest-growing brokerage in Hawaii. From a prospecting-first team on the phones together four hours a day to a media-driven brokerage creating 200+ pieces of content a month.Talk Realty CEO Devin Tryan shares lessons learned through big transitions over the past dozen years or so, including the five-step, three-bucket system for content creation, tips for hiring staff members, and key concepts behind the

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59:19

The Real Estate Sphere System Your Agents Actually...

Real Estate Team OS ·

2026/03/03

Like many successful, high-growth, The Perna Team had systems and playbooks to support agents with nearly every lead source.But what about the best source of all … an agent’s sphere? Their SOI?Sadie Callegari, Director of Coaching and Training of this 120-agent team, gives you all the details of the start, iteration, re-launch, and evolution of their sphere marketing program. It’s her system to keep agents top of mind with their family and friends with done-for-you videos, photos, social

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51:52

Running Real Estate, Mortgage, and ISAs from a Single...

Real Estate Team OS ·

2026/02/24

The Falcon system to deliver guidance and success.The tech hub to unify multiple lines of business.The merged calls to save deals.A mortgage expert who’s since grown a 100-person organization delivering integrated real estate services, Jordan Vreeland’s constantly building the playbook.Go inside his athletics-informed philosophy and approach to developing people, unifying teams, leveraging tech, and improving client experience.Watch or listen for Jordan’s insights into:Two reminders and

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56:29

The Hidden Math Behind Referral-Only Real Estate...

Real Estate Team OS ·

2026/02/17

More than 500 transactions last year - 100% by referral.Nearly $1B in sales over the past five years - working by referral only.Carol Foderick has built a 20-agent, 15-staff team that exclusively works by referral. Each agent owns their database and relies on the camaraderie of the team and the leverage of the staff. Go inside the structure of her team and get the numbers behind working by referral.How many marketing activities does it take to produce a referral? How many referrals does it

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52:51

How to Beat Sales Skepticism with Better...

Real Estate Team OS ·

2026/02/10

Do you need an ISA? When? How do you comp them? What if they want to be agents? What if they’re overseas?Should your team follow scripts? How closely? Where are the non-negotiables and where do you find room to stay human?How do we uncover motivation and handle objections in a helpful way that improves client experience?Nikki Pais is here to address all that and more. She brings years of experience as an EA, ISA, and Director of Inside Sales, as well as years of experience coaching ISAs,

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50:55

How to Unlock Team Growth with Peer Accountability...

Real Estate Team OS ·

2026/02/03

Brett Jennings is making a big bet on peer accountability pods. A billion-dollar bet.The Owner and Founder of Real Estate Experts, Brett shares the details behind the nearly 10x growth of his hybrid teamerage (from $165M to $1.2B in sales) and the strategy to growth through acquisitions to $4B.Learn how purpose has made team agents, solo agents, and staff more productive (creating more than a dozen first-time $1M GCI producers in one year) and how purpose serves as a filter to find

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57:34

Reducing the Structural Constraints on Your Growth...

Real Estate Team OS ·

2026/01/27

No matter what stage of business maturity your real estate team or brokerage has achieved, you face growth constraints. Many are structural to your organization and to the industry - like affordability challenges, disconnected tools, siloed data, and even lead abundance.Learn to circle back to harden your foundation, identify and relieve stress points, and prepare for tomorrow’s market with Works Real Estate CEO Winston Murray and long-time collaborator Jon Boller, who are leading a

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45:41

The Case for Small Real Estate Teams with Brian...

Real Estate Team OS ·

2026/01/20

Brian Buffini started a real estate team before teams were a thing. Back in 1992. Back before brokerages had any idea what to do with a team.Today, Buffini & Company coaches and trains agents, team leaders, and broker owners around the world.All along, Brian’s viewed teams as “the future of real estate.” But team leadership isn’t for everyone and aspirations for a mega team aren’t necessary.Brian was kind enough to be a guest on our show as I was a guest at his Buffini Coaching live

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50:39

Why Most Real Estate Team Leaders Shouldn’t Be Team...

Real Estate Team OS ·

2026/01/13

What happens when you invest so deeply in your people that they could leave today and find success starting their own business?The most likely outcome: they stay and you continue growing together.But the more common path: a more transactional approach for fear they’ll leave you.Jon Cheplak returns to Real Estate Team OS to explain why he thinks 90% of real estate team leaders shouldn’t be team leaders and to share what the 10% have in common.Jon’s been in the seat himself and he and his

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53:35

Living In The Leads: Systems and Tools To Increase...

Real Estate Team OS ·

2026/01/06

We’re kicking off the calendar year in a familiar way on Real Estate Team OS - with Lauren Bowen sharing practical tips on lead sources and lead conversion for the third year in a row!A thoughtful and generous expert on this topic, Lauren now serves as SVP of Lead Generation and Conversion for LPT Realty. In the role, she consults with teams of all sizes. In this episode, she shares what she’s learning and teaching!For 2026, Lauren delivers for you a simple process to improve lead

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39:06

Your 2026 Game Plan with Mark Hiller and Drew Coleman...

Real Estate Team OS ·

2025/12/29

This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside Hiller Group on Florida’s Emerald Coast and Opt Real Estate in Portland, Oregon.MARK HILLERFinding and empowering the right person allowed Mark to double production as a solo agent, start a real estate team, and set it up to scale. He shares lessons from that person and process, explains how he preserved profits as his housing market slowed to a

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44:03

Your 2026 Game Plan with Alexis and Tom Nickley and...

Real Estate Team OS ·

2025/12/22

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeThis week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside The Nickley Group in Florida and the second half takes you inside HomeTeam4U in Wisconsin.TOM AND ALEXIS NICKLEYAlexis and Tom Nickley, co-team leaders of The Nickley Group in Orlando, credit team culture with the growth and success

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50:39

Simple Tech Systems Any Real Estate Team Can Use with...

Real Estate Team OS ·

2025/12/16

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeIf you’re looking for ways to leverage AI, automations, and technology without losing sight of what matters most - relationships, culture, and client goals, then you’re in the right place!Best practices for AI voice and texting, including when and how to hand off to humans.Three things to set up for success in Follow Up Boss.A few under-used, high-value features of Follow Up

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50:15

How to Architect a Director of Operations Role for...

Real Estate Team OS ·

2025/12/09

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeAfter earning two degrees in architecture and starting your career with a design firm, you get into real estate operations.Your first task: turn a real estate team into an independent brokerage. Overnight, if possible.Your second task: expand and renovate the office to prepare for growth.Meanwhile: you need to get the systems and processes out of people’s heads, merge them

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56:01

How To Avoid Costly Mistakes in Real Estate Team...

Real Estate Team OS ·

2025/12/02

Webinar: See what your contacts are doing on Zillow - Mon, Dec 8 - https://followupboss.zoom.us/webinar/register/WN_-jOL8Gu3TZ2IWR_atbijlA#/registrationWhat if your biggest mistakes became the blueprint for your next business?That’s exactly what Marissa Canario is doing with Apex Realty Group, which she’s building from Milwaukee, Wisconsin. After building a 7th-level insurance agency and after opening 168 markets (yes 168!) as a real estate leader on a national expansion team, Marissa’s now

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52:23

Real Estate Team vs Independent Brokerage with Brad...

Real Estate Team OS ·

2025/11/24

Webinar: See what your contacts are doing on Zillow - Mon, Dec 8 - https://followupboss.zoom.us/webinar/register/WN_-jOL8Gu3TZ2IWR_atbijlA#/registrationWhich is the better direction for you: real estate team leader or independent brokerage owner? Or even: independent teamerage owner.Get practical tips and helpful ideas to help you figure out which is right for you from Brad Nix, who helped turn two teams into brokerages. Go inside Path & Post, a brokerage that runs as a unified team of

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